This document provides a summary of a visit to BBC News and BBC Training in London on June 6-7, 2005. It discusses insights gained into BBC News' vision for the future and new technical tools to support strategic needs. It emphasizes the important role of training in facilitating organizational changes. Over two days, participants learned about BBC News' integrated news production system called Jupiter, technical innovations for election coverage, and training initiatives in personal digital production, local TV, and blended journalism.
The document discusses various aspects of radio programming, including:
1) It describes the different types of programming radio stations use such as local programming, prerecorded/syndicated programming, and different music and talk formats.
2) It discusses factors that go into creating a radio format successfully such as identifying the target audience, analyzing the competition, and using tools like format wheels and programming software.
3) It provides an overview of how radio stations schedule their dayparts and the different elements that make up their programming throughout the day including commercials, promotions, and music or talk segments.
The document discusses mass media, including what it refers to, examples of traditional and new media, and how technology has changed mass media over time. It explores the distinction between print, broadcast, and electronic media. It also addresses how technological developments like digitalization, interactivity, convergence, and the internet have impacted what consumers can access.
Television marketing involves making audiences aware of upcoming television programs and channel schedules. Television production companies create programs and sell them to channels. Channels then market the programs to audiences through promos that tease upcoming content in compilations or for individual programs. Non-television marketing expands the reach through channel websites, magazines, social media, listings guides, newspapers, awards shows and celebrity appearances.
This document discusses the history and development of television programming and news in the United States. It covers the rise of television news following major events in the 1960s like the Kennedy assassination. It also discusses the growth of cable news channels and 24/7 news coverage. The document then covers the process of developing and distributing television programming through networks, syndication, and local stations.
The document provides a history of radio technology from its inception in the late 19th century to modern digital innovations, describes various jobs and roles in the radio industry, and outlines regulations, formats, production techniques and how radio audiences are measured. Key developments include Marconi establishing the first radio link, Armstrong inventing FM radio, and the growth of internet and satellite radio in recent decades.
Companies and advertising agencies try to ensure consumers buy their products by understanding audience characteristics and targeting their advertising appropriately. They gather data on audiences through measurement panels, surveys, and research agencies to classify audiences based on demographics like age, socioeconomic status, and location. This information is used to highlight relevant product benefits, advantages over competitors, brand identity, and lifestyle appeal. Television advertising in the UK is regulated by organizations like Ofcom and the ASA to ensure advertising content and placement is appropriate.
Vox Pops provide informal comments from members of the public to represent popular opinion on a topic. They are helpful for news programs as they can quickly gain public opinion, relate to audiences by showing everyday people, and balance stories by adding alternative perspectives. Vox Pops visually break up news stories by adding human interest elements.
This document provides a summary of a visit to BBC News and BBC Training in London on June 6-7, 2005. It discusses insights gained into BBC News' vision for the future and new technical tools to support strategic needs. It emphasizes the important role of training in facilitating organizational changes. Over two days, participants learned about BBC News' integrated news production system called Jupiter, technical innovations for election coverage, and training initiatives in personal digital production, local TV, and blended journalism.
The document discusses various aspects of radio programming, including:
1) It describes the different types of programming radio stations use such as local programming, prerecorded/syndicated programming, and different music and talk formats.
2) It discusses factors that go into creating a radio format successfully such as identifying the target audience, analyzing the competition, and using tools like format wheels and programming software.
3) It provides an overview of how radio stations schedule their dayparts and the different elements that make up their programming throughout the day including commercials, promotions, and music or talk segments.
The document discusses mass media, including what it refers to, examples of traditional and new media, and how technology has changed mass media over time. It explores the distinction between print, broadcast, and electronic media. It also addresses how technological developments like digitalization, interactivity, convergence, and the internet have impacted what consumers can access.
Television marketing involves making audiences aware of upcoming television programs and channel schedules. Television production companies create programs and sell them to channels. Channels then market the programs to audiences through promos that tease upcoming content in compilations or for individual programs. Non-television marketing expands the reach through channel websites, magazines, social media, listings guides, newspapers, awards shows and celebrity appearances.
This document discusses the history and development of television programming and news in the United States. It covers the rise of television news following major events in the 1960s like the Kennedy assassination. It also discusses the growth of cable news channels and 24/7 news coverage. The document then covers the process of developing and distributing television programming through networks, syndication, and local stations.
The document provides a history of radio technology from its inception in the late 19th century to modern digital innovations, describes various jobs and roles in the radio industry, and outlines regulations, formats, production techniques and how radio audiences are measured. Key developments include Marconi establishing the first radio link, Armstrong inventing FM radio, and the growth of internet and satellite radio in recent decades.
Companies and advertising agencies try to ensure consumers buy their products by understanding audience characteristics and targeting their advertising appropriately. They gather data on audiences through measurement panels, surveys, and research agencies to classify audiences based on demographics like age, socioeconomic status, and location. This information is used to highlight relevant product benefits, advantages over competitors, brand identity, and lifestyle appeal. Television advertising in the UK is regulated by organizations like Ofcom and the ASA to ensure advertising content and placement is appropriate.
Vox Pops provide informal comments from members of the public to represent popular opinion on a topic. They are helpful for news programs as they can quickly gain public opinion, relate to audiences by showing everyday people, and balance stories by adding alternative perspectives. Vox Pops visually break up news stories by adding human interest elements.
Discuss the issues raised by media ownership in the production and exchange o...aquinasmedia
The UK radio industry is comprised mainly of public service broadcasters like the BBC and commercial stations like Absolute Radio. The BBC is publicly funded through television license fees, allowing it to create stable long-term original content. Absolute Radio targets "reluctant adults" by producing visual and mobile-friendly content centered around new technologies to build loyalty among changing audience habits. While the BBC dominates due to its funding and brand, Absolute is expanding its audience by guiding production based on how audiences consume media digitally.
This document provides a summary of the history and methods of audience measurement for television and radio. It discusses how early methods involved asking listeners/viewers directly what they were watching/listening to, while modern methods involve sampling households with devices like Nielsen people meters and diaries from companies like Arbitron. Key events included the development of coincidental telephone surveys in the 1940s, introduction of audimeters in the 1950s, and adoption of electronic people meters and diaries. The ratings process, books, and concepts like ratings, shares, and cume are explained. Challenges and additional research methods are also outlined.
This document discusses the transition from public service broadcasting (PSB) to public service media (PSM) in light of changes in technology and markets. It argues that while markets now offer more content sources, quality remains an issue. PSB still has an important role in providing universal access to varied, high-quality content while empowering citizens. However, PSB needs to reinvent itself to cater to individual interests across platforms. The document advocates for strong, well-funded PSM institutions that can sustain public debate through multimedia services in a digital environment.
The document discusses various methods used for audience research and measurement. It describes diary and electronic methods, such as Nielsen boxes, for measuring television viewership. It also discusses ratings points, face-to-face interviews, focus groups, questionnaires, the Broadcasters Audience Research Board (BARB), advertising agencies, primary and secondary research, quantitative and qualitative research, rates cards, and advertisers information packs. All of these methods are used to gather data on audiences in order to help broadcasters, advertisers and other companies better understand their target demographics.
The document provides an overview of rules and regulations for broadcasting in the United States. It discusses the history of broadcasting legislation from the 1910 Wireless Ship Act to modern laws. Key rationales for broadcast regulation are the scarcity of frequencies and broadcasting's pervasive presence. The roles of the FCC, Congress, courts, and other entities in establishing and enforcing broadcasting policy are described. The FCC regulates licensing, content, ownership and more. Advertising and content standards aim to prevent obscenity, deception, and protect privacy and children.
Stations and networks in broadcasting sell advertising time to generate revenue. Broadcast TV relies on advertising to pay for programming costs, while cable TV also collects subscription fees. Advertisers choose media based on audience reach and demographics. Ratings indicate audience size, while metrics like GRPs and CPMs help advertisers evaluate the effectiveness and cost efficiency of placements. Television stations rely more on network and syndicated programming than radio, acquiring content and selling spots within and between programs. Public broadcasters rely more on underwriting support instead of direct advertising.
The document provides guidance for a student preparing for an exam on media studies. It discusses several topics that should be covered in the exam, including discussing audience theories like uses and gratifications theory and Dyer's Utopian solutions theory. It also lists several key terms that must be included in exam answers such as watershed, inheritance, stripping, channel ethos, and others. Finally, it provides guidance on how to achieve high marks, including discussing how two programs were scheduled on channels and comparing the audience pleasures of two comedy programs by giving examples.
An audience refers to individuals or groups that consume media content such as radio listeners, TV viewers, newspaper/magazine readers, or website visitors. Audiences are important because media organizations produce content to attract audiences and make a profit. New digital technologies have led to fragmented audiences across multiple platforms, making it harder for media companies to measure audiences. Companies profile audiences by demographics like gender, age, socioeconomic status, and interests to target advertising and content to attract the right audiences.
The document provides a history of broadcast television from its origins to modern developments. Some key points include:
- Philo Farnsworth invented the first electronic television system and Vladimir Zworykin developed the iconoscope camera tube, enabling the first public demonstration of television in 1939.
- Early challenges included high costs, lack of programming, and technical difficulties requiring makeup and salt tablets for performers.
- Post-war technological advances like smaller cameras expanded the television industry and by 1955 over 100 stations reached 35 million households.
- The major networks today are CBS, NBC, ABC, FOX and CW, owned by large media conglomerates, with programming produced locally and through syndication and networks.
the affect of technology on TV productionskilmj007
This document discusses several issues related to television broadcasting in the UK, including rating wars between broadcasters, the impact of new technologies and social media, and regulation. It provides details on how:
1) Rating wars occur between broadcasters like BBC and ITV as they compete for viewers by scheduling popular shows against each other.
2) New technologies and the rise of streaming have transformed television into an on-demand medium controlled by viewers rather than broadcasters, though this poses financial challenges.
3) Social media has enhanced television by allowing viewers to discuss shows online and access additional content, though it also influences how ratings are calculated.
4) The regulator Ofcom oversees television broadcasting through the Broadcasting Code and
This document discusses new and digital media and explores its impact on news. It begins with an activity brainstorming different forms of new and digital media. It then discusses how consumers now receive news through various online and digital platforms, as opposed to only newspapers, radio and television in the past. The document explores the impact this has had on both audiences, who now have more options for receiving news, and news institutions, who face more competition and declining profits. It considers arguments around whether news content online should be free or if consumers should pay for online news articles.
The document discusses public service broadcasting versus private ownership of media. It provides background on public service broadcasting in the UK, noting that the BBC is funded by television license fees rather than advertisements. It outlines pros and cons of the public service model, such as not having to rely on ads but being subject to government control. The document also covers cross-media ownership and consolidation trends in the industry. It analyzes laws and acts related to broadcasting in the UK such as the Broadcasting Act 1990, Films Act 1985, Human Rights Act, and Libel Law.
The document provides an overview and analysis of the cable television industry and the cooking channel market. It discusses key industry trends such as increasing demand for niche programming and lifestyle content. It profiles major competitors in the cable television space such as Food Network, Travel Channel, Discovery Communications, Bravo, and BBC America. Market research findings are also presented showing viewer demographics, television viewing and cooking habits, and perceptions of major networks like Food Network. The document serves as a marketing plan and competitive analysis to support the launch of a new Cooking Channel.
This document discusses audience research and various audience theories. It provides an overview of John Hartley's classification of audience groups into 7 categories including self, gender, age, family, class, nation, and ethnicity. It also summarizes John Fiske's concept of "semiotic democracy" where audiences actively interpret media texts based on their own experiences rather than passively accepting the intended meaning. Additionally, it explains that a vox pops segment in news involves short interviews with public members to represent different opinions on events in an informal way.
The document discusses several theories related to how media and television content can influence audiences:
- Moral panic theory explains how the media can exaggerate issues and define people/groups as threats, potentially causing mass hysteria. It often involves five stages including defining a threat and authorities responding.
- Encoding/decoding theory suggests audiences actively derive their own meanings from media texts based on their experiences, which can be dominant, negotiated, or oppositional to the producer's intent.
- Uses and gratifications theory proposes audiences choose media to fulfill certain needs like information, entertainment, social interaction, personal identity, and escapism.
Rating wars occur when TV channels compete for viewers by scheduling popular shows at the same time. For example, in the past BBC aired Strictly Come Dancing at 7pm while ITV aired X-Factor at the same time, leading to a ratings battle. ITV later moved X-Factor to 8pm to avoid losing viewers to Strictly. Ratings are important because advertisers choose channels with the most viewers to reach mass audiences. Technologies like streaming services now threaten traditional TV as viewers can watch content anywhere on demand. However TV channels still compete for live viewers through popular shows.
a mash up of ideas, notes and resources to help my lovely but disorganised bunch of A2 Media Studies students. bits borrowed from here and there - use how you wish.
Manila Broadcasting Company (MBC) is a major radio and television network in the Philippines owned by the FJE Group. It owns over 500 radio stations throughout the country, making it the largest radio network in Asia. MBC's flagship stations include DZRH for AM and Love Radio for FM, which is currently the #1 FM station in Metro Manila. Aside from radio, MBC has also returned to television broadcasting with a cable TV channel and regional TV affiliates. The company is headquartered in Pasay City.
