Manila Broadcasting Company (MBC) is a major radio and television network in the Philippines owned by the FJE Group. It owns over 500 radio stations throughout the country, making it the largest radio network in Asia. MBC's flagship stations include DZRH for AM and Love Radio for FM, which is currently the #1 FM station in Metro Manila. Aside from radio, MBC has also returned to television broadcasting with a cable TV channel and regional TV affiliates. The company is headquartered in Pasay City.
Television production Process - An insight to TV Industrybalishreya23
This PPT is useful for college/university students who are learning Mass Communication or TV/Film production. From Camera holding to taking amazing shots, everything has been described in simple words in this session.
Broadcasting is a medium that disseminates via telecommunications. It refers to the act of transmitting speech, music, visual images, etc., as by radio, television or any form of social media.
These slides will help the students to understand the structure of news department.They will learn the over all news gathering processes.How people work together to make a bulletin successful.
Mga Tungkulin ng mga Kadre sa Larangan ng Kultura
ng PAKSA at NPAA ni Jose Ma. Sison
Paglingkuran ang Sambayanan: Ang Sining at
Panitikan sa Gitna Rebolusyunaryong Masa tungo sa
Pambansang Demokrasya ni Epifanio San Juan Jr.
Mga Bagay-Bagay: Perspektibo, Realism at
Nasyonalismo ni Rolando B. Tolentino
Television production Process - An insight to TV Industrybalishreya23
This PPT is useful for college/university students who are learning Mass Communication or TV/Film production. From Camera holding to taking amazing shots, everything has been described in simple words in this session.
Broadcasting is a medium that disseminates via telecommunications. It refers to the act of transmitting speech, music, visual images, etc., as by radio, television or any form of social media.
These slides will help the students to understand the structure of news department.They will learn the over all news gathering processes.How people work together to make a bulletin successful.
Mga Tungkulin ng mga Kadre sa Larangan ng Kultura
ng PAKSA at NPAA ni Jose Ma. Sison
Paglingkuran ang Sambayanan: Ang Sining at
Panitikan sa Gitna Rebolusyunaryong Masa tungo sa
Pambansang Demokrasya ni Epifanio San Juan Jr.
Mga Bagay-Bagay: Perspektibo, Realism at
Nasyonalismo ni Rolando B. Tolentino
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
Broadcasting
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11. Manila Broadcasting Company is a radio and television network owned by the
FJE Group of Companies in the Philippines. Its AM flagship station, DZRH is
the oldest radio station in the country while its FM flagship station, Love Radio
is the current #1 station in FM radio ratings in Metro Manila and several key
cities.
MBC's corporate headquarters and studios are located at MBC Building, Sotto
St., CCP Complex, Pasay City. The current president is Ruperto Nicdao Jr.
MBC owns over 500 radio stations throughout the Philippines and the largest
radio network in Asia. The company has seven different brands and most well
known of which are DZRH Nationwide, Aksyon Radyo, Love Radio, Yes FM,
Hot FM, Easy Rock, and Radyo Natin. The number "500" is in question as
according to the NTC, there are only 580 licensed FM stations and 375 AMs in
the country.
Aside from radio, it has returned into TV broadcasting with its cable TV channel
(DZRH News Television) and five affiliate regional TV channels.
12. Radio advertising is an
innovative way to reach
thousands, and sometimes
millions of listeners, and to
therefore reach a broad
audience.
Reach individuals when
they are in their homes, in
their cars, while they are on
the Internet, and can even
reach them in a public
setting .
13.
14. The following are the practical steps in producing radio advertisements:
1. The advertiser selects a producer or agency.
2. The producer or agency prepares bill of materials or cost estimates.
3. The producer or agency selects a recording studio.
4. The producer or agency selects talents.
5. The producer or agency selects a musical director and background
music.
6. A rehearsal is schedule.
7. The studio records music and sound separately.
8. The studio combines musical scoring and sound track with voices.
9. The producer or agency prepares several copies taken from master
tape for distribution to radio stations or programs.
10. The advertisement is now ready on the air!
15. 1. STRAIGHT ANNOUNCER TECHNIQUE
- an announcer or personality delivers the entire script.
