This document provides guidance on using websites and social media to promote animal welfare organizations. It recommends starting with free and easy to use website platforms like WordPress and provides examples of effective animal welfare sites. It encourages the use of social media like Facebook to engage supporters and spread messages and content like photos and videos about rehoming and education. Tips are given to use social media personally and experimentally to share stories and interact with audiences across multiple sites in order to maximize outreach. Contact information is provided for digital marketing experts to help organizations get started online.