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Investor Relations in the Age of New Media

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Dave Hogan
Dave Hogan

This presentation was delivered March 14, 2011, at the SNL Financial Bank Investor Relations Symposium at the New York Stock Exchange in New York, NY, USA.

Investor Relations
1 of 39
IR in the Age of New Media ,[object Object],[object Object],[object Object],[object Object]
Nothing stays the same
Technologies come and go
Technology is ever changing Dell’s Social Media Listening Command Center
IR is more democratic, open today thanks to technology Old New Public access to SEC documents Limited, slow EDGAR online access Conference calls Invitation only Live and archived access by phone, Web Public access to news releases Limited, slow IR websites, online databases IR conferences Invitation only Webcasts and online archives
Premise : A new wave of communication technology, including but not limited to social media, is speeding up the transparency and democratization of corporate information, including investor relations. These changes are inevitable and irreversible.
Five benefits of new media for your bank’s IR program ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social media best practices ,[object Object],[object Object],[object Object],[object Object],[object Object]
Banks (and their IROs) benefit from the 3 C’s of new media ,[object Object],[object Object],[object Object]
NIRI follows social media
NYSE, NASDAQ embrace new media Both exchanges use Facebook, YouTube, Twitter, Linkedin
NYSE Euronext hosts social media week event
Bank trade groups using new media tools
Investment firms are adopting new media tools Morgan Stanley’s new iPhone, iPad apps
Examples of innovative uses of new media technology by investor relations departments
Linkedin’s IR targeting power ,[object Object],[object Object],[object Object]
How to use Linkedin for IR ,[object Object],[object Object],[object Object],[object Object]
Targeting with Linkedin: Dallas, Texas, USA, “investment management” companies
Targeting with Linkedin: Investment company profiles
Targeting with Linkedin: Institutional investor profiles
TD Bank’s multimedia annual report: Rethinking a traditional IR tool
TD Bank -- CEO video message in multimedia annual report http://www.youtube.com/watch?v=ZM3Q1iG-7nc
Leveraging another existing IR tool: Expanding the reach of PowerPoint slides ,[object Object],[object Object],[object Object],[object Object]
Posting PowerPoints to Slideshare
CFO videos for sharing quarterly earnings results
Dell’s CFO earnings video puts a human face on earnings results http://www.youtube.com/watch?v=NpOehPk98b0
Post videos to YouTube Like Slideshare, YouTube helps you leverage existing IR tools
Post videos to YouTube Like Slideshare, YouTube helps you leverage existing IR tools
Use technology to solicit questions for quarterly conference calls
Solicit questions to better promote conference calls and other IR events ,[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter is leading IR social media tool ,[object Object],[object Object],[object Object]
Twitter can help expand the IR audience
Using Twitter to promote IR events
Twitter: Live blogging a conference call
Benefits of corporate or IR blogs ,[object Object],[object Object]
Adding IR’s voice to an existing corporate blog
Don’t try to do it all
Take-home action steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
For more information ,[object Object],[object Object],[object Object],[object Object]

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