This document provides an overview of link building strategies and how to measure link popularity and PageRank. It discusses how inbound links from relevant, authoritative sites are important for search engine rankings. It recommends tools for analyzing backlinks and PageRank, both for a site overall and for individual pages. Potential link sources like blogs, directories, and RSS are covered. The document warns against low-quality link sources like link farms or hidden links. It emphasizes that high-quality, natural-looking link profiles are best for search engine optimization.
Ebriks-Tips for Google Ranking Evolution.georgepaulv
Ebriks-SEO Services company here showing the details about the Google Ranking Evolution.Google Ranking used a variety of methods to determine which pages are displayed first in the results.The Google Ranking Position Checker tool that we have developed will automatically query Google's search engines.If you want to more info then please on visit www.ebriks.com
There are many things about internet marketing that I enjoy, but there’s also things that I DREAD!
If you’re anything like me you’ll optimize your website or article the best you can on-page, then
comes the part we all dislike with a passion. Finding all those damn backlinks needed for that spot
in Google.Buying backlink from the Gurus was effective to an extent, since backlinks will always do
what they do, which is increase search engine rankings. However after probably A YEAR OR MORE
always stressing about where to get my backlinks and spending crazy amounts of money on
various services and backlink packages, I finally cracked and Explained in my Book.
Google Search Engine Ranking Position - 200 Top Ranking Factors for SEO Marke...Ronald Soh
Google Search Engine Ranking Position - 200 Top Ranking Factors for SEO Marketing
It can be classified by
1) Domain Factors
2) Page Level Factors
3) Site Level Factors
4) Backlinks Factors
5) User Interaction
6) Special Algorithm Rules
7) Social Signals
8) Brand Signals
9) Onsite WebSpam Factors
10) Off-Page WebSpam Factors
http://www.vtseo.net
Ebriks-Tips for Google Ranking Evolution.georgepaulv
Ebriks-SEO Services company here showing the details about the Google Ranking Evolution.Google Ranking used a variety of methods to determine which pages are displayed first in the results.The Google Ranking Position Checker tool that we have developed will automatically query Google's search engines.If you want to more info then please on visit www.ebriks.com
There are many things about internet marketing that I enjoy, but there’s also things that I DREAD!
If you’re anything like me you’ll optimize your website or article the best you can on-page, then
comes the part we all dislike with a passion. Finding all those damn backlinks needed for that spot
in Google.Buying backlink from the Gurus was effective to an extent, since backlinks will always do
what they do, which is increase search engine rankings. However after probably A YEAR OR MORE
always stressing about where to get my backlinks and spending crazy amounts of money on
various services and backlink packages, I finally cracked and Explained in my Book.
Google Search Engine Ranking Position - 200 Top Ranking Factors for SEO Marke...Ronald Soh
Google Search Engine Ranking Position - 200 Top Ranking Factors for SEO Marketing
It can be classified by
1) Domain Factors
2) Page Level Factors
3) Site Level Factors
4) Backlinks Factors
5) User Interaction
6) Special Algorithm Rules
7) Social Signals
8) Brand Signals
9) Onsite WebSpam Factors
10) Off-Page WebSpam Factors
http://www.vtseo.net
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In this talk, Rachel will share examples where a website’s signals can be ignored or overruled, as well as how to test your site's setup. Don’t leave anything to chance – be sure that the most important content on your site is getting the attention it deserves.
A comprehensive and detailed guide to Seo Footprints. Learn about the proven method to find and use SEO Footprints to help rank better in Search Engine like Google and Bing. If you know how to find Seo footprints, then you have hit the goldmine and building backlinks become so much easier.
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Wingmen Online MarketingInterne Verlinkung ist einer der wichtigsten Hebel besonders für große Seiten. Aber: Die interne Verlinkung einer Domain zu analysieren, kann einem auch einen ganz neuen Blick auf die Struktur der Seite geben. Mit den richtigen Metriken und Darstellungen lernst du deine Domain ganz neu kennen und findest neue Hebel zur Optimierung. Du bist der Meinung, dass du schon alles in Sachen interner Verlinkung rausgeholt hast? Dann ist das hier dein Vortrag!