2. TWO-ANNOUNCER TECHNIQUE
- two announcers alternate delivering sentences or groups of
sentences of advertising copy.
3. ANNOUNCER-ACTOIR TECHNIQUE
- includes actor or actress voice giving reactions to the line
delivered by the announcer.
16. 4. SLICE-OF-LIFE TECHNIQUE
- a dialogue which reenacts a true-to-life scene involving the
listener or talent in a problem situation where possible solution
is the advertised product or service.
5. JINGLE-ANNOUNCER TECHNIQUE
- a part of the copy is musical sound or song, combined with a
line delivered by the announcer which sets the product different
from other advertisements on radio.
6. CUSTOMER INTERVIEW TECHNIQUE
- the announcer may talk to an actual customer in the field or
within his studio booth, relating his experiences about the
product or service advertised.
18. BROADCASTING:TELEVISION
The introduction of commercial television marked the beginning of one of the
most powerful and successful advertising media ever created.
*Tv became a mass medium by 1948
*1948 to about 1960 network tv shows were sold to sponsors . While local
station in u.s accepted both sponsorship and spot commercial.
*Frequently,to save money , two advertisers shared a given program through
a plan of alternative - week sponsorship.
*1960 , 60 second commercial became the basic advertising unit(practice of
of piggybacking )
Today, advertisers have virtually abandoned networked program sponsorship
except for specials, and 30 second spot has become the standard unit.
*during early years of television, commercial produce and perform live.
19. *1st commercial TV broadcaster sa ASIA!:
[ABSCBN: (1953) / GMA: (1975)]
*1st tv station inbtroduce color television1960s:
[ABSCBN: (1966) / GMA: (1979)]
*1st tv station introduce TV LOGO:
[ABSCBN: Sarimanok (1967) / GMA: Rainbow duce Satellite (1988)]
*Unang Tv station na nag-live transmittion sa buong mundo via Satellite!:
[ABSCBN: Apollo 11, Moon Landing (1969) / GMA: Papal Visit '95 (1995)]
*Unang TV company na nag-introduce ng OB (Outside Broadcast) Van:
[ABSCBN: (1973) / GMA: (1989)]
*Unang TV station na gumamit ng Satellite broadcasting sa Pilipinas:
[ABSCBN: Sarimanok Satellite (1990) / GMA: Republic Broadcasting Grp.
(1998)]
20. *Unang TV station na nag-exclusive ng international broadcast right:
[ABSCBN: Barcelona Olympic '92 (1992)
*Unang TV station na nag-introduce ng terrestial network sa Pilipinas.
[ABSCBN: TFC The Filipino Channel (1994) / GMA: GMA Pinoy TV (2003)]
First TV Station
Alto Broadcasting System (ABS) Channel 3, the first television station in the co
untry, went on the air in 1953.
First TV Station
Alto Broadcasting System (ABS) Channel 3, the first television station in the
country, went on the air in 1953.
21. •ABS- CBN (1953)
•People’ s television network (1974)
•Associated Broadcasting Corporation ABC5 / TV 5 (1960/1992/2008)
•GMA network (1961)
•Radio Philippines Network / Solar entertainment (1969 frequency used
by CBN from 1958-69)
• Intercontinental Broadcasting Corporation (1960)
22. •The company traces beginnings to June 12 1946 when James
Linderberg , an American engineer established the Bolinao Electronics
Corporation (BEC) which specialized in assembling transmitter.
• First license tv station in Congress of the Philippines then became
radio station due to scarcity of raw materials and import controls
• In 1952 Antonio Quirino brother –then of late President Elpidio
Quirino ,he was interested for tv station and choose to bought 70% of
BEC and called ALTO BROADCASTING NETWORK
•ALTO from Antonio Quirino’s wife Aleli and his nick name Tony
•October 23 !953 was the first aired
• September 21 1972 Marcos Administration closed down the network
• !987 , revived ABS CBN
23. •Former Loreto F. De Hemedez Inc to RBS (Republic Broadcasting
System) 1961-1972
• Loreto F. De Hemedez Inc through RBS’ DZBB which is started airing its
radio broadcast on march 1 1950 and officially launched as local radio
station in Manila in June 14 1950
•Robert La Rue “Uncle Bob Stewart (1943) an American Coresspondent
who owned RBS. And started its television station through DZBB TV
channel 7 which is composed of foreign program from USA and later
produced local programs.
