Explore the benefits of launching your business on the mobile web and learn how to use QR codes to enrich your online marketing efforts. Learn the importance of utilizing mobile technology solutions for businesses, communities, associations, events and networking initiatives.

1. Welcome
Cracking the QR Code:
Marketing and the Mobile Web

2. Alicia Curle
Economic Development Practitioner
Project Manager , SEDA

3. Agenda
Dashboard
Speakers
Q&A
Follow-Up

4. Michelle Spezowka
Marketing Strategist
Culcher Connect Media
@shelka

5. Ginger Koolick
Interactive Business Consultant
@gingerk

6. Innovation + Technology

7. Mobile Networking Platform

8. Mobile Networking Platform
Register business credentials
and social networking profiles.

9. Mobile Networking Platform
After registration, a unique QR code
is generated. Every delegate badge
will display a unique QR code.

10. Mobile Networking Platform
1. Scan a QR code on badges to access
delegate information.
2. Interact with the mobile vCard.

11. Interact at Growing Saskatchewan
Enter growingsask.ca into any
smartphone browser.

12. Your Smartphone
● Connected to a Wi-fi or
3G Network
● iPhone
● Android
● BlackBerry

13. The Mobile Web

14. The Mobile Web

15. The Mobile Web

16. What is a QR Code?
● Quick-response, open-
source 2D barcode
● Encode data
horizontally and
vertically in a grid of
tiny squares
● Trigger actions like
launching a mobile site

17. Where to Find QR Codes
● Magazines
● Billboards
● Business Cards
● Flyers + Ads
● Product Packaging
● Manuals

18. How to Interact With a QR Code
● Download reader app
● “Snap a picture” of the
barcode using QR code
reader on your
smartphone
● Engage!

19. How to Interact With a QR Code

20. QR Codes Deliver Engagement
● Important to marketers
● Create anticipation and
brand experience
● Can deliver engagement
anywhere

21. Mobile Marketing Examples
● Magazine ad
● Use small amount of real
estate to promote QR
code
● QR code is a
call-to-action

22. Mobile Marketing Examples
● Offline advertisement
translated into online
engagement
● Mobile web makes is
easy to convert browsers
into fans and customers

23. Mobile Marketing Examples
● Traditional print advertising
for Biore skin care product
integrates QR code

24. Mobile Marketing Examples
● QR code translates into video demonstration
● Provides instant credibility

25. Mobile Marketing
● Mobile marketing is growing quickly, lots of
information and tools
● Experiment with mobile marketing first by
engaging with QR codes
● Experiment with the mobile web using your
smartphone browser
● Can you identify a mobile-optimized website?

26. Ginger Koolick
Interactive Business Consultant
@gingerk

27. Desktop Website and the Mobile Web
● Question #1:
Why won't it work?
● Answer:
Phones have limited
capacity and different
environments.

28. Desktop Website and the Mobile Web
● Question #2:
What is the difference?
● Answer:
Websites are designed for the mouse: tiny
scrollbars, links and buttons.
Mobile sites are designed for fingers.

29. Desktop Website vs Mobile Web
● Question:
How do mobile
websites work?
● Answer:
The key differences are:
> Design > Content > Implementation

30. Design for the Mobile Web
● Best Practice #1:
Simplify and minimize
● Best Practice #2:
Remove images that don't serve a purpose
● Best Practice #3:
Optimize navigation – large clickable areas
accommodate fingers

31. Design for the Mobile Web
● Best Practice #4:
No Flash or Javascript

32. Your Mobile Site
● Question:
What do I put in my
mobile site?
● Answer:
Content that is essential and relevant to
the mobile user experience.

33. QR codes and Your Mobile Site
● #1 Rule:
QR codes must be
used to send users to a
mobile site.
QR codes can be used
to direct users to a
desktop website,
BUT users will be
disappointed.

34. Q&A
Please send your questions via the Chat or
Question widget on your dashboard.

35. Follow-up
SEDA will send an email to participants next week
with a link to the presentation.
Contact us if you have further questions.

36. Stay in Touch
Thank you for joining us!
Alicia Curle
Project Manager, SEDA
@saskecdevassoc
@growourregion
alicia.curle@seda.sk.ca
Michelle Spezowka Ginger Koolick
Marketing Strategist Interactive Consultant
@shelka @gingerk
michelle@culcherconnectmedia.com ginger@culcherconnectmedia.com