Section B Feedback
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The document provides guidance for a student preparing for an exam on media studies. It discusses several topics that should be covered in the exam, including discussing audience theories like uses and gratifications theory and Dyer's Utopian solutions theory. It also lists several key terms that must be included in exam answers such as watershed, inheritance, stripping, channel ethos, and others. Finally, it provides guidance on how to achieve high marks, including discussing how two programs were scheduled on channels and comparing the audience pleasures of two comedy programs by giving examples.
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Commissioning process
The BBC has a selective commissioning process where ideas must fit the genre and ethos of each channel. Producers can submit pitches through BBC Pitch if they have recent commissions, or the public can submit ideas which may be developed by independent production companies. When an idea is proposed, it is reviewed for its genre and fit with the channel mix. If suitable, the producer develops it further and it is sent to the relevant channel controller for consideration. The BBC and producer negotiate licensing fees which are either paid in pre-agreed stage installments or upon delivery.
Assignment Brief DB6
This document outlines an assignment for a student to produce a blog on the structure, organization, and ownership of the UK radio industry. The blog must include four posts: 1) describing a commercial radio station that broadcasts nationally and discussing how they generate revenue and are owned; 2) explaining how the BBC radio operations work including the number of stations, BBC charter, license fee, and role of the BBC Trust; 3) describing community, hospital, and student radio stations in terms of funding and licensing; 4) explaining independent radio production companies and the BBC commissioning process. The assignment aims to help students understand organizational structures and ownership in the UK radio industry.
Assignment brief
The document provides the context and requirements for an assignment on the structure, organization, and ownership of the UK radio industry. Specifically, the student must create a blog with four posts: 1) Describing a commercial radio station and discussing its revenue sources, ownership, and licensing issues. 2) Explaining the BBC radio operations, stations, charter, license fee, BBC Trust role. 3) Discussing community, hospital, and student radio stations in terms of revenue, funding limits, and licensing. 4) Covering independent radio production companies and the BBC commissioning process. The assignment criteria align with learning outcomes on understanding organizational structures and ownership patterns in the UK radio industry.
Db6 radio industry
The document provides the context and requirements for an assignment on the structure, organization, and ownership of the UK radio industry. Specifically, the student must create a blog with four posts: 1) Describing a commercial radio station and discussing its revenue sources, ownership, and licensing issues. 2) Explaining the BBC radio operations, stations, charter, license fee, BBC Trust role. 3) Discussing community, hospital, and student radio stations in terms of funding sources and non-profit licensing. 4) Covering independent radio production companies and the BBC commissioning process. The assignment aims to have the student understand and explain these organizational structures and ownership patterns using appropriate terminology.
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The BBC has a selective commissioning process where ideas must fit the genre and ethos of each channel. Producers can submit pitches through BBC Pitch if they have recent commissions, or the public can submit ideas which may be developed by independent production companies. When an idea is proposed, it is reviewed for its genre and fit with the channel mix. If suitable, the producer develops it further and it is sent to the relevant channel controller for consideration. The BBC and producer negotiate licensing fees which are either paid in pre-agreed stage installments or upon delivery.
Assignment Brief DB6
This document outlines an assignment for a student to produce a blog on the structure, organization, and ownership of the UK radio industry. The blog must include four posts: 1) describing a commercial radio station that broadcasts nationally and discussing how they generate revenue and are owned; 2) explaining how the BBC radio operations work including the number of stations, BBC charter, license fee, and role of the BBC Trust; 3) describing community, hospital, and student radio stations in terms of funding and licensing; 4) explaining independent radio production companies and the BBC commissioning process. The assignment aims to help students understand organizational structures and ownership in the UK radio industry.
Assignment brief
The document provides the context and requirements for an assignment on the structure, organization, and ownership of the UK radio industry. Specifically, the student must create a blog with four posts: 1) Describing a commercial radio station and discussing its revenue sources, ownership, and licensing issues. 2) Explaining the BBC radio operations, stations, charter, license fee, BBC Trust role. 3) Discussing community, hospital, and student radio stations in terms of revenue, funding limits, and licensing. 4) Covering independent radio production companies and the BBC commissioning process. The assignment criteria align with learning outcomes on understanding organizational structures and ownership patterns in the UK radio industry.
Db6 radio industry
The document provides the context and requirements for an assignment on the structure, organization, and ownership of the UK radio industry. Specifically, the student must create a blog with four posts: 1) Describing a commercial radio station and discussing its revenue sources, ownership, and licensing issues. 2) Explaining the BBC radio operations, stations, charter, license fee, BBC Trust role. 3) Discussing community, hospital, and student radio stations in terms of funding sources and non-profit licensing. 4) Covering independent radio production companies and the BBC commissioning process. The assignment aims to have the student understand and explain these organizational structures and ownership patterns using appropriate terminology.