This document provides information about class-D audio power amplifiers, including:
1. Class-D amplifiers are switching amplifiers that use pulse-width modulation to drive output devices. This significantly reduces power losses and allows efficiencies as high as 90-95%.
2. Advantages of class-D amplifiers include reduced heatsink size, low voltage requirements, and high theoretical efficiency. Disadvantages include higher cost and greater EMC challenges due to the need for multiple inductors.
3. Proper PCB layout is important for audio quality and EMC performance. This includes using a ground plane, placing decoupling caps close to the IC, and properly locating EMC filters and inputs
This document reports on the design and simulation of an audio amplifier circuit. Key specifications of the amplifier include a voltage gain of 76db, input impedance greater than 10k ohms, lower cutoff frequency of 2.572Hz, and upper cutoff frequency of 852.56kHz. The circuit uses BJT transistors in three gain stages and a complementary-symmetry Darlington pair power stage. Simulation results show the circuit meets specifications for gain, frequency response, input resistance, and voltage swing. Some challenges included achieving the needed 15V voltage swing but this was resolved using variable resistors.
Discuss the issues raised by media ownership in the production and exchange o...aquinasmedia
The UK radio industry is comprised mainly of public service broadcasters like the BBC and commercial stations like Absolute Radio. The BBC is publicly funded through television license fees, allowing it to create stable long-term original content. Absolute Radio targets "reluctant adults" by producing visual and mobile-friendly content centered around new technologies to build loyalty among changing audience habits. While the BBC dominates due to its funding and brand, Absolute is expanding its audience by guiding production based on how audiences consume media digitally.
This document provides a summary of the history and methods of audience measurement for television and radio. It discusses how early methods involved asking listeners/viewers directly what they were watching/listening to, while modern methods involve sampling households with devices like Nielsen people meters and diaries from companies like Arbitron. Key events included the development of coincidental telephone surveys in the 1940s, introduction of audimeters in the 1950s, and adoption of electronic people meters and diaries. The ratings process, books, and concepts like ratings, shares, and cume are explained. Challenges and additional research methods are also outlined.
This document discusses the transition from public service broadcasting (PSB) to public service media (PSM) in light of changes in technology and markets. It argues that while markets now offer more content sources, quality remains an issue. PSB still has an important role in providing universal access to varied, high-quality content while empowering citizens. However, PSB needs to reinvent itself to cater to individual interests across platforms. The document advocates for strong, well-funded PSM institutions that can sustain public debate through multimedia services in a digital environment.
The document discusses various methods used for audience research and measurement. It describes diary and electronic methods, such as Nielsen boxes, for measuring television viewership. It also discusses ratings points, face-to-face interviews, focus groups, questionnaires, the Broadcasters Audience Research Board (BARB), advertising agencies, primary and secondary research, quantitative and qualitative research, rates cards, and advertisers information packs. All of these methods are used to gather data on audiences in order to help broadcasters, advertisers and other companies better understand their target demographics.
The document provides an overview of rules and regulations for broadcasting in the United States. It discusses the history of broadcasting legislation from the 1910 Wireless Ship Act to modern laws. Key rationales for broadcast regulation are the scarcity of frequencies and broadcasting's pervasive presence. The roles of the FCC, Congress, courts, and other entities in establishing and enforcing broadcasting policy are described. The FCC regulates licensing, content, ownership and more. Advertising and content standards aim to prevent obscenity, deception, and protect privacy and children.
Stations and networks in broadcasting sell advertising time to generate revenue. Broadcast TV relies on advertising to pay for programming costs, while cable TV also collects subscription fees. Advertisers choose media based on audience reach and demographics. Ratings indicate audience size, while metrics like GRPs and CPMs help advertisers evaluate the effectiveness and cost efficiency of placements. Television stations rely more on network and syndicated programming than radio, acquiring content and selling spots within and between programs. Public broadcasters rely more on underwriting support instead of direct advertising.
The document provides guidance for a student preparing for an exam on media studies. It discusses several topics that should be covered in the exam, including discussing audience theories like uses and gratifications theory and Dyer's Utopian solutions theory. It also lists several key terms that must be included in exam answers such as watershed, inheritance, stripping, channel ethos, and others. Finally, it provides guidance on how to achieve high marks, including discussing how two programs were scheduled on channels and comparing the audience pleasures of two comedy programs by giving examples.
An audience refers to individuals or groups that consume media content such as radio listeners, TV viewers, newspaper/magazine readers, or website visitors. Audiences are important because media organizations produce content to attract audiences and make a profit. New digital technologies have led to fragmented audiences across multiple platforms, making it harder for media companies to measure audiences. Companies profile audiences by demographics like gender, age, socioeconomic status, and interests to target advertising and content to attract the right audiences.
The document provides a history of broadcast television from its origins to modern developments. Some key points include:
- Philo Farnsworth invented the first electronic television system and Vladimir Zworykin developed the iconoscope camera tube, enabling the first public demonstration of television in 1939.
- Early challenges included high costs, lack of programming, and technical difficulties requiring makeup and salt tablets for performers.
- Post-war technological advances like smaller cameras expanded the television industry and by 1955 over 100 stations reached 35 million households.
- The major networks today are CBS, NBC, ABC, FOX and CW, owned by large media conglomerates, with programming produced locally and through syndication and networks.
the affect of technology on TV productionskilmj007
This document discusses several issues related to television broadcasting in the UK, including rating wars between broadcasters, the impact of new technologies and social media, and regulation. It provides details on how:
1) Rating wars occur between broadcasters like BBC and ITV as they compete for viewers by scheduling popular shows against each other.
2) New technologies and the rise of streaming have transformed television into an on-demand medium controlled by viewers rather than broadcasters, though this poses financial challenges.
3) Social media has enhanced television by allowing viewers to discuss shows online and access additional content, though it also influences how ratings are calculated.
4) The regulator Ofcom oversees television broadcasting through the Broadcasting Code and
This document discusses new and digital media and explores its impact on news. It begins with an activity brainstorming different forms of new and digital media. It then discusses how consumers now receive news through various online and digital platforms, as opposed to only newspapers, radio and television in the past. The document explores the impact this has had on both audiences, who now have more options for receiving news, and news institutions, who face more competition and declining profits. It considers arguments around whether news content online should be free or if consumers should pay for online news articles.
The document discusses public service broadcasting versus private ownership of media. It provides background on public service broadcasting in the UK, noting that the BBC is funded by television license fees rather than advertisements. It outlines pros and cons of the public service model, such as not having to rely on ads but being subject to government control. The document also covers cross-media ownership and consolidation trends in the industry. It analyzes laws and acts related to broadcasting in the UK such as the Broadcasting Act 1990, Films Act 1985, Human Rights Act, and Libel Law.
