This document provides an overview of franchising and licensing opportunities. It discusses what franchising is, common misconceptions, how franchising drives business growth. It identifies potential franchisees such as immigrants, youth, women, and those impacted by downsizing. The document outlines advantages of franchising like support from the franchisor. It compares franchising to licensing and provides examples of hot franchise trends like home-based businesses and food services. It describes services provided by M-FOUR International to help identify franchise opportunities and establish new franchises.
Franchising
A marketing system revolving around a two-party agreement, whereby the franchisee conducts business according to the terms specified by the franchisor
Franchisee
An entrepreneur whose power is limited by a contractual agreement with a franchisor
Franchisor
The party in the franchise contract that specifies the methods to be followed and the terms to be met by the other party
Franchisor Controls on Franchisees
Restricting of sales territory
Requiring site approval and imposing requirement on the outlet’s appearance
Restricting the goods/services that can be sold
Requiring specific operating hours
Controlling advertising
Contact:Franchisemart
ring Road,21st century
surat-395004
No-09909960054
Franchising has become a popular path for many entrepreneur oriented executives to following when it is their time to take control of their own destiny. Learn more about franchising, how it works and how to find the right one for you.
In this presentation, we will help you understand about franchising, history, types, various advantages and disadvantages of franchising.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit: http://www.welingkaronline.org/distance-learning/online-mba.html
This is the presentation file that Matt Mosley and Suh-hee Choi designed for the HTM681 (advanced hotel management) presentation at Purdue University (West Lafayette, IN, USA)
we will discuss definition of franchising, types of franchising, world famous franchises, advantages and disadvantages of franchises, agreement of franchising, franchisors gurantees, franchisee obligation and code of conduct of franchising
Think Franchising - The Benefits Of Franchising And Services OverviewKeith Adams
Brief summary of what franchising is and the services offered by thinkFranchising
- What is Franchising?
- Advantages of Franchising
- Potential Disadvantages of Franchising
- How to build a successful franchise
- The Franchising Process
- thinkFranchising services
- Why use thinkFranchising?
- What can we do for you?
I am Tariq Bin Aziz, From Southeast University, Bangladesh. I made this presentation on E.coli. I think you will be benefited by my presentation. Thanks All.
What is franchising and why it is important Monica Smith
One in every seven business in the United States is a franchise business. Franchising is not just an industry in itself, it’s a way of doing business that can be applied in almost any sector. Today, approximately 3,400 established franchise brands operate in 29 sectors across more than 225 subsectors. For many small business owners franchise can turn out to be an ideal business expansion.
A franchise (or franchising) is a method of distributing products or services involving a franchisor, who establishes the brand's trademark or trade name and a business system, and a franchisee, who pays a royalty and often an initial fee for the right to do business under the franchisor's name and system.
This slide discusses about FRANCHISE on following topics:
Introduction
History
Responsibilities of franchisor and franchisee
Merits
Demerits
McDonald Franchising
Franchising in Nepal
Franchising
A marketing system revolving around a two-party agreement, whereby the franchisee conducts business according to the terms specified by the franchisor
Franchisee
An entrepreneur whose power is limited by a contractual agreement with a franchisor
Franchisor
The party in the franchise contract that specifies the methods to be followed and the terms to be met by the other party
Franchisor Controls on Franchisees
Restricting of sales territory
Requiring site approval and imposing requirement on the outlet’s appearance
Restricting the goods/services that can be sold
Requiring specific operating hours
Controlling advertising
Contact:Franchisemart
ring Road,21st century
surat-395004
No-09909960054
Franchising has become a popular path for many entrepreneur oriented executives to following when it is their time to take control of their own destiny. Learn more about franchising, how it works and how to find the right one for you.
In this presentation, we will help you understand about franchising, history, types, various advantages and disadvantages of franchising.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit: http://www.welingkaronline.org/distance-learning/online-mba.html
This is the presentation file that Matt Mosley and Suh-hee Choi designed for the HTM681 (advanced hotel management) presentation at Purdue University (West Lafayette, IN, USA)
we will discuss definition of franchising, types of franchising, world famous franchises, advantages and disadvantages of franchises, agreement of franchising, franchisors gurantees, franchisee obligation and code of conduct of franchising
Think Franchising - The Benefits Of Franchising And Services OverviewKeith Adams
Brief summary of what franchising is and the services offered by thinkFranchising
- What is Franchising?
- Advantages of Franchising
- Potential Disadvantages of Franchising
- How to build a successful franchise
- The Franchising Process
- thinkFranchising services
- Why use thinkFranchising?
- What can we do for you?
I am Tariq Bin Aziz, From Southeast University, Bangladesh. I made this presentation on E.coli. I think you will be benefited by my presentation. Thanks All.
What is franchising and why it is important Monica Smith
One in every seven business in the United States is a franchise business. Franchising is not just an industry in itself, it’s a way of doing business that can be applied in almost any sector. Today, approximately 3,400 established franchise brands operate in 29 sectors across more than 225 subsectors. For many small business owners franchise can turn out to be an ideal business expansion.
