Y10 lesson 1 (intro to the media) copy
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This document provides an introduction to studying GCSE Media Studies. It discusses how the media plays a large role in today's world and acts as a window into what is happening globally. Exponential growth in media technologies in recent decades is explored, with students asked to consider key developments and their impacts. Students are assigned tasks to map their own media usage and discuss the degree of influence the media has on them.
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3) Better responses identified shots like over-the-shoulder that established dominance and composition placing Arthur centrally with guards to show his power. Weaker responses confused technical terms.
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Stuart Hall was a cultural theorist who developed a model of encoding and decoding to understand how different social groups interpret mass media texts. The model suggests there are three ways of reading a text: a dominant reading where the reader accepts the intended meaning, a negotiated reading where the reader partly accepts and modifies the meaning, and an oppositional reading where the reader rejects the intended meaning based on their social position. Hall was interested in how the media propagates ideologies and positions audiences to frame debates on social issues.
G325 Section A
The document provides guidance on answering exam questions for a media studies course that require students to analyze and evaluate their own media production work. It outlines the key areas and concepts they should discuss, including developing skills in areas like digital technology and creativity, how they conducted research and planning, and how they approached post-production and use of conventions. Students are advised on how to deconstruct one of their own media pieces by applying concepts like genre, narrative, representation, audience, and media language.
Section B Feedback
The document provides guidance for a student preparing for an exam on media studies. It discusses several topics that should be covered in the exam, including discussing audience theories like uses and gratifications theory and Dyer's Utopian solutions theory. It also lists several key terms that must be included in exam answers such as watershed, inheritance, stripping, channel ethos, and others. Finally, it provides guidance on how to achieve high marks, including discussing how two programs were scheduled on channels and comparing the audience pleasures of two comedy programs by giving examples.
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- 2. THE POWER OF THE MEDIA There is no denying the Media plays a large and significant role in our world. To begin with what do you think the word MEDIA refers to? (Make a mind-map with sketches) Many people have argued that the Media is a window on the world. What do you think this means? Do you agree with the statement?
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