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BBC TWO
Target Audience, Audience Figures, and History of the channel
Target Audience:
 BBC Two’s audience is a broad adult audience with “programmes of depth
and substance”
 This channel usually has a focus on culture, arts, drama and some comedy
and appeal served by BBC1 or ITV.
 This channel was promoted by BBC Television Service; currently knows
as BBC1
 Between the channels BBC1, ITV, Channel 4 and Sky, BBC Two gets
around 5-6% share of total viewing out of 100% month. BBC1 however
gets 21% views of the total viewership.
 Over its 30 year period BBC Two developed its reputation through its
various drama series such as “Boys from the Blackstuff”(1982) and “Our
Friends in the North”(1996)
 The channel however has been reviewed to move away from its original
role and to move
There were some controversies however because there was a lack of
understanding over why specific programmes are shown on BBC Two rather
than BBC One (e.g. Line of Duty, Top Gear, Mock the Week). Even if this occurred
as a problem it managed to attract a wider range of “light viewers” who would
watch the channel because of these programmes.

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Bbc two

  • 1. BBC TWO Target Audience, Audience Figures, and History of the channel Target Audience:  BBC Two’s audience is a broad adult audience with “programmes of depth and substance”  This channel usually has a focus on culture, arts, drama and some comedy and appeal served by BBC1 or ITV.  This channel was promoted by BBC Television Service; currently knows as BBC1  Between the channels BBC1, ITV, Channel 4 and Sky, BBC Two gets around 5-6% share of total viewing out of 100% month. BBC1 however gets 21% views of the total viewership.  Over its 30 year period BBC Two developed its reputation through its various drama series such as “Boys from the Blackstuff”(1982) and “Our Friends in the North”(1996)  The channel however has been reviewed to move away from its original role and to move There were some controversies however because there was a lack of understanding over why specific programmes are shown on BBC Two rather than BBC One (e.g. Line of Duty, Top Gear, Mock the Week). Even if this occurred as a problem it managed to attract a wider range of “light viewers” who would watch the channel because of these programmes.