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Startonomics09 Ted Rheingold

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- The document discusses best practices for using metrics and testing to optimize a product for users, including determining objectives and key results (OKRs) in advance and putting everything through a "So What?" test. - It recommends extensive testing, such as A/B testing, multivariate testing, click-density testing, and user experience testing before final production cycles. - A case study describes how a company increased registration conversions by testing dynamic landing pages tailored for different user types coming from ads. This helped identify popular topics even though most registrants were not highly engaged.

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Sit! Stay! Click! Making Your Users Beg for More Startonomics ‘09 Ted Rheingold Top Dog, Dogster, Inc. blog.dogster.com twitter: @tedr
First Things First ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Ready Set Objectives & Key Results Go!
Key Performance Indicators ,[object Object],[object Object],[object Object],[object Object]
“So What?” & Actionablility ,[object Object],[object Object],[object Object]
Much More to Testing Than Being In Beta ,[object Object],[object Object],[object Object],[object Object],[object Object]
User Experience Testing FTW ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study
Marketing Initiative Feb ‘07 Goal: 2,000 New Registrants a Day ,[object Object],[object Object],[object Object],[object Object],[object Object]
LANDING PAGE Welcome
Landing Page Cute Overload
LANDING PAGE Daily Candy
LADING PAGE Dog Info
REGISTRATION PAGE -Activate
Quantitative Success Doesn’t Mean Qualitative Success ,[object Object],[object Object],[object Object],[object Object]
Final Result ,[object Object],[object Object]
HOMEPAGE - Current
CRAZY EGG Searchers
Dogster Search Traffic
Great Reads Web Analytics Avinash Kaushik Advanced Web Metrics Brian Clifton
Free/CheapTools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ted Rheingold Top Dog, Dogster, Inc. blog.dogster.com twitter: @tedr Sit! Stay! Click! Making Your Users Beg for More Startonomics ‘09

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