The document provides an overview and analysis of the cable television industry and the cooking channel market. It discusses key industry trends such as increasing demand for niche programming and lifestyle content. It profiles major competitors in the cable television space such as Food Network, Travel Channel, Discovery Communications, Bravo, and BBC America. Market research findings are also presented showing viewer demographics, television viewing and cooking habits, and perceptions of major networks like Food Network. The document serves as a marketing plan and competitive analysis to support the launch of a new Cooking Channel.
This document discusses audience research and various audience theories. It provides an overview of John Hartley's classification of audience groups into 7 categories including self, gender, age, family, class, nation, and ethnicity. It also summarizes John Fiske's concept of "semiotic democracy" where audiences actively interpret media texts based on their own experiences rather than passively accepting the intended meaning. Additionally, it explains that a vox pops segment in news involves short interviews with public members to represent different opinions on events in an informal way.
The document discusses several theories related to how media and television content can influence audiences:
- Moral panic theory explains how the media can exaggerate issues and define people/groups as threats, potentially causing mass hysteria. It often involves five stages including defining a threat and authorities responding.
- Encoding/decoding theory suggests audiences actively derive their own meanings from media texts based on their experiences, which can be dominant, negotiated, or oppositional to the producer's intent.
- Uses and gratifications theory proposes audiences choose media to fulfill certain needs like information, entertainment, social interaction, personal identity, and escapism.
Rating wars occur when TV channels compete for viewers by scheduling popular shows at the same time. For example, in the past BBC aired Strictly Come Dancing at 7pm while ITV aired X-Factor at the same time, leading to a ratings battle. ITV later moved X-Factor to 8pm to avoid losing viewers to Strictly. Ratings are important because advertisers choose channels with the most viewers to reach mass audiences. Technologies like streaming services now threaten traditional TV as viewers can watch content anywhere on demand. However TV channels still compete for live viewers through popular shows.
a mash up of ideas, notes and resources to help my lovely but disorganised bunch of A2 Media Studies students. bits borrowed from here and there - use how you wish.
Manila Broadcasting Company (MBC) is a major radio and television network in the Philippines owned by the FJE Group. It owns over 500 radio stations throughout the country, making it the largest radio network in Asia. MBC's flagship stations include DZRH for AM and Love Radio for FM, which is currently the #1 FM station in Metro Manila. Aside from radio, MBC has also returned to television broadcasting with a cable TV channel and regional TV affiliates. The company is headquartered in Pasay City.
This document provides information about class-D audio power amplifiers, including:
1. Class-D amplifiers are switching amplifiers that use pulse-width modulation to drive output devices. This significantly reduces power losses and allows efficiencies as high as 90-95%.
2. Advantages of class-D amplifiers include reduced heatsink size, low voltage requirements, and high theoretical efficiency. Disadvantages include higher cost and greater EMC challenges due to the need for multiple inductors.
3. Proper PCB layout is important for audio quality and EMC performance. This includes using a ground plane, placing decoupling caps close to the IC, and properly locating EMC filters and inputs
This document reports on the design and simulation of an audio amplifier circuit. Key specifications of the amplifier include a voltage gain of 76db, input impedance greater than 10k ohms, lower cutoff frequency of 2.572Hz, and upper cutoff frequency of 852.56kHz. The circuit uses BJT transistors in three gain stages and a complementary-symmetry Darlington pair power stage. Simulation results show the circuit meets specifications for gain, frequency response, input resistance, and voltage swing. Some challenges included achieving the needed 15V voltage swing but this was resolved using variable resistors.
This document summarizes an audio amplifier, including its working principle, main stages, block diagram, parameters, and applications. An audio amplifier strengthens low-power audio signals to a level that can drive speakers or headphones. It works by converting DC power from a supply into an AC voltage signal for the load. The main stages are a voltage amplification stage, driver stage, and output stage. Key parameters include gain, noise, and distortion. Important applications include public address systems, home audio systems, and instrument amplifiers for guitars and keyboards.
This document provides instructions for building a simple audio amplifier circuit using only a few basic components. The circuit uses two LM386 integrated circuits to provide amplification with a gain of 200. It can be built and tested on a breadboard before permanently assembling the circuit on a small printed circuit board. The assembled amplifier requires only a 9V battery, audio input, and speaker to operate and provides excellent sound quality with a minimal component design.
This project is a simple audio amplifier. It amplifies the audio signal to some extent. For amplifying purpose it used an IC and few more components. The heart of this amplifier is IC LM 386. The input to this circuit is given through the mobile phone or pc or any device which have 3.5mm connector.
This document discusses various aspects of sound amplification, including:
- Preamplifiers are used between power amplifiers and signal sources to perform input switching and level adjustment. They can be integrated into power amplifiers or standalone units.
- Signal voltages and impedance levels must match the standards of connected equipment. Common standards include DIN, line output, and phono outputs.
- Voltage amplifier design uses multiple transistor stages and feedback to reduce nonlinearity and distortion. Constant current sources and current mirrors are used to improve amplifier performance.
- Modern standards focus on achieving high gain with low distortion. Integrated circuits now match or exceed the performance of discrete components while providing advantages in cost, reliability, and size.
1. Television works by transmitting picture information over an electric channel through scanning and converting optical information into electrical signals.
2. There are different global TV standards including NTSC, PAL, and SECAM which use different line resolutions and frequencies. In India, the PAL 625 line system is used.
3. A television system consists of cameras that convert scenes into electrical signals, transmitters that broadcast the signals over radio waves, and receivers that convert the signals back into images on screens.
The document describes the key components of television cameras and how they work. It discusses different types of camera pickup tubes including vidicons and plumbicons. Vidicons use a photoconductive target while plumbicons have faster response times and can produce high quality pictures at low light levels. Later, charge-coupled device (CCD) cameras replaced tubes and allowed for miniaturization. Color cameras use three separate electron guns and a shadow mask or aperture grille to separate the red, green, and blue phosphor dots on the screen. Picture tubes use an electron beam and deflection yoke to display the image on phosphors on the inside of the screen.
FM broadcasting provides high-fidelity sound over radio using frequency modulation. It transmits two audio channels for stereo sound. FM has better noise control and signal quality than AM as environmental factors only affect amplitude, not frequency. However, AM has a greater transmission range. Key advantages of FM include high-fidelity sound, noise reduction, and ability to transmit stereo audio. Its uses include radio broadcasting, magnetic tape storage, and sound synthesis.
The document provides information about the AS Media Studies exam, which has two sections. Section A focuses on analyzing representations in a TV drama extract, while Section B examines issues related to the film industry, including institutions, audiences, ownership, marketing, and technology. Key concepts discussed include concentration of media ownership, cross-media convergence, synergy, viral marketing, changing models of distribution, and the impacts of new technologies. Disney is used as a case study to illustrate synergy and how a major media conglomerate leverages its various subsidiaries and platforms.
Computer hardware devices include webcams, scanners, mice, speakers, trackballs, and light pens. Webcams connect via USB or network and are used for video calls and conferencing. Scanners optically scan images and documents into digital formats. Mice are pointing devices that detect motion to move a cursor. Speakers have internal amplifiers and audio jacks. Trackballs contain ball and sensors to detect rotation for cursor movement. Light pens allow pointing directly on CRT displays.
The document discusses various aspects of ownership and funding in the UK television and global film industries. It addresses public service broadcasting responsibilities like education and representing minority groups. It also covers different types of media organizations like public service companies, private commercial companies, and multinational conglomerates. The rest of the document provides examples of these concepts and discusses funding models for organizations like the BBC, ITV, Channel 4, and BSkyB through mechanisms like licensing fees, advertising, subscriptions and merchandising.
This document discusses audiences for different forms of media such as films, television, literature and video games. It defines what an audience is and explains that audience theory studies how audiences are affected by different art forms. The document also discusses the importance of audiences for keeping media formats popular and profitable. It explores how new technologies like CGI and visual effects have impacted audiences. Additionally, it covers topics like fragmented audiences, how institutions continue generating revenue, different types of audiences, audience demographics, psychographics, quantitative and qualitative audience research, and organizations that measure audiences like NRS, ABC and BARB.
This document discusses different types of ownership and funding models in the UK television and global film industries. It describes public service broadcasters like the BBC, which are publicly funded; private commercial companies that operate for profit; and multinational media conglomerates that own multiple brands across different countries. The document also covers topics like vertical and horizontal integration, synergy between media properties, and how organizations like the BBC, ITV, Channel 4 and BSkyB generate revenue.
This document discusses the technological challenges facing the BBC and how it can address them. It notes that while the BBC launched the successful iPlayer streaming service early on, it now faces increasing competition from other streaming services like Netflix and Amazon. The BBC needs to produce more globally successful content to sell internationally to supplement its income. It also needs to rebuild public trust. While the BBC's approach to technology has been ahead of other broadcasters, it must ensure its content remains available online as viewers shift away from traditional TV.
The document discusses the BBC's lack of revenue sources compared to ITV in the late 1950s and 1960s as commercial television was introduced. The BBC urged to redefine its role as public service broadcaster in response to new competition. It had to reinvent itself to maintain independence without political and commercial pressures. While the BBC and ITV seemed to have different revenue models, the BBC still felt pressure to match or exceed ITV's programming quality to maintain audiences and reputation. This competition benefited both companies and led to a "golden age" of British television.
This document provides an overview of media and its impact on culture and society. It discusses the history of television and how it has transformed over time, gaining power through its content, sets, distribution methods, and industry. Television content includes genres like reality TV and is targeted towards demographics. The document also covers popular music genres like punk, reggae, rap and dance music, examining their origins and tensions between being a commercial product versus a form of expression. Overall, the document analyzes how media has become a powerful force that shapes cultures globally.
This document provides an overview of media and its impact on culture and society. It discusses the history of television and how it has transformed over time, gaining power through its content, sets, distribution methods, and industry. Television content includes genres like reality TV and is targeted towards demographic groups. The document also covers the history and genres of popular music like punk, reggae, rap, and dance music, and how they relate to both grassroots cultural movements and commercial industries. Television and media are analyzed in terms of their economic models, regulation, and effects on audiences and culture.
An introduction to what an audience is, how this relates to media studies and why audiences are important. Presentation talks about categorisation, audience fragmentation, the impact of new technology and links to help support your learning.
The document discusses the First Amendment and regulations on broadcast media. It notes that while the First Amendment protects free speech and press, broadcast content like radio and TV are subject to certain rules due to scarcity of spectrum and the persuasive nature of the medium. Regulations aim to protect audiences, especially children, and rules cover topics like personal attacks, station identification, political content, and obscenity. The new law will change industry competition and regulation.
This document provides a case study and instructions for researching the history and development of television broadcasting in the UK. It includes questions about the launch dates of major services like Sky, BBC iPlayer, YouTube, and Netflix. Students are asked to research two contemporary TV shows, analyzing their budgets, distribution methods, official websites, apps, and use of social media. They should consider the positive and negative impacts of new digital media on the institutions, shows, and audiences.
Introduction to Institutions and Audiencesvfarrimond
The document discusses media institutions and audiences in the context of contemporary media practice. It explores how technological convergence and the rise of user-generated content through platforms like YouTube and social media have fragmented audiences and shifted power dynamics between media producers and consumers. This has resulted in a complex media ecosystem where value chains have been replaced by social networks and audiences can now pull rather than just be pushed media content.
This document provides information on various topics related to working in the media industry, including:
- Public service media is funded by the public to inform and educate, with the BBC as a key example. Commercial media is privately owned and funded through advertising.
- Independent media is free from government or corporate influence, in contrast to mainstream outlets.
- Vertical integration involves a company owning different parts of the production and distribution chain. Horizontal integration involves a company owning multiple businesses in the same sector.
- The radio industry provides jobs such as managers, show hosts, promoters, and board operators. Public radio is funded publicly while commercial radio relies on advertising.
- Ethical issues for radio employees include inclusive representation
BARB collects television viewing data from a sample of 5000 UK households to determine official viewing figures. The data shows which programs and time slots are most popular, helping TV schedulers plan programming and advertising to reach large audiences. It also informs TV production companies about what genres and shows are successful so they can focus their efforts on making more of those types of popular programming.
This document discusses the television industry and the impact of digital technologies. It explains how audiences now access TV through on-demand services like streaming, DVRs, and online platforms. This has led to an increase in programming options and fragmented audiences. However, some event and water-cooler shows still attract large live viewers. It also covers channel identities, scheduling techniques used to retain audiences, and how social media generates buzz. The effects of convergence and fragmentation in the industry are debated. Potential exam questions focus on analyzing these changes and their consequences.
The document provides information about two media products - The Archers radio soap opera and the Pokémon Go mobile game. It discusses the key details of each product, including their origins, platforms, audiences and how audience engagement has changed over time. For The Archers, it notes it is a 65-year old BBC radio program with over 5 million listeners weekly that engages audiences through various catch-up options. For Pokémon Go, it outlines it is an augmented reality mobile game that appeals to a wide demographic and encourages physical activity and social interaction through gameplay.
