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Search Engine Optimization (SEO)

•   What is SEO
•   Importance of SEO to websites
•   How SEO works
•   myiremit.com
•   SEO for iRemit
SEO Defined
“Search engine optimization (SEO) is the process of
improving the visibility of a website or a web page in
search engines via the "natural" or un-paid ("organic"
or "algorithmic") search results. In general, the earlier
(or higher ranked on the search results page), and
more frequently a site appears in the search results
list, the more visitors it will receive from the search
engine's users. SEO may target different kinds of
search, including image search, local search, video
search, academic search, news search and industry-
specific vertical search engines.” -Wikipedia
Organic VS Paid

  Paid




Organic
Image Search
Local Search

 Completely different ranking
algorithm than standard search
            results




Probably doesn’t get traffic like
      most “#1” results
Video Search
Crawling and Indexing



 Without links, the
engines might never
   find this page
How To Optimize A Website
Alexa Traffic Report
Search Query Results For iRemit
Optimizing iRemit
iRemit lacks:
• Seo (onsite and offsite)
• Online reputation

iRemit needs:
• Relevant keywords
• SEO’d website
• Global and local traffic
• Social media marketing

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Search engine optimization (seo)

  • 1. Search Engine Optimization (SEO) • What is SEO • Importance of SEO to websites • How SEO works • myiremit.com • SEO for iRemit
  • 2. SEO Defined “Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry- specific vertical search engines.” -Wikipedia
  • 3. Organic VS Paid Paid Organic
  • 5. Local Search Completely different ranking algorithm than standard search results Probably doesn’t get traffic like most “#1” results
  • 7. Crawling and Indexing Without links, the engines might never find this page
  • 8. How To Optimize A Website
  • 10. Search Query Results For iRemit
  • 11. Optimizing iRemit iRemit lacks: • Seo (onsite and offsite) • Online reputation iRemit needs: • Relevant keywords • SEO’d website • Global and local traffic • Social media marketing