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Twitter for business

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CJ Jenkins
CJ Jenkins

Twitter is a free social networking and microblogging tool that allows users to post short updates called tweets that are limited to 140 characters. Users follow other users and see their tweets in a feed on their Twitter homepage. Companies can use Twitter to communicate with customers, promote new products and services, and manage their reputation. Effective tweets provide value to followers rather than just sales pitches, and companies should engage with followers by answering questions and giving feedback.

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What is Twitter? ,[object Object],[object Object],[object Object],[object Object],[object Object]
How can it benefit my company? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to Tweet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example Tweets (always preceded by user name )‏ Info: Emma “We’re knocking off 30% if you buy online : http://www/company.com/produ ct ” Poll: Emma “Are the roads frozen at your end?” Personal message: Emma “The roads are icy stay safe” Blog update: Emma “Find out how to change a tyre: http://www.company.com/b log/tyre
Example Tweet replies (always preceded by @name )‏ John My bike got stolen! @John Check out Kryptonite locks, your bike won’t get stolen again http://www.kryptonite.co m Kai I’ve just launched my new site – what do you think? @Kai It looks cool, but I don’t like the borders Lillian This is a great video about the history of hip hop http://www.video .com @Lillian cool – have you seen this one http://www.videocoo l.com Julie I’m looking for a good web designer – get in touch if you can help @Julie I’m a web design ninja and I need a job – I’ll send you a message
What it looks like & How it works
Follower info Tweets Add to People You follow Info People Starbucks follows
Companies that make the most of Twitter
 
 
 
Setting up a Twitter account Click here to join
Fill in the form
Add your site URL
Get updates on your mobile
Add a profile picture
Change your background design and personalise the page
Followers Twellow is the Twitter yellow pages – find people with interests that match your Product or service.
Other methods ,[object Object],[object Object],[object Object]
Tools & useful things Allows you to track mentions of specific keywords and URLs Allows you to add your RSS feed to your Twitter profile
Get stats on your tweets
http://www.twitter.com

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Twitter for business

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  • 5. Example Tweets (always preceded by user name )‏ Info: Emma “We’re knocking off 30% if you buy online : http://www/company.com/produ ct ” Poll: Emma “Are the roads frozen at your end?” Personal message: Emma “The roads are icy stay safe” Blog update: Emma “Find out how to change a tyre: http://www.company.com/b log/tyre
  • 6. Example Tweet replies (always preceded by @name )‏ John My bike got stolen! @John Check out Kryptonite locks, your bike won’t get stolen again http://www.kryptonite.co m Kai I’ve just launched my new site – what do you think? @Kai It looks cool, but I don’t like the borders Lillian This is a great video about the history of hip hop http://www.video .com @Lillian cool – have you seen this one http://www.videocoo l.com Julie I’m looking for a good web designer – get in touch if you can help @Julie I’m a web design ninja and I need a job – I’ll send you a message
  • 7. What it looks like & How it works
  • 8. Follower info Tweets Add to People You follow Info People Starbucks follows
  • 9. Companies that make the most of Twitter
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  • 13. Setting up a Twitter account Click here to join
  • 14. Fill in the form
  • 15. Add your site URL
  • 16. Get updates on your mobile
  • 17. Add a profile picture
  • 18. Change your background design and personalise the page
  • 19. Followers Twellow is the Twitter yellow pages – find people with interests that match your Product or service.
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  • 21. Tools & useful things Allows you to track mentions of specific keywords and URLs Allows you to add your RSS feed to your Twitter profile
  • 22. Get stats on your tweets