Learn several innovative ideas on how to earn higher ranking and increased saturation in search engines such as Google, Bing and Ask. Presented by SEO Expert Steve Wiideman at http://www.creativesearchstrategies.com/.
Using Social Media + SEO to Grow and Position Your BrandCarolyn Shelby
Deck from my PubCon session on "Social Media Signals that Influence Search". In this presentation, we discuss how you can tailor your messaging and posts to maximize the value of the signals being sent from social media to the search engines. Covers keyword research, branding, best practices for Twitter, Facebook, Pinterest, and Google+
This deck was presented at the Ragan Communications PR Writers Summit in Chicago, IL on 10/3/2013. It covers best practices for optimizing and distributing press releases in light of the recent Google guidance and algorithm tweaks, and discusses the value of branded content/native advertising and the differences between branded content and advertorials.
Covers reasons why it's important that your social media messages are using some SEO techniques. We look at the value of Google+ and strategies for using it effectively, the value of Facebook shares/likes, and how Pinterest strategy differs from the others.
Kelsey McCoy shares her insight and professional expertise at the 2014 Cleveland Nonprofit Marketing Summit. From understanding the best content to put on your website to being found on search engines, this presentation covers all the bases.
http://blog.Alaskarama.com Blogging 101 for small business. See why you should blog as a small business, conduct keyword research. Offers tips on what to blog about and how to optimize content in social media. Ends with the importance of analysis.
Using Social Media + SEO to Grow and Position Your BrandCarolyn Shelby
Deck from my PubCon session on "Social Media Signals that Influence Search". In this presentation, we discuss how you can tailor your messaging and posts to maximize the value of the signals being sent from social media to the search engines. Covers keyword research, branding, best practices for Twitter, Facebook, Pinterest, and Google+
This deck was presented at the Ragan Communications PR Writers Summit in Chicago, IL on 10/3/2013. It covers best practices for optimizing and distributing press releases in light of the recent Google guidance and algorithm tweaks, and discusses the value of branded content/native advertising and the differences between branded content and advertorials.
Covers reasons why it's important that your social media messages are using some SEO techniques. We look at the value of Google+ and strategies for using it effectively, the value of Facebook shares/likes, and how Pinterest strategy differs from the others.
Kelsey McCoy shares her insight and professional expertise at the 2014 Cleveland Nonprofit Marketing Summit. From understanding the best content to put on your website to being found on search engines, this presentation covers all the bases.
http://blog.Alaskarama.com Blogging 101 for small business. See why you should blog as a small business, conduct keyword research. Offers tips on what to blog about and how to optimize content in social media. Ends with the importance of analysis.
William Reed offers expert insight into best practices for nonprofits to be found online and to understand the changing digital culture. Presentation from the 2014 Cleveland Nonprofit Marketing Summit.
Learn how to build authoritative links through advanced content marketing that Google will applaud. Google Panda has drastically reduced the value of content syndication, such as article and press release distribution. Google Penguin has picked up on the anchors used in those activities and penalized websites all over the web for explicit anchor text and on-page over-optimization.
In this presentation you'll learn 8 power link building techniques and 4 creative link baiting strategies to keep your team busy and wearing white hats at the office. The presentation ends with a content strategy that is sure to get your authoritative and extremely high quality links that even Matt Cutts himself would approve.
10 Ways Search Marketing for B2B is Different...and How to Maximize ResultsStacy Sutton Williams
B2B marketers have unique challenges, ranging from a long sales cycle with multiple "touches" to being in a complex space with rapidly evolving language and keywords. Stacy Williams' presentation to B2BCamp Atlanta shows how B2B marketers can best leverage search engine marketing (both SEO and paid search).
5 Ways to Improve Your B2B's LinkedIn PageOneupweb
B2B's may be missing an opportunity to leverage the power of LinkedIn. In this presentation, we provide 5 simple steps to improving your B2B's LinkedIn page.
Social Media Optimization (SMO) Checklist and Activities - What You Need to d...Asif Anwar
Social Media Optimization (SMO) is not all about meta tags these days. SMO is also about making your site social media friendly. Some of the activities are:
Meta Tag Optimizations:
- Open Graph Optimization (OGO)
- Facebook Optimization (FBO)
- Facebook Insights Optimization
Google Analytics & Other Web Analytics Optimization
Onpage Optimization:
- Install Social Sharing Instruments - Buttons, Widgets
- URL Optimization and Shorteners
- Display Social Interactions on Site
- Social Interaction Plugins
Content Optimization on site for Social Media Visibility
- Rich Contents (Images/Video) Optimization
- Social Signals Optimization for SEO
- Readability Optimization
- Engagement & Virality Optimization
- Content Audit
Blog post: http://www.seoppcsmm.com/post/2732292842/facebook-optimization-seo-fbo-social-media-smo
SEO Expert Steve Wiideman shows you how to create an Obstacle Analysis Report (OAR) to provide to your search engine optimization clients or in-house marketing manager. Report includes dozens of on-page SEO criteria, many of which you may not yet be familiar with.
Microsoft unveiled the Bing search engine in early June, and since then, its market share of search engine traffic has been steadily growing. According to Hitwise, Bing nearly doubled Microsoft\'s search engine market share in June alone. With all of the excitement around the new engine, though, and its focus on relevancy, marketers are clamoring to ensure their websites get ranked well in the up-and-coming engine.
Engagement and Branding as ranking Signals - SEO - BrightonSEO 2014 Apriltimgrice
Tim Grice presents Engagment & Branding as ranking signals. A strategic overview of how these signals are affecting SEO and harming/benefiting online businesses organic visibility.
These are the slides from my talk at WordCamp Ottawa 2016. Thank you for all of the fantastic feedback! I'm really glad everyone loved it so much!
The original description: There are more ways to generate revenue with your blog than you might think. So called “traditional” models of making money with your blog are either fading away or getting diluted while new trends are clearly emerging. This session is an introduction to current trends in blog monetization.
Search has one of the lowest customer acquisition rates, simply because it is a "pull" medium, allowing people to find you when they need you. Search engine optimization will help you position your website properly to be found at the most critical points in the buying process. In clear, nontechnical language, this SEO overview will help you understand:
- What the search engines are looking for.
- How the principle of building your site for your customers will also please the search engines.
- The latest optimization trends.
- Best practices that will make an immediate impact on your Internet presence and website profitability.
About the speaker:
Carolyn Shelby is the Director of SEO for the Tribune Company and 435Digital, the interactive agency division of Tribune. She is an international speaker, a search engine optimization professional, and an experienced webmaster who specializes in rebuilding under-performing websites, while preserving existing links and search engine rankings.
William Reed offers expert insight into best practices for nonprofits to be found online and to understand the changing digital culture. Presentation from the 2014 Cleveland Nonprofit Marketing Summit.
Learn how to build authoritative links through advanced content marketing that Google will applaud. Google Panda has drastically reduced the value of content syndication, such as article and press release distribution. Google Penguin has picked up on the anchors used in those activities and penalized websites all over the web for explicit anchor text and on-page over-optimization.
In this presentation you'll learn 8 power link building techniques and 4 creative link baiting strategies to keep your team busy and wearing white hats at the office. The presentation ends with a content strategy that is sure to get your authoritative and extremely high quality links that even Matt Cutts himself would approve.
10 Ways Search Marketing for B2B is Different...and How to Maximize ResultsStacy Sutton Williams
B2B marketers have unique challenges, ranging from a long sales cycle with multiple "touches" to being in a complex space with rapidly evolving language and keywords. Stacy Williams' presentation to B2BCamp Atlanta shows how B2B marketers can best leverage search engine marketing (both SEO and paid search).
5 Ways to Improve Your B2B's LinkedIn PageOneupweb
B2B's may be missing an opportunity to leverage the power of LinkedIn. In this presentation, we provide 5 simple steps to improving your B2B's LinkedIn page.
Social Media Optimization (SMO) Checklist and Activities - What You Need to d...Asif Anwar
Social Media Optimization (SMO) is not all about meta tags these days. SMO is also about making your site social media friendly. Some of the activities are:
Meta Tag Optimizations:
- Open Graph Optimization (OGO)
- Facebook Optimization (FBO)
- Facebook Insights Optimization
Google Analytics & Other Web Analytics Optimization
Onpage Optimization:
- Install Social Sharing Instruments - Buttons, Widgets
- URL Optimization and Shorteners
- Display Social Interactions on Site
- Social Interaction Plugins
Content Optimization on site for Social Media Visibility
- Rich Contents (Images/Video) Optimization
- Social Signals Optimization for SEO
- Readability Optimization
- Engagement & Virality Optimization
- Content Audit
Blog post: http://www.seoppcsmm.com/post/2732292842/facebook-optimization-seo-fbo-social-media-smo
SEO Expert Steve Wiideman shows you how to create an Obstacle Analysis Report (OAR) to provide to your search engine optimization clients or in-house marketing manager. Report includes dozens of on-page SEO criteria, many of which you may not yet be familiar with.
Microsoft unveiled the Bing search engine in early June, and since then, its market share of search engine traffic has been steadily growing. According to Hitwise, Bing nearly doubled Microsoft\'s search engine market share in June alone. With all of the excitement around the new engine, though, and its focus on relevancy, marketers are clamoring to ensure their websites get ranked well in the up-and-coming engine.
Engagement and Branding as ranking Signals - SEO - BrightonSEO 2014 Apriltimgrice
Tim Grice presents Engagment & Branding as ranking signals. A strategic overview of how these signals are affecting SEO and harming/benefiting online businesses organic visibility.
These are the slides from my talk at WordCamp Ottawa 2016. Thank you for all of the fantastic feedback! I'm really glad everyone loved it so much!
The original description: There are more ways to generate revenue with your blog than you might think. So called “traditional” models of making money with your blog are either fading away or getting diluted while new trends are clearly emerging. This session is an introduction to current trends in blog monetization.
Search has one of the lowest customer acquisition rates, simply because it is a "pull" medium, allowing people to find you when they need you. Search engine optimization will help you position your website properly to be found at the most critical points in the buying process. In clear, nontechnical language, this SEO overview will help you understand:
- What the search engines are looking for.
- How the principle of building your site for your customers will also please the search engines.
- The latest optimization trends.
- Best practices that will make an immediate impact on your Internet presence and website profitability.
About the speaker:
Carolyn Shelby is the Director of SEO for the Tribune Company and 435Digital, the interactive agency division of Tribune. She is an international speaker, a search engine optimization professional, and an experienced webmaster who specializes in rebuilding under-performing websites, while preserving existing links and search engine rankings.
5 BIG tips to learn from Presentation JediJerome Cheang
This is my first self-initiated slidedeck to show new ways of designing effective slides and giving your presentation in an interesting manner. This slidedeck includes several resources and inspirations which you can learn from and use them in your next presentation. I hope that this 5 tips that I have shared inspires you become the next #PresentationalJEDI.
Many thanks to Kristen Alexanderson (@Kalexanderson)
for the nicely-taken stormtrooper photos.
and many slidedecks done by presentation gurus which I learnt and experiment by myself along the way.
I will be uploading it for download so do give me a moment to settle it.
Want something like this for your next presentation? Contact me at jcheangyl@gmail.com!
The Basics of Digital Marketing - Learn online marketing today!Aarti Mohan
This presentation will enlighten you on the basics of digital and online marketing including seo, social media, content marketing, affiliate marketing, mobile marketing and much more. It's a fairly broad overview of the digital and social media marketing landscape today.
Do you want to increase traffic and sales to your website or company? Get in touch with me or visit my website at http://www.modifyed.in
Search Engine Marketing for PR Professionals: What You Need to Know for 2014Stacy Sutton Williams
The rules for both SEO (search engine optimization) and paid search advertising keep changing. But in some cases, what's old is new again - content is more critical than ever! That means PR professionals are uniquely suited to leverage search marketing strategies and squeeze more benefits out of PR tactics. Join PRSA Georgia and seminar leader Stacy Williams, founder and president of Atlanta-based Prominent Placement, to get caught up on the latest in SEM and get prepared to implement strategically sound and measurable SEM strategies in 2014.
You will:
- Learn how to determine what types of content and topics your audiences are looking for; then, create it and make it easy to be found online.
- Find out how social engagement benefits SEO, and how to effectively use keywords in hashtags.
- Hear what to do and what not to do regarding Google's new rules for links in online press releases and the best way to leverage bylined articles.
- Discover how to use paid search ads in a crisis, and what to do when negative mentions of your company show up in search engine results.
- Take away strategies for measuring the impact of SEM efforts.
Seminar speaker Stacy Williams established Prominent Placement, a full-service, award-winning and industry leading search marketing agency, in 2001. She has more than 20 years of experience in marketing and was named the 2012 Search Engine Marketer of the Year by Technology Association of Georgia. Stacy is also past president of SEMPO Atlanta, a local chapter of the global Search Engine Marketing Professional Organization.
This presentation, first made available in Dec. 2012 as a free member webinar for Pet Sitters International, explains why Google Analytics is important for pet sitters, how to sign up for Google Analytics and what important information pet sitters just beginning with Google Analytics should track and why. (http://www.petsit.com)
Eric Facas, CEO, Media Cause
With over three billion keyword searches per day, Google Grants and Search Engine Optimization (SEO) represent a massive opportunity. Learn how your nonprofit can cut through the clutter, secure free ads on Google, and make the most out of these powerful channels. Eric will share insights for ED's and VP's looking to outsource this, plus provide a bunch of useful tips for those managing Google Grants and SEO in-house.
Creative Content Marketing: From Strategy to ExecutionBenj Arriola
Creative Content Marketing: From Strategy to Execution
SMX Sydney 2015 Presentation
Benj Arriola, Internet Marketing Inc.
Check the other presentations Benj presented at SMX Sydney 2015. Visit: http://bit.ly/smxsydney2015
Jay Berkowitz, CEO of TenGoldenRules.com presents the 10 Success Strategies for Internet Marketers at Affiliate Summit West in Las Vegas on January 13, 2009.
In this workshop, we'll discuss the unique marketing needs faced by nonprofits and small organizations. With the vast “Universe of Marketing Possibilities”, many organizations don’t know where to start, what to implement, and how to prioritize marketing initiatives. We'll discuss how to work within a framework and methodology that is simple, effective, and cumulative.
Large organizations launch integrated campaigns that include social media, online advertising, search engine optimization and much more. Oftentimes small- to mid-sized organizations are unable to mirror this kind of success because they can’t fund hiring a search agency, a PR agency, an ad agency, a social media agency, etc. But, with the marketing roadmap you’ll now be able to create, you too can build an integrated system that works – even without a big budget or staff.
This jam packed session helps you create a plan to address your biggest challenges, including:
• Driving online (and offline) traffic to your website
• Getting more qualified leads
• Increasing donations, volunteers, registrations, etc.
SEO and Inbound Marketing for Schools - New Answers to Old Questions for Grow...Higher Education Marketing
The competition has never been more fierce to rank as the first school in front of a prospective student’s online search for a program you offer. Even the places where they’re searching online are shifting. It’s proven that organic leads are more valuable than those acquired by advertising, so what can you do to attract more organic traffic in this evolving marketplace?
HEM will share its insights of building organic followings for schools in this webinar, “SEO and Inbound Marketing for Schools - New Answers to Old Questions of Growing Organic Website Traffic”. We’ll cover the still-relevant foundational aspects of SEO keyword research, audience research, and content creation. We’ll also help you understand the new factors of SERP Features, AI, and Content Clusters and provide HEM’s answers to their developing questions.
Make sure your school is prepared to meet and beat the opposition in this evolving battle for organic website traffic.
The 80/20 Rule tells us that 80% of results come from 20% of the efforts. In marketing it’s more like 90/10. Especially when it comes to content performance.Do you know which specific URLs make up your top 10%? What content hooks your audience? Which specific sources of traffic perform the best?In one hour, you’ll learn to use GA4 to discover the low hanging fruit in your marketing and which actions are the most likely to drive the biggest impact. This session covers the reports and analysis you can use to start getting better results from digital, discover which adjustments have the greatest impact on traffic and conversions …without an expensive website redesign.
