Learn how search engine marketing such as paid placement (CPC, adwords) and search engine optimization (SEO) works. Search engine marketing is the core of online marketing!
These slides provide an overview of social media marketing; background knowledge, methods and processes for managing social media, measuring social media and not least different strategies for implementing social media marketing.
remember that slides only tell half of the story ...
These slides provide an overview of social media marketing; background knowledge, methods and processes for managing social media, measuring social media and not least different strategies for implementing social media marketing.
remember that slides only tell half of the story ...
S.E.O and Search Marketing Strategy Guidepixelbuilders
This is our most recent S.E.O and Search Marketing strategy guide complete with news of Google's most recent algorithm updates: Panda 4.0 and "Payday Loans" 2.0. Once again we are following the S.O.S.T.A.C planning system to guide you through from situation analysis to monitoring and data analysis.
History of the internet and search engine marketing malaysia, search engine o...Ajitpal Singh
Search Engine Marketing, Search Engine Optimization, Digital Marketing, Search Engine Results…. Everything requires Search Engine… Search Engine, Search Engine,… but where did it all began? To understand how technology work today, we must understand how it all started.
Child Development & Occupational therapyAbility India
Mr. Debadutta Mishra is having experience (over 10 years) in the field of disability management, social development and corporate social responsibility with reputed NGOs and corporate organizations. He has substantial experience in strategy development, policy development, stakeholder management, project management, program implementation, reporting, organizational management, social marketing, development communication and process documentation in the field of disability and development.
Hogyan ismerheted fel a Benned rejlő vezetői archetípusokat, és hogyan tudod használni őket? Ismerd meg a 9 archetípus különleges jegyeit, főbb kihívásait és erényeit!
Make them Fall in Love All Over Again: Nurturing the Inbound WayKirsten Knipp
Learn how creating marketing that people LOVE and engaging with them over time via personalization can result in improved conversion and customer retention over time.
Is Anybody Reading This? Writing Content for the WebMark Figart
Do your website's pages explain succinctly who you are and what you do? Do they answer visitors' questions and tell them what to do next? Is anyone even reading them?
In this webinar you'll learn the rules of writing for the web, tips and tricks to help you follow those rules, and steps you can take to improve your website's content.
For a transcript of this webinar please visit: http://bit.ly/t7rG5N
S.E.O and Search Marketing Strategy Guidepixelbuilders
This is our most recent S.E.O and Search Marketing strategy guide complete with news of Google's most recent algorithm updates: Panda 4.0 and "Payday Loans" 2.0. Once again we are following the S.O.S.T.A.C planning system to guide you through from situation analysis to monitoring and data analysis.
History of the internet and search engine marketing malaysia, search engine o...Ajitpal Singh
Search Engine Marketing, Search Engine Optimization, Digital Marketing, Search Engine Results…. Everything requires Search Engine… Search Engine, Search Engine,… but where did it all began? To understand how technology work today, we must understand how it all started.
Child Development & Occupational therapyAbility India
Mr. Debadutta Mishra is having experience (over 10 years) in the field of disability management, social development and corporate social responsibility with reputed NGOs and corporate organizations. He has substantial experience in strategy development, policy development, stakeholder management, project management, program implementation, reporting, organizational management, social marketing, development communication and process documentation in the field of disability and development.
Hogyan ismerheted fel a Benned rejlő vezetői archetípusokat, és hogyan tudod használni őket? Ismerd meg a 9 archetípus különleges jegyeit, főbb kihívásait és erényeit!
Make them Fall in Love All Over Again: Nurturing the Inbound WayKirsten Knipp
Learn how creating marketing that people LOVE and engaging with them over time via personalization can result in improved conversion and customer retention over time.
Is Anybody Reading This? Writing Content for the WebMark Figart
Do your website's pages explain succinctly who you are and what you do? Do they answer visitors' questions and tell them what to do next? Is anyone even reading them?
In this webinar you'll learn the rules of writing for the web, tips and tricks to help you follow those rules, and steps you can take to improve your website's content.
For a transcript of this webinar please visit: http://bit.ly/t7rG5N
Measuring the ROI of Your Sales Performance Initiative (Messaging Matters web...Corporate Visions
Corporate Visions and guest, Scott Watson, from the leading research company, Beyond ROI, examