This document discusses search engine optimization (SEO) and provides a seven step process for effective SEO. It begins by defining SEO, distinguishing it from paid search advertising, and discussing important search engines. It then outlines the seven steps as getting a site fully indexed, making pages visible in search results, building links and PageRank, leveraging PageRank, encouraging click-throughs, tracking the right metrics, and avoiding worst practices. The document emphasizes focusing on relevant keywords, creating useful content, and continually measuring and improving SEO efforts.
SEO Secrets for Online Retailers Webinar getelastic
Webinar featuring useful tips, tools and best practices for optimizing your ecommerce site for search engine rankings. Presented by Elastic Path Ecommerce Software's Jason Billingsley and Founder of SEO firm Netconcepts Stephan Spencer.
Tin180.com là trang tin tức văn hóa lành mạnh. Các nội dung chính: xã hội, thế giới, thể thao, văn hóa, nghệ thuật, khoa học, thế giới số, đời sống, sức khỏe, cư dân mạng, kinh doanh, ô tô, xe máy, chuyện lạ, giải trí
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Easy Introductory Guide on How to Optimise your website to show up better in Search Engines. Touches on Social Media Marketing and Content Marketing from a Designers perspective. Basic HTML knowledge is useful to follow the examples.
SEO Secrets for Online Retailers Webinar getelastic
Webinar featuring useful tips, tools and best practices for optimizing your ecommerce site for search engine rankings. Presented by Elastic Path Ecommerce Software's Jason Billingsley and Founder of SEO firm Netconcepts Stephan Spencer.
Tin180.com là trang tin tức văn hóa lành mạnh. Các nội dung chính: xã hội, thế giới, thể thao, văn hóa, nghệ thuật, khoa học, thế giới số, đời sống, sức khỏe, cư dân mạng, kinh doanh, ô tô, xe máy, chuyện lạ, giải trí
How to Optimise your website with SEO - Simple SEO guide updated for 2014Louis Slabbert
Easy Introductory Guide on How to Optimise your website to show up better in Search Engines. Touches on Social Media Marketing and Content Marketing from a Designers perspective. Basic HTML knowledge is useful to follow the examples.
SEO Web 2.0 Era - Johns Hopkins UniversityWill Fleiss
SEO in the Web 2.0. A presentation given by guest lecturer Will Fleiss at Johns Hopkins University
Zanvyl Krieger School of Arts and Sciences
Advanced Academic Programs at the class "Public Relations in the Age of Digital Influence" taught by John H. Bell, Managing Director of the global 360 Digital Influence practice at Ogilvy Public Relations Worldwide.
Hello Web Marketing fans,
For those that made it out last night to my Website Marketing seminar I hope the seminar was valuable and time well spent. For those that were not able to make the seminar the feedback seems to lean towards hosting another workshop, stay tuned in 2010. For anyone that would like to see my presentation, I have posted my slides on my website:
http://www.youneedseo.com/dec8/Website-Marketing-Seminar-2009.ppt (~40MB file)
I updated one of the last slides (SEO Resources) to include some information on some notable players in the SEO/Social Media world, as well as a feature within Google Reader that allows me to share my daily reading (blog) list.
If there are any questions for me please never hesitate to email (michael@youneedseo.com). Lastly, if you or your organization is interested in a free Website Marketing Seminar & Workshop please let me know, I am happy to discuss!
Thanks,
Michael
michael@youneedseo.com
http://www.youneedseo.com
Get the best Seo training in Pune at brainmine.Seo Brainmine
Search Engine Optimization (SEO) is the process of improving website design, architecture, and content to increase traffic from organic search engine results.
Searching for Users: SEO as an Engine for Customer Acquisition (Stephan Spenc...Dealmaker Media
Presentation by Stephan Spencer, http://NetConcepts.com, on startup stragies & tactics for using Search Engine Optimization (SEO) as a core customer acquisition channel.
SEO Web 2.0 Era - Johns Hopkins UniversityWill Fleiss
SEO in the Web 2.0. A presentation given by guest lecturer Will Fleiss at Johns Hopkins University
Zanvyl Krieger School of Arts and Sciences
Advanced Academic Programs at the class "Public Relations in the Age of Digital Influence" taught by John H. Bell, Managing Director of the global 360 Digital Influence practice at Ogilvy Public Relations Worldwide.