The document discusses how content producers can generate revenue from multi-platform content by treating content as a franchise with different monetary opportunities across television, online, mobile, education, and consumer goods. It provides the example of Total Drama Island, an animated series that was very popular and profitable in both Canada and the US. It had an online game component launched simultaneously with the television series that engaged different tiers of audiences and had over 500,000 registered users. The document also discusses commissioning processes, guidelines, and potential funding opportunities for new media projects.
Here are some key points I noticed from examining the Radio 1 Breakfast Show website and social media:
- Much of the content on social media like Instagram stories is very casual, featuring behind-the-scenes glimpses of the presenters in an informal, chatty style. This seems aimed at creating a sense of intimacy and connection with younger audiences.
- Hashtags used prominently include references to pop culture like #TBT and #ThrowbackThursday that would appeal to teens and 20-somethings. Language and slang used is contemporary and youth-focused.
- Diversity is represented both in terms of presenters and guests, reflecting the target demographic. However, content could still be more inclusive of different backgrounds.
Rating wars occur when media companies compete for viewers by broadcasting similar programs at the same times. This causes clashes as companies try to attract audiences, sponsors, and advertisers [1]. BARB measures television ratings in the UK and provides data to advertisers on viewership demographics, helping advertisers target specific audiences [2]. Technologies have changed viewing habits as people can now watch programs online or on mobile devices instead of just live TV, though this has also led to issues like piracy reducing company profits [3].
The document discusses different types of media organizations including public service broadcasters like the BBC, private broadcast companies like Disney, and regulatory organizations like Ofcom. It provides details on the defining characteristics and purposes of each type. Public service broadcasters are funded by government and must operate in the public interest, private companies aim to generate profits, and regulatory organizations set industry rules and standards.
This document discusses various media platforms for receiving media content. It defines media platforms as the technologies through which we receive media products like TV, radio, films, websites, newspapers and magazines. It outlines some key media platforms including broadcasting, print media and electronic media. It provides details on broadcasting institutions in the UK, the major broadcasters and how broadcasting works to transmit content to large audiences. It also touches on regulations for broadcasters and the concept of public service broadcasting.
Similar to AQA GCSE Media Studies Revision - Section A (Television) (20)
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Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
3. Identifying a Target Audience
• In order to effectively target their audience. Television networks can use
various means of primary and secondary research. These include:
– Producing online questionnaires for certain demographics to find out what
they would want from the channel.
– Researching into similar content to their own (to see what kind of elements
the audience of the existing programme enjoyed and how they could
incorporate that into their own product).
– Making a preview of what their idea is and showing it to their target audience
to get their opinions.
• An example of a company who conducts research into demographics is
Thinkbox. They research into various demographics based on factors such
as age, gender and social class and provide this data to advertisers to
allow them to produce effective products.
4. How the audience control what is produced?
• With focus groups, you get a group of people together – of the intended demographic – to ask about
their intended views or opinions regarding the producer’s ideas for a media product. This helps them
to adjust and adapt their ideas to ensure they are conveying the intended set of ideals, appropriately
to the audience.
• Market research is where you gather information about a certain demographic you are trying to pitch
to. This is used as it allows the producer’s to be able to fully understand the needs and preferences of
the audience. This allows them to be able to produce a product which is definitely going to appeal to
its intended demographic and entice them to the product.
• An example of a company which conducts research is BARB (British Audience Research Board). They
compile data regarding audience viewership of certain TV channels and programmes which allows
broadcasters and producers to be able to know which genres of content are going to appeal to certain
audiences at certain times on certain networks. For example: At 8:00 to 9:00pm on Saturdays on ITV,
more family oriented content may appeal to audiences (such as: game shows or competitions) based
on the interests of demographics that commonly watch the channel at this time.
5. How do we identify certain Demographics?
• We are able to identify certain demographics by looking at certain aspects
regarding an audience’s profile. These include:
– Age and Gender
– Social Class and Education
– Income Level and Employment
• Here are some of the brackets which we place certain demographics into:
Grade Social Status Types of Jobs
A Upper Class High managerial or executive placements.
B Middle Class Lower departmental managerial positions.
C1 Lower Middle Class Supervisory placements and Junior Managerial placements.
C2 Skilled Working Class Skilled manual workers.
D Working Class Semi/Unskilled Manual Workers.
E Lower Working Class Single earners with lower wage and grade positions.
6. Audience Categorisation
• Audience categorisation is where we place certain audiences in certain groups based
on profiling. There are a variety of companies who conduct this research. These are:
– BARB (British Audience Research Board) – This is an organisation which compiles research into
television viewing rates by certain demographics.
– BRAD (British Rates And Data directory) – This is an organisation which researches into certain
demographics for advertising. They help and support advertisers to ensure any campaigns target
their intended demographic with the desired effect.
• Audience categorisation is important as it allows us to see the interests and needs of
groups of people with similar interests. This is important information for producers
as it allows them to be certain that the product they want to make will be able to
target the intended demographic and that it is an idea which is worth investing in
and producing.
7. New Media Technologies
• Over recent years a variety of technological advances have led to a change in our TV habits as consumers.
• With a variety of advances in technology such as Apple’s iPad (2010). Consumers are much less restricted
to the ways in which they can interact with the media. Advances in Wireless and Mobile Data technologies
(such as 802.11ac Wi-Fi and 4G mobile connections) along with the creation of services such as TVCatchup
means that Live TV is accessible from even the most remote locations across the country and is no longer
confined to the Living Room. Furthermore, with the advance of Social Media (such as Twitter) audiences
feel that they have much more of a voice and influence into how TV operates.
• Furthermore, as technology evolves we are beginning to see fewer people watching ‘conventional TV’ (e.g.
the entire family in the living room watching primetime TV). Across the US various trends such as ‘cutting
the cord’ (which refers to many people swapping expensive cable TV packages for Netflix and Amazon
Prime subscriptions) are beginning to take over and affect the way in which we access the media and what
we expect from it. Factors which come into this include cost, the expansion and advancement of Wireless
Technologies (in particular fibre broadband), and the vast amounts of content to access at the touch of a
button. Other trends such as rises in urban populations also affect this as city workers often have varied
working hours so cannot stick to a TV guide for what they want to watch.
8. Uses and Gratifications Theory in TV
• The uses and gratifications theory refers to what an audience needs and wants to gain from a media
source.
• There are a variety of needs the audience members would have of particular programmes. These include:
– Education and Information – This is particularly prominent in programmes such as news, investigations and
documentaries where the audience is gratified by learning about a new topic or issue they may be unaware of.
– Entertainment – Various genres of programming offer entertainment such as: Comedy, Soap Operas, Reality TV and
Dramas. The audiences of these particular genres enjoy different things about them (so a Comedy audience would
enjoy relatable humour, whereas a Drama audience would enjoy enigma and tension from the programme).