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The document provides information about public service broadcasting (PSB) and the BBC in the UK. It discusses key aspects of PSB including that it is publicly owned and funded by license fees, has a duty to appeal to a broad audience, and must educate, inform and entertain. The BBC's remit and funding model allow it to produce high-quality programming while maintaining editorial independence. BBC Three targets 16-30 year olds with shows that explore issues relevant to that age group through compelling narratives and characters. The document also provides background on the military comedy-drama Bluestone 42, which is set in Afghanistan and depicts the camaraderie of a bomb disposal unit through humor.
Ident case study
The CITV idents are short, simple sequences using both live footage and animation to engage young children viewers. Bright colors and sounds are used to grab attention. One ident features a hand-drawn chameleon animation to represent the channel in a way children can understand and replicate. The style reflects the channel's mix of live and animated programming for kids. Developing idents for children's channels comes with restrictions to follow child audience and regulatory guidelines.
Unit 9 sturcture, organisation and ownership
Commercial radio stations generate income primarily from advertisements. Advertisements during rush hour can be very expensive for companies, as those time slots are highly valued. In contrast, advertisements aired during less popular times will cost less. Public service radio stations like the BBC are publicly funded through television license fees. The BBC operates 17 different radio stations across various genres. Nineteen percent of license fees, which amount to £650 million annually, goes toward funding BBC radio. Not-for-profit community radio is aimed at serving local audiences. Stations in hospitals and universities tailor their music based on the needs and tastes of their intended listener demographics.
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Task 1
The BBC is the oldest national broadcasting organization and largest broadcaster in the world by employees. It is a British public service broadcaster headquartered in London, employing over 20,950 staff. The BBC is publicly funded by television license fees paid by UK residents and uses this funding to provide radio, television and online services covering the UK and BBC World Service broadcasts in 28 languages globally.
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Task 5 (1)
The BBC is publicly owned and funded primarily through television license fees. It is established under a Royal Charter and regulated by OFCOM. The BBC Board is responsible for setting strategy and ensuring the BBC fulfills its public purposes. The license fee provides most of the BBC's funding, allowing it to operate without commercials. Additional sources of income include product placement, merchandise sales, royalties from licensing programs internationally, and synergistic opportunities across platforms. The BBC offers a range of television, radio, and online services targeted at different audiences.
task 1
The BBC is the oldest national broadcasting organization and largest broadcaster in the world by employees. It is a British public service broadcaster headquartered in London, employing over 20,950 staff. The BBC is publicly funded by television license fees paid by UK residents and uses this funding across its radio, television and online services covering the UK nations and regions.
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This document outlines an assignment for a student to produce a blog on the structure, organization, and ownership of the UK radio industry. The blog must include four posts: 1) describing a commercial radio station that broadcasts nationally and discussing how they generate revenue and are owned; 2) explaining how the BBC radio operations work including the number of stations, BBC charter, license fee, and role of the BBC Trust; 3) describing community, hospital, and student radio stations in terms of funding and licensing; 4) explaining independent radio production companies and the BBC commissioning process. The assignment aims to help students understand organizational structures and ownership in the UK radio industry.
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Task 5
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ASY1 Media C1SB Industry BBC and public service broadcasting
The document provides information about the BBC, including its history, funding, and role as a public service broadcaster in the UK. It discusses:
- The BBC's origins in the 1920s and key developments in its history.
- How it is primarily funded by the television licence fee, which most UK households paying £150.50 per year.
- The BBC's public purposes as outlined in its royal charter, including to inform, educate, entertain, support learning, reflect UK culture and communities.
- Current debates around the licence fee model and criticisms of the BBC having a monopoly, with some arguing it is an outdated system.
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17. Radio
The document discusses radio in the UK, including how stations are funded (BBC through license fees, commercial through advertising), how they develop a signature style using speech, music, and sound effects, and how they research target audiences to attract listeners and justify funding. It also notes how technology is changing radio, with over a third of listening now on digital platforms rather than traditional FM/AM.
Lesson 1 - TV Comedy idents
This document provides guidance and instructions for a media studies exam section on TV comedy. It outlines that Section B is worth 30 marks and will have two questions: 4(a) discusses the scheduling of one or two comedy programs on channels and 4(b) how the programs offer different pleasures to audiences. Students should be prepared to contrast two texts or discuss one text in detail using media key concepts. They should choose comedy programs from contrasting broadcasters like BBC1 and E4 to discuss how the programs link to the channel branding and audiences. The homework assigns watching two comedy programs, one from a mainstream channel and one from a younger channel, to use as case studies in the exam.
