This document summarizes a webinar about measuring the impact of content marketing. It discusses various metrics for measuring engagement with content at different stages of the marketing funnel, from top-of-funnel awareness metrics like video views and email open rates, to mid-funnel lead scoring and qualification metrics, to bottom-of-funnel sales metrics like ROI. It also provides examples of specific metrics like email click-through rates, website traffic sources, lead quality from content consumption, and linking content marketing investments to revenue. Speakers on the panel discussed challenges with attribution and offered suggestions for building a comprehensive dashboard to track multiple content marketing performance metrics.