Organic reach of the content brands publish in Facebook is destined to hit zero. It’s only a matter of time. With the impending end of organic reach, what are the consequences for marketers and others who use Facebook to connect with their communities? How can brands and corporates get the most from Facebook in the future? Is Facebook still a driver of “earned” conversation and word of mouth? Or is it just a straightforward paid channel? How should communities approach content and engagement going forward?
Digital Marketing Strategy for Cedars Sinai Knowcrunch
Knowcrunch graduates of the Masterclass in Digital & Social Media in Thessaloniki (January '22), worked for three months and presented a complete digital & social media marketing strategy for a brand.
Learn more about this awesome course: http://bit.ly/2SE4EFl
Knowcrunch graduates of the Professional Diploma in Digital & Social Media in Athens (September '21), worked for three months and presented a complete digital & social media marketing strategy for a brand.
Learn more about this awesome course: http://bit.ly/2SE4EFl
Digital marketing proposal new converted (1)nehagupta60895
About Startup Solutions.
Startup Solutions is a One-Stop-Consulting for all your Business and Corporate requirements.
* Website Designing & Development
* Digital Marketing
* Logo Designing/Graphics
* Google ads /PPC
* SEO /SMO
* Whatsapp marketing
* Facebook, Youtube Subscribers, Instagram Marketing
* Bulk SMS, Email Marketing
Social Media overview
Role in marketing strategy
Technical aspects explained
Facebook Social Ad campaign
Facebook Social Media metrics
Design Best Practices
Trends in Facebook advertising
Other Social Media platforms
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
Team Samrat multiventure starting proving there Digital Marketing proposal to all small and big industries so don't missed this chance join with us and grow your business now.
Digital Marketing Strategy for Cedars Sinai Knowcrunch
Knowcrunch graduates of the Masterclass in Digital & Social Media in Thessaloniki (January '22), worked for three months and presented a complete digital & social media marketing strategy for a brand.
Learn more about this awesome course: http://bit.ly/2SE4EFl
Knowcrunch graduates of the Professional Diploma in Digital & Social Media in Athens (September '21), worked for three months and presented a complete digital & social media marketing strategy for a brand.
Learn more about this awesome course: http://bit.ly/2SE4EFl
Digital marketing proposal new converted (1)nehagupta60895
About Startup Solutions.
Startup Solutions is a One-Stop-Consulting for all your Business and Corporate requirements.
* Website Designing & Development
* Digital Marketing
* Logo Designing/Graphics
* Google ads /PPC
* SEO /SMO
* Whatsapp marketing
* Facebook, Youtube Subscribers, Instagram Marketing
* Bulk SMS, Email Marketing
Social Media overview
Role in marketing strategy
Technical aspects explained
Facebook Social Ad campaign
Facebook Social Media metrics
Design Best Practices
Trends in Facebook advertising
Other Social Media platforms
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
Team Samrat multiventure starting proving there Digital Marketing proposal to all small and big industries so don't missed this chance join with us and grow your business now.
MARKETING STRATEGY FOR FASHION BRAND IN 2023~.pdfAndri H.
Fashion has got hugely impacted by pandemic during 2019 - 2022. As pandemic seems like going to an end in 2023. The business owner needs to adapt with new challenges after the pandemic era. Some of the challenges are the drastic changes on customer behaviour, recession, privacy issues, stagflation etc. Some of those problems can be easily faced and turned back as advantages with 12 key marketing strategies that written on this presentation.
Digital Content Marketing Proposal Powerpoint Presentation SlidesSlideTeam
"You can download this product from SlideTeam.net"
Display your search engine rankings and impress your clients by using our topic-specific Digital Content Marketing Proposal PowerPoint Presentation Slides. With the help of this interactive digital content marketing proposal PPT layout, you can showcase the various digital marketing services you offer that hold the interest of the customers. Use the online marketing presentation template to highlight your content services that consist of video production, graphic design, multi-language content, digital content strategy, and content production. This template includes a table of contents that contains topics such as project context and goals, services schedule, timeframe and investment, client testimonials, terms and conditions, etc. Take advantage of this reliable and engaging content marketing proposal PowerPoint presentation slides to mention your company’s goals and objectives that create a positive impact on your clients. With the help of our online content marketing proposal PPT theme, you can portray the different phases of service schedule that includes buyer personas, keyword search estimates, content management systems, editorial calendar, key metrics & performance indicators, and many more. Take the assistance of this visually appealing digital content marketing proposal PowerPoint layout to explain how you design and implement the content marketing solution. By using our attractive online marketing proposal presentation slides, you can grab the attention of your clients by discussing how you monitor and analyze the content marketing matrix for a specific period of time. Talk about your experience as an online content creator and publisher to create a first great impression on the client with the aid of digital content marketing PPT theme. Employ this eye-catchy digital media marketing proposal PPT theme to illustrate the timeframe and investment table of digital content services. You can show your past work samples and turn your prospects into clients by downloading our ready to use digital content marketing PowerPoint presentation templates. https://bit.ly/3oQF3dR
Digital marketing in B2B organization has become an essential mandate for Marketing organizations. A recent ITSMA report suggests:
·The most significant marketing budget change is in digital marketing, with 76% of marketers planning to increase their digital marketing budgets
·Marketers will continue to increase their content development and brand/communications budgets to support thought leadership marketing, while budget is flowing away from public trade shows, sponsorships, and traditional advertising
ReportGarden’s social media proposal template will provide a comprehensive example to let your client know the workflow with case studies,deliverables etc and explain how your social media strategies like brand promotion, campaigns, engagement, lead generation, will increase the conversion rate while providing a definite timeline for your client.
