Learn what to look for as a business owner in your Google Analytics website reports

1. I HAVE GOOGLE
ANALYTICS INSTALLED.
NOW WHAT?
E A G A N H E AT H , G E T F O U N D M A D I S O N

2. FIND YOUR WAY
AROUND
A U D I E N C E R E P O R T S

3. AUDIENCE>OVERVIEW

4. WHAT ENDS A SESSION?
• From Google:
–Time-based expiration (including end of day):
• After 30 minutes of inactivity
• At midnight
–Campaign change:
• Google Organic Search Result
• Google Paid Search Result

5. BOUNCE RATE - DEFINED
• From Google:
–“A bounce is a single-page session on
your site”
–“Bounce rate is single-page sessions
divided by all sessions”

6. AUDIENCE>DEMOGRAPHICS

7. AUDIENCE>GEO>LOCATION

8. AUDIENCE>BEHAVIOR>FREQUENCY

9. AUDIENCE>BEHAVIOR>ENGAGEMENT

10. AUDIENCE>BEHAVIOR>ENGAGEMENT
>PAGE DEPTH

11. AUDIENCE>TECHNOLOGY>BROWSER

12. AUDIENCE>MOBILE>OVERVIEW

13. AUDIENCE>MOBILE>DEVICES

14. AUDIENCE>BENCHMARKING
>DEVICES

15. AUDIENCE>BENCHMARKING
>CHANNELS

16. FIND YOUR WAY
AROUND
A C Q U I S I T I O N R E P O R T S

17. ACQUISITION>OVERVIEW

18. ACQUISITION>ALL TRAFFIC
>CHANNELS>LANDING PAGE

19. ACQUISITION>ALL TRAFFIC
>CHANNELS>SOCIAL

20. ACQUISITION>ALL TRAFFIC
>SOURCE/MEDIUM

21. ACQUISITION>ALL TRAFFIC
>REFERRALS
https://www.ohow.co/facebook-referrals-l-lm-m-google-analytics/

22. USE POWER UPS
G O O G L E S E A R C H C O N S O L E
K E Y W O R D S E V E R Y W H E R E

23. INSTALL GOOGLE SEARCH CONSOLE

24. INSTALL KEYWORDS EVERYWHERE
Chrome extension

25. CONNECT GOOGLE SEARCH CONSOLE
http://getfoundmadison.com/google-analytics/

26. ACQUISITION>ALL TRAFFIC
>CHANNELS>ORGANIC

27. ACQUISITION>SEARCH CONSOLE
>LANDING PAGES

28. FIND YOUR WAY
AROUND
B E H A V I O R R E P O R T S

29. BEHAVIOR>OVERVIEW

30. EXIT RATE - DEFINED
• From Google:
– For all pageviews to the page, Exit Rate is
the percentage that were the last in the
session.

31. BEHAVIOR>BEHAVIOR FLOW

32. BEHAVIOR>SITE CONTENT

33. BEHAVIOR>SITE SPEED

34. FILTER OUT THE JUNK

35. ADMIN>VIEW

36. ADMIN>FILTERS

37. SET UP GOALS

38. ADMIN>GOALS

39. OTHER KINDS OF GOALS
•Clicks
•Page Scroll Percentage
•Purchases
•Video views
See a setup video for clicks with Google Tag Manager here

40. WHY GOALS ARE IMPORTANT

41. QUESTIONS