Hello Web Marketing fans,
For those that made it out last night to my Website Marketing seminar I hope the seminar was valuable and time well spent. For those that were not able to make the seminar the feedback seems to lean towards hosting another workshop, stay tuned in 2010. For anyone that would like to see my presentation, I have posted my slides on my website:
http://www.youneedseo.com/dec8/Website-Marketing-Seminar-2009.ppt (~40MB file)
I updated one of the last slides (SEO Resources) to include some information on some notable players in the SEO/Social Media world, as well as a feature within Google Reader that allows me to share my daily reading (blog) list.
If there are any questions for me please never hesitate to email (michael@youneedseo.com). Lastly, if you or your organization is interested in a free Website Marketing Seminar & Workshop please let me know, I am happy to discuss!
Thanks,
Michael
michael@youneedseo.com
http://www.youneedseo.com
Get the best Seo training in Pune at brainmine.Seo Brainmine
Search Engine Optimization (SEO) is the process of improving website design, architecture, and content to increase traffic from organic search engine results.
Searching for Users: SEO as an Engine for Customer Acquisition (Stephan Spenc...Dealmaker Media
Presentation by Stephan Spencer, http://NetConcepts.com, on startup stragies & tactics for using Search Engine Optimization (SEO) as a core customer acquisition channel.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
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In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
2. Agenda
What is SEO?
The Seven Steps to SEO
GetYour Site Fully Indexed
GetYour PagesVisible
Build Links & PageRank
LeverageYour PageRank
Encourage Clickthrough
Track the Right Metrics
AvoidWorst Practices
4. Search Engine Optimization
6 times more effective than a banner ad
Delivers qualified leads
Most user sessions begin at the search
engines
Most online purchases are made on sites
found through search engine listings
5. SEO is NOT Paid Advertising
SEO – influence rankings in the “natural”
(a.k.a. “organic”, a.k.a. “algorithmic”) search
results
PPC – paid search advertising on a pay-per-
click basis.The more you pay, the higher your
placement. Stop paying = stop receiving
traffic.
SEM – encompasses both SEO and PPC
8. What Are Searchers Looking
For?
Keyword Research
“Target the wrong keywords and all your efforts
will be in vain.”
The “right” keywords are…
relevant to your business
popular with searchers
9. Keyword Research
Tools to check popularity of keyword
searches
http://WordTracker.com
http://KeywordDiscovery.com
http://adwords.google.com/KeywordPlanner
http://www.google.com/trends/
http://ubersuggest.org/
10. SEO. A Moving Target.
Lots is changing…
Personalization & customization
Vertical search services (Images,Video, News, Maps, etc.)
“Universal Search”
Fortunately, the tried-and-true tactics still work…
Topically relevant links from important sites
Anchor text
Keyword-rich title tags
Keyword-rich content
Internal hierarchical linking structure
The whole is greater than the sum of the parts
11. The Search Engines Are Your
Friend
Sitemaps.org
Webmaster tools (e.g. GoogleWebmaster, Bing
Webmaster)
Rel=“nofollow” tag
13. Begin The 7 Steps
1) GetYour Site Fully Indexed
2) GetYour PagesVisible
3) Build Links & PageRank
4) LeverageYour PageRank
4) Encourage Clickthrough
6)Track the Right Metrics
7) Avoid Worst Practices
14. 1) Get Your Site Fully
Indexed
Search engines are wary of “dynamic” pages - they
fear “spider traps”
Avoid stop characters (?, &, =) ‘cgi-bin’, session IDs and
unnecessary variables in your URLs; frames; redirects;
pop-ups; navigation in Flash/Java/Javascript/pulldown
boxes
If not feasible due to platform constraints, can be easily
handled through proxy technology (e.g. GravityStream)
The better your PageRank, the deeper and more often
your site will be spidered
15. 1) Get Your Site Fully Indexed
Page # estimates are wildly inaccurate, and include
non-indexed pages (e.g. ones with no title or
snippet)
Misconfigurations (in robots.txt, in the type of
redirects used, requiring cookies, etc.) can kill
indexation
Keep your error pages out of the index by returning
404 status code
Keep duplicate pages out of the index by
standardizing your URLs, eliminating unnecessary
variables, using 301 redirects when needed
16. Not Spider-Friendly
GET http://www.bananarepublic.com --> 302 Moved
Temporarily
GET http://www.bananarepublic.com/browse/home.do --
> 302 MovedTemporarily
GET
http://www.bananarepublic.com/browse/home.do?targe
tURL=http%3A%2F%2Fwww.bananarepublic.com%2Fbr
owse%2Fhome.do&CookieSet=Set --> 302 Moved
Temporarily
GET http://www.bananarepublic.com/cookieFailure.do --
> 200 OK
17. 2) Get Your Pages Visible
100+ “signals” that influence ranking
“Title tag” is the most important copy on the page
Home page is the most important page of a site
Every page of your site has a “song” (keyword theme)
Incorporate keywords into title tags, hyperlink text,
headings (H1 & H2 tags), alt tags, and high up in the page
(where they’re given more “weight”)
Eliminate extraneous HTML code
“Meta tags” are not a magic bullet
Have text for navigation, not graphics
27. 3) Build Links and PageRank
“Link popularity” affects search engine rankings
PageRank™ - Links from “important” sites have more
impact on yourGoogle rankings (weighted link popularity)
Google offers a window into your PageRank
PageRank meter in the GoogleToolbar (toolbar.google.com)
Google Directory (directory.google.com) category pages
3rd party tools like SEOChat.com’s “PageRank Lookup” &
“PageRank Search”
Scores range from 0-10 on a logarithmic scale
29. 4) Leverage Your PageRank
Your home page’s PageRank gets distributed
to your deep pages by virtue of your
hierarchical internal linking structure (e.g.