How prepared is your organization for the imminent loss of third-party data?
Are you ready for first-party data to take center stage in your marketing strategy?
Maybe you’re feeling unsure of how to use first-party data?
While cookies going away will reduce your access to third-party data, you can still strike the right balance with your acquisition strategies and provide your customers with personalized experiences.
Join our webinar to learn how to design a future-proof strategy that maximizes the potential of your first-party data in a cookieless world.
You'll discover:
- Why activating your first-party data is crucial in a cookieless world.
- How to leverage your first-party data in a future-proof way.
- How to build your organization's first-party data capabilities.
Vishal Maru, Vice President of Digital Solutions at iQuanti, will explain how enterprises can embrace the power of first-party data and better connect with their customers.
Most industries and organizations have still yet to fully utilize the power of first-party data in their strategies.
Learn how to create a personalized user experience, improve your retargeting strategy, identify patterns, and predict future trends to steer your organization toward more successful campaigns.
Here are the slides of our masterclass at Web Summit, where we discussed key emerging social media trends as we transition into a more hopeful 2022 from social commerce to niche platforms – we’ll cover them all.
PPC Google AdWords Proposal Sample for Client PitchingeMarket Education
This PPC Google Ads proposal sample is for all digital marketing professionals who would like to have a simple and strong understanding format for client pitching.
Golden Unicon is the No.1 Digital Marketing Company in Bangalore with advanced Digital Marketing techniques and also provides other Digital Marketing services.
Digital Marketing & Social Media Specialist PortfolioBrett Dovey
Portfolio of a world-class Digital Marketing and Social Media Online Specialist with a knack to Think outside the Box. Has expertise in Search Engine Optimization, Social Media Advertising, Digital Strategy, Competitor Insights.
http://www/sensibledesigns.co.za
La verdadera verdad sobre el alcance orgánico de FacebookAllan V. Braverman
¿Por qué las publicaciones en Facebook están llegando a niveles de casi cero alcance orgánico? ¿Qué pasará con Facebook en el 2014 para las marcas? Esto viene resumido en un whitepaper que preparó Social@Ogilvy del tema.
MARKETING STRATEGY FOR FASHION BRAND IN 2023~.pdfAndri H.
Fashion has got hugely impacted by pandemic during 2019 - 2022. As pandemic seems like going to an end in 2023. The business owner needs to adapt with new challenges after the pandemic era. Some of the challenges are the drastic changes on customer behaviour, recession, privacy issues, stagflation etc. Some of those problems can be easily faced and turned back as advantages with 12 key marketing strategies that written on this presentation.
