An overview of Twitter, facebook brand pages timeline, YouTube, Pinterest and Linkedin. How to use them effectively to build your brand aTund how to use the analytics to measure your effectiveness and modify your strategy.
SEO Workshop - St. Edward's University Instructional TechnologyMegan Ura
This is the slide deck for the SEO workshop taught at St. Edward's University by Megan Ura (@Megan_Ura), Computer Training Coordinator. Sponsored by Instructional Technology. This material was developed from past work experience and from Google's Search Engine Optimization Started Guide and SEOMoz's Beginner's Guide to SEO.
UPDATED: Jan 18, 2012 - Added slide on Google's SPYW.
I'm also aware there might be some formatting issues. It seems that SlideShare shifts some slide elements around, resulting in content not being exactly positioned where I want it. Even so, this shouldn't impact your ability to view the content. If there's formatting issues, let me know!
4 Pillars for SEO and Online Discoverability in 2014Bernie Borges
Learn the 4 must-have SEO pillars to get discovered online in 2014. These slides were presented in a webinar by Christine O'Kelly and Bernie Borges January 22, 2014.
The full webinar playback is available on demand here: http://www.findandconvert.com/resources/webinar-archives/
How to increase ranking on search engine against opponentPrathamesh Burhade
Increase your website ranking on search engine using seo practices Learn How to increase rank on Google ,Bing ,yahoo like search engines against opponent
An overview of Twitter, facebook brand pages timeline, YouTube, Pinterest and Linkedin. How to use them effectively to build your brand aTund how to use the analytics to measure your effectiveness and modify your strategy.
SEO Workshop - St. Edward's University Instructional TechnologyMegan Ura
This is the slide deck for the SEO workshop taught at St. Edward's University by Megan Ura (@Megan_Ura), Computer Training Coordinator. Sponsored by Instructional Technology. This material was developed from past work experience and from Google's Search Engine Optimization Started Guide and SEOMoz's Beginner's Guide to SEO.
UPDATED: Jan 18, 2012 - Added slide on Google's SPYW.
I'm also aware there might be some formatting issues. It seems that SlideShare shifts some slide elements around, resulting in content not being exactly positioned where I want it. Even so, this shouldn't impact your ability to view the content. If there's formatting issues, let me know!
4 Pillars for SEO and Online Discoverability in 2014Bernie Borges
Learn the 4 must-have SEO pillars to get discovered online in 2014. These slides were presented in a webinar by Christine O'Kelly and Bernie Borges January 22, 2014.
The full webinar playback is available on demand here: http://www.findandconvert.com/resources/webinar-archives/
How to increase ranking on search engine against opponentPrathamesh Burhade
Increase your website ranking on search engine using seo practices Learn How to increase rank on Google ,Bing ,yahoo like search engines against opponent
Introduction to SEO: New Media MarketingEmma Still
A lecture on the basics of on-page and off-page SEO from Emma Still of SEER Interactive, to students at Drexel University in Philadelphia.
January 17, 2014 - #DrexelNMM
SEO Workshop presentation by Jasmine Sandler. This SEO presentation covers the basics of keyword analysis, keyword optimization, social media and SEO and Google changes in 2012.
This presentation is an introduction to SEO, or Search Engine Optimization. These slides cover the benefits of SEO, keyword ranking, and natural listings with Google.
Loco For Local SEO, Beaverton PresentationEmpriseMedia
Local SEO impacts small business. In this presentation, Derek Hanson of Emprise Media shares tips that help small businesses to up date their local business online. He covered things including claiming your local listing, website optimization, and building trust with customers and search engines.
Yankee dental building effective dental pracitc websitesKathy Hennessy
Today's dental patient is more Internet savvy than ever. With millions of people making demands for information in search engines, are you confident you are showing up where you should be?
Search engine optimization step by step. Latest SEO guidelines for SEO audit, webmaster knowledge, off page guidelines,Directory submission, link building and Facebook posting
iwalls web Infotech a complete Digital Marketing Services provider company in India, we provided to Digital Marketing, SEO Services,Social Media Marketing, PPC Managementant and web Devloping service center in New Delhi India
How your personal and business social media presence can impact your website. A review of some basic social media platforms: twitter, YouTube, Facebook, Linkedin and Slideshar. An overview of blogging and google places.
doit marketing, doit-marketing, do it marketing:
http://www.doitmarketing.com
Website Redesign for marketing results. Special Report by Hubspot. Includes 7 specific website redesign tips for more effective small business marketing websites.
