LinkedIn APIs: leverage content and connections from within your site or app Leverage LinkedIn’s professional audience and platform across your other digital channels with a range of APIs and plug-ins to deepen engagement with your audience and share content across our network. From inviting members to sign up to your site using their LinkedIn login credentials, through to leveraging select areas of the LinkedIn identity to deliver relevant content, plugging in LinkedIn feeds to your site, and inviting them your users to share updates across the LinkedIn platform: we offer developers powerful options for leveraging our content and connections whilst keeping users on your site. To add a LinkedIn plugin to your site or app, visit developer.linkedin.com to generate the required code and add it to the source code of your site or app. The LinkedIn Certified Developer Program (CDP) makes it easy to engage developers certified to work with LinkedIn data, who are trained and supported by LinkedIn. And we offer options for working with a broader range of developers as well. For more information visit: http://developer.linkedin.com/

1. API Possibilities

2. APIs … what are they?
2
Google Map on
virginactive.co.uk
SlideShare doc on
lifehacker.com.au
YouTube video on
khanacademy.org
APIs are a way to use external data within your own
site or app. Some examples …

3. LinkedIn APIs … why use them?
3
LinkedIn Data
LinkedIn APIs
Mobile Sites & Apps
Desktop Sites & AppsProfile
Newsfeed
Company
Groups

4. LinkedIn data … what’s available?
4
Profile
Newsfeed
Company
Groups
• Name
• Job Title
• Company
• Industry
• Location
• Experience
• Education
• Groups Joined
…
• Company
Name
• Company Size
• Industry
• Products &
Services
• Followers
• Company
Updates
…
• Status
Updates
• Authors
• Likes
• Shares
• Follows
• Comments
…
• Group Name
• Discussions
• Authors
• Likes
• Shares
• Follows
• Comments
…
Complete list at http://developer.linkedin.com/documents/profile-fields

5. Make it relevant and social …
5
Sites & Apps
(Use LinkedIn data to
Personalise the experience)
LinkedIn.com
(Build sharing into the
experience to Amplify
traffic & engagement)
Newsfeed
updates
linking back
to site/app
Amplified
traffic back
to site/app

6. Combine data to add value …
6
LinkedIn data
Hilton DoubleTree data
Google Maps data
A site or app that
meets your objectives
(In this case, a site that enables event
managers to find suitable Hilton
DoubleTree hotels, then connect and
communicate with hotel reps)
+
+
=

7. Things you can do …
• Basic Plugins • Full-fledged APIs
− Product Finder
− Product Promoter
− Advisor Finder
− Social Content Hub
− Event Promoter
− Profile Analyser
− Many more …
7
Complete plugin list at
http://developer.linkedin.com/plugins

8. Product Finder …
8

9. Objective
How does it work?
See next slide …
Increase brand and
product awareness
The IE Master Finder
www.ie.edu/business-school
Solution
Match IE’s degrees with
users’ LinkedIn profile with
IE’s degree data to provide
personalized, relevant
degree suggestions
ES

10. User journey …
10
Click on Ad, InMail,
Newsfeed Link, etc.
1
Landing page with clear
benefit and Discover button Allow brand to access
LinkedIn profile info
3
Newsfeed update to 1st connections
(with link back to microsite)
4
2
5
Answer 2-3 short questions
See highly personalised suggestions. Share
with connections. Connect with reps.
6

11. Product Promoter …
11

12. Objectives
Promote the Note II in an
engaging way to professionals
in 7 markets
Awaken Your Creativity with Galaxy Note II
www.creativewithgalaxynote2.com
Solution
API-driven competition
microsite showcasing Note II
features in 5 languages and
optimised across desktop,
tablet, mobile
EMEA & APAC
How does it work?
See next slide …

13. User journey …
13
Click on Ad, InMail,
Newsfeed Link, etc.
1
Landing page with product features,
Vote button, and latest stories
Allow brand to access
LinkedIn profile info
Newsfeed update to all 1st connections
(with link back to microsite)
Select a feature and tell us
why you like that featureThank you page with running
tally and latest stories
2
3
456

14. Advisor Finder …
14

15. Objective
How does it work?
See next slide …
Tap LinkedIn connections to
make advisor referrals
Find an Advisor
www.ameripriseadvisors.com
Solution
Enable prospective clients to
tap their LinkedIn network to
find an Ameriprise financial
advisor
US

16. User journey …
16
Click on Ad, InMail,
Newsfeed Link, etc.
1
Landing page with clear
benefit and Sign In button Allow brand to access
LinkedIn profile info
Connection request or
message to advisor
List of advisors connected
to someone you know
View advisor profile. Connect or
communicate with advisor.
2
3
5
46

17. Social Content Hub …
17

18. Objectives
How does it work?
See next slide …
Demonstrate thought leadership
in the energy space
Energy Realities
www.energyrealities.org
Solution
• Reach the right audience with
relevant content, enable users
to engage with content, and
amplify content across LinkedIn
and other social channels
• Content includes insights from
LinkedIn.com (e.g. from Statoil’s
Group and users’ profiles), The
Economist, National
Geographic, etc.
UK

19. User Journey …
19
Click on Ad, InMail,
Newsfeed Link, etc.
1
Allow brand to access
LinkedIn profile info
Newsfeed update to 1st connections
(with link back to site) Comments appear underneath
content and also on LinkedIn.com
Landing page with relevant content
headlines (can be personalised)
2
4
3
View content and also engage
with it via likes, shares, comments
5
Group post (with link back to site)
6

20. Event Promoter …
20

21. Objective
Attendee Journey
See next slide …
Help attendees to better
engage with an event
before, during, and after.
Generate leads.
Dell Innovation Live Event
www.dellinnovation.com
Solution
Attract the right members,
make it easy for them to
register, and enable them
to engage with and share
the event
FR

22. Attendee journey …
22
Click on Ad, InMail,
Newsfeed Link, etc.
1
Landing page with event list,
speaker info, Sign In button, and
opt-in to be shown on attendee list
Allow brand to access
LinkedIn profile info
Registration form pre-
populated with LinkedIn info
Add to calendar, invite
connections, share event,
comment during event
3
2
5
4
6
Newsfeed update to all 1st
connections (with link back
to microsite)

23. Profile Analyser …
23

24. Objective
Solution
• Draw parallel between user’s
passion (in this case, passion
for career) and the Clio
• Drive engagement via
personalized video and
profile infographic
• Incentivise participation via
time with celebrity
Generate product awareness
How Passionate Are You?
www.passievoorwerken.nl
How does it work?
See next slide …
NL

25. User journey …
25
Click on Ad, InMail,
Newsfeed Link, etc.
1
Landing page with clear
benefit and Login button
Allow brand to access
LinkedIn profile info
Newsfeed update to all 1st
connections (with link back
to microsite)
See personalised video
weaving profile info into
the Cleo experienceView personalised, shareable
infographic with profile insights
2
4
5
6
3

26. And to conclude …
26

27. Measure performance …
27
• KPIs are tracked and reported via real-time online dashboard
• KPIs may include visitors, views, likes, shares, comments, sign ups, leads, etc.

28. Next steps …
 For commercial usage, 2 options:
1. Get an exception for your creative agency
2. Engage one of our Certified Partners (CDP)
 Both options come with:
– Legal clearance
– Higher call limits
– Direct support from LinkedIn
 For more info, please reach out to:
– LinkedIn Marketing Solutions, or
– Ravi Ayyala
28
1
2