A franchise (or franchising) is a method of distributing products or services involving a franchisor, who establishes the brand's trademark or trade name and a business system, and a franchisee, who pays a royalty and often an initial fee for the right to do business under the franchisor's name and system.
This slide discusses about FRANCHISE on following topics:
Introduction
History
Responsibilities of franchisor and franchisee
Merits
Demerits
McDonald Franchising
Franchising in Nepal
Hsu, L., & Jang, S. (2009), Effects of Restaurant Franchising: Does an optima...Suh-hee Choi
This is the presentation file I created for an HTM 681 class discussion.
The contents are based on an Li-Tzang (Jane) Hsu and SooCheong (Shawn) Jang's article, Effects of Restaurant Franchising: Does an optimal franchise proportion exist?
in International Journal of Hospitality Management Volume 28, Issue 2, June 2009, Pages 204-211.
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Licensing is a marketing tool; so powerful to give the licensee the temporary right to exploit and develop a brand in an agreed market. It’s a fast and riskless technique to capitalize brand in short time
How to Franchise Your Business Franchise Connect Consulting RagersvilleIndia
The History of Franchising
What Makes a Good Franchisor
Turning Your Business into a Franchise
Why Use Franchise Connect / Signature Franchising
The Process
Questions and Answers
An introductory overview of three individual presentations:
* Marketing Systemization - Creating Your Marketing Machine
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Learn how to work with Women in Biz Network - there are a variety of ways - through in-person events, online mentoring, advertising and our annual conference - just to name a few!
To describe the major pathways that may lead to entrepreneurial ventures
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An entrepreneur invests a lot of time and money in refining a business model.
• A franchise is a very good opportunity to leverage this investment and replicate a successful model.
• Both, the franchisor and the franchisee can generate profits individually from this wealth of knowledge.
• The franchise industry is growing world over as well as in India.
• In India after liberalization, the franchise model of business took off and has never looked back since.
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In this webinar presentation, we will guide you through best practices and share enhanced tips for successful 2.0 engagement; you will come away with a clear understanding of how to add social networking to your marketing repertoire with minimal time investment.
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4. Exploring Franchising & Licensing Opportunities
Jan Swanson, M-Four International
jan@mfourintl.com 1-855-906-3787
Encouraging
Entrepreneurial
Growth in Your
communities
5. A Few Franchise Facts
• Franchised businesses account for 40% of all retail sales 1
• There are over 78,000 franchise units across Canada 2
• Franchising directly employs over 1,000,000 people 3
• Franchising accounts for 10% of Canada’s (GDP) 3
• Franchising accounts for one out of every five consumer
dollars spent in Canada in goods and services 3
• 1. Uniform Law Conference of Canada
• 2. Canadian Franchise Association
• 3. Manitoba Law Reform Commission, Franchise Law Consultation Paper
6. In This Session
• What Franchising is
• Franchising Myths & Misconceptions
• How Franchising Drives Business Growth
• How to identify potential franchisees
• Challenges for franchisees
• Advantages of franchising
• Franchising vs. licensing
• Franchise Strategies
• Hot Franchise Trends with Examples
• How we can help
7. What changed my mind
• Early On I wasn’t a Franchise Fan
except for those like A&W,
McDonalds, Dairy Queen
• Franchise Fees & Royalties
• Success!
8. • M-Four was founded in 1981
by Martin Greenspon and is
regarded as a leading
authority on innovative
franchising, licensing,
marketing and strategic
planning.
• M-Four International has
been assisting businesses
expand through franchising
and licensing for about 30
years.
• Our experience in
developing successful
programs is unrivaled.
9. What is Franchising?
• Franchisor is a company that owns and controls a
franchise system and can grant a license to
qualified individuals
• The Franchisee pays the franchisor an initial
franchise fee and an ongoing royalty
• Protected territories
• Marketing & Advertising support
• all the advantages of big business —- established
brand name, reputation, reliability, resources and
experience
• In Business for yourself, but not by yourself!
10. Misconceptions
• The individual is “buying a franchise".
• Franchises are way too expensive - low ROI
• I can do better on my own
• The Franchise owner must be hands on 24/7
• Open the doors and in flood the customers
• Franchise Ownership is easy
11. Driving Business Growth
• Canada the second largest franchise market in
the world (after the US).
• 35% of Fortune Magazine's Top 250 Companies
were either directly or indirectly involved in some
form of franchising.
• Franchise operations are now responsible for
about 60 percent of the total annual sales of the
top 100 food service and hospitality firms in the
country.
12. Potential Franchisees
The key potential for your community is:
• Immigrants
• Youth
• Women
• Those Impacted by Corporate Downsizing
• Early Retirees
• Home Based Business Market
13. Potential Franchisees
Immigrants
• 1 of every 6 immigrants is self employed
• Recent immigrants are 30% more likely to be self-
employed than native Canadians
• Immigrants are more likely to be self-employed than
native born
• Immigrants are more likely to choose a business with
more stability
• Immigrants are moderate risk takers and prefer pre-
tested business models
14. Potential Franchisees
Youth
• Young entrepreneurs across Canada have been entering the
franchise forum at three times the rate per year of entrepreneurs over
the age of 50.
