With so many social media platforms, it can be hard for you to keep track of where and how to market to your audience. Here are ten reasons and tips for using Snapchat.
How to use Twitter to Double Website Traffic, Followers and SalesPost Planner
Wondering how to grow your Twitter following? Need an easy way to double your website traffic and increase sales?
Rebekah Radice and Ian Cleary with RazorSocial will tell you how you can turn Twitter into a lead generating and follower growth magnet!
http://www.postplanner.com
Are you a small advertising agency managing your clients' social media?
Are you having trouble gaining the response that you're looking for?
We've helped our agency clients understand how to more effectively use social media, and we want to spread the knowledge.
Here are a few tips.
Establishing yourself as an expert within your business's niche has always been an important part of achieving lasting success. Public relations, or PR, was once considered a type of black art that required the assistance of a seasoned professional to be done right. Now, influencer marketing is taking over, and you are more than capable of handling the task yourself.
When it comes to figuring out the best way to execute a social media marketing campaign, it's best to go with data-driven science.
Simply put, this means that if something isn't working, you need to identify it early, learn what you can from it, and find ways to pivot or change your approach.
With so many social media platforms, it can be hard for you to keep track of where and how to market to your audience. Here are ten reasons and tips for using Snapchat.
How to use Twitter to Double Website Traffic, Followers and SalesPost Planner
Wondering how to grow your Twitter following? Need an easy way to double your website traffic and increase sales?
Rebekah Radice and Ian Cleary with RazorSocial will tell you how you can turn Twitter into a lead generating and follower growth magnet!
http://www.postplanner.com
Are you a small advertising agency managing your clients' social media?
Are you having trouble gaining the response that you're looking for?
We've helped our agency clients understand how to more effectively use social media, and we want to spread the knowledge.
Here are a few tips.
Establishing yourself as an expert within your business's niche has always been an important part of achieving lasting success. Public relations, or PR, was once considered a type of black art that required the assistance of a seasoned professional to be done right. Now, influencer marketing is taking over, and you are more than capable of handling the task yourself.
When it comes to figuring out the best way to execute a social media marketing campaign, it's best to go with data-driven science.
Simply put, this means that if something isn't working, you need to identify it early, learn what you can from it, and find ways to pivot or change your approach.
Influencer marketing has grabbed all the attention during this year. Being aware of its dominance in the world of marketing, marketers are patiently waiting and predicting the influencer marketing trends for the upcoming year.
Following their steps, we have spotted some of the biggest trends that will take over in 2019. If you want to know what influencer marketing has in store for us, just keep reading.
In the past week, I’ve heard this question multiple times.
What do I post on my pages? So I thought I would share my insights on what’s worked for me & our clients. I truly believe that social networking is an art form. There’s really no way of saying what makes the perfect post because like artwork, everyone has a different perception!
Too often I see marketers turn their social media accounts into the traditional old-school advertising channel, using messages that are completely over thought and not engaging with their customers and/or social media fans & followers!
Create and share original content: Behind the scenes photos, product photos, and thoughtful or inspirational images are all excellent ideas paired with interesting messages or conversation-starters
Influencer marketing has proven to be extremely effective in modern-day marketing strategies. The use of an influencer can grant your business/brand a larger audience, as well as connect you with your target consumer.
However, influencer marketing strategies still need to be executed effectively, or campaigns can result in the opposite of the desired outcome. Here are some tips to keep your influencer marketing strategy on track to maximize success
How to Grow Your Twitter Following (and Become the Badass of Your Industry)Post Planner
Are you using Twitter to market your business? Struggling to grow a following?
Learn how you can build a loyal and enthusiastic audience and make connections to grow your following...FAST!
How to get started Promoting your Brand with Social Media Influencers Real-Time OutSource
You've almost checked off all of the items on your list. You have a product, you've tested it and it's ready to go. You have just one more mountain to climb. Social media influencers can be an amazing resource to promote your brand.
Influencer marketing is an important part of any modern marketing campaign, and Instagram is one of the best places to implement this strategy.
Instagram's strong suit is its ability to showcase beautiful images and videos. Through influencer marketing, you can craft a strong message to the followers of a specific person with a big following on the social network. Finding the right people on Instagram isn't easy, though, and it's one of the most important parts of influencer marketing.
Here are a few tips that will help you identify good Instagram influencers to work with.
Driving business to your LinkedIn page is a great way to generate leads.
Developing a strategy that works on LinkedIn’s platform is slightly different than other platforms and the audience is too. With that in mind, here are some ways you can optimize your LinkedIn page.
Marketing to your customers online can seem daunting or potentially useless, however, if done correctly your will be looking at more sales than you currently have.
That is because there is a great chance that your target audience are using Facebook daily.
