This document is a questionnaire from WEBRIS, a website design company, gathering information about a prospective client's website needs and preferences. It asks about the client's preferred design style, brand colors, favorite competitor websites, desired homepage elements, menu structure, access to images, and leaves space for additional notes. The questions are aimed at understanding the client's goals and vision to create an effective design that guides users toward desired conversions.

1. WEBRIS
hello@webris.org
http://webris.org
508.494.7870
Prospective
Website
Questionnaire

2. We need some info to get started.
Good design is an extension of the website planning process so that the UX (user experience) is engaging
for your audience and the UI (user interface) optimizes traffic flow toward your conversion goals. Your
design will be more effective if you complete the online website planning checklist first.
What style do you prefer?
1. MODERN
(minimal, scandinavian, white-
based, open, neutral palette or
black & white)

3. 3. STREET
(limited palette, subtle grit, bold
headers)
2. MAGAZINE
(clean, image-based, heavy
emphasis on typography)

4. 5. STREET
(sexy, bold, with dark or edgy
colors)
4. CORPORATE
(solid, historic, conservative,
trustworthy)

5. 7. TEXTURED
(data-driven, multiple info areas,
for very active sites)
6. NEWSY
(data-driven, multiple info areas,
for very active sites)

6. ① Do you have an established color scheme that you wish to maintain?
② If not what colors do you think are attractive to your intended audience?
Tell us about your brand’s color palette…
① Name the best website out of your direct competition – what do you like about it?
② Name the best website that targets your same audience in different what markets - what do you like
about it?
③ Name the best website anywhere - what do you like about it?
What websites do you like?

7. Dropdown menus are good for reference websites because they provide faster access to a lot of content.
But if you want to funnel people to particular conversion goals, you probably don’t want them deep linking
to random pages on your website. In that case you want main links that direct them to the landing page of
each main link and only display sidelinks after they have determined they need more information relevant
to their agenda.
What type of menu do you need?
Main & Sidelinks Dropdown

8. These elements should be based on funneling traffic to your particular conversion goals. If it doesn’t
provide you value, it’s just a distraction and should be promoted some other way, possibly through your
site map.
What elements do you need on your home page?
o ROTATING IMAGES
(promote content, events, etc.)
o FEATURED CONTENT
(e.g. blog, multimedia, profile, property, etc.)
o CONTACT FORM FOR LEAD GENERATION
o QUICK LINKS LIST
o IMAGE BUTTON MODULES SITE SEARCH
o VALUE PROPOSITION/WELCOME TEXT
o ACCOUNT SIGN-IN
o TESTIMONIALS MAP
o UPCOMING EVENTS CALENDAR OR LIST
o LOCATION MODULE

9. And/or do you have a budget for hiring a photographer? If not, we can help you search for compelling
stock photography.
Do you have access to professional images?
508.494.7870
hello@webris.org
http://webris.org
66 West Flagler St // Miami FL // 33130
Please leave any additional notes, questions or comments in the space below: