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This Ain't Your Momma's Local Search

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This document discusses key aspects of local search engine optimization (SEO), including how local search differs from universal search, the importance of the "Google 7 Pack" in local search results, and strategies for off-listing optimization through citations, reviews, and eliminating data confusion. It emphasizes obtaining citations and reviews from trusted local sources, standardizing business data across the web to build location trust, and addressing data confusion to improve local search rankings.

Self Improvement
1 of 32
This Ain’t Your Momma’s Local Search The Basics and Beyond for Local Search Engine Optimization presented by Mike Belasco @belasco
The Challenge of Local Search
[object Object],[object Object],[object Object],[object Object],What’s Different?
[object Object],[object Object],[object Object],[object Object],[object Object],What’s Different?
The New Google SERP
SERP Slightly Bigger Screen
[object Object],[object Object],[object Object],[object Object],Impact of the 7 Pack (Lucky 7)
Own the SERPs!
The Algorithms
[object Object],[object Object],[object Object],[object Object],The Algorithms are Different
The Algorithms are Different Google Universal vs Maps
Google 7 Pack vs Universal The Algorithms are Different
The Algorithms are Different Google 7 Pack vs Maps
[object Object],The Algorithms are Different
[object Object],The Algorithms are Different
[object Object],[object Object],[object Object],The Algorithms are Different
Off Listing Optimization Trifecta This Is The Part That Ain’t Your Momma’s Local SEO
Citations
[object Object],[object Object],[object Object],[object Object],Citations
[object Object],[object Object],[object Object],[object Object],[object Object],Citations
[object Object],[object Object],[object Object],[object Object],[object Object],Citations
Reviews
[object Object],Get Reviews
[object Object],[object Object],The More Reviews, the Better!
[object Object],[object Object],[object Object],[object Object],[object Object],Reviews
Eliminate Data Confusion
[object Object],[object Object],[object Object],Data Confusion
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What Causes Data Confusion?
[object Object],Analysis Of A 7 Pack
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Check for Data Confusion
[object Object],[object Object],[object Object],[object Object],Standardization Builds Trust
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Thanks!

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This Ain't Your Momma's Local Search

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  6. Reviews are exactly what people looking for a local business want, so reviews influence Google Maps results.
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