A brief overview of how Wiideman Consulting Group's new SEO Roadmap solution helps solve the problem of choosing an SEO agency over working on SEO in-house.
Learn how to generate and submit an XML sitemap to help improve time-to-index ratios in search results and to help prioritize content to make it easy for the search engines to choose which pages to index and rank.
Learn how to identify duplicate content and redirect duplicate content appropriately so that the pages YOU want indexed appear in Google and Bing search results.
Featuring SEO Expert Steve Wiideman, you'll get the code, techniques, and reasoning behind 301 and canonical redirects.
See what types of search engine optimization (SEO) software are used by agencies and small businesses to analyze and plan, build content, find and earn links, and manage their holistic organic, local, paid, and other SEO strategy.
Presented by Steve Wiideman, SEO Expert, the video and audio can be found at http://www.creativesearchstrategies.com/
Presentation from Startupitis, a Vak Sambath event hosted by Pageable at USBank in Huntington Beach on March 23, 2011, featuring Vak Sambath and Steve Wiideman.
Learn how to create a powerful search engine marketing strategy using paid search (pay-per-click advertising) with vendors such as Google AdWords, Bing AdCenter and Facebook Ads. Presented by SEM Expert Steve Wiideman via http://www.creativesearchstrategies.com/
Learn the basics of search engine marketing and optimization, including campaign creation and tracking, choosing vendors, and analyzing results from visits, actions and ranking in Google, Bing, Ask and other search engines.
Here is the presentation from Dave Jesch, a Wordpress Plugin Developer, who walked our Meetup.com group through an installation of Wordpress and respective SEO plugins. Dave actually created two plugins linked to from the Slideshare for Google Analytics and Facebook integration. Visit http://www.diyonlinesolutions.com/ to learn more about Dave Jesch.
2. About Steve Wiideman Corporate Search Marketer for Disney, Expedia, & Ticketmaster companies Consultant & resource for brands such as Skechers, RingCentral, and Flirt Search Google for “SEO Expert” Authored 3 FREE eBooks, downloadable at seosteve.com
12. List, categorize, and prioritize results! Remember, you are not scraping search results, you’re automating source code views of competitor websites.
13. Part of 1 of 4: Creative Research XML/ URL Scraper
14. Part of 1 of 4: Creative Research AdCenter / AdWords “New User” Help 1-866-2-Google
17. Search for tags on posts about personal developmentThe Long Way
18. Part of 1 of 4: Creative Research Listening Tools The Easy Way
19. Part of 2 of 4: Google Autocomplete What if we could influence predicted search suggestions? WOW! You Cannot Turn This Off
20. Part of 2 of 4: Google Autocomplete A Few Google Autocomplete Influencers: Search and click behavior In natural search results In search suggestions (Autocomplete itself) Number of links pointing to authoritative pages that appear in the search results for a keyword theme Discussion, mention, tags, and social ‘buzz’ around the keyword theme
22. Part of 3 of 4: Creative “Bait” Pay for Links or Get Them Free? Examples: Xenu Link Sleuth (4k+ domains link to this download) Mihm’s Local Ranking Factors (721+ domains link) Robertson’s Video SEO Page (1k+ domains link) CraigsList.org (74k+ domains link) Some work from home opportunity (-100 domains link) Awesome content = free links forever
40. Connect with Steve Wiideman Wiideman has been working with Search Engine Optimization Since 2003 and authored several eBooks on the topic while working with Fortune 100 & 500 organizations. He has been featured in Entrepreneur Magazine, Response Magazine, National Journal, Visibility Magazine and many industry blogs, including the Marketing Sherpa Blog. He is currently a consultant to several corporate brands. In 2011, Wiideman is working with his team on Creative Search Strategies, an Internet Marketing webinar series and promoting his eBook SEO in a Day, which can be found by searching “free SEO eBook” in Google. Steve Wiideman www.SEOSteve.com Facebook.com/stevewiideman P. (562) 732-4417 E. info@seosteve.com @seosteve