Digital Content Marketing Proposal Powerpoint Presentation SlidesSlideTeam
"You can download this product from SlideTeam.net"
Display your search engine rankings and impress your clients by using our topic-specific Digital Content Marketing Proposal PowerPoint Presentation Slides. With the help of this interactive digital content marketing proposal PPT layout, you can showcase the various digital marketing services you offer that hold the interest of the customers. Use the online marketing presentation template to highlight your content services that consist of video production, graphic design, multi-language content, digital content strategy, and content production. This template includes a table of contents that contains topics such as project context and goals, services schedule, timeframe and investment, client testimonials, terms and conditions, etc. Take advantage of this reliable and engaging content marketing proposal PowerPoint presentation slides to mention your company’s goals and objectives that create a positive impact on your clients. With the help of our online content marketing proposal PPT theme, you can portray the different phases of service schedule that includes buyer personas, keyword search estimates, content management systems, editorial calendar, key metrics & performance indicators, and many more. Take the assistance of this visually appealing digital content marketing proposal PowerPoint layout to explain how you design and implement the content marketing solution. By using our attractive online marketing proposal presentation slides, you can grab the attention of your clients by discussing how you monitor and analyze the content marketing matrix for a specific period of time. Talk about your experience as an online content creator and publisher to create a first great impression on the client with the aid of digital content marketing PPT theme. Employ this eye-catchy digital media marketing proposal PPT theme to illustrate the timeframe and investment table of digital content services. You can show your past work samples and turn your prospects into clients by downloading our ready to use digital content marketing PowerPoint presentation templates. https://bit.ly/3oQF3dR
Digital marketing in B2B organization has become an essential mandate for Marketing organizations. A recent ITSMA report suggests:
·The most significant marketing budget change is in digital marketing, with 76% of marketers planning to increase their digital marketing budgets
·Marketers will continue to increase their content development and brand/communications budgets to support thought leadership marketing, while budget is flowing away from public trade shows, sponsorships, and traditional advertising
ReportGarden’s social media proposal template will provide a comprehensive example to let your client know the workflow with case studies,deliverables etc and explain how your social media strategies like brand promotion, campaigns, engagement, lead generation, will increase the conversion rate while providing a definite timeline for your client.
How prepared is your organization for the imminent loss of third-party data?
Are you ready for first-party data to take center stage in your marketing strategy?
Maybe you’re feeling unsure of how to use first-party data?
While cookies going away will reduce your access to third-party data, you can still strike the right balance with your acquisition strategies and provide your customers with personalized experiences.
Join our webinar to learn how to design a future-proof strategy that maximizes the potential of your first-party data in a cookieless world.
You'll discover:
- Why activating your first-party data is crucial in a cookieless world.
- How to leverage your first-party data in a future-proof way.
- How to build your organization's first-party data capabilities.
Vishal Maru, Vice President of Digital Solutions at iQuanti, will explain how enterprises can embrace the power of first-party data and better connect with their customers.
Most industries and organizations have still yet to fully utilize the power of first-party data in their strategies.
Learn how to create a personalized user experience, improve your retargeting strategy, identify patterns, and predict future trends to steer your organization toward more successful campaigns.
Here are the slides of our masterclass at Web Summit, where we discussed key emerging social media trends as we transition into a more hopeful 2022 from social commerce to niche platforms – we’ll cover them all.
PPC Google AdWords Proposal Sample for Client PitchingeMarket Education
This PPC Google Ads proposal sample is for all digital marketing professionals who would like to have a simple and strong understanding format for client pitching.
Golden Unicon is the No.1 Digital Marketing Company in Bangalore with advanced Digital Marketing techniques and also provides other Digital Marketing services.
Digital Marketing & Social Media Specialist PortfolioBrett Dovey
Portfolio of a world-class Digital Marketing and Social Media Online Specialist with a knack to Think outside the Box. Has expertise in Search Engine Optimization, Social Media Advertising, Digital Strategy, Competitor Insights.
http://www/sensibledesigns.co.za
La verdadera verdad sobre el alcance orgánico de FacebookAllan V. Braverman
¿Por qué las publicaciones en Facebook están llegando a niveles de casi cero alcance orgánico? ¿Qué pasará con Facebook en el 2014 para las marcas? Esto viene resumido en un whitepaper que preparó Social@Ogilvy del tema.
With over 2 billion active social media users, maintaining an active presence on these networks is crucial to getting in front of your ideal audience. You see, more consumers want to engage and connect with their favorite brands on social. One-third of millenials state they actually prefer to communicate with brands on social media (Source: Business2Community).
Developing a strong social media marketing strategy will help boost brand awareness, increase followership, drive traffic to your website and generate leads for your sales funnel. In 2017, no brand should be without a plan that actively places their business on social media.
Here are five simple yet profound steps to creating your social strategy to build a stronger presence today.
I want to elaborate on the importance of social media from my end. Why Social Media is so important in our current scenario. Actually, it allows you to reach people locally, regionally, nationally and even internationally. If you understand the characteristics of your target audience, you will be able to personalize your messages to resonate with that audience more appropriately.
