The document analyzes the use of mise-en-scene, camera work, sound, and editing in the "Second a Day" campaign film. It discusses how mise-en-scene elements like birthday cakes show a happy mood at the beginning that changes when the news shows violence. Close-up camera angles on the girl show she is the focus. Sounds like dramatic music illustrate the changing emotions. Fast editing between scenes conveys the urgency of the girl's situation. Overall, the film uses these techniques to tell the story of how the girl's day changes from happy to dangerous and draw viewers into donating to help Syrian children.

1. “Second a Day” Campaign filmBy Haseeb Patel

3. Mise-En Scene
• The Mise-En Scene which is used inside this campaigning film is things like birthday cakes and candles. These are used very wisely as at the
start of the campaigning film, It shows her celebrating her birthday. Also at the end of the film, it shows the same situation of her with her
birthday cake with the candles. The point of this is to be aware of surroundings as it showed the same situation from the start of the
campaign to the end.
• Also during the middle part of the campaign, It showed the news on the television of how Syria was going to be bombed and it showed the
change of mood inside the campaign from happy to sad. This was a change around of the campaign and that things were not going to go
her way sadly. The Mise-En Scene is used very wisely here as it gives us a direct message.
• Also at the start of the campaign, it shows that she is also clean and innocent. This shows that it is a great atmosphere for her to be in at
that point of time. She's wearing a white dress to imply that it’s a special day for her to celebrate and get presents but instead she decides
to get hurt and go to hospital.

4. Mise-En Scene
Here are the list of things which involves the denotations and the connotations of ‘Mise-En Scene’
DENOTATION (WHAT WE SEE/HEAR.) CONNOTATION (MEANING)
MISE-EN SCENE  Birthday cake (at the start of the video
with her and her family.
 Bright white dress (during the time her
birthday was being celebrated)
 News (Middle of the campaign film
where the conflict begins)
 Radio (this part happened a few
moments lauer after the news
telegraph.)
 From eating a chocolate biscuit to
eating a rotten apple.
 Starting from a happy mood to an
upsetting mood.
 As the video moves on, less people are
with her then she ends up alone.
 This represent a happy mood at the very
beginning part of the campaign.
 Shows the positivity of the scenario hence
why the dress is white.
 The news represented that she was not
aware of her surroundings as it has her
birthday and she was meant to think about
negativity.
 The radio is used to give the little girl some
help and to also remind her the second
time that she is in danger.
 The different assets of food shown from
the start of the film to the end of the film
represents how much she appreciated for
what she had before her life had taken
over her.
 The different mood swings show how quick
someone's life can be turned around if we
are not careful of our surroundings.
 The fact that she is alone shows that not
everyone will be with you if there is hard
times.

5. Camera
• The view of camera skills were very different in this piece of filming for example, the use of the tripod filming shows that are in a safe zone
as no one is holding it and to also show that it’s a calm and safe atmosphere to be in. However as you go further into the short campaigning
programme, you will see that the camera has been hand held as it is a conflict situation. They are in danger and it feels like the camera is in
need of being protected.
• Throughout the whole campaigning film, the camera angle of the girl was always a close up as she was the main character and it was
describing her story. This implies that she is in need of help as her life has turned from good to bad.
• Also the focus of the camera also shows the same situation that her life is very important from going from her birthday party the most
important day of her life to her nearly losing her life in hospital. It also the camera quality decreases every time each clip/scene moves on.

