Taking a look at why social media matters for B2B technology marketing including the latest stats and quantifiable case studies.

1. Why Social Media MattersLeigh Hopwood6 September 2011 Website www.reddmarketing.co.uk Email leigh@reddmarketing.co.uk Call 07746 249132 LinkedIn /leighhopwood Twitter @leighhopwood Facebook ReddMarketing Skype leighhopwood

2. About Me Passionate about marketing 15 years experience marketing B2B technology 6 years with a vendor 8 years with an SI 1 year specialist agency Mum to 3 year old twins

3. About Redd Marketing Marketing Audit Marketing Strategy and Planning Virtual Marketing Director PartnerMarketing Marketing Mentor MarketingResourcing ProjectManagement Tactical MarketingServices

4. What is Social Media? According to Wikipedia Social media describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other. Social media can take many different forms, including text, images, audio, and video.

5. What is Social Media?

6. What is Social Media? It’s just another communication channel but it’s two-way and it’s personal

7. The Growth of Social Media

8. Why it matters to us… 93% of marketers use social media for business 75% of B2B companies are increasing their spend in social media in 2012*1 Of B2B technology decision makers*2: 90% participate in Video 80% participate in Blogs 80% participate in Wikis 69% participate in Social Networks 53% participate in Podcasts *1Source: B2B Marketing Social Media Benchmarking Report 2011 *2Source: KnowledgeStorm

9. Why it matters to us… 69% of B2B buyers use social networks "primarily for business networking and development.“*1 90% of B2B companies are using LinkedIn or Facebook*2 88% of B2B companies have a Twitter presence; 77% display a LinkedIn page*3 21% of B2B companies can consistently demonstrate ROI from social media investment*4 46% of companies using Twitter, LinkedIn, Facebook or a company blog acquired a customer from that channel in 2010*5 *1Source: KnowledgeStorm *2,3,4Source: B2B Marketing Social Media Benchmarking Report 2011 *5Source: HubSpot’s The State of Inbound Marketing 2010

10. Why it matters to us… Direct interaction with your target audience Potential to build your network and beneficial relationships Real time delivery of communications Message amplification Opportunity for a B2B technology company to be humanised You can win business, improve customer relations, improve brand reputation, increase operational efficiencies...

11. Examples

12. Examples How social media helped Cisco shave $100,000+ off a product launch http://www.socialmediaexaminer.com/cisco-social-media-product-launch/ How Kinaxis achieved 2.7 x increase in website traffic, 3.2 increase in conversions and 6 x increase in registration of community membershttp://socialmediab2b.com/2010/06/b2b-case-study-online-community/ How GE MarkNet gained 3,200 members in a community and saved £250,000 in a single project http://socialmediab2b.com/2011/02/b2b-social-media-example-ge-marknet/

13. How to make it work Follow the latest advice; the online world is always changing Understand the channels and tools available Identify the channels where your audience is engaged Define your objectives and how you will measure success Ensure you have corporate buy-in; board level and your experts Create a social media policy and strategy Integrate social media and networking into your broader marketing mix Cross-promote your channels giving your audience choice Review and analyse your communications; what’s working, what isn’t? Remember the pitfalls; your message could be taken the wrong way

15. Q A &