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There are a lot of myths, facts and theories on crawl budget and the term is bandied around a lot. This deck looks to address some of those myths and also looks at some additional theories around the concepts of 'crawl rank' and 'search engine embarrassment'.
SearchLove Boston 2016 | Mary Bowling | Local Search Experience OptimizationDistilled
Ranking well is just the beginning of successfully marketing businesses via local search. You then need to attract and engage prospects in order to turn them into customers and to satisfy RankBrain's influence on the algorithms. Mary will show you tactics that will help you to improve your local search experience optimization to attract new leads.
Tools are a must for serious SEOs; they deliver the flexibility and capability to tackle jobs of any size. Knowing which ones best fit your needs, budget and the scale of the sites you work on is critical.
In this clinic, our veteran SEOs open their own tool chests, share with you their favorites (both free and paid) and take your questions about how to use them (and others) effectively. These are tools that have earned the loyalty of our speakers thanks to their utility, features and ability to help maximize time - no sponsored advice here!
Working in digital industry? Learn how to perform a website Technical Audit for SEO. Hannah Thorpe explains
What are the core elements to check for an SEO audit?
What are the warning sites your site might be struggling?
How to fix common problems flagged during a technical audit
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SearchLove London | 'Jono Alderson', Turbocharging your Wordpress Website'Distilled
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SEO - Stop Eating Your Words - Avoid Cannibalisation Of Your SitesDawn Anderson MSc DigM
Many webmasters and SEOs are stealing from themselves in their potential to rank in Google Search because they end up ranking the wrong pages for search terms. They are competing with themselves in many cases. Google does not always know which page to rank from a site for a query due to many things. One of which is 'too similar' content or 'wrong version' indexation. There are a number of ways to identify this problem and formulate strategies to fix this using on page and your own site power and relevance with clues from within as to which page is most important for given queries.
Rendering SEO Manifesto - Why we need to go beyond JavaScript SEOOnely
Want to make sure that your content gets properly accessed by search engines and ranks high? Look no further! In this beginner-friendly introduction to batch-optimized rendering, Bartosz will guide you through how Google is rendering websites on a large scale. You’ll gain groundbreaking insights based on Google’s patents and documentation. Join Bartosz to get a new perspective on technical SEO and use it to get more traffic!
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Are you sending mixed messages to Google? There are many different signals that feed into URL selection for search engines, and when these signals aren’t implemented correctly, search engines have to make their own assumptions about your website and what pages it thinks are important.
In this talk, Rachel will share examples where a website’s signals can be ignored or overruled, as well as how to test your site's setup. Don’t leave anything to chance – be sure that the most important content on your site is getting the attention it deserves.
A comprehensive and detailed guide to Seo Footprints. Learn about the proven method to find and use SEO Footprints to help rank better in Search Engine like Google and Bing. If you know how to find Seo footprints, then you have hit the goldmine and building backlinks become so much easier.
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Wingmen Online MarketingInterne Verlinkung ist einer der wichtigsten Hebel besonders für große Seiten. Aber: Die interne Verlinkung einer Domain zu analysieren, kann einem auch einen ganz neuen Blick auf die Struktur der Seite geben. Mit den richtigen Metriken und Darstellungen lernst du deine Domain ganz neu kennen und findest neue Hebel zur Optimierung. Du bist der Meinung, dass du schon alles in Sachen interner Verlinkung rausgeholt hast? Dann ist das hier dein Vortrag!
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There are a lot of myths, facts and theories on crawl budget and the term is bandied around a lot. This deck looks to address some of those myths and also looks at some additional theories around the concepts of 'crawl rank' and 'search engine embarrassment'.
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Ranking well is just the beginning of successfully marketing businesses via local search. You then need to attract and engage prospects in order to turn them into customers and to satisfy RankBrain's influence on the algorithms. Mary will show you tactics that will help you to improve your local search experience optimization to attract new leads.
Tools are a must for serious SEOs; they deliver the flexibility and capability to tackle jobs of any size. Knowing which ones best fit your needs, budget and the scale of the sites you work on is critical.
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What are the core elements to check for an SEO audit?
What are the warning sites your site might be struggling?
How to fix common problems flagged during a technical audit
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•Google's PageRank score: red herring or useful metric?
•What makes a link valuable or not
•Creative strategies for building link-worthy content
•What works when approaching webmasters with link requests
•Dangers and pitfalls of buying or bartering links
•The power of anchor text and how best to leverage it
•The role of authorities, hubs, and topical relevance
•How to leverage blogs and social media for link building
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Link buildingtheseoportal-130705070946-phpapp02
1. Google in the Real World:
How Links Boost Your Ranking
Presented by : TheSeoPortal Link Building Services Company
Website : http://www.theseoportal.com
2. Link Popularity
Inbound links play a key role in determining rankings
It’s not just about quantity (“link popularity”); it’s about
quality (importance of the page, topically
relevant/authoritative)
This has been the cornerstone of Google’s ranking
algorithm since Day 1
Comes from the Google founders’ fascination with
citation analysis
3. Checking Link Popularity
To a page
– Google’s and MSN Search’s link: query operator
To your site
– Yahoo’s linkdomain: query operator
Subtract your site from the results (MSN & Yahoo only)
– E.g. link:www.yoursite.com -site:yoursite.com
Google displays only a sampling of backlinks (to foil
SEOs)
4. Checking Link Popularity
Free tools
– Yahoo’s Site Explorer (siteexplorer.search.yahoo.com)
– Netconcepts’ Link Checker (www.netconcepts.com/linkcheck)
– WeBuildPages’ Neat-o Tool (www.webuildpages.com/neat-o/)
– SEO-Links Firefox extension (www.webmasterbrain.com/seo-
tools/firefox-extensions/seo-links/)
– Thumbshots Ranking tool (ranking.thumbshots.com)
– TouchGraph GoogleBrowser
(www.touchgraph.com/TGGoogleBrowser.html)
9. PageRank
PageRank™ – Google’s algorithm for measuring a
page’s importance; Yahoo & MSN have similar
measures
Each web page (not site) has its own PageRank score
PageRank scores from 0 to 10; logarithmic scale
Who’s at the top of the PageRank food chain?
– 10: Google, Apple, NSF, FirstGov; 9: Yahoo, MSN, Stanford
Sites with higher PageRank get crawled earlier, faster,
and deeper by Googlebot
10. Checking PageRank
Google Toolbar for IE or Firefox
– Download it from toolbar.google.com
Google Directory (directory.google.com)
– Only works for pages that are listed in DMOZ (e.g. your home
page)
– Listings are ranked in order of PageRank
– Makes it possible to see your site make small PageRank
shifts relative to other sites in your category
– Get historical PageRank scores w/ Wayback Machine
(www.archive.org)
12. Problems with the PageRank Meter
Take the PageRank scores with a grain of salt
PageRank scores are merely indicative
Scores displayed in the PageRank meter are:
– Months old
– Imprecise
– Not the same as the PageRank as what is used in Google’s
ranking algorithm
– Not representative of the home page PageRank when a
redirect is present
18. Find Link Targets
Review links of competitive sites, sites in your keyword
market
– Use the tools just mentioned
– Check sites with high rankings for relevant keywords
– The fewer the number of links on their page, the better
Review links to your site; look for opportunities to get
the link text revised
19. Competitive Intelligence
These tools aren’t just good for finding link targets
They’re invaluable for uncovering competitors’ dodgy
practices
– E.g. Unraveling the mystery of Findgiftcards.com
commanding the #1 spot for “gift certificates”
It’s also just good to know where they’re getting the bulk
of their PageRank from
20. Watch Out For…
Types of links that are likely to get discounted:
– Reciprocal links
– Affiliated sites (on the same IP range or hostname)
– Footer links (at the bottom of the page)
– Site-wide links
– Links contained on a page called links.htm / links.asp
– Remember: the more links on the linking page, the less
PageRank you’ll get
21. “Google Bombing”
Inbound contextual links alone can drive a site to the top
of Google (e.g. “miserable failure”)
Also works on Yahoo, MSN Search, etc.
THE LESSON: Link text is your secret weapon!
27. PageRank Dilution
Careful about having multiple URLs serving up the same content
– Multiple homes for your content
– Multiple domains registered and resolving to your site
– abccompany.com vs. www.abccompany.com
– https:// version of your site
– Session IDs or User IDs in the URL
– 301 redirect them all to the definitive version of the page
Removed pages
– 301 redirect rather than 404
29. Best Practices
Try to get good keywords in the hyperlink text
Offer link-worthy content. Keep it fresh.
Provide RSS feeds
Simple keyword-rich links encourage deep linking
When you redesign your site, keep your old URLs or
301 redirect them to the new URLs
“Nofollow” any links you don’t vouch for
– <a href=“/privacy-policy.htm” rel=“nofollow”>
30. Worst Practices
Participating in “link farms” or FFA (“Free For All”) sites
– Hallmarks of a link farm = more urls per page & less
organization
Splogging, comment spamming, guestbook spamming
Linking to “bad neighborhoods”
Hiding links
Hoarding all your PageRank
Unnatural link structures
31. Link Hiding Example 1
SubscriberMail.com embeds an invisible image linked to
their home page into their customers’ enewsletter
signup forms
– E.g. on www.ocharleydavidson.com/guest.html look for:
<a href="http://www.subscribermail.com"><img
src="http://tr1.subscribermail.com/bt/wbtr.cfm?
ppid=ORANADFE6858" alt="Email Marketing" border=0></a>
32. Link Hiding Example 2
PRNewswire.co.uk embeds keyword-rich text links
within a <noframes> tag on their home page that not
visible to ordinary users:
– <a href="http://www.icrossing.com">Search Engine
Marketing</a>
<a href="http://sev.prnewswire.com">Search Engine News
Release Optimization</a>
33. Unnatural Link Structures
Google suspects unnatural-looking neighborhoods
Don’t link to every single node in your network of sites;
it’ll get flagged.
Naturally occurring neighborhoods
on the Web aren’t perfect
Google is looking for “cliques”
(graph theory)
34. Submit to Directories
Yahoo!
Open Directory (DMOZ)
GoGuides
JoeAnt
SearchHippo
Skaffe
RubberStamped
BlueFind
Gigablast
WebSavvy
Zeal
etc.
35. Submit to Directories
Do your homework:
– www.stuntdubl.com/2005/09/26/directories/
– www.searchengineguide.com/wallace/2005/0407_dw1.html
– www.searchengineguide.com/searchengines.html
– forums.searchenginewatch.com/showthread.php?t=6505
36. Submit to Verticals, Topical Guides
e.g. Yahooligans if it’s of interest to kids
e.g. BestHistorySites.net if you’ve got good historical
content
e.g. FMLink.com if it’s relevant to facilities managers
etc.
Lots of work here to uncover the niche sites!
Create a linking plan
37. Blogs
Search engines – and Google in particular – love blogs
Inherently link-rich
– “Hat tips” – part of blog etiquette
– Blogrolls
– RSS feeds
– Trackbacks
– Comments
The dark side of the blogosphere:
– Blog comment spam
– Splogs (spam blogs)
38. RSS Feeds
Not only an unspammable content delivery channel to
your consumers, but also…
A powerful way to syndicate your content to other web
sites
– Propagate deep links that drive traffic and PageRank
– Careful! Some spammers lift your content from your RSS
feeds, strip out the links, and use as keyword-rich content
42. RSS Feeds
Facilitate propagation of your feeds across the web:
– Set up feed “autodiscovery”
• e.g. <link rel="alternate" type="application/atom+xml" title="Atom 0.3"
href="http://feeds.stephanspencer.com/scatterings" />
– Make your search listings in Yahoo! display the “Add to My Yahoo!” link
• Instructions here: http://my.yahoo.com/s/publishers.html
– Send out “pings” (to Technorati, My Yahoo, Pingomatic, etc.)