Task 2a research on understanding your target audience
The document discusses different organizations that measure target audiences for media products in the UK:
- BARB measures TV audiences and provides weekly viewing figures by channel.
- RAJAR measures radio audiences through surveys in different regions of the UK.
- ELSPA (now UKIE) supports the UK video game industry and includes age ratings to help classify target audiences.
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Korean television has several national networks including KBS, MBC, and SBS. The first Korean television drama aired in 1956 and the industry grew rapidly in the 1960s and 1970s, though it also experienced government intervention. In the 1980s and 1990s, the television industry flourished with the rise of cable television and new channels. Today, major cable channels include M.net for music, TVN for general entertainment, and Tooniverse for anime programming. Most major television studios are located in Yeouido.
Bbc two
BBC Two targets an adult audience interested in programs with depth like culture, arts, and drama. Over 30 years it has developed a reputation for shows such as "Boys from the Blackstuff" and "Our Friends in the North" though it now gets 5-6% of total viewing compared to BBC1's 21%. While some controversies arose from shows airing on BBC Two instead of BBC1, it has attracted more casual viewers through popular programs like Line of Duty, Top Gear, and Mock the Week.
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The document defines various forms of television, radio, and digital advertising. It provides key statistics about television such as 99% of U.S. households having at least one TV and over 50% of ad spending going to TV. It also defines common TV and radio metrics and dayparts. Finally, it outlines different types of digital ads such as banner, rich media, video, and search engine marketing, and notes that online ad spending is second only to television in the U.S.
Bjmc i, met, unit-iii, narrowcasting
In the early days of television in the United States, the three major networks dominated programming by appealing to the widest possible audience. They aimed for mass appeal and reached nearly 90% of viewers. However, competition from cable TV and independent stations led to more viewing options and audiences became more fragmented. This gave rise to "narrowcasting", where content targets specific demographic groups rather than a mass audience. Narrowcasting is now common among cable channels that specialize in topics like news, music, or sports. While networks still aim for mass audiences, they also segment similar shows to target specific groups. Narrowcasting has also affected public broadcasting systems due to new commercial competition.
Youth Campaigns & Social Media - Oct 2008
The document discusses several social media marketing campaigns for television programs and recruitment efforts:
1) The E4 Skins campaign built an engaged community on Myspace prior to the show's launch through exclusive previews, parties with the cast, and user-generated content which helped boost viewership.
2) For the second season of Skins, the campaign focused on rewarding existing fans and increasing awareness through webisodes, premiering the first episode online, and digital street teams to spread content.
3) A Royal Marines recruitment campaign featured a Bebo profile of a real marine to educate potential recruits through conversations, achieving over 1,100 friends and 65,000 views.
4) Sofia's
Zattoo Breakfast Meeting
Zattoo is a service that allows users to watch TV on their computers through an internet connection. It offers both free and paid TV channels from around the world. Free TV is supported by targeted advertising shown during channel changes. Advertisers partner with Zattoo to reach the large and growing audience of broadband users. Zattoo provides detailed reporting and analytics to help advertisers understand their audiences. The user experience is designed to feel like traditional TV but integrated with internet features like social interactions and personalized recommendations.
Broadcasting
Manila Broadcasting Company (MBC) is a major radio and television network in the Philippines owned by the FJE Group. It owns over 500 radio stations throughout the country, making it the largest radio network in Asia. MBC's flagship stations include DZRH for AM and Love Radio for FM, which is currently the #1 FM station in Metro Manila. Aside from radio, MBC has also returned to television broadcasting with a cable TV channel and regional TV affiliates. The company is headquartered in Pasay City.
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This document discusses the television industry and the impact of digital technologies. It explains how audiences now access TV through on-demand services like streaming, DVRs, and online platforms. This has led to an increase in programming options and fragmented audiences. However, some event and water-cooler shows still attract large live viewers. It also covers channel identities, scheduling techniques used to retain audiences, and how social media generates buzz. The effects of convergence and fragmentation in the industry are debated. Potential exam questions focus on analyzing these changes and their consequences.
Task 1
The BBC is the oldest national broadcasting organization and largest broadcaster in the world by employees. It is a British public service broadcaster headquartered in London, employing over 20,950 staff. The BBC is publicly funded by television license fees paid by UK residents and uses this funding to provide radio, television and online services covering the UK and BBC World Service broadcasts in 28 languages globally.
