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Digital Marketing
By Victorious Digital
What is Search Engine?
• Search engine is a service that allows Internet users to search for
content via the World Wide Web.
• Example- google, bing, yahoo
• Search Engine Work:
1. Crawler
2. Crawling(process)
3. Indexing
SEO(Search Engine Optimization)
• It is the practice of increasing the quantity and quality of traffic to your website through
organic search engine results.
• Organic search engine results (Unpaid or free of Cost)
• Types of SEO
1. Black head
2. Grey head
3. White head
• SEO are mainly perform in two way:
1. On-Page SEO
2. Off-Page SEO
On Page SEO
• Meta Tags Optimization
• Keywords
• Robots.txt File
• HTML Sitemap
• XML Sitemap

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The document discusses search engine optimization (SEO) techniques. It defines SEO and explains why it is important for getting unpaid traffic and continuous visitors from search engines. It then outlines various techniques businesses can use inside their website, such as specifying keywords, rephrasing text, optimizing HTML, and building sitemaps. External techniques discussed include submitting to directories, social networking, getting other sites to link to you, and avoiding penalties. The presentation emphasizes ongoing optimization through analytics and webmaster tools.

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Meta Tags Optimization
• Meta Title
1. 55-60 Words Characters
2. Primary keywords | Secondary Keywords | Firm Name(Another keyword)
• Meta Description
1. 150 to 160 characters long
2. It should be simple and relevant
• Meta Keyword
1. 200 characters
2. Types of keywords (short tail, long tail, generic, Seasonal)
3. Find Keywords using Keyword planner
Keyword
• Keyword density(Target words/Total words *100)
• Keyword spam
 web page's meta tags, visible content, or backlink anchor text in an attempt to gain an unfair rank advantage
in search engines
• Keyword proximity
Find keyword relevant /approx. to the content
• Keyword prominence
Famous keywords
• Keyword frequency
Which keywords are used many times
Robots.txt File
• Create on Notepad.
• It used to invite all crawlers on our website.
• It is only onetime process for website.
• It should be put in root directory of a website
• Used to hide from crawler
• Format : USER-AGENT:*
allow://
disallow://
Sitemap
XML Sitemap
• XML Sitemaps are important for SEO because they make it easier for
Google to find your site's pages—this is important because Google
ranks web PAGES not just websites.
• https://www.victoriousdigital.in/sitemap.xml
HTML Sitemap
• An HTML sitemap allows site visitors to easily navigate a website.

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This document discusses optimizing images for site performance and SEO. It covers embedding images properly by considering file type, size, dimensions and resolution. It recommends using JPEG for photos, PNG for logos, and GIF for animations, with file sizes under 100KB. Image optimization tools can losslessly or lossily compress files. Images should have descriptive filenames, titles, and ALT text for SEO and accessibility. Social images have specific optimal sizes for each platform. Caching and CDNs can improve page speeds.

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Image Optimization
• Image optimization is a good way for increase your sites or blog SEO,
We optimize images in different way first is to reduce size of images.
• Eg:- <img src="image link"/ alt=“alt text”>
HTML Tags
• Heading tags (H1 to H6)
• Bold(<b>)
• Italic (<i>)
• Anchor Tag (<a href=“http://victoriousdigital.in/”>Victorious
Digital</a>)
Canonical Tag
• The canonical element, often called the “canonical link”, is an HTML
element that helps webmasters prevent duplicate content issues. It
does this by specifying the “canonical URL”, the “preferred” version of
a web page. Using it well improves a site's SEO.
• Eg:-<link rel="canonical" href="http:// Website ID" />
404 error / Page Not Found
• The HTTP 404 Not Found Error means that the webpage you were
trying to reach could not be found on the server.
301 - Moved Permanently
• The word 'permanent' means all qualities of the redirected page will
be passed on to the new page like.
302 - Moved Temporary
• 302 is used when you want to redirect your site visitors into another
webpage but you plan to bring the redirected page back after some
time.

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On page Search Engine Optimaization (SEO) factors: image optimization in seo alt tags in seo meta tags in seo web analysis in seo all according on-page SEO

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The document provides guidance on search engine optimization (SEO) best practices for business owners with a WordPress website. It recommends focusing on creating high-quality and unique content, optimizing site structure and internal linking, monitoring and improving technical SEO elements like sitemaps and robots.txt files, and ensuring mobile-friendly and fast page speeds. Regular content updates, internal linking between pages and posts, and natural external links are emphasized over paid backlinks.

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Digital marketing Courses in Pune

  • 2. What is Search Engine? • Search engine is a service that allows Internet users to search for content via the World Wide Web. • Example- google, bing, yahoo • Search Engine Work: 1. Crawler 2. Crawling(process) 3. Indexing
  • 3. SEO(Search Engine Optimization) • It is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. • Organic search engine results (Unpaid or free of Cost) • Types of SEO 1. Black head 2. Grey head 3. White head • SEO are mainly perform in two way: 1. On-Page SEO 2. Off-Page SEO
  • 4. On Page SEO • Meta Tags Optimization • Keywords • Robots.txt File • HTML Sitemap • XML Sitemap
  • 5. Meta Tags Optimization • Meta Title 1. 55-60 Words Characters 2. Primary keywords | Secondary Keywords | Firm Name(Another keyword) • Meta Description 1. 150 to 160 characters long 2. It should be simple and relevant • Meta Keyword 1. 200 characters 2. Types of keywords (short tail, long tail, generic, Seasonal) 3. Find Keywords using Keyword planner
  • 6. Keyword • Keyword density(Target words/Total words *100) • Keyword spam  web page's meta tags, visible content, or backlink anchor text in an attempt to gain an unfair rank advantage in search engines • Keyword proximity Find keyword relevant /approx. to the content • Keyword prominence Famous keywords • Keyword frequency Which keywords are used many times
  • 7. Robots.txt File • Create on Notepad. • It used to invite all crawlers on our website. • It is only onetime process for website. • It should be put in root directory of a website • Used to hide from crawler • Format : USER-AGENT:* allow:// disallow://
  • 8. Sitemap XML Sitemap • XML Sitemaps are important for SEO because they make it easier for Google to find your site's pages—this is important because Google ranks web PAGES not just websites. • https://www.victoriousdigital.in/sitemap.xml HTML Sitemap • An HTML sitemap allows site visitors to easily navigate a website.
  • 9. Image Optimization • Image optimization is a good way for increase your sites or blog SEO, We optimize images in different way first is to reduce size of images. • Eg:- <img src="image link"/ alt=“alt text”>
  • 10. HTML Tags • Heading tags (H1 to H6) • Bold(<b>) • Italic (<i>) • Anchor Tag (<a href=“http://victoriousdigital.in/”>Victorious Digital</a>)
  • 11. Canonical Tag • The canonical element, often called the “canonical link”, is an HTML element that helps webmasters prevent duplicate content issues. It does this by specifying the “canonical URL”, the “preferred” version of a web page. Using it well improves a site's SEO. • Eg:-<link rel="canonical" href="http:// Website ID" />
  • 12. 404 error / Page Not Found • The HTTP 404 Not Found Error means that the webpage you were trying to reach could not be found on the server. 301 - Moved Permanently • The word 'permanent' means all qualities of the redirected page will be passed on to the new page like. 302 - Moved Temporary • 302 is used when you want to redirect your site visitors into another webpage but you plan to bring the redirected page back after some time.