• Youth entrepreneurs are found in every sector of the franchise
industry. 20% operate in goods producing and 72% are in the service
sector, which includes food and automotive services, health care,
communications, retail and other professional services.
• Parents purchasing for children
• Post Graduate students who might be seeking business opportunities
as an exciting alternative to the traditional career path.
15. Potential Franchisees
Women
• steady growth of women entrepreneurs
becoming franchisors or investing in their own
business as franchisees
• 50 percent increase in the number of self-
employed women in Canada, and one million
Canadian women now own a small business.
• The number of women-owned businesses is
growing 60 % faster than those run by men.
16. Potential Franchisees
Corporate Downsizing
• Most "involuntary retirees" are well
educated, hardworking and high achievers
and have become vulnerable to being
displaced. They now find themselves in
transition.
• Corporate "severance packages“
• Franchise offers them, quicker to open,
experience success sooner….
17. Potential Franchisees
Retirees
• Once you retire you will be richer than you
think?
• Identification with “Job”
• New Purpose
• Franchise offers quick to build up clientele
and low to medium risk
19. Challenges for a
Franchisee
• Challenge # 1 - Working within the System
• Challenge # 2 - The Risk
• Challenge# 3-Working with the Franchise
System
• Challenge # 4 - False Expectations
• Challenge # 5 - Managing the Business
• Challenge #6 Belief that the Franchise will be
successful
20. Advantages of Franchising
• Advantage #1- Experience of the Franchisor
• Advantage #2 - Training
• Advantage #3 - Buying and Advertising
• Advantage #4 - Ongoing Advice, R &D
• Advantage #5 - Business Synergy
21. Franchising vs. Licensing
• A Licensee, like a Franchisee,
o is given the right to use the licensors trademarks.
o typically pay fees to the Licensor which may
include an up-front fee, royalty fees, and certain
advertising fees.
• The fees, however, are often less than those paid by
the Franchisee. These lower fees reflect the lower
level of services that are provided to a Licensee.
• Licensees are not subject to the same
comprehensive control system as Franchisees. But
at the same time, Licensees do not receive the
same level of services as a Franchisee.
22. Licensing Examples
• Licenses are not listed as prominently as Franchises,
but they exist all around us.
• The fact is, one cannot tell by physical appearance
what is a franchise and what is a license.
• For example, Starbucks uses licenses in their non-
corporate owned stores.
23. Businesses that Operate
under a License Format
• Health Services (e.g. home physical therapy);
• Inventions (e.g. mfg./distribution of new products or services);
• Fundraising (e.g. selling products or services);
• Consulting (e.g. internet marketing services);
• Educational (e.g. teaching art, music, language);
• Real Estate (e.g. joining of relators under trademark);
• Services (e.g. promote services under trademark);
• Professional (e.g. add techniques/services to existing practices);
• Consolidating an industry or stores under one name;
• Marketing or sales representatives of unique products;
• Beauty Products (e.g. add products or services);
• Coaching (e.g. licensing coaches under a trademarked name)
• Environment (e.g. license to sell products or services);
• Coffee Houses (e.g. Starbucks); Kiosks (e.g. services and
products)
24. Franchise Strategies
• Co-Branding - expanding your company
with the addition of new brands
• Branchising – conversion from company
owned to franchise owned
• Conversion Franchising – an independent
becomes a Franchisee
25. Hot Trends
• Home-Based
• Food Services – continues strong
• Energy
• Do-It-Yourself Services
• Mobile Franchises
• Health Care/Senior Home Care/Assisted
Living
• Business to Business (B2B) Services
26. Hot Trends
• Home care for the elderly
• Designer gifts and
confections
• Outdoor advertising
• Landscape maintenance
• Computer support
• Snow-removal
• Home inspection
• Customized corporate gifts
• Home Improvement
• Restaurant publications
• Carpet and upholstery
cleaning
• Business coaching
• Home delivered pet food
• Interior decorating service
• Commercial cleaning
• Direct mail advertising
• Home cleaning service
• Real-estate private sale
Home Based Businesses
33. Hot Trends
• Do-It-Yourself Services
• There is a growing do-it-yourself movement taking
shape in Canada.
• This hands-on trend is rising as much for the sake of
individual satisfaction as it is for actual savings.
• Alert franchisors can answer this need for creativity
by providing products and services that make it
easier for customers to do-it-themselves…..
34. M-Four offers a wide range of services in addition to franchise sales, key
services include:
• Strategic Planning
• Market Entry Analysis
• A business style, logos, trademarks and/or patents
• Operational Layout
• Site Locating
• Detailed product and service specification
• Operation systems and manuals
• Accounting and financial systems
• Training and help to establish the business
• Continuing assistance, advice and back-up
• Market research
• Advertising, sales promotion and public relation press releases
• Website fuelling the "Brand"
35. How M-FOUR Can Help
• Encourage people to not start marginal
businesses that are likely to fail
• Help existing businesses to decide if
franchising is a growth alternative
• Promote the province to Franchisors
• Educate in terms of potential Franchise
opportunities