Marketplaces are one of the main online shopping destinations for consumers. Now present in all regions of the world, marketplaces have fundamentally changed the commerce landscape, the way we shop, and how businesses go to market with their products and services. And although marketplaces are based on the same concept of first- and third-party selling, they are vastly different from each other. But how do brands accelerate growth? And what are the requirements for success
The Covid-19 pandemic is now just one of several crises to which we are all adapting. While the world is in various stages of reopening after the first Covid-19 wave, there is no consensus on what the next wave will look like or the severity of its impact. Many were quick to declare that our behaviours and attitudes had been fundamentally and forever shifted by the pandemic and the resulting lockdown. But what has really changed, and what changes will be sustained? How do brands and businesses plan for this uncertain future?
In Conversations That Matter—The Return To Growth in Turbulent Times, our speakers will discuss the challenges to returning to growth facing brands around the world.
With global economic slowdown looming, research shows many organisations are turning to mergers and acquisitions to achieve growth. Consequently, this creates a crucial inflection point for business and brand. It is one of those rare moments where brand rises to the top of the Executive agenda. The stakes are high, and failure to understand the role of brand in M&A is the most common reason for collapse.
Through real-life case studies, in this session we will share a unique approach from Ogilvy Consulting that answers the critical brand and naming questions, and how our approach can impact the long-term ability for an organisation to achieve its objectives.
In a time when consumers have been confined to their homes and social contact has been limited, influence has been pulling to the forefront of our increasingly virtual reality. But now that we are beginning the slow transition out of lockdown, how should brands be preparing to future-proof their influence for a post-COVID-19 world?
Nudgestock 2020 – Necessity is the Mother of ReinventionOgilvy Consulting
Every year, Ogilvy Consulting's Behavioural Science Practice hosts Nudgestock — the world’s largest festival of creativity and behavioural science. Ordinarily, this event is held on the British Seaside (a cunning strategy to help people focus on the day) with approximately 400 in attendance. However this year, as a result of Covid-19, we tried something different...and the results were astonishing.
What's Next: How brands can capture value, mindset and experiences on their o...Ogilvy Consulting
Brands have long considered the value and prospects of selling directly to consumers. In some instances, marketplaces tampered with those considerations providing quick and efficient ways to reach consumers and sell products with a lower level of effort and barriers to entry. While serving a need to some, marketplaces present their own set of challenges that can be solved by going direct leading companies to either diversify their current channel mix by launching their own DTC or shift their strategy to just DTC which has been supercharged by COVID-19.
What's Next: Celebrating Eid in a time of isolationOgilvy Consulting
Join us to celebrate Eid, and understand how 1.8 billion Muslim consumers have adapted for the occasion and the preceding month of Ramadan in an era of isolation.
Focusing on Ogilvy's six baseline Ramadan and Eid trends, we’ll give insights and examples of what changed this year and what important commercial, consumer and D&I strategies brands can learn and apply across their business.
What's Next: Unlocking a powerful corporate culture in turbulent times and be...Ogilvy Consulting
Fast growth, diversification, turbulent times and beyond… when an organisation is at a turning point, its corporate culture is often harmed. This webinar helps leaders and companies to accompany their transformation and make their corporate culture a change accelerator, instead of an obstacle.
Starting with anthropological principles and ending with a bespoke method, the session considers inspiring cases of powerful corporate cultures that bring to life business strategy in the Covid context and beyond - to continue exciting and retaining talent!
What's Next: Now, Next & Beyond - Preparing people to return to the workplaceOgilvy Consulting
Organisations need to be ready to confront the issues concerning a post-COVID–19 workplace. Business guidance and employee sentiment is changing rapidly. But, importantly, how we prepare our people and ensure we have plans in place to work together will be critical for recovery. Join us to explore how businesses can get ready and be best prepared to reintroduce employees to the workplace
What's Next: Rapidly adjusting your customer experience strategy for the "new...Ogilvy Consulting
This week we’ll talk through the customer experience impact of changing customer mindsets and behaviours that have come with COVID-19, introduce the AWARE framework for rapid customer experience strategy modification and talk through some examples of how brands are already adjusting their strategies to meet customers’ current needs.
What's Next: Using technology to engage employees & build businessesOgilvy Consulting
Never before has technology been such an enabler for people and teams as it has since the COVID-19 crisis. While remote working is not new for many organisations, the extent and time is, which businesses are anticipating workforces to be completely virtual. How people engage virtually with each other sits at the heart of business recovery and future business continuity planning.
What you might not know is that at Ogilvy we have a specialist practice dedicated to employee engagement, experience and supporting businesses to get the most out of their people, systems and processes. In this week's webinar, our team draw on their experience delivering programmes through business crisis (shut down and restart), and offer support in how to navigate shocks, high impact events and business change in a sure-footed manner.
What's Next: Health & Wellness - Disruption & Adapting for the ReboundOgilvy Consulting
The COVID-19 crisis is rapidly changing how individuals are managing their health and well-being, approaching life with more gratitude and resilience. Digital health solutions adoption is booming as are some wellness sectors, and will contribute to the emergence of new healthcare models faster than expected.
In this webinar, learn how it will become essential for any healthcare provider to propose compassionate and empathetic care experiences to their clients, leveraging wellness to stay relevant in these turbulent times. Join us to understand some quick wins and envision your post-crisis healthcare shift.
What's Next: Using technology to engage employees and build businessesOgilvy Consulting
Never before has technology been such an enabler for people and teams as it has since the COVID-19 crisis. While remote working is not new for many organisations, the extent and time is, which businesses are anticipating workforces to be completely virtual. How people engage virtually with each other sits at the heart of business recovery and future business continuity planning.
We are currently in the midst of the most disruptive global crisis seen in decades. There is little doubt that the aftermath of COVID-19 will have life-changing impact on societies, political systems and economies. And it will likely be the single-most important catalyst in modern history for changing consumer behaviour and attitudes. This is a defining moment for Brands, and how they react – what they do – will not only impact short-term survival, but more important, the long-term brand health that is critical to future growth.
Our speakers will draw on prior experiences with SARS, the 2008 financial crisis and the current realities in Asia, Europe and the US. In this week’s webinar they will discuss what your brand should be thinking about and how to plot a course through this world-redefining period.
What's Next: The Next Frontier in Automotive Industry Ogilvy Consulting
Between homes and offices most of us spend large amounts of time commuting but a growing awareness of transportation’s ecological impact has triggered a shift towards public and shared transport. Automobiles continue to play a significant role in society, but one that is changing. The entire automotive industry is witnessing massive disruption throughout the value chain.
Digital technology in particular is proving the lever that is shifting the gears of transformation and driving ever more innovative customer experiences. In this session we will understand the major trends driving the automotive industry and how creating and being a part of a pivotal ecosystem experience, is critical for shared success.
What's Next: Social Commerce - from transaction to truly socialOgilvy Consulting
Social is the most important contributor to e-commerce and a social commerce strategy should definitely be more than paid ads on social. Social, Messaging and E-Commerce platforms are all evolving to connect more deeply social interactions to commerce. Looking through the super rich Asia landscape what are all the different types of Social Commerce? How brands can develop, evolve their approach and capitalise on the real value of social.
What's Next: The Role of Brands in the Booming Original Content BusinessOgilvy Consulting
We live in a content-driven world and a fast-changing one at that. The explosion of consumer options from traditional TV and film to OTT, podcasting and web streaming has changed the landscape for advertisers. How do brands find their way in this new fragmented marketplace?
Join Ogilvy’s Mike McFadden (EVP Digital Transformation) and Rob Davis (Head of Digital, USA) for an in-depth conversation about brand advertising in the fast-growing streaming content space.
Scheduled guests include industry leaders Gayle Troberman (CCO, iHeartMedia), Evan Shapriro (President, National Lampoon), Chris Stefanyk (Head of Partnerships, Wattpad) and Joshua Sinel (Co-Founder/President, Storybooth).
In its 7th edition, the report outlines the most important trends for businesses and consumers in 2020. In this webinar, we will share our recommendations on what clients should do to take action and adapt quickly.
Despite the debates around privacy, disinformation and influencer authenticity; social media continues to fuel our digital lives. The biggest change is how. With ever evolving platforms, trends, and even content types, social is growing increasingly complex and discerning fact from fiction is becoming progressively more difficult. What will be the biggest trends for marketers in 2020? Chris Walts, Social Strategy Lead at Ogilvy UK, and Kanika Bali, Social Strategist at Ogilvy Hong Kong share their insights.
What's Next: Michael Frohlich talks to us about the woes from a CEO during a ...Ogilvy Consulting
In the ever-changing and shifting world of expectations, disruption, and experience; brands are having to face the real challenge of transforming and evolving in an existential crisis against the possibility of becoming inconsequential. In this week’s webinar, we’ll talk about one of the most personal and public transformations in the industry with our very own Ogilvy UK CEO Michael Frohlich.
Michael will talk about the dos and don’ts he learned along the way when transforming a company, but also his observations, on the opportunities and challenges he encountered along the way.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
Facebook Zero: Considering Life After the Demise of Organic Reach
1.
Facebook Zero:
Considering Life After the Demise of Organic Reach
By Marshall Manson
Managing Director, Social@Ogilvy, EAME
5 March 2014
Organic reach of the content brands publish in Facebook is destined to hit
zero. It’s only a matter of time.
In 2012, Facebook famously
restricted organic reach of
content published from
brand pages to about 16
percent.1 In December
2013, another round of
changes reduced it even
more. By February 2014,
according to a
Social@Ogilvy analysis,
organic reach hovered at 6
percent, a decline of 49
percent from peak levels in
October. For large pages
with more than 500,000
Likes, organic reach hit 2
percent in February. (Full
details of our study are in
the Appendix.) And
Facebook sources were
unofficially advising
community managers to
expect it to approach zero in
the foreseeable future.
Average Organic Reach of Content
Published on Facebook Brand Pages
13.00%
12.00%
12.05%
11.58%
11.00%
10.00%
9.00%
8.70%
8.00%
7.70%
7.00%
6.15%
6.00%
5.00%
4.00%
Oct '13
Nov
Dec
Jan '14
Feb
Analysis of 100+ Facebook Brand Pages around the world with more
than 48 million total fans conducted by Social@Ogilvy in February 2014.
Full details in the Appendix of this report.
The ability to build communities of fans, and then maintain contact and
encourage engagement using content published to fans’ News Feeds was a
critical aspect of Facebook’s early appeal to marketers. The opportunity of
achieving engagement at scale motivated many brands and corporates to
invest millions in developing communities and providing for their care and
feeding via always-on content.
With the impending end of organic reach, what are the consequences for
marketers and others who use Facebook to connect with their communities?
How can brands and corporates get the most from Facebook in the future? Is
1
Facebook defines Organic Reach for a post as follows: “The number of people who saw your Page
post in news feed or ticker, or on your Page's timeline.” In simpler terms, anyone who saw your content
where that exposure was not as a consequence of paid advertising.
Facebook Zero
1
2.
Facebook still a driver of “earned” conversation and word of mouth? Or is it
just a straightforward paid channel? How should communities approach
content and engagement going forward?
This paper attempts to explore those and other questions, and to provide
some practical recommendations for maximising the value of social media in
this ever-evolving landscape.
Not Quite a “Paid” Platform
Facebook has always been
an oddity in the “Paid, Owned,
Earned” model. Many brand
leaders and community
managers view their
Facebook page as “owned”
space. (Although Facebook’s
constant fiddling regularly
reminds us that this is a
mirage.) Content distributed to
fans’ News Feeds and
amplified to non-fans via likes,
comments and shares is an
efficient and effective form of
“earned” word of mouth. And
Facebook’s suite of “paid”
products has helped drive
community growth,
engagement at greater scale,
and wider amplification of fan
activity.
Average Organic Reach of Content
Published on Large Facebook Pages
(>500,000 Likes)
4.50%
4.00%
4.04%
3.50%
3.51%
3.00%
2.97%
2.71%
2.50%
2.11%
2.00%
1.50%
Oct '13
Nov
Dec
Jan '14
Feb
Analysis of 100+ Facebook Brand Pages around the world, of which
20+ had more than 500,000 likes. Analysis conducted by
Social@Ogilvy in February 2014. Full details in the Appendix.
With organic reach removed
from the mix, it would be easy
to conclude that Facebook will
be just another paid channel.
And in the context of engaging an existing community, it will become precisely
that: Paid support will be required to reach existing community members. But
the evidence is clear that Facebook fans have incremental value: A
ComScore study found that one retailer’s Facebook fans were 27 percent
more likely than a control group to make a purchase in the four weeks
following a paid campaign.2
2
ComScore, The Power of Like 2. June 12, 2012.
http://www.comscore.com/Insights/Presentations_and_Whitepapers/2012/The_Power_of_Like_2_How_
Social_Marketing_Works
NB: ComScore’s study doesn’t attempt to discern whether fans are more likely to buy because they
became or fans, or because they had high affinity, and therefore higher purchase intent before they
became fans. For our purposes, that doesn’t matter here. Our fans are more likely to buy our products
and amplify our content. That makes them more valuable than an average consumer.
Facebook Zero
2
3.
The power in Facebook remains its potency to generate earned conversation
and engagement. The requirement to distribute content to community
members via paid shouldn’t change that. Fans will still see brands’ content in
their News Feeds and, if the content is interesting enough, will pass it along to
their friends. And there’s real value in this. According to Nielsen, social ads
that carry a friend’s endorsement (“Your friend Mary likes Acme Cheese”),
generate a 55 percent higher ad recall than non-social ads.3 And of course,
earned remains squarely at the top of the value table as well with 92 percent
of global consumers saying they trust “Recommendations from people I know”
and 70 percent saying they trust “Consumer opinions posted online.”4
In summary, the model has shifted. Previously, brands were using “owned” to
fuel “earned”. Going forward, they’ll need to use “paid” to fuel “earned,” but
that doesn’t make the earned any less valuable.5 Success will require
deploying paid differently – in smaller increments of both target audience and
spend, and optimizing in real-time to ensure that spend is efficient and
effective.