High Impact SEO — High reward SEO tactics that move the needle.
Given at September 2012's Podcamp East, this presentation covers basic SEO tactics that can help businesses, bloggers & podcasters create a website that can be more easily found by searchers.
SEO tactics discussed include: SEO Basics, Competitive Research, Website Architecture, Content Creation, Link Building and some special SEO tactics.
Basic overview of search engine optimization, including why college students should consider it for a career, what the goals and costs of SEO are, and the fundamentals of performing SEO. Also briefly covers how social media can be leveraged for SEO purposes, and how to measure search engine marketing efforts. Usability, phone call tracking and mini case studies are featured.
Anvil Webinar Feb 2012 - Lead Generation and Lead NurturingAnvil Media, Inc.
Where to Find Leads and How to Nurture and Convert Them.
Leads are everywhere, just waiting for you to find them! They are using search engines to find you, reading articles and blog posts about you, visiting your site, and downloading your whitepapers. Nick Footer, Business Development Executive at Anvil Media, will outline which online marketing channels generate quality leads and provide the newbie and advanced marketer strategies and tactics per channel. Then Jeff Linton, Senior Manager, Product Marketing at Act-On, will provide ways to nurture and convert those leads through marketing automation.
Introduction to SEO: New Media MarketingEmma Still
A lecture on the basics of on-page and off-page SEO from Emma Still of SEER Interactive, to students at Drexel University in Philadelphia.
January 17, 2014 - #DrexelNMM
SEO Workshop presentation by Jasmine Sandler. This SEO presentation covers the basics of keyword analysis, keyword optimization, social media and SEO and Google changes in 2012.
This presentation is an introduction to SEO, or Search Engine Optimization. These slides cover the benefits of SEO, keyword ranking, and natural listings with Google.
Loco For Local SEO, Beaverton PresentationEmpriseMedia
Local SEO impacts small business. In this presentation, Derek Hanson of Emprise Media shares tips that help small businesses to up date their local business online. He covered things including claiming your local listing, website optimization, and building trust with customers and search engines.
Yankee dental building effective dental pracitc websitesKathy Hennessy
Today's dental patient is more Internet savvy than ever. With millions of people making demands for information in search engines, are you confident you are showing up where you should be?
Search engine optimization step by step. Latest SEO guidelines for SEO audit, webmaster knowledge, off page guidelines,Directory submission, link building and Facebook posting
iwalls web Infotech a complete Digital Marketing Services provider company in India, we provided to Digital Marketing, SEO Services,Social Media Marketing, PPC Managementant and web Devloping service center in New Delhi India
How your personal and business social media presence can impact your website. A review of some basic social media platforms: twitter, YouTube, Facebook, Linkedin and Slideshar. An overview of blogging and google places.
doit marketing, doit-marketing, do it marketing:
http://www.doitmarketing.com
Website Redesign for marketing results. Special Report by Hubspot. Includes 7 specific website redesign tips for more effective small business marketing websites.
High Impact SEO — High reward SEO tactics that move the needle.
Given at September 2012's Podcamp East, this presentation covers basic SEO tactics that can help businesses, bloggers & podcasters create a website that can be more easily found by searchers.
SEO tactics discussed include: SEO Basics, Competitive Research, Website Architecture, Content Creation, Link Building and some special SEO tactics.
Basic overview of search engine optimization, including why college students should consider it for a career, what the goals and costs of SEO are, and the fundamentals of performing SEO. Also briefly covers how social media can be leveraged for SEO purposes, and how to measure search engine marketing efforts. Usability, phone call tracking and mini case studies are featured.
Anvil Webinar Feb 2012 - Lead Generation and Lead NurturingAnvil Media, Inc.
Where to Find Leads and How to Nurture and Convert Them.
Leads are everywhere, just waiting for you to find them! They are using search engines to find you, reading articles and blog posts about you, visiting your site, and downloading your whitepapers. Nick Footer, Business Development Executive at Anvil Media, will outline which online marketing channels generate quality leads and provide the newbie and advanced marketer strategies and tactics per channel. Then Jeff Linton, Senior Manager, Product Marketing at Act-On, will provide ways to nurture and convert those leads through marketing automation.
PageTraffic Reviews Metric Driven SEO at TFMA Navneet Kaushal
Are SEO Metrics like PageRank and backlinks enough?