6 broadcasting methods
The document discusses different methods of broadcasting including telephone, radio, television, cable, satellite, and webcasting. It defines broadcasting as the mass distribution of audio, video, or other messages intended for a widespread audience. Broadcasting uses electromagnetic waves or the internet to disseminate information to entertain, educate, and inform the public. The document also covers several means of financial support for continuous broadcasting, including commercial broadcasting (supported by advertising), public broadcasting (supported by public funds and donations), and community broadcasting (run by non-profits and focused on local issues).
Task 5 (1)
The BBC is publicly owned and funded primarily through television license fees. It is established under a Royal Charter and regulated by OFCOM. The BBC Board is responsible for setting strategy and ensuring the BBC fulfills its public purposes. The license fee provides most of the BBC's funding, allowing it to operate without commercials. Additional sources of income include product placement, merchandise sales, royalties from licensing programs internationally, and synergistic opportunities across platforms. The BBC offers a range of television, radio, and online services targeted at different audiences.
task 1
The BBC is the oldest national broadcasting organization and largest broadcaster in the world by employees. It is a British public service broadcaster headquartered in London, employing over 20,950 staff. The BBC is publicly funded by television license fees paid by UK residents and uses this funding across its radio, television and online services covering the UK nations and regions.
Understanding TV Idents
This document discusses the purpose and opportunities of television idents. It explains that idents help identify the channel and organize the schedule by signaling what type of program is coming next. Idents can also segment the schedule by airing more explicit programs after watershed hours. Creating a memorable corporate identity through unique visuals and colors helps audiences recognize the channel. Idents are a way to create brand loyalty and market particular programs to the target audience. Channels use idents to package series and events, like using holiday themes, and as a promotional marketing tool.
BBC Service Review of Network Music Radio_FINAL 05-11-14
This document summarizes the key issues in the BBC Trust's review of its network music radio services. It finds that while the BBC makes a valuable contribution to music radio, it needs to better fulfill its public service remit. Specifically, the BBC's music output in peak hours lacks distinctiveness from commercial stations, playing many of the same popular songs. It also fails to make the most of its high-quality speech content by airing it primarily in off-peak hours when fewer people are listening. Additionally, the BBC's large market share and cross-promotion of its mainstream music and speech risks crowding out commercial competitors. The document calls for the BBC to shift priorities to better deliver its unique public service content during daytime hours
What's hot (17)
Task 2a research on understanding your target audience
Task 2a research on understanding your target audience
BBC Service Review of Network Music Radio_FINAL 05-11-14
BBC Service Review of Network Music Radio_FINAL 05-11-14
Similar to Section B Feedback
Db6 radio industry
This document outlines an assignment for a student to produce a blog on the structure, organization, and ownership of the UK radio industry. The blog must include four posts: 1) describing a commercial radio station that broadcasts nationally and discussing how they generate revenue and are owned; 2) explaining how the BBC radio operations work including the number of stations, BBC charter, license fee, and role of the BBC Trust; 3) describing community, hospital, and student radio stations in terms of funding and licensing; 4) explaining independent radio production companies and the BBC commissioning process. The assignment aims to help students understand organizational structures and ownership in the UK radio industry.
Tv comedy 4a
The document compares the scheduling of two television programmes on different channels. Citizen Khan airs on BBC1 on Fridays at 9:00pm, after the watershed. It is scheduled in prime time and uses strategies like inheritance, hammocking and zoning to attract and retain a mass audience. The Big Bang Theory airs on E4 daily in a stripped schedule at prime time. It uses zoning and pairing to target E4's niche audience with imported entertainment programming.
Task 5
The document discusses how the BBC is owned and funded. It is owned by the British public who pay an annual license fee. The license fee income is used to fund BBC productions and services. Some of the key ways the BBC generates additional funding include selling merchandise, formats, and products through their online and physical stores. Royalties from licensing shows internationally and product placement within some shows also contribute to BBC revenues. Synergy, where shows are extended across multiple media platforms, allows the BBC to monetize popular programs in different ways.
BBC Four Media Report
The document provides background information on BBC Four, including its main objectives to inform, educate and entertain audiences through a diverse range of programming focusing on arts, culture, music, drama and documentaries. It discusses BBC Four's public purposes of stimulating creativity, bringing the UK and world together, promoting education and learning, and reflecting UK nations and communities. A SWOT analysis identifies BBC Four's strengths as its strong brand, diverse programming, financial resources, experienced team, and role in cultural excellence and global representation. Weaknesses include its niche audience and cuts to budget. Opportunities exist in new talent and formats, while threats include competition and changing media landscape.
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The document provides information about the BBC, including its history, funding, and role as a public service broadcaster in the UK. It discusses:
- The BBC's origins in the 1920s and key developments in its history.
- How it is primarily funded by the television licence fee, which most UK households paying £150.50 per year.
- The BBC's public purposes as outlined in its royal charter, including to inform, educate, entertain, support learning, reflect UK culture and communities.
- Current debates around the licence fee model and criticisms of the BBC having a monopoly, with some arguing it is an outdated system.
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UK television broadcasting was introduced by the BBC in the 1920s and has since expanded to include multiple channels from various broadcasters, with the BBC remaining the largest public service broadcaster, producing a wide variety of programming across genres which it distributes through television, radio, online and commercial services both domestically and internationally. The BBC is primarily funded through television license fees and governed by the BBC Trust to ensure its independence, producing content through a system of channels, regions, and production processes both filmed and live.
Presentation 1
The document discusses research conducted into the BBC and Northern Voices scheme. It provides background on the BBC, including its founding in 1922 and sources of funding through television licenses. It also summarizes the history of BBC Three, the types of audiences it serves, and popular existing programs. For the Northern Voices scheme, it outlines the history of the conference and details about funding opportunities through the Community Voice program.
Research into the client (BBC
The document discusses research conducted into the BBC and Northern Voices scheme. It provides background on the BBC, including its founding in 1922 and sources of funding through television licenses. It also summarizes the history of BBC Three, the types of audiences it serves, and popular existing programs. For the Northern Voices scheme, it outlines the history of the conference and details about funding opportunities through the Community Voice program.
research into the client (BBC)
The document discusses research conducted into the BBC and Northern Voices scheme. It provides background on the BBC, including its founding in 1922 and sources of funding through television licenses. It also summarizes the history of BBC Three, the types of audiences it serves, and some of its popular existing shows. For the Northern Voices scheme, it outlines its history as an annual blogging conference in Canada and details about the funding available through the Community Voice program to support ideas from young people in northern regions.
Task 6 - BBC
Rating wars occur when media companies compete for viewers by broadcasting similar programs at the same times. This causes clashes as companies try to attract audiences, sponsors, and advertisers [1]. BARB measures television ratings in the UK and provides data to advertisers on viewership demographics, helping advertisers target specific audiences [2]. Technologies have changed viewing habits as people can now watch programs online or on mobile devices instead of just live TV, though this has also led to issues like piracy reducing company profits [3].
Unit 8 revision booklet
The document discusses different types of media organizations including public service broadcasters like the BBC, private broadcast companies like Disney, and regulatory organizations like Ofcom. It provides details on the defining characteristics and purposes of each type. Public service broadcasters are funded by government and must operate in the public interest, private companies aim to generate profits, and regulatory organizations set industry rules and standards.
Unit 8 1c
Public service broadcasters receive funding from TV license fees paid by citizens as well as public financing. Commercial broadcasters earn profits primarily through television advertisements. Subscription channels earn income by charging monthly or yearly fees for additional channels beyond a basic subscription.
The BBC and Channel 4 are examples of public service broadcasters in the UK, as they are funded by TV license fees. ITV and Channel 5 are commercial broadcasters that rely on advertising revenues. Sky and Virgin are subscription channels that require payment for expanded channel packages. Each type of broadcaster has different revenue models, with public broadcasters depending on license fees, commercial on advertising, and subscriptions relying on monthly subscriber payments.
AQA GCSE Media Studies Revision - Section A (Television)
Revision PowerPoint into everything you need to know for the AQA Media Studies examination on Television
R1 institution questions
The document discusses the history and aims of public service broadcasting (PSB) in the UK. It explains that the BBC was the first PSB and was established to inform, educate, and entertain without commercials. When ITV launched in 1955, it was also given PSB obligations around local news and programming. Channel 4 and S4C were later established as alternative PSB options with obligations around catering to minorities. The document examines how political, cultural, and economic contexts influence what counts as PSB.
Mock interview.pptx
A mock interview is a practice interview that helps improve interview skills like communication and answering questions. To prepare for an interview, research the company, practice common questions, and bring identification documents. The BBC was founded 100 years ago and is publicly funded through TV licenses. It has different TV channels targeting various audiences, like BBC 1 for ages 35+ and BBC 3 for ages 16-34. When pitching a TV show idea to the BBC, research the company, summarize the show concept and ideal channel, discuss the target audience and air time, and compare it to similar shows.