3 Social Media Marketing Tips for finally Getting Started Real-Time OutSource
Getting started with social media marketing shouldn't be confusing or difficult.
It's all about how you approach it, how much work and time you are willing to put into it, and what your final goal is. These tips will help you gain control of your social media profiles and amp up your engagement.
Earning visibility and links through killer contentSEOReseller.com
A presentation on the current state of SEO and the importance of content in terms of online visibility and link building, presented by Clayton Wood at SEMCON 2013.
Creating a digital strategy that aims to successfully market your business via social media tends to be incredibly challenging. Not only is it difficult to ascertain what kind of content is needed, and what frequency but it can also be frustrating to understand what platform to put all of that content on?
“Integrating Social Media With Paid Social” was presented by Melonie Gallegos, Chief Social Strategist of Fandom Marketing, in a partner webinar with Katana.
Turn your content marketing into engaging advertising with on social media. Advertising in social media improves reach in social networks to get more eyeballs on your content, in turn increasing sharing and engagement.
Influencer marketing has grabbed all the attention during this year. Being aware of its dominance in the world of marketing, marketers are patiently waiting and predicting the influencer marketing trends for the upcoming year.
Following their steps, we have spotted some of the biggest trends that will take over in 2019. If you want to know what influencer marketing has in store for us, just keep reading.
In the past week, I’ve heard this question multiple times.
What do I post on my pages? So I thought I would share my insights on what’s worked for me & our clients. I truly believe that social networking is an art form. There’s really no way of saying what makes the perfect post because like artwork, everyone has a different perception!
Too often I see marketers turn their social media accounts into the traditional old-school advertising channel, using messages that are completely over thought and not engaging with their customers and/or social media fans & followers!
Create and share original content: Behind the scenes photos, product photos, and thoughtful or inspirational images are all excellent ideas paired with interesting messages or conversation-starters
Influencer marketing has proven to be extremely effective in modern-day marketing strategies. The use of an influencer can grant your business/brand a larger audience, as well as connect you with your target consumer.
However, influencer marketing strategies still need to be executed effectively, or campaigns can result in the opposite of the desired outcome. Here are some tips to keep your influencer marketing strategy on track to maximize success
How to Grow Your Twitter Following (and Become the Badass of Your Industry)Post Planner
Are you using Twitter to market your business? Struggling to grow a following?
Learn how you can build a loyal and enthusiastic audience and make connections to grow your following...FAST!
How to get started Promoting your Brand with Social Media Influencers Real-Time OutSource
You've almost checked off all of the items on your list. You have a product, you've tested it and it's ready to go. You have just one more mountain to climb. Social media influencers can be an amazing resource to promote your brand.
Influencer marketing is an important part of any modern marketing campaign, and Instagram is one of the best places to implement this strategy.
Instagram's strong suit is its ability to showcase beautiful images and videos. Through influencer marketing, you can craft a strong message to the followers of a specific person with a big following on the social network. Finding the right people on Instagram isn't easy, though, and it's one of the most important parts of influencer marketing.
Here are a few tips that will help you identify good Instagram influencers to work with.
Driving business to your LinkedIn page is a great way to generate leads.
Developing a strategy that works on LinkedIn’s platform is slightly different than other platforms and the audience is too. With that in mind, here are some ways you can optimize your LinkedIn page.
Marketing to your customers online can seem daunting or potentially useless, however, if done correctly your will be looking at more sales than you currently have.
That is because there is a great chance that your target audience are using Facebook daily.
3 Social Media Marketing Tips for finally Getting Started Real-Time OutSource
Getting started with social media marketing shouldn't be confusing or difficult.
It's all about how you approach it, how much work and time you are willing to put into it, and what your final goal is. These tips will help you gain control of your social media profiles and amp up your engagement.
Earning visibility and links through killer contentSEOReseller.com
A presentation on the current state of SEO and the importance of content in terms of online visibility and link building, presented by Clayton Wood at SEMCON 2013.
Creating a digital strategy that aims to successfully market your business via social media tends to be incredibly challenging. Not only is it difficult to ascertain what kind of content is needed, and what frequency but it can also be frustrating to understand what platform to put all of that content on?
“Integrating Social Media With Paid Social” was presented by Melonie Gallegos, Chief Social Strategist of Fandom Marketing, in a partner webinar with Katana.
Turn your content marketing into engaging advertising with on social media. Advertising in social media improves reach in social networks to get more eyeballs on your content, in turn increasing sharing and engagement.
This was a presentation that I gave at AdTech London 2008. Its about harnessing the power of online communities and digital advocacy.
Apologies in advance for the horrendous "word of MOUSE" pun...
Blogs as a powerful content marketing strategy. Introduces the content marketing revolution and how to use Blogs properly to adapt to the changing buyer behaviour of online visitors.
