Learn how to generate and submit an XML sitemap to help improve time-to-index ratios in search results and to help prioritize content to make it easy for the search engines to choose which pages to index and rank.

1. Creative Search Strategies(How to Create and Submit an XML Sitemap) Steve Wiideman www.CreativeSearchStrategies.com

2. Three Principles of SEO What is SEO, in Plain English? Having content to match search terms Other websites referencing a target website User behavior (“click and stay”)

3. What is XML? Extensible Markup Language Wikipedia: a metalanguage that allows users to define their own customized markup languages, especially in order to display documents on the World Wide Web. <h1>This is a Heading Tag per W3C & HTML Language Design</h1> <steve>This is a tag I made up that can only be read by a program that has defined “steve” in the database</steve>

5. A tool that will help you rank higher for specific keywords

6. Something you submit more than once or twice per day

8. A way to point out important pages to the search engines

10. What Does it Look Like? <?xml version="1.0" encoding="UTF-8"?> <urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.sitemaps.org/schemas/sitemap-image/1.1" xmlns:video="http://www.sitemaps.org/schemas/sitemap-video/1.1"> <url> <loc>http://www.example.com/foo.html</loc> <image:image> <image:loc>http://example.com/image.jpg</image:loc> </image:image> <video:video> <video:content_loc>http://www.example.com/video123.flv</video:content_loc> <video:player_locallow_embed="yes" autoplay="ap=1">http://www.example.com/videoplayer.swf?video=123</video:player_loc> <video:thumbnail_loc>http://www.example.com/thumbs/123.jpg</video:thumbnail_loc> <video:title>Grilling steaks for summer</video:title> <video:description>Get perfectly done steaks every time</video:description> </video:video> </url> </urlset>

11. The Best Way to Implement Our Favorite: Google Sitemap Generator http://code.google.com/p/googlesitemapgenerator/ http://code.google.com/p/sitemap-generators/wiki/SitemapGenerators

12. The Fast Way to Implement www.XML-Sitemaps.com

13. How to Submit

14. How to Submit

15. Questions?

16. Connect with Steve Wiideman Wiideman has been working with Search Engine Optimization Since 2003 and authored several eBooks on the topic while working with Fortune 100 & 500 organizations. He has been featured in Entrepreneur Magazine, Response Magazine, National Journal, Visibility Magazine and many industry blogs, including the Marketing Sherpa Blog. He is currently a consultant to several corporate brands. In 2011, Wiideman is working with his team on Creative Search Strategies, an Internet Marketing webinar series and promoting his eBook SEO in a Day, which can be found by searching “free SEO eBook” in Google. Steve Wiideman www.SEOSteve.com Facebook.com/stevewiideman P. (562) 732-4417 E. info@seosteve.com @seosteve