Going beyond the numbers and learning how to make sense of metrics when it comes to SEO and reviewing best practicies to measure your SEO campaign success by PageTraffic
How To Convert More Website Visitors To Leads Using HubSpotHubSpot
In order to get more leads and customers out of a website, companies need to apply inbound marketing best practices and have the tools to make rapid changes easily. Whether it is creating remarkable content, adding customized calls-to-action, or capturing leads on landing pages, learn how small businesses can leverage the HubSpot software and squeeze more conversion from the audience they already have engaged - their website visitors.
This free webinar will cover:
- How to create, optimize, and promote content to attract more potential buyers to your website
- How to capture more leads with customized calls to action and landing pages
- How to optimize your sales and marketing funnel with analytics and tools from the HubSpot software
- How to track results from your internet marketing efforts
The main point of this presentation (presented on eMetrics San Jose 2009) is to show ways to integrate and improve both SEO and Website usability (using Web Analytics) and create a synergy that will improve the conversion rates of websites. In the past, SEO success was measured by rankings of target keywords; then the focus moved to traffic; today we have moved to the bottom-line era: organic traffic should be measured by its impact on revenue.
Hacking the New SEO Link Factors Mobile and Local - Michael Stricker at Page ...semrush_webinars
Four recent SEM developments are potentially explosive, waiting to destroy many SEO campaigns. How will you change your habits to avoid presumptions that could lead to disastrous consequences? SEMrush U.S. Marketing Director Michael Stricker brings his consulting experience and big data to improve your awareness of current issues confronting organic search marketing. He offers specific examples of methods to avoid issues, and ways to actually turn them to your advantage. Big wins belong to the agile SEOs who not only endure, but know how to prevail over Google’s latest search shifts.
In this webinar, learn:
• How and why Google Indexation is a benchmark for popularity partners
• Disavowal has torn a hole in the web – learn to focus your consideration on valuable link sources
• Where to apply effort in reparation for Google’s Mobile-friendly update
• How can competitive research be applied at the local level to aid SEO for franchises, service-area businesses, contractors, restaurants and bars and other local search types of businesses
Keeping Content Searchable In Google's WorldMartino Flynn
Search engines, specifically Google, are continually making changes to the their algorithms to improve user experience. With a greater emphasis on quality content and social media, the responsibility of search engine optimization (SEO) has begun to shift towards public relations.
The following presentation was given by our digital media supervisor, Bob Burch, at the Northeast Regional Conference for the Public Relations Society of America (PRSA) and teaches PR professionals the basics of SEO and how it applies to them.
Successful Website Marketing - Buyer Personas, Google Analytics and Google We...Brian Bluff
Website marketing starts with good solid upfront planning. The buyer persona process enables site owners to better understand the needs and wants of visitors and therefore develop websites that better serve these visitors.
Once a site is launched, various data sources can be used to analyze performance. Google Analytics and Google Webmaster Tools are keys to effective performance measurement.
This presentation provides real life examples of how Site-Seeker used these tools to first build and then improve website performance.
Social Media Boot Camp - HARDI Sales And Marketing Conference 2015Brian Bluff
B2B social media requires a higher-level understanding of how the search and social pieces of the digital marketing pie fit together. This session explores how search, social and content marketing can be combined to form a winning solution for manufacturers and distributors serving B2B markets.
Technology For Personal Efficiency - HADRI Sales And Marketing Conference 2015Brian Bluff
With so much new technology available, certainly there are tools to help make us more efficient. This presentation takes a look at issues preventing us from being on top of our organization game and provides tip and trick to become organized and do better work.
UID 2015 Presentation - Online Marketing - Where's it going? How to win.Brian Bluff
Since the late 1990’s, manufacturers and distributors have witnessed a tremendous change in marketing technology (search, social, email, etc.). Those that embraced the change have reaped the rewards, and those that ignored it struggle to exist.
But now, this technology, which provided early adaptors a leg up, has changed again and many manufacturers and distributors have seen their hard fought gains evaporate.
Today Google’s ranking preference for big brands and sites with rich high-quality content, coupled with the social platforms tightening up of organic (non-paid) reach in pursuit of viable “pay for play” revenue models favor large sites/companies and threatens the traditional distributor model.
Building a simple website and tweeting a few times does not constitute a good online strategy. Today online marketing is traditional marketing, strategy is more important than ever, and developing a solid comprehensive plan is the way forward. But where is it all going? When does marketing revolution become evolution?
This session will explore where we are now, what’s coming next, and how to prepare your company to compete in 2015 and beyond. You’ll learn what content prospects and customers want, how to measure success, and how to get started.
