Social media has become a major part of how businesses connect with customers and promote their brands. The document discusses the growth and reach of various social media platforms like Facebook, Twitter, YouTube and blogs. It emphasizes that businesses need a social media presence to remain visible to customers and should engage with potential customers on these platforms through regular posting of updates, responses to comments, and relationship building. Finally, the document recommends businesses sign up for accounts on key social media sites and be active on a daily basis to start seeing benefits for their business.