– Personal Identity – This is where the audience can imagine themselves in the position of a character (for example in a
soap opera, they may be able to relate to personal problems that a character is going through or in a news
programme they may be able to relate to a person featured on the programme with regards to their views and their
lifestyle).
– Social Interaction – This is where the audience enjoys the social interaction that comes with watching a show. This can
be presented in various different forms such as via Social Media (while the show is airing), with family and friends
(whilst or after the airing) or with work colleagues or classmates (the following day). This is often the case across
many genres but in particular with Soap Operas and Dramas.
– Escapism – This is where the audience feel immersed in the programme and are able to get away from reality and into
a fantasy world (regardless of how farfetched from reality). An example of genres which may play on the ideas
associated with escapism include science fiction (which often allow the viewer to escape to another place or time
period) and Soap Operas (which allow the audience to escape from their own problems and stresses and gain an
insight into someone else’s life).
10. Conglomerates (The BBC)
• The British Broadcasting Corporation (BBC) are the worlds oldest and biggest broadcasting corporation which specialises in
creating content in a variety of different forms for different audiences.
• Here are some examples of the industries they specialise in:
– TV – This is the industry which the BBC are arguably most noted for. They create vast amounts of media content in-house for a
variety of different genres which are then distributed across the world. Notable programming includes: Luther, Doctor Who,
Gavin & Stacey and Sherlock. They broadcast this content via UK TV channels (such as BBC One and BBC Two) but also via
international channels (such as BBC America).
– Radio – This is the industry which the BBC has been involved with for the longest amount of time. They have a variety of National
and Regional radio stations which broadcast content across the UK via FM, Digital Radio and Internet Radio. They have different
radio stations which specialise in delivering different genres of content such as BBC Radio 1 (which specialises in Music Radio),
BBC Radio 4 (which specialises in News and Factual Content) and BBC Radio 5 Live (which specialises in Sports News and Games).
– News – The BBC also specialise in News Production. They have a variety of means which they utilise to deliver this content
including: TV (delivered by dedicated BBC News and BBC World News channels but also on BBC One), Radio (delivered by BBC
Radio 1 in the form of News-Beat and by BBC World Service), and Online (via the BBC News website and Mobile Apps for
Android and iPhone).
– Online – The BBC are particularly noted for offering a variety of online content available free for many users. This includes
various notable services such as: BBC iPlayer (which provides UK users with the ability to catch up on most of the BBC TV and
Radio content for free), BBC Bitesize (which provides students with the ability to research into school subjects and topics) and
BBC Sport (which provides people with coverage from a variety of different sports across the UK).
• The BBC is legally obligated to provide content for all audiences on a variety of platforms that is interesting and engaging.
This helps to control what kind of content different demographics are exposed to.
11. Specialised Companies (Avalon)
• Avalon is a television production company which produces a variety of content
showcased by the BBC. They also own other subsidiaries such as Flame Television
and Liberty Bell Productions.
• They appear to specialise mainly in areas such as Comedy. This is shown due to the
fact that they have many comedians signed up which they help to manage and
promote such as Ed Gamble and Joe Wilkinson.
• Avalon primarily release their content via a traditional TV broadcast on channels
such as BBC Three. However, they also release their content with catch-up services
hosted by the broadcaster (such as BBC iPlayer or UKTV Play) and they also
manage live shows for a variety of their comedians.
• Examples of TV shows which Avalon (and their subsidiaries) produce include
Russell Howard’s Good News (for the BBC) and Dave Gorman’s Modern Life Is
Goodish (for UKTV – a BBC subsidiary).
12. Issues facing content producers
• Horizontal Integration is where companies of different industries merge together to deliver a variety of products and services to their
consumers. An example of this is BSkyB who have various operations such as Home Phone and Broadband but also operate a Satellite
TV network and corresponding channels as well as a news service (Sky News).
• Vertical Integration is where a company acquires various stages of the production of content. An example of this is the BBC who
produce and edit TV programmes in-house, they also manage their own advertising and distribution of the media (with BBC Worldwide
companies such as 2Entertain) and they also control the broadcast of content via the BBC TV Channels (Such as BBC One and Two).
• Issues of Bias are far less prominent in TV than they are in Print Media. This is because TV News channels such as BBC News have to
cater to an entire audience and not just one demographic. This means that it is vital that they represent every party fairlyand justified
and deliver only the true facts rather than opinions. However, in Print Media, the newspapers are able to target specific demographics
(such as The Sun who target right-wing demographics) due to the amount of publications that exist in comparison to News Channels.
This means in the world of Print Media that there is something for everyone but nothing for everyone.
• Media Imperialism is where smaller countries are losing out on their opinions due to the more voiced opinions of larger countries. An
example of this is where the media cover stories which are based in much larger countries such as the United States rather than stories
based in the home country (such as with awards ceremonies like The Oscars). The worry of this is that these values from muchlarger
nations will displace that of existing countries.
• An example of this is The Guardian’s article regarding ITV’s Criticisms of the BBC when buying in Television Programmes. Theycriticised
the BBC from purchasing overseas formats such as The Voice – which have a high licencing cost. ITV claimed that the BBC was ‘side-
lining’ their original programming for these overseas formats and compromising on featuring important and original programming in
favour of Television Ratings. They also stated that the BBC should let commercial rivals purchase programming before they do.
14. What happens in Media Industries?
• In the Television Industry there are a variety of tasks going on to allow a company to be able to
produce and deliver content to its audience.
– Writers and Researchers – Writers and Researchers are responsible for the early stages of content
production. They need to be able to plan out each scene and write the scripts so that the audience is
interested in the end product. Researchers are responsible for maintaining the factual accuracy of the
programme regarding various storylines and plots that are being conveyed. The Writers need to produce the
script for the entire programme before it is sent to the directors.
– Directors – Directors are important as they are the people in charge of making the content. They are
responsible for the aspects of the mise-en-scene such as lighting and props. They are also responsible for
the cameras and sound equipment to ensure they are able to ascertain all of the content they need to use in
editing.
– Editors – Editors are important as they are the people who are responsible for making the programme from
the content that has been filmed. They need to have good IT skills, be familiar with editing suites (such as
Final Cut Pro) and need to be able to solve technical problems.
– Executive Producers – Executive producers are responsible for the overall quality and output of the
television programmes. They lead the production of the programmes and are responsible for each stage of
the process. They select various marketable projects and work to ensure they are a success.
15. Freelance Roles in the Media
• Freelance employment is where you have control over your career.
You will often work in various temporary roles on short-term
contracts for different organisations in the media.
• The job roles available for Freelance workers are similar to those
available for Permanent workers such as: Writers, Actors or
Production Editors. However, these jobs require a lot of experience
from previous positions as there is generally no in-house training
provided by the company.
