SEO is the process of improving a website's visibility in search engine results pages through both on-page and off-page optimization techniques. The objective of SEO is to increase a website's organic traffic and conversions by ranking highly for targeted keywords. Key on-page factors include keyword analysis, content mechanics, and link building, while off-page factors include link building, content generation, and social networking.

2. Search Engine Optimization Search Engine: An internet-based tool that searches an index of documents for a particular term, phrase or text specified by the user. Commonly used to refer to larger web-based search engines that search through billions of pages on the internet. SEO is the process of improving the volume and quality of traffic to a website from search engines via “organic” or “algorithmic” search results for target keywords. SEO can also target different kinds of searches, including : - Image Search Local Search Industry-specific vertical search engines SEO is the art/science of getting a webpage ranked highly on the major search engines. Natural Search, Organic Ranking, Organic Search or SEO all are same. SEO considers how search algorithms work and what people search for. Another technique known as Black Hat SEO or Spam Indexing

4. SEO Objective The objective of SEO is to increase a website’s traffic counts, and ultimately conversions, by ranking very high in the results of searches for the keywords in the search query. SEO is to make the site’s content worthy of higher search engine ranking by being more relevant and competent than the competition’s.

5. Search Engine Optimization Process

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8. How SEO Works?

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11. Coverage in SEO On Page Factors: - Keyword Analysis Site Mechanics Content Mechanics Inbound and Outbound Linking

12. Contd...... Off Page Factors : Link Building Content Generation Social Networking

13. SEO: Advantages & Disadvantages Advantages of SEO Disadvantages of SEO Very little recurring fees Too many website visitors Long term ROI Too many website leads/sales High ranking of websites Better conversions