Content: What, How and How Often?
The practice of always-on content developed around the idea that
communities required conversations, and brands couldn’t arrive and depart
from conversations at moments of their choosing. But as Facebook evolved
into a platform for broadcasting shareable content to communities of fans, the
conversation model evolved as well, built on the recognition that one-to-one
conversations don’t deliver the scale that brands are usually aiming for.
At the same time, an editorial model has emerged where brand storytelling
has become appropriately sensitive to news, trends, and events happening in
the moment. That model is proving the value of brands acting as publishers.
The demise of organic reach won’t change this. As sites like BuzzFeed,
Business Insider, and others have demonstrated, the imperative is to create
timely content that fans and advocates want to discuss and share. The
requirement is for an approach that provides for real-time, planned content
and big campaign moments that wow.
That said, the end of organic reach does force certain, probably healthy,
changes. Inevitable budget limitations and lack of audience attention will force
brands to be more selective in what they publish and promote. Less
publishing ought to allow time and resources for more engagement and real
3
Nielsen. Global Trust in Advertising and Brand Messages. April 2012. p.3.
http://www.nielsen.com/content/dam/corporate/us/en/reports-downloads/2012-Reports/global-trust-inadvertising-2012.pdf
4
Ibid.
5
There is much concern at the moment about “likes fraud” and other fraudulent behavior in Facebook.
While this paper doesn’t try to address those issues, they clearly merit watching.
Facebook Zero
3
4.
interaction within communities. “Always on” will shift to platforms like Twitter
and Instagram that are more suited to it.
Finally, brands will have to be more selective about when to publish. The
Super Bowl isn’t the right moment for every brand. By staying rooted in
audience preferences and interests, brands can decide the right times to
heighten activity, and be truly real time.
Narrow the Focus. Customise the Experience.
By utilising information already available via Facebook’s API, we can identify
key behavioural information. For example:
• When a user became a fan of our page, and often, why they did so.
• What content they have liked, commented on, or shared.
• When they last engaged with the page’s content.
• Their age, interests, and assorted other profile information.
This information equips brands to begin subdividing their communities and
more effectively targeting content at the fans who are most interested in it.
The targeting tools, however, require paid support utilising tools like Facebook
Custom Audiences. Google Circles offers brands an opportunity to target this
way as well, but considerably more work will be required for most brands to
attract their fans in Google+ and engage with them in a meaningful way. And
activity in Google+ can have disproportionate benefits on search performance.
Going forward, Facebook is sure to continue improving its targeting
functionality. Our responsibility is to make the most of those capabilities by
delivering content to our audiences that they will really love, and want to
share. To do so, we must think about our communities in smaller groups.
While one-to-one and one-to-many remain relevant communications models,
one-to-a-few, one-to-several, and one-to-a-bunch-but-not-everyone are now
equally valid approaches, and must be embraced as such. Social strategies
that emphasise customer engagement and customer value will be more likely
to find success, and this is where social CRM efforts should focus.
Beyond this, brands must also use paid media to target non-fan brand
advocates. A careful analysis of user activity will identify Facebook users who
interact with a brand’s content without being a fan of the brand’s page. (Ogilvy
has a proprietary tool to make this easy.) These “advocates” are potentially
powerful drivers of word of mouth, even if they aren’t Fans of the page, and
are often more vocal and engaged than the most active members of our Fan
base.
Facebook for Customer Service
Facebook’s changes won’t stop customers and activists from posting their
questions, concerns and provocations on brands’ walls. Integration between
community managers and customer service will remain essential. The
Facebook Zero
4
5.
emerging reality is that a well-trained in-house customer service team can
handle queries and issues more efficiently and at less cost than over the
phone, and protect customer relationships at a high implied ROI.
The Biggest Lesson: Return to Platform Neutral
Social media remains a hugely valuable place for brands and businesses to
engage with communities of customers, advocates, influencers and
stakeholders. And a great deal of unexplored opportunity still awaits.
Innovative ideas in areas like social CRM, real-time marketing, advocate and
countless others continue to emerge.