Unit 42 - P1 - Bethany Blackburn
P1 - Leaners explore UK TV broadcasting through a focused case study on a UK TV broadcasting including
A) - Operating Model
B) - Product Types
C) - Modes of Delivery
D) - Programme Content
E) - Production Process
F) - Audience Profile
G) - Distribution
H) - Regulating Bodies
Yar review
This document provides a summary of a review of the BBC's services targeted at younger audiences, including BBC Three, Radio 1, and Radio 1Xtra. Some key findings:
1) The BBC serves young people well overall, with high usage of TV, radio, and online services, but faces challenges in delivering news and serving teenagers on TV.
2) BBC Three is effective at reaching young audiences and is seen as innovative, though its focus should remain on UK productions.
3) Radio 1 has a very high reach among young people but could increase its public value, particularly through speech output.
4) 1Xtra's digital distribution limits its audience size, but approved changes could help it deliver
Unit 8 1c
Public service broadcasters receive funding from TV license fees paid by the public as well as government funds. Commercial broadcasters earn profits primarily from television advertisements. Subscription channels generate income from monthly or annual subscription fees paid by viewers to access additional channels. In the UK, the BBC and Channel 4 are examples of public service broadcasters, while ITV and Channel 5 are commercial broadcasters. Public service broadcasters rely on license fees, commercial broadcasters use advertising revenues, and subscription channels employ a subscription-based model of generating funds from viewers.
PodHandler (2).pptx
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ASY1 Media C1SB Industry BBC and public service broadcasting
ASY1 Media C1SB Industry BBC and public service broadcasting
AQA GCSE Media Studies Revision - Section A (Television)
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Coaching and Mentoring Inset (September 2016)
Osiris Educational is a UK-based training provider that offers over 1,000 coaching and mentoring courses each year across 33 locations in England and Wales. Their trainers are experts in fields ranging from early years to further education. Previous attendees have provided positive feedback, praising the trainers' dynamic delivery and insight. Osiris Educational aims to tailor their training to meet specific needs and budgets.
Differentiation
Our aim is to differentiate instruction to meet students' individual needs without overburdening teachers. Differentiation involves tailoring lessons through questioning, learning outcomes, tasks, and resources. Teachers currently differentiate well through effective questioning targeted at different ability levels. Differentiation can also involve assigning tasks at bronze, silver, and gold levels to motivate students. Worksheets can be differentiated by making tasks progressively harder. Independent tasks can have different structure and criteria for different ability levels. Differentiation allows all students to achieve a minimum while some have to explain or justify answers further. Observers should see evidence of differentiation in lesson plans.
Independent Learning Inset SH pp
The document summarizes research into student and staff attitudes towards independent learning at a school. A staff survey found that teachers want to reflect on their views of independent learning and share best practices. Students see independent learning as doing tasks assigned by teachers outside class, rather than taking responsibility for their own learning. While teachers aim to develop self-reliant students, they recognize they may instead cultivate passive dependence. The research suggests teachers must support differentiated independent learning and help students see themselves as responsible for their own success through learning beyond class topics.
Frozen Marketing Case Study
The document discusses a case study on the marketing campaign for the Disney film Frozen. It provides learning objectives and outlines for students that include understanding how film companies work as businesses, how films are funded and marketed, and how various media can be used to promote films. It then discusses Frozen's marketing campaign, how it appealed to multiple demographics, and why this broad appeal contributed to its box office success. Students are assigned homework to research and analyze Frozen's cross-media promotional strategy and why it was so effective at reaching a wide audience and making the film one of the highest grossing of all time.
Rimmel campaign, Kate Moss
Rimmel London aims to represent the capital city of London by being witty, edgy, and streetwise according to its press release. The brand hammers home the message that London is cool through ad campaigns telling consumers to "Get the London look" and enlisting famous Londoners like Kate Moss, Georgia May Jagger, and Zooey Deschanel. Kate Moss in particular has been with the brand since 2001 and signifies a born and bred London lady. The target audience for this campaign would be those wanting to emulate the cool, edgy style of London through Rimmel's products.
Kate Moss Rimmel campaign
This document provides homework instructions asking the reader to analyze a brand marketing campaign by examining how it targets a specific audience, creates a unique selling proposition for the brand, and persuades the audience to buy into the brand. Students are asked to choose a campaign from a brand such as Dove, Nike, Coke, or L'Oreal, and stick images from the campaign in their exercise books along with writing an analysis addressing the specified points.
Analysing and Making Adverts
This document provides guidance and assessment criteria for a GCSE media studies coursework assignment on print advertising. Students must complete two analyses of professional adverts based on key terminology like unique selling point, psychographic profile, imperative, and synthetic personalization. They must also create their own original advert, applying these marketing techniques and appealing to a specific audience. The assignment aims to teach students the meanings of key terms and how to apply them when analyzing and creating adverts.
Print Advertising
This document provides information and tasks for a GCSE media studies coursework assignment on print advertising. It includes assessment criteria, key concepts to understand like unique selling points and audience targeting. It defines important terminology like call to action and imperatives used to maximize sales. It asks students to analyze sample ads for their USPs and examples using imperatives and calls to action. It explains the technique of "synthetic personalization" and provides a creative task to design a fragrance ad using these techniques.
Audience pleasures (star trek)
This document identifies and analyzes the target audiences for the film Star Trek Into Darkness. The primary audience consisted of action and science fiction fans aged 12-35, particularly male, who enjoyed previous Star Trek films. The secondary audience were older mainstream female viewers aged 25-45 who could relate to the characters. The tertiary audience were long-time Star Trek fans aged 35-55, predominantly male, who were excited by references to the franchise's history. The film appealed to these diverse groups through its high production values, focus on spectacle, representation of appealing lead characters, nostalgic elements, and ability to foster personal connections to the characters' relationships and journeys.
Narrative and star trek
The document discusses the production values and narrative structure of the film Star Trek Into Darkness. It had a higher budget of $185 million than the previous Star Trek film, qualifying it as a blockbuster. Director J.J. Abrams produced it through his company Bad Robot Productions, known for science fiction works. The narrative follows classic Hollywood and Todorov structures, with an equilibrium disrupted that is then attempted to be repaired before a new equilibrium is reached at the end.
Narrative theory (propp)
Vladimir Propp analyzed over 100 Russian folk tales and identified 31 recurring plot elements, which he called "functions", that comprised the basic narrative structure of folk tales. He also found that despite a variety of characters, there were only 8 fundamental character types that appeared in the stories - The Villain, The Helper, The Princess/Prize, Her Father, The Donor, The Hero, The False Hero, and The Dispatcher. Each character type plays a distinct role that advances the plot.
Audience theories
This document discusses three theories about why people use different forms of media:
1) Richard Dyer's Utopian Solutions Theory proposes that people are drawn to media that offers compensation for inadequacies in their own lives and allows them to fulfill wants and needs.
2) Abraham Maslow's Hierarchy of Needs Theory suggests that media will be most successful if it targets basic human needs like belonging, esteem, and self-actualization.
3) Blumler and Katz's Uses and Gratifications Theory proposes that people actively select media to fulfill needs like being informed, identifying with characters, entertainment, social interaction, and escape.
Y10 lesson 1 (intro to the media) copy
This document provides an introduction to studying GCSE Media Studies. It discusses how the media plays a large role in today's world and acts as a window into what is happening globally. Exponential growth in media technologies in recent decades is explored, with students asked to consider key developments and their impacts. Students are assigned tasks to map their own media usage and discuss the degree of influence the media has on them.
Y10 lesson 1 (intro to the media) copy
This document provides an introduction to GCSE Media Studies. It discusses how the media plays a large role in today's world and acts as a window into what is happening globally. Exponential growth in media technologies in recent decades is explored, with students asked to consider key developments and their impacts. Students are assigned tasks to map their own media usage and discuss the degree of influence the media has on them.
Audience theories display
1. Richard Dyer's Utopian Solutions Theory proposes that audiences will be drawn to media that offers compensation for inadequacies in their lives by allowing them to vicariously live out desires and fulfill needs.
2. Abraham Maslow's Hierarchy of Needs Theory suggests that targeting the top five basic human needs - physiological, safety, love/belonging, esteem, and self-actualization - will increase the likelihood of a media production's success.
3. Uses and Gratifications Theory, developed by Blumler and Katz, posits that audiences actively choose certain media to fulfill needs like being informed, identifying with characters, entertainment, social interaction, and escape from reality.
Summer assessment feedback
The document provides guidance for analyzing the promotional campaign for the film Fast and Furious 7. It outlines specific sections that should be included in the analysis, such as an overview of the entire marketing campaign, examination of marketing materials like the film poster and trailer, and discussion of how the campaign represented genres and target audiences. Tips are provided for thoroughly addressing each section using relevant media terminology. The document serves as a template to create a well-rounded analysis of how the Fast and Furious 7 promotional campaign effectively appealed to and engaged its target demographic.
Audience Feedback
The document describes the target audience and design of a magazine for girls aged 11-16. The target audience was identified through primary research showing interests in pop music, fashion, boys, and friendship. The magazine was designed with bright pink colors, pictures, and short sentences to appeal to these interests. Feedback from the target audience confirmed that the front cover image, color scheme, relatable content, and inclusion of posters were well received.
2011 merlin feedback
This document provides feedback on student responses to analyzing representations of class and status in a scene from the television show Merlin. It discusses the following key points:
1) Strong responses were able to analyze how the scene positioned Arthur and Merlin in relation to each other and Gaius through cross-cutting and nuances in status representation.
2) Weaker responses relied too heavily on binary oppositions and assumptions rather than exploring the range of representations offered, such as Merlin gaining respect from Arthur and Gaius.
3) Better responses identified shots like over-the-shoulder that established dominance and composition placing Arthur centrally with guards to show his power. Weaker responses confused technical terms.
Stuart Hall
Stuart Hall was a cultural theorist who developed a model of encoding and decoding to understand how different social groups interpret mass media texts. The model suggests there are three ways of reading a text: a dominant reading where the reader accepts the intended meaning, a negotiated reading where the reader partly accepts and modifies the meaning, and an oppositional reading where the reader rejects the intended meaning based on their social position. Hall was interested in how the media propagates ideologies and positions audiences to frame debates on social issues.
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Section B Feedback
- 1. Section B Exam Preparation: Mock exam Friday 28th PM
- 2. Assessment Feedback You need to discuss audience theories and make sure you name check them (you should definitely be referring to the uses and gratifications theory and Dyer’s Utopian solutions theory) In your opening paragraph you need to explain which channel the sitcoms are aired on and who the target audience are You need to be able to discuss how the profiles of BBC1 and BB3 are different every though they are produced by the same institution
- 3. You need to discuss the implications of both channels being part of a public service broadcasting company Use should explain how BBC3 is planned to switch to digital only and how this shows us who the target audience are and how they ‘use’ the media You must refer to specific textual analysis examples when discussing both programmes as evidence for your points Star appeal- Dyer’s theory of star persona is important for both sitcoms, you need to explain how the stars who both write and act in both sitcoms appeal to a specific target audience
- 4. Key media terminology! You must include the following terms: Watershed Inheritance Stripping Channel ethos PSB Scheduling Niche Mass Stereotypes Representation PRIME TIME ZONING STRIPPING
- 5. Task- Your Guide to Getting an A Grade in the Exam You are going to look at the mark scheme for the exam and write a guide to what you need to do to get full marks in this section of the paper.
- 6. Question 1 Discuss in detail how and why two programmes you have studied were scheduled on one or more channels. State the day, time and channel on which the programme was scheduled.
- 7. Institutional Information Public service broadcasting The UK has 5 public service television broadcasters. These broadcasters receive benefits like the licence fee (in the case of the BBC), guaranteed access to the spectrum (or section of the airwaves) they need for broadcasting, and prominence on TV electronic programme guides. In return they commit to providing services that give a benefit to the public, like news, local programming or cultural content. The public service television broadcasters in the UK are: The BBC, a public corporation, funded mainly by the television licence fee Channel 4, a public corporation self-funded by advertising S4C, a public corporation broadcasting in Wales and funded by a combination of BBC funding, government grant and advertising Channels 3 and 5, whose licences are held by commercial television companies funded by advertising (currently for Channel 3, ITV in England and Wales, STV in Scotland and UTV in Northern Ireland) The BBC’s Royal Charter sets up their independence and defines what it does. The charter is reviewed every 10 years, with the current charter running out at the end of 2016. The BBC Trust regulates the BBC on behalf of the licence-fee payers. The chair of the Trust is appointed by the government. The current BBC Royal Charter says that the BBC should be funded by the fees paid for TV licences. If you watch or record TV programmes as they’re broadcast you need to buy a TV Licence. Explain how BBC1 and BBC3 are funded and regulated
- 8. Channel Ethos What is the channel ethos for BBC1 and BBC3, find examples of programmes which fit the remit of the channel Who are the target audience for BBC1 and BBC3? What needs do these audiences have which are met by these channels? How is BBC3 changing next year? How does this fit the needs of its target audience?
- 9. How have the two texts which you have studied been scheduled? targeting audiences placement between texts scheduling strategies (e.g. stripping schedules) competition between institutions repeating texts on related channels/stations.
- 10. Question 2 Compare the audience pleasures offered by two comedy programmes. Give examples from the programmes. Brain storm your initial response to this question
- 11. Audience Pleasures Big school & Bad Education. Compare and contrast the following: Target audience (who are they and what would be their main aim for watching the programme) Uses and Gratifications Dyer’s Utopian Solutions Maslow’s Hierarchy