The document discusses how search engine optimization (SEO) works and provides tips for winning the algorithm. It explains that Google evaluates websites and chooses those deemed most valuable to appear in the top search results. To win the algorithm, it is not enough to have a great site - you need the right keywords and content strategy. The SEO process involves keyword research, on-page optimizations like including keywords in titles and headings, and focusing on user experience through site speed, mobile friendliness, and satisfying search intent.

2. Have you ever thought..
How easy life will be, if we just publish our
websites and they rank on their own…

3. Well..
The short answer, is Google has an entire process of evaluating
sites and choose which of them are “valuable” enough to be
appeared on the first 10 results. (aka Google Algorithm).

4. We don't know exactly how it works, but without
diving into creepy details, this is it:

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6. The SEO game is..
to WIN the algorithm
🎲🎲

7. The SEO game is..
to WIN the algorithm
How SEO works

8. The SEO game is..
to WIN the algorithm
Important Metrics & Definitions
1. Domain Rating
2. URL Rating
3. Page Rank
4. Backlinks
5. Referring Domains

9. Full SEO Terminology
👉 Find the full SEO Terminology here

10. It’s not enough to have a great site.
You also need to choose the right
keywords and write content

11. It’s not enough to choose
the right keywords.
You also need a rock-solid strategy

12. See this site 👉
On the same page is talking about:
- Politics.
- China Market.
- What Ivanka Trump is wearing.
There is no clear, context. Therefore,
the page will never make it to the top
10 results
Google ignores sites
with NO content strategy.

13. How can we WIN
the algorithm?
👀

14. Find.. the sweet spot

15. Goals = Targeted Keywords
* Your goals are your desired keywords
🎯

16. How does keywords help?

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A SEO journey starts
from the Keyword Research
📝

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Types of Keywords
🤘
We categorize keywords based on 2 criteria:
1. Number of words
2. Search Intent

19. 1. No. of words
“generic” keywords
mid-tail keywords
long-tail keywords

20. Informational Navigational Transactional Commercial
The intent is
to reach a
particular site
The intent is to
acquire information
assumed to be
present to 1 or
more web pages
The intent is to
perform some
web-mediated
activity
The intent is
commercial, eg.
Price research but
not necessarily to
perform an online
purchase
2. Search Intent

21. Choose your keywords wisely

22. Keyword Research Process
🦄

23. Keyword Research Process
Step 1: Business & Market Research
Step 2: Identify Quick Wins
Step 3: Use Competition’s Keywords
Step 4: Determine Seed Keywords [Topics]
Step 5: Expand your Initial List [manual searching]
Step 6: Get the Data & Evaluate your Keyword List

24. Create your “Master Keyword Strategy” sheet
Sheet should include:
• Search Volume Data
• Backlink , Refer. Domains & content Requirements
• Search Intent
• Idea Sheet (split your ideas to clusters - mini teams of keywords)
Sources:
• Google
• Quora
• Reddit
• Industry Forums
• Udemy

25. Current Rankings
- Find keywords between positions 11-30 < ΤHESE are your quick wins!!
- Find URLs > unintentional URLs > no optimizations > ranking by accident

26. Competition Rankings
- Find Top (Ranking) Pages
- Don’t be afraid of BIG companies - we are looking for weak pages
* PRO tip: sort by keywords NOT traffic
- Find pages w/ keywords in positions 6-20 (lower CTR)

27. Expanding Topics
- Use any available source, tool
- Use answerthepublic, Keywords Everywhere

28. Organizing your list
- Use modifiers to capture buckets
- Create topic categories

29. Organizing your list
- Use modifiers to capture buckets
- Create topic categories

30. Prioritizing
- Based on search intent , NOT traffic
- Then prioritise based on “ease to rank” (lowest keyword difficulty & no. of backlinks requiered)

31. It’s time to evaluate
your keywords’ list!
📣

32. • Search Volume / Month
• Keyword Difficulty
• How many backlinks are needed
• What is the avrg. DR of the 1st 10 results
• Competition of selected keywords
• Type of content of the 1st 10 results on SERPs
(informational, commercial etc.)
• Amount of content is required
How we evaluate keywords

33. Now, that you have your keywords,
It’s time to add keywords to the… right places

34. On-Page Optimizations
Top Ranking Factors

35. Include your Main Keyword
in the proper places
..aka SEO Elements
Page Title
Meta
Description
Body Headings

36. Page
Title
Meta Description HeadingsBody
1. Max. 70 characters
2. Include Main Keyword
3. Include Brand’s Name at the end
of title
eg. Growth Marketing Agency |
GrowthRocks

37. Page
Title
Meta Description HeadingsBody
Meta Descriptions should tell audiences
what they can expect to find on your
page, and should work to persuade
those users to click through.
1. Include Main Keyword and 1 or 2
secondary keywords
2. 200 characters limit

38. Page
Title
Meta Description HeadingsBody
1. Avoid copy paste /
duplication
2. Unique & Original Content
3. Keyword Density: 1--3 %
4. Alt-text
5. Headings

39. Page
Title
Meta Description HeadingsBody
1. Size doesn’t matter
2. Only 1 Heading
3. As much as possible H2
Headings
4. Include main keyword in
H1, include secondary
keywords in H2

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Goal:
Conversions

41. Please your users
Want to know what Google’s algorithm values
more than anything else? The searcher experience
1. Take care of site speed
2. Mobile. Friendly. Design
3. Build fluid Site Architecture
4. Fix Technical Issues
• Broken Links & 404s
• Redirect Issues
• Duplicate Content
• Thin Content
Top Ranking Factors

42. Satisfy Search Intent
Understanding how to satisfy search intent is fundamental SEO skill.
Slapping - 1800 words on a page isn’t how you rank in Google!
- Use Google Keyword Planner
- Use Ahrefs, SemRush etc.
- Use Forums
- Use Google Search Console
Give the searcher what they want!
Top Ranking Factors

44. Facebook | LinkedIn