Why Blogs and Social Media are Effective Marketing ToolsMiriam Schwab
Companies today really need to consider adding social media and blogging to their marketing strategies. This presentation makes the case for why, and is particularly useful if you want to try to convince your boss to take your company's marketing strategy into the 21st century.
Social Media Marketing -- Are You Ready?Doug McIsaac
Introduction social media marketing. This presentation was for GMG a group of marketing professionals that meets in Billings, MT. I focused on Facebook, Twitter and YouTube for this presentation.
Influence Matters. But how do you measure it? Followers count? Klout? How do you put influence marketing to work for your business?
If your head starts to hurt just thinking about measuring social influence, you’ve come to the right place.
This deck is from the Argyle Social webcast series featuring Tom Webster from Edison Research and Eric Boggs from Argyle Social.
A look at why people share information is perhaps the best place to begin when trying to understand the effects of social networking on people and societies. The New York Times user insight group conducted a survey among 2500 online sharers and among the motivations that participants cited for sharing included: participation, for interaction, passing information, making an impact and professed individual values.
Arvaan Technolab provides Software and website Development, Multimedia Solution, Professional SEO Services, Animation,Children book's & Comic book's,Entertainment Application
An introduction to the major social media platforms currently used for digital marketing and how to make the best use of them while marketing for yourself or your clients' company. This presentation includes several tips that I found useful when it comes to marketing in social media. Some of the principles can be used in direct marketing as well.
All professionals must plan their social media strategy. If you are not an active participant or knowledgeable about the world of social media, how will you respond to needs, stay current, and brand yourself offline? Is this approach possible or effective? Are you aware of how or if your organization uses social media analytics? Innovative businesses are always looking for new ways to encourage loyalty, build relationships, and respond to customer needs. Social media analytics gives organizations a snapshot of these needs with insights gained from online conversations. New technology has the capacity to capture customer information with remarkable power to impact and drive revenue. Social Media Analytics uses social listening and predictive analytic techniques that help corporations manage the brand and reputation of products and services. This workshop will increase your knowledge and awareness of social media analytics and explore new and innovative social media strategies that impact professional and business productivity.
Learning Outcomes: This workshop will explore effective tools, for building, interpreting and using social media to increase professional and corporate effectiveness
At the end of this workshop, participants will be able to:
a) Explore how social media helps corporation predict trends
b) Examine how information and data is analyzed
c) Identify which types of industries can benefit from social media analytics
d) Explore trends and innovation around social media for business outcomes and professional development
I gave this presentation to Jeff Bieber's American University COMM 567 class (which is focused on "Communications and Social Change"). The class is in the progress of mapping out a sexual assault awareness/prevention campaign targeted to the American University campus and is having a variety of guest speakers join them on their journey. As someone always interested and previously very active with this issue, the experience could have not been more meaningful. Social Media is absolutely a tool in the tool belt for Social Change.
If you are a brand without
Snapchat, Instagram, Pinterest, Tumblr & Weekly video content on Youtube.
Sorry! You are behind the times, it’s not 2013, it’s 2016 soon
Social Media campaigns are great tools for Marketing, PR, CRM, communication and community building. However, social media success is a function of intent, listening, participating and intelligence.
Content Falling Flat? How to Overcome the Content Distribution Hurdle in 8 Ea...Mention
Buyers are 60% down the buyer’s journey before they engage
with a brand or person. You have to be proactive in reaching
them early on.
In order to be heard over the noise that is the Internet, you have to hand deliver your content to your target audience.
This presentation explains how!
Leveraging Social Media: Develop your personal and professional brandJames Richardson
These are slides from an online webinar held for associates of the CUNY School of Professional Studies. The purpose of the online lecture was to assist individuals and organizations struggling with adding a social media campaign to their marketing strategy.
Getting started with Social Media StrategySorel Denholtz
A presentation covering the basics of SM strategy, with plenty of examples of successful tactics. Email me for the list of links referenced within.
Presented to Women Who Wine San Francisco February 22, 2011
Marrying Design & Development: a Match made in Heaven, not Hell (Jeff Veen & ...Dealmaker Media
Presentation by Jeff Veen, Small Batch & Erika Hall, Mule Design on how designers & developers can work better together, critical components & process of good design.
Searching for Users: SEO as an Engine for Customer Acquisition (Stephan Spenc...Dealmaker Media
Presentation by Stephan Spencer, http://NetConcepts.com, on startup stragies & tactics for using Search Engine Optimization (SEO) as a core customer acquisition channel.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Social Media & Word of Mouth Marketing for Startups (Muhammad Saleem, Startonomics SF 2008)
1. Social Media & Word-of-Mouth Marketing for Startups Digg, Delicious, Twitter. Word of mouth has never been sexier. Learn how to use social media & social bookmarking to spread the word to your mother.