• However, a big disadvantage to Freelance roles are the fact that you
don’t have Job Security as you are never sure where your next
contract is going to come from.
16. 4) REGULATION & ETHICAL/LEGAL
CONSTRAINTS
Section A – Television
17. Regulation in the Television Industry
• Ofcom is an organisation which plays a big part in regulating the Television
Industry. This company has numerous responsibilities including:
– To ensure that a variety of high-standard, engaging programming is provided to all
demographics of the audience with different interests and preferences equally.
– To ensure all members of the Television Industries abide by UK acts of Law such as: The
Broadcasting Acts 1990 & 1996.
– To ensure viewers are protected from any content which may be construed as offensive and to
deal with any incidents appropriately and fairly.
– To ensure that participants in Television & Radio programmes are treated fairly and also have
the opportunity to complain and voice their concerns.
• Another regulatory organisation is the ASA (Advertising Standards Authority)
which is responsible for regulating advertising in the UK across a myriad of media
platforms.
18. Previous Incidents in this Sector
• An example of an Ofcom complaint is in the case of Brand/Ross. This was a complaint from April 2009 where the
BBC was fined £150,000 after breaching the Broadcasting code.
• An incident occurred whereby Russell Brand left numerous inappropriate answering machine messages on the
phone of Fawlty Towers actor Andrew Sachs. Numerous failings occurred including:
– No one listening to the programme prior to its airing.
– Nobody informing Andrew Sachs about the programme and ascertaining his consent prior to the phone calls.
– There was also no effort made to obtain consent from Georgina Baillie (Sachs’ Granddaughter) as required by the code.
• The breaches of the code were to amendments:
– 2.1 – This states that members of the public have a right to be protected from content which could be construed as offensive or
harmful.
– 2.3 – This requires that broadcasters must make sure that any potentially offensive content is implemented due to the context of
the programme and is used with a reason.
– 8.1 – This clause states that any invasion of privacy into someone’s life must be performed with consent from that person or
specific justification (i.e. protecting public health) prior to the invasion taking place.
• In response to these findings, the BBC assured Ofcom that they would take the necessary measures in order to
rectify the problem. Ofcom recommended that the BBC publish a radio programme explaining Ofcom’s findings for
their audience.
19. Company-Specific Guidelines: The BBC
• The BBC have a number of guidelines to help ensure that the content they produce is to the quality that
the audience has become to expect. Various guidelines include:
– Accuracy – The content published by the BBC needs to be as accurate as possible. This is achieved by cross-checking
information with multiple sources alongside establishing the validity of the proposed content by researching into the
originating source.
– Impartiality – The content produced by the BBC needs to be impartial as well as reflecting a variety of opinions
regarding a subject. This is particularly important during political issues whereby the BBC will provide the audience
with the necessary facts they need to make up their opinion as well as introducing them to a variety of opinions
regarding an issue to provide clarity and fairly represent each proportion of the demographic.
– Harm & Offence – While the BBC must ensure that they give a true representation of certain issues, they need to
ensure that while delivering this the audience are protected and have certain rights. This means they need to only use
content which could be perceived as offensive as and when it is needed (dependent on the context) and that they
need to fully inform the audience about the potentially harmful content prior to this event.
– Consent – The BBC are required to be fair and respectful when representing all aspects of the audience. This means
that treatment of individuals is always fair (which is prominent when discussing issues such as controversial ideas),
that necessary consent has been ascertained from the individual or if not a compromise is met (e.g. obscuring their
identity) and that any issues which have been raised are dealt with swiftly and appropriately.
20. The Data Protection Act
• The Data Protection Act 1998 is an act which covers a variety of forms of data to ensure security
and validity.
• The Act states various key principles including:
– The data acquired must only be use for its intended purpose as stated to the supplier. This means that the
data cannot be used for anything other than what the owner consented to.
– The data must only be kept for the least amount of time as is possible to prevent data theft/loss. This means
that when the data is no longer needed it should be removed from the systems.
– The data must always be as accurate as possible. This means that false information must not be present in
the database.
– The data can only be transferred to countries outside the EU with a similar level of data protection and
security. This is to prevent data fraud and loss in foreign locations.
– Appropriate measures need to be taken in order to decrease the likelihood of data theft. This may involve
things such as data encryption.
• In TV, Data Protection is required in situations such as TV competitions where user data is acquired
for entry which may later be used for marketing and promotional purposes.
22. The Impact of Technological Advances on TV
• Technology has changed the media industry in numerous ways. First of all it has changed the ways in
which consumers access the content. For example: consumers are now less restricted to when they can
watch TV, thanks to advancements in On Demand services (such as BBC iPlayer) and mobile technologies
such as: Wi-Fi and 4G. This means fewer people are watching live broadcasts of content and are now
accessing content from a variety of places thanks to the investments in mobile infrastructure and online
services provided by organisations such as the BBC or ITV.
• Moreover, another impact on TV is that with all of these technological advancements, the audience expect
more in terms of interaction with the programme. Content providers have been able to address this need
with the use of mobile apps that accompany TV Shows (such as I’m a Celebrity or The X Factor) and allow
the audience to be able to interact with the show as it progresses. On this trend, content providers have
also utilised various social media platforms such as Twitter to allow the audience to express their views on
the programmes and listen to other people’s opinions (providing them with the gratification of social
interaction). As well as this, to entice audiences to use these platforms they will often provide incentives
such as exclusive content to appeal to a greater proportion of the audience.
23. Technology Case Study: BBC iPlayer
• BBC iPlayer is an online catch-up TV service for the entire BBC TV network in the United Kingdom. It was
initially made in 2007 and has expanded ever since.
• It is available to its audience via numerous platforms such as: via the website (www.bbc.co.uk/iplayer), via
mobile apps (made for iOS and Android devices), through Smart TV’s and Set-top-boxes (such as Apple TV
or Sky+) and Game Consoles (such as the PS4 or Xbox One). The fact that the are able to present their
content on multiple platforms is important as certain demographics will access the service in different
ways. For example: a younger demographic may access the service more via the mobile apps or game
console services whereas an older demographic may access it via the website.
• They also include a variety of other features to entice different demographics such as the inclusion of the
ability to watch live TV and the implementation of the ability to download the programmes to watch when
a user is offline. The ability to download programmes may appeal to city workers who regularly commute
to work using services such as Metro Stations and Buses where connectivity is often limited. This
symbolises how the media providers need to keep up to date with their services and infrastructure to
retain the attention of their audience.
24. BBC iPlayer Website
This is the primary means of accessing
the On-Demand service. It features
various categories such as Comedy,
Drama and Documentaries to appeal
to the wide demographic of users that
access the service.