SocialSEO presents - An introduction to Local SEO and Review Management.

2. The ABC’s of Local SEO & Review
Management

3. What is Local SEO?
How Local Entities Show up in Search Within that Locality
Maps Listings Organic Listings

4. Paid: Ad Words
(PPC Advertising)
Maps: Local Listings
Knowledge Graph: Used
to “Enhance Search
Results” by Google.
Created by Using
Semantic Search Info
from Across the Web
Organic Search Results

5. Core Components of Local SEO
1. Your Website-Onsite SEO
2. Google My Business Profile
3. Citations
4. Reviews

6. Your Website – Onsite SEO
• Title Tag
• Meta Description
• Content
• NAP Information

7. Title Tag
Meta Description
• Keyword Relevant
• Limited by Pixel Width (600 Pixels)**
• Good Rule of Thumb is < 60 Characters or 7 Words**
• Relevant to What the Page is About
• Truncated After 160 Characters**
• 150-160 Characters is a Good Goal

8. http://www.seomofo.com/snippet-optimizer.html

9. Keyword Relevant?

10. Content
• Use Your Exact Keyword
Terms if Appropriate
• Don’t “Stuff” or be
Spammy
• 1 Page = 1 Idea
• > 300 Words if
Possible

11. What’s the Content Actually About?
http://www.abcya.com/word_clouds.htm

12. NAP
• Name, Address, Phone
• Consistency, Consistency, Consistency

13. Google My Business Profile

14. Claim or Create Your Profile & Verify
Business.google.com

18. • Fill Out 100%
• Images Matter
• Make Sure Info is 100% Correct
• Pick Your Categories Correctly
• Almost 2000 Categories to Use
• Be Specific

19. Citations

21. Unstructured Structured

22. Consistent (Name, Address Place exactly
the same in all the places)
Numerous (Cited in variety of places)
Quality (Are the citing websites “relevant”
& “authoritative”

23. Where Do I find Them?
• Regulatory Agencies
• Regional Boards
• Search for Your
Competitors NAP
Info

24. Run Your Own Advanced Search
• intitle:directory “keyword”
• inurl:directory “keyword“

26. Reviews & Reputation Management
• 95% of People Will Tell Someone Else About a
Bad Experience With A Company Unprompted
• <80% Will of People Will Tell Someone Else
About a Good Experience With A Company
Unprompted

27. Take Charge!

29. Head Them Off at The Pass
• Provide an Outlet for
Frustrations Before They Hit the
Web
• Shortest Possible Feedback Loop
• Real Time Customer Feedback

33. Be Proactive
• Ask for Reviews
• Encourage Feedback
• Respond to Everything, Good and Bad
• Make it Easy
• QR Code Business Cards
• Electronic Post Cards
• Automated Systems

34. Calm, Cool, Collected
Respond Resolve Repair

35. How to Remove Bad Reviews
Short Answer
You Can’t….
But it’s Always Worth a Try
Here’s How

36. • Inappropriate Content
• Advertising & Spam
• Off-topic Review
• Conflict of Interest