• Loreto Feliciano is wife of Uncle Bob
•Martial law september 21 1972 , local tv station alleged “communist
propaganda “
•In 1984 Imee Marcos attempted to take GMA network but Jimenez and
Gozon fight for it.
24. Loreto F.
De
Hemedez
Inc
RBS
(Republic
Broadcastin
g System)
GMA Greater
Manila Area
GMA
Global
Media Arts
25. • Ultimate advertising
medium for many
businesses
• Combines all creative
elements: sight, sound,
action and color
• Most T.V. ads are 30 or 60
second spots
26. Elements of Television Communication
Visual elements- emphasize good visual and
attractiveness in the eyes of viewers(movement)
Talent- Commercial presenter,deliver sales
messages
Props- Presentation and display
Sets-Relevant to scene or messages
Audio Elements- to deliver messages well and
give energy in commercial.
27. Script for television advertisement is called the storyboard.
This is divided into two parts:
• The right side is the audio, and the left side is the video; or another way is:
the upper frame is the video, and the bottom frame is the audio. The
video includes the camera action, scenes; whereas, the audio includes the
spoken words, the sound effects, and music.
Scenes on the typical storyboard are sketched in frames by the
art director, and the audio printed on the right or underneath of each scene.
This will help the advertising agency and the client visualize the concept ,
estimate the expense, present to management for approval and final guide
for shooting. This is final vision of what the advertisement will look like.
Television advertisement goes beyond the use of words, but also n
believability, credibility, and relevance.
28.
29. DAVID OGILVY points out the following principles in television
advertising:
The opening should be a short, compelling attention getter – a visual
surprise, compelling in action, drama, humor or human interest.
The demonstrations should be interesting and believable-authentic and
true to life’ they should never appear to be a camera trick.
The commercial should be ethical, be in good taste, and of offend local
mores
The entertainment should be a means to an end and not interfered with
the message.
The legal general structure of the commercial and the copy should be
simple and easy to follow. The video should carry most of the weight, but
the audio must support it.
The characters should be the living symbol of your product – they
should be appeal in , believable, and most of all, relevant.
30. Further, COURTLAND BOVEE and WILLIAM ARENS
offered this checklist for creating effective television
commercials:
1. The opening should be pertinent, and relevant. It should
permit a smooth transition to the balance or the commercial.
2. The situation should lend itself naturally to the sales story-without
the use of extraneous, distracting gimmicks.
3. The situation should be high in human interest.
4. The viewer should be able to identify with the situation.
5. The number of elements should be held to a minimum.
6. The sequence of ideas should be kept simple.
7. The words should be short, realistic, and conversational.
31. 8. Words should interpret the picture and prepare the viewer for the next scene.
9. Audio and video should be synchronized.
10. The audio copy should be concise-without wasted words. Fewer words are
needed for TV than for radio. Fewer than two words per second is effective for
demonstrations. Sixty-second commercials with 101 to 110 words are most
effective. Those with more than 170 words are the least effective.
11. Five or six seconds should be allowed for the average scene, with none less
than three seconds.
12. Enough movement should be provided to avoid static scenes.
13. Scenes should offer variety without ‘jumping’.
14. The commercial should look fresh and new.
15. Any presenters should be properly handled-identified, compatible, authoritative,
pleasing, and nondistracting.
16. The general video treatment should be interesting.
32. SPOKESPERSON
- Uses a ‘presenter’ standing infront of the camera delivering the
copy directly to the viewer. It should be somebody who is likable and
believable but not so powerful as to attract attention away from the
product. The product should still be the hero.
TESTIMONIAL
- This should use a well known celebrity who is believable; or a
satisfied customer. The testimony should sound natural that the name of
the product comes across well. People are often persuaded by the
opinions of individuals they respect.
33. DEMONSTRATION
- This should show how the product works and how to
use it. It should be relevant. This technique is popular for
some types of product.
CLOSE – UPS
- A voice over is used than a presentation by someone on the
screen, where a close – up or focus is done on the product alone.