However, the prime lesson as we approach Facebook Zero is to avoid
overcommitting to a single platform. The right recipe for social starts with
clearly defined business objectives, folds in a strong understanding of what
the audience wants, and a few measures of clever storytelling designed to
facilitate engagement. The story’s requirements – Are there photos? Should
we use video? Are we creating, aggregating, curating or all of the above? –
and the audience’s behavior should dictate platform selection.
Specific Action Recommendations for Facebook Activity
•
•
•
•
•
•
Convene a workshop with your community managers, editorial leaders,
content team and brand leaders to determine how Facebook Zero
affects your social strategy. Needless to say, Social@Ogilvy would be
happy to help.
Put aside a flexible pot of paid media budget to spend in small
increments in order to ensure content reaches advocates and, when
appropriate, your whole fan base.
Develop a paid strategy to subdivide your existing community and
more effectively target content at advocates and fans who are
genuinely interested in it.
Get used to making harder choices about what to publish. Be prepared
to publish less frequently. Review, revise and rededicate yourself to
your key storytelling themes. Ensure the themes deliver against your
business objectives. Be assertive about refusing to publish content
that’s off-theme, irrelevant or boring.
Re-evaluate your day-parting strategy. Publishing less, better targeted
content may require that you experiment with different publishing times.
Consider publishing content multiple times in different day-parts with
variances in headline, image, and copy. Depending on your audience
and their consumption habits, you may be able to use this technique as
an imperfect but useful form of A/B testing to select which form of
creative to boost with paid.
Facebook Zero
5
6.
Other Recommendations
•
•
•
•
Make sure you’re pursuing a platform neutral social media strategy
that’s rooted in your business objectives. Don’t be platform dependent.
Nail an editorial approach to content creation. Be sensitive to news and
trends happening now. Be ready to react and respond.
Aggressively pursue cross platform recruiting. Work to drive Facebook
and Twitter followers to websites and other platforms where they can
be recruited into CRM databases. Consider database recruitment direct
from social platforms.
When possible, offer users the chance to login to password-only and ecommerce sites with social logins. Doing so makes it easy to
harmonise data from social APIs into your CRM database.
A Final Thought
This isn’t an academic exercise. Facebook Zero is a reality now facing every
brand and business with a presence on the platform. Action is required, and
specific decisions will need to be made with regard to content planning, paid
support for social media activities, audience targeting and much more.
Hopefully, this paper has offered a practical view and even more practical
solutions that will help your decision making process both to get the most of
out of Facebook and your wider social media strategy. And of course, we
invite you to get in touch if we can help you with that process or elaborate on
any aspect of our thinking.
Marshall Manson is the Managing Director of Social@Ogilvy for Europe,
Africa and the Middle East. For more information, get in touch with him via email at marshall.manson@ogilvy.com or via Twitter: @marshallmanson.
Social@Oglivy is the world’s largest network of social media experts. We are
committed to delivering social media solutions for clients that deliver positive
business outcomes.
Facebook Zero
6
7.
Appendix: Summary of Findings & Data
Social@Ogilvy calculated the average organic reach6 by month for 106
Facebook brand pages in markets around the world using post-level data. The
pages collectively represent more than 48 million fans across a wide range of
industries, products and verticals as well as a mix of global and local brands.
Average
Organic
Reach
Oct
'13
Nov
Dec
Jan
'14
Feb
Change
from
Oct.
vs.
Feb.
All
Pages
in
Study
12.05%
11.58%
8.70%
7.70%
6.15%
-‐48.94%
Pages
w/
>500,000
Likes
4.04%
3.51%
2.97%
2.71%
2.11%
-‐47.88%
Pages
w/
>100,000
and
<500,000
Likes
13.05%
12.04%
9.01%
8.46%
6.38%
-‐51.11%
Pages
w/
<100,000
Likes
13.66%
13.46%
10.02%
8.55%
7.02%
-‐48.58%
Our key findings are as follows:
•
•
•
•
Average organic reach declined from 12.05% in October 2013 to
6.15% in February 2014, a total decline of 49%.
The biggest decline was in December, at the same time Facebook
made widely reported changes to the algorithms that determine which
content is displayed in users’ News Feeds.
Large pages (>500k fans) started from a much lower base of organic
reach than medium (>100k and <500k fans) and small pages (<100k
fans), but in percentage terms, the decline was remarkably consistent
regardless of page size – all three categories experienced drops of
about 50%.
Large pages can expect a much lower organic reach – now at around
2% -- than small and medium-sized pages.
6
Facebook defines Organic Reach for a post as follows: “The number of people who saw your Page
post in news feed or ticker, or on your Page's timeline.” In simpler terms, anyone who saw your content
where that exposure was not as a consequence of paid advertising.
Facebook Zero
7