breadcrumb nav)
Pay attention to the text used within the
hyperlink (“Google bombing”)
Don’t hoard your PageRank
Don’t link to “bad neighborhoods”
30. 4) Leverage Your PageRank
Avoid PageRank dilution
Canonicalization (www.domain.com vs. domain.com)
Duplicate pages: (session IDs, tracking codes, superfluous
parameters)
http://company.com/Products/widget.html
http://company.com/products/widget.html
http://company.com/Products/Widget.html
http://company.com/products/Widget.html
In general, search engines are cautious of dynamic URLs
(with ?, &, and = characters) because of “spider traps”
Rewrite your URLs (using a server module/plug-in) or use a
hosted proxy service (e.g. GravityStream)
See
http://catalogagemag.com/mag/marketing_right_page_web/
35. 5) Encourage Clickthrough
Zipf’s Law applies - you need to be at the top of page 1 of
the search results. It’s an implied endorsement.
Synergistic effect of being at the top of the natural
results & paid results
Entice the user with a compelling call-to-action and value
proposition in your descriptions
Your title tag is critical
Snippet gets built automatically, but you CAN influence
what’s displayed here
38. 6) Track the Right Metrics
Indexation: # of pages indexed, % of site
indexed, % of product inventory indexed, # of
“fresh pages”
Link popularity: # of links, PageRank score (0 -
10)
Rankings: by keyword, “filtered” (penalized)
rankings
Keyword popularity: # of searches,
competition, KEI (Keyword Effectiveness
Indicator) scores
Cost/ROI: sales by keyword & by engine, cost per
lead
39. Avoid Worst Practices
Target relevant keywords
Don’t stuff keywords or replicate pages
Create deep, useful content
Don't conceal, manipulate, or over-optimize
content
Links should be relevant (no scheming!)
Observe copyright/trademark law & Google’s
guidelines
40. Spamming in Its Many Forms…
Hidden or small text
Keyword stuffing
Targeted to obviously irrelevant keywords
Automated submitting, resubmitting, deep
submitting
Competitor names in meta tags
Duplicate pages with minimal or no changes
Spamglish
Machine generated content
41. Spamming in Its Many Forms…
Pagejacking
Doorway pages
Cloaking
Submitting to FFA (“Free For All”) sites & link
farms
Buying up expired domains with high
PageRanks
Scraping
Splogging (spam blogging)
44. Not Spam, But Bad for
Rankings
Splash pages, content-less home page, Flash
intros
Title tags the same across the site
Error pages in the search results (eg “Session
expired”)
"Click here" links
Superfluous text like “Welcome to” at beginning
of titles
Spreading site across multiple domains (usually
for load balancing)
Content too many levels deep
45. What Next? Conduct an SEO
Audit!
Is your site fully indexed?
Are your pages fully optimized?
Could you be acquiring more PageRank?
Are you spending your PageRank wisely?
Are you maximizing your clickthrough rates?
Are you measuring the right things?
Are you applying “best practices” in SEO and
avoiding all the “worst practices”?
50. In Summary
Focus on the right keywords
Have great keyword-rich content
Build links, and thus your PageRank™
Spend that PageRank™ wisely within your
site
Measure the right things
Continually monitor and benchmark