6. Camera
Here are the list of things which involves the denotations and the connotations of the ‘camera’
DENOTATION (WHAT WE SEE/HEAR.) CONNOTATION (MEANING)
CAMERA  DEPTH OF FIELD – (THIS IS A LONG SHOT VIEW OF WHAT'S
BEHIND HER)
 SHALLOW FOCUS - (THROUGHOUT THE SHORT FILM THE
CAMERA WAS ALWAYS FACED TO THE LITTLE GIRL.)
 CLOSE UP CAMERA SHOTS - (THIS IS A DIRECT VIEW OF HER
FACE FROM THE CAMERA)
 HAND HELD CAMERA - (THIS IS A CAMERA VIEW OF THE USER
HOLDING THE CAMERA.
 TRI-POD CAMERA - (THIS IS WHERE THE CAMERA IS STOOD BY
A TALL STAND.)
 The depth of field gives us a message that we should
always look what's going around us. Through news,
radio or naturally a eye view.
 The shallow focus shows that she is the main person
inside this short film as the camera is always shown
beside her.
 The close up camera shots show us that she is the
most important person inside the short film as it was
her birthday and within a day. Her day went from
good to bad.
 The use of the hand held camera is to show that the
situation is bad with the use of gunshots as well as
explosions. It also represents the viewers experience
of what it would feel like to be in that situation.
 The use of the tripod view is to try to attempt to keep
the camera still in a tight situation. However the tri-
pod was used at the start of the film mostly as it
shows a positive message.

7. Sound
• The sound is the most part of us developing and understanding the campaign thoroughly. For example mid-through the campaign film,
there were different news conferences heard from the background. To say that everyone’s life is in danger. It also shows us how she is
unaware of what is going on around her.
• Sound is also important with the music as it shows a happy bright mood at the beginning of the campaigning film. It shows how everyone
are together. The middle part is when some family members are lost which shows tension and dramatic music. Until the end it has a dead
silent scene as it shows a sad scene of how she is close to losing her life.
• The sound is there to make the viewers emotional and allow them to help the Syrian children by donating. Without the sound the campaign
would be incomplete.

8. Sound
Here are the list of things which involves the denotations and the connotations of the ‘Sound.’
DENOTATION (WHAT WE SEE/HEAR.) CONNOTATION (MEANING)
SOUND  VOICE OF NEWS (THIS APPEARED IN THE
MIDDLE OF THE CAMPAIGN.)
 RADIOS (THIS IS A WAY OF LISTENING TO
WHAT GOING AROUND US.)
 AEROPLANES (THIS IS WHEN
EVERYTHING DECIDES TO TURN BAD.)
 SIRENS (THIS IS THE BIT WHERE THE
AMBULANCE HAVE ARRIVED.)
 MUSIC (THIS SHOWS THE DIFFERENT
TYPES OF EMOTIONS.)
• The voice of the news shows us that something bad is
appearing to happen. Also at this point, the girl is
uncertain of what is going on around.
• The radio is a great way of delivering information
about the surrounding of the people. In case the girl
didn’t get the information the first time, the radio
was a second way of gathering information to the
girl.
• The use of the aeroplanes show that there are people
coming round to try to hurt the people in the area.
Which then shows that she realised what has
happened.
• The sirens show us how many people were injured
and that the ambulance and the police were helpless
as lives were taken away.
• The music is the key factor to change the feeling of
the viewer. For example the music could persuade
the viewer and could perhaps change their opinion.

9. Editing
• The editing is also a major key inside the campaigning film as it shows different clips of how her day went. It shows a 3 second clip at the
start of the film, after that the clips decided to go drastically every second to show that the girl was too quick in need of help. Without
editing this major piece of filming would be incomplete.
• Another major key of editing any piece of film is that it controls all four factors of creating a video. These four factors involve the camera,
sound, Mise-en scene and the editing itself.
• Lastly at the end of the film, It had a small message which was edited. It said that ‘If its not happening here, it doesn’t mean its not
happening anywhere else.’ What this is implying is that we as viewers should look and take care of the surrounding elsewhere as they are in
need of our help.

10. Editing
Here are the list of things which involves the denotations and the connotations of ‘Editing.’
DENOTATION (WHAT WE SEE/HEAR.) CONNOTATION (MEANING)
EDITING  CUTTING RATE – VERY FAST EVERY SECOND.
 JUMP CUTS – DIFFERENT SCENES
• The cutting rate is shown to be fast every second as the
situation gets deeper and deeper every time. This gives
a clear message that she is in need of help.
• The jump cuts is used in a way to show how the
different scenes have changed from one place to the
other.