STORY-LINE
- This is similar to making a miniature movie, except that the
narration is done off-screen.
SLICE-OF –LIFE
- This is a little play that portrays a real-life situation. This is
based on the pattern of presenting a ‘predicament-solution-happiness’.
34. CUSTOMER INTERVIEW
- This involve non-professionals, an interviewer or off – screen
voice asking a housewife about her experience in using the product
advertised.
VIGNETTES AND SITUATIONS
- This may use computer – generated graphics and simulations,
or cartoonist technique with puppets or photo animation.
STOP MOTION
- Objects and animals, or the product itself is given life in this
technique. This makes the product walk, run, dance and do live tricks.
The object is photographed in series of different positions or movement.
ROTOSCOPE
- Animated and live action sequences are produced separately
and then opticals are combined.
35. Producing a television commercial involves three stages or
steps: pre-production, production and post-production.
PRE-PRODUCTION phase includes all the work prior to the actual
day of filming the preparation of storyboard, selection of talents and
casting, choosing and arranging the locations for indoor and outdoor
scenes, estimating costs, finding props and costume.
PRODUCTION is the actual shooting of the advertisement which can
be very long and tedious. Shooting encompasses the work of filming or
videotaping the scenes. Scenes are not necessarily shot in order. All
indoor scene must be shoot first, then followed by all the outdoor
scenes. Between the shooting of the scene, a long interval may be
required to move the camera, reset the lights, reposition the actors, and
pick up the action, sound, and look to match the other scene.
36. POST-PRODUCTION phase is where the commercial is actually
put together. Scenes are edited, music and sounds effect are added,
voices are dubbed and other last minute changes. External sound is
recorded, which includes the actor’s voices, the announcer, the music
track, the singers and sound effects.
With the rising costs of commercial production, ROMAN and
MAAS list these factors:
1. Superstar talent
2. Location shooting
3. Large cast – people and animals
4. Animation
5. Opticals, special effects, stop motion
6. Studio shooting
7. Set decoration
8. Photographic equipment
9. Legal requirements
10. Night, week-end filming
37. In buying television time, the advertisers determine available
programs and rates, evaluate programs ratings, negotiate for the price,
determine reach and frequency, sign the contracts, and, finally, review the
affidavits of performance to be sure the commercials ran as agreed.
Availability of programs can be determine by media buyers thru the sales
representative for the stations they are considering for placement of the
advertisement.
The media buyers provides the sales representative the data about
the advertiser’s media objectives target audience and requests for the list of
available time slots along with the price and programs ratings. The list is
called the avails, which include all the data requested based on the last
ratings.
38. To determine most efficient program, cost per rating point
(CPP) and the cost per thousand (CPM) must be computed as
follows:
Where: Cost per Rating Point = Cost/Rating
Cost per Thousand = Cost/Thousands of People
Supposing the program “Deal or No Deal” has a rating of 5,
reaches 400,000 people in the audiences, and cost Php 30,000 for a
30-second spot on Channel 2. Then:
Cost per Rating Point = Php 30,000/5
= Php 6,000.00
Cost per Thousand = Php 30,000/400,000
= Php 75
39. Obviously, the lower the cost per thousand, the more efficient
the show is against the target audience. The buyer may negotiate lower
rates by working out a package deal, may take advantage of
preemptive rates, which allows the station to sell the spot for a higher
price to another advertiser, or can receive a lower rate by accepting
run-of-schedule positioning, which means the station chooses when
to run the commercial.
After running the spots, a notarized form is given back to the
advertiser, indicating when spots were aired and ‘make-goods’ are
available to compensate for spots the station missed or rank incorrectly.
• An affidavit of performance is an evidence that the commercials
were aired as paid for.
40.
41. Media planners define television station’s audience and
efficiency in various ways. The TV households (TVHH) is the
number of households that own television sets.
• The percentage of homes in a given area that have one or
more TV sets turned on at any particular time is called
households using television (HUTV); and the percentage
of TV households in an area turned on to a specific program is
the program rating or the share of audience.
Such that, if there are 1,000 households with television
and 500 are turned on, HUT is 50% (500/1,000). From the
500, 80 are turned on the Channel X, then 16% is the
program rating (80/500).