– Make sure “trackbacks” are enabled
Submit to RSS directories & search engines
– List at www.masternewmedia.org/rss/top55/
Pay attention to each item title; it’ll become link text
43. Buying Text Links
What is a Yahoo directory listing but a paid text link!
– Ok by Google because of the “editorial review”
Brokers like Text-Link-Ads.com and can help
Google’s perspective:
– “Selling links muddies the quality of the web and makes it
harder for many search engines (not just Google) to return
relevant results. The rel=nofollow attribute is the correct
answer: any site can sell links, but a search engine will be
able to tell that the source site is not vouching for the
destination page” -- Matt Cutts, Google engineer
44. Buying Text Links
Google discounts the voting power of sites that it knows
are selling text links:
– “…parts of perl.com, xml.com, etc. have not been trusted in
terms of linkage for months and months. Remember that just
because a site shows up for a “link:” command on Google
does not mean that it passes PageRank, reputation, or
anchortext” -- Matt Cutts, Google engineer
45. Evaluating a Text Ad Opportunity
Good
– High rankings for the search terms targeted with the existing ads’ link text
– Stats showing the page you’ll be on gets good traffic numbers
– Stats showing a respectable amount of traffic is sent to the advertisers
– Site is topically relevant to your business
– Site is likely to be considered an authority site
– Inbound links from .gov, .edu, .mil sites
– Good Alexa rank
– Extra good if the site you’re placed on is a .gov, .edu, or .mil
– Reasonably good PageRank score on the page you’ll be on
– Reasonably few other links on the page you’ll be on
– Link is within the main body of the page
47. Evaluating a Text Ad Opportunity
Bad
– Sitewide link
– Site has been greybarred (i.e. banned)
– Neighboring ads are of dubious nature (casinos, Hoodia, Viagra, etc.)
– Acquired PageRank through dubious means (e.g. hidden or obscured
links)
– Advertisers have left in droves (evidenced by Wayback Machine archives)
– “Advertisers”, “Sponsors”, or “Sponsored” closely associated with the ads
– No visibility in top 10 pages in Google for advertisers’ targeted keywords
52. Get Creative
Give awards / recognition
– Badges with link text underneath
Allow webmasters to republish your articles
– Require a link in your byline
Publish unique content
– Podcasts (e.g. SteveSpangler.com)
– Screencasts (use TechSmith’s Camtasia Studio)
– Wikis (e.g. SEOGlossary.com)
53. Get Creative
Offer useful tools for webmasters, such as…
– Hit counters
• E.g. NOT 123counters.com
– Weather stickers
• E.g. Wunderground.com, SuperPages.com
– RSS feeds
• Lottery winning numbers from SuperPages.com
54. Get Creative
Start a blog
Give testimonials
– E.g. www.wordpress.org/about/testimonials
– E.g. www.keyworddiscovery.com/testimonials.html
Sponsor a nonprofit
– E.g. Kohl’s supports the Eastern Pennsylvania Youth Soccer Association
Leverage your affiliates
– Get a straight link (e.g. from Legal Notices page)
– 301 redirect
55. In Summary
Best links are:
– Topically relevant
– One way (not reciprocated)
– Not in footer and not site-wide
– Earned by merit, rather than bought, bartered or stolen
– Not crowded with many other links on the page
– On a high PageRank-endowed, high Alexa-ranked,
.edu/.gov/.mil authority site
57. In Summary
Get creative
– With your content, functionality, free tools, your budget
– Think “Web 2.0” (blogs, RSS, tagging, etc.)
Measure success not by fixating on the PageRank
meter, but by measuring the rankings lift
Don’t hamper the PageRank flow within your site
58. Q&A
Thank You!
Time now for some Q & A!
Feel free to visit website : http://www.theseoportal.com
Email info@theseoportal.com for Free SEO
Consultation and Free Website Analysis