Search engine optimization (SEO) is the process of getting traffic from organic search results on search engines. SEO works by having search engine crawlers index website content so it can be found in relevant search results. Effective on-page SEO includes optimizing metadata, site architecture, keyword research and placement, image alt tags, and content. Off-page SEO such as link building, social media marketing, and content submissions also help improve search rankings. Regularly staying up-to-date on SEO best practices through blogs and tools is important for success.

1. Search Engine Optimization
(SEO)
Varduhi Chakhkalian

2. What is SEO?
Search engine optimization (SEO) is
the process of getting traffic from
the organic or natural search
results on search engines.

4. Why SEO?
• People conduct more than 2.2
million searches every day.
• 75% of searchers start their
searches on Google.
• The first five results on Google
get 67% of all clicks.

6. How SEO Works?

7. Crawling and Indexing
A Web crawler or spider is an
Internet bot that systematically
browses the World Wide Web for
the purpose of Web indexing
(web spidering).

8. On-Page SEO
• Metadata
• Site Architecture
• Keyword Research and Placement
• Image Alt Tags
• Content

9. Keyword Research

10. Relevant Keywords

11. Head Term VS
Long-Tail Keywords
• How to write a great blog post
• Blogging

12. Keyword Research Tools
• Moz.com/explorer
• Trends.google.com/trends
• Kwfinder.com
• Semrush.com/features/keyword-
magic-tool/
• Keywordtool.io
• Neilpatel.com/ubersuggest

13. What is Metadata

14. Do’s and Don’ts

15. Other Meta Tags
• Robots
• Social Meta Tags
• Canonical Tag
• Header tag (h1, h2, h3, etc.)
• Viewport and etc.

16. Image ALT Attribute

17. Content is King

19. Visual Search Content
• Embeddable visual content
• Infographics
• Gifographics
• Videos embedded on your blog or
page content
• Screenshots

20. Site Architecture
• Page Speed
• Internal Links
• Mobile Friendliness
• URL structure

21. Page Speed
Recommendation for 2018 is to be
under 1.3 seconds to 2.11
seconds.

22. Internal Linking

23. Sitemap Formats
• XML
• RSS
• HTML/Text

24. All formats limit a single sitemap to
50MB (uncompressed) and
50,000 URLs
Otherwise, break your list into
multiple sitemaps and use
sitemapindex.

25. XML Sitemaps Generators
• Xml-sitemaps.com
• Addme.com/ror-sitemap-
generator.htm
• Screamingfrog.co.uk/xml-
sitemap-generator
• Xmlsitemapgenerator.org

26. Mobile Friendliness
(Responsive)

27. URL Structure

28. Tools
• Google's Webmaster Tools
• SEMrush
• Woorank
• Screaming Frog's SEO Spider
• Varvy's SEO Overview Tool
• SEO Site Checkup

29. Off-Page SEO
• Social Media Marketing
• Link Building
• Guest Posts
• Directory Submission
• Content Submission

30. Social Media Marketing
• Instagram Stories
• Video marketing
• Augmented Reality
• Chatbots for Customer Service

31. Link Building
• The general content “theme” of
the linking domain
• The content on the linking page
• The relevancy of the backlinks
hitting the domain

32. Guest Posts
• The same Niche/Industry.
• The audience of the blog.
• The blog has engaged readership.
• The blog owner will be promoting
your work on their site.

33. Directory Submission

34. Content Submission

35. Tools
• Check My Links
• BuzzStream
• Found's SEO Audit Tool
• Open Site Explorer [ Moz ]
• Rank Signals
• Majestic SEO

37. Stay Up-to-Date!
• Moz.com/blog
• Blog.google/products/search
• Searchenginejournal.com
• Searchengineland.com
• Backlinko.com/blog
• Neilpatel.com/blog

38. Thank You!