Technology For Inside and Outside Sales - Workshop -CIPH Calgery, Regina Work...Brian Bluff
Description
Sales professionals know that technology has never offered more powerful tools. However, email, phone calls, appointments… often overpower even the most tech savvy sales person. Fortunately, for most of us the answer is in our hand – our smart phone, in the cloud, or on our desk – our computers. Websites, apps, and software are available and promise to solve all of our efficiency problems. But which ones are right for you?
This workshop contains a combination of theory and how to exercises that will teach attendees both the why and how-to of selling with technology in 2014. Attendees will be provided demo’s and discuss how these tools can be applied to improve your bottom line.
Topics Cover in this session include
• Understanding how customers source your products and services today
• How search engine marketing and social media can work together to generate leads
• Using the cloud to better manage your sales team and service your customers and prospects
• Technology tips to increase sales
Social Media for B2B Companies - Good Idea or Waste of Time - CIPH Regina key...Brian Bluff
Description
Social media is an effective and affordable way to expand the reach and strength of your brand. Yet, many B2B companies think of it as the folly of children and have been slow to jump aboard. This session will explore:
• How B2B companies can use social media to deliver powerful cost effective results.
• The top objections company leaders have to participating in social media and why they should reconsider.
• How Google's amplified focus on quality original content and social media work together to create an incredible opportunity.
• What you can measure and what you should expect in return.
• Getting started - planning an integrated Internet marketing program.
Who Should Attend
• CEO's/Presidents/Owners
• Sales and/or Marketing Managers
• Webmasters
Technology and Business Growth! - What Companies Need To KnowBrian Bluff
CIPH Winnipeg and Edmonton Industry Dinner - Speaker Brian Bluff:
The tools and processes needed to run a prospering and profitable business have changed and our work and personal lives are busier than ever. Brochures, phonebooks, and paper planners have been replaced with websites, search engines, and apps. Further, the development of strong and enduring relationships and networking opportunities can now be accomplished online through social media.
Certainly, technology offers many solutions to reduce cost and improve efficiency. But which solutions are right for you? Where do you start?
Topics Cover in this session include:
• What efficiencies do we need most,
• Email tips to save time,
• Apps to organize your life, and
• Using technology to increase sales and improve efficiency.
Social Media for HR (Human Resources) RecruitingBrian Bluff
Overview of social media for recruiting
- FB: July 2011 more than 800 million users
- Twitter: Microblogging (140 characters). Launched July 2006. 300 million users as of 2011. Generating over 300 million tweets and 1.6 billion search queries per day. The SMS of the Internet.
- Linkedin: Launched in May 2003. 120 million users in 200 countries. 33.9 million unique visitors in June 2011.
- Google+: Launched 6/28/2011. G’s fourth foray into social networking (Google Buzz, Google Friend Connect, Orkut. 62 million users by 12/27/2011 (25% joined in Dec 2011 alone). Add 625,000 users per day.
- Youtube: Created in feb 2005. Bought by Google in 11/2006 for $1.65 B. 2nd largest search engine in the world.
Relationship between social media platforms.
Use of FB, LI, Twitter, and G+ for recruiting.
Social Media as a force multiplier.
By Brian Bluff, Site-Seeker, Inc. @brianbluff
Importance of Social Media Policies - Critical ComponentsBrian Bluff
Importance of Social Media Policies - Understanding Critical Components
By Crystal Smith; Senior Consultant - Integrated Media for Public Relations of Strategic Communications, LLC.
Legal Aspects Relating to Social Media in the WorkplaceBrian Bluff
This presentation addresses legal issues companies must deal with when considering participating in social media. By Colin M. Leonard, Esq. of Bond, Schoeneck & King, PLLC.
CenterState CEO Internet Marketing for Business Presentation by Joe Romanelli, President, Romanelli Communications
Social Media, Saranac Beer Case Study
Internet Marketing and SEO Syracuse NY Brian Bluff
SEO Syracuse NY: Internet Marketing / Search Engine Optimization (SEO) Program Overview Presented to Syracuse University Marketing Class, Syracuse, NY on 03/31/10.
Site-Seeker has been providing SEO services in Syracuse for the past decade. Our offices are located in New Hartford, NY outside of Utica, NY. Site-Seeker talented staff are skilled in the following areas: SEO (Search Engine Optimization), SEM including PPC (Pay Per Click management), Website Design and Development, Social Media, and the development and implementation of Internet Marketing Strategies. http://blog.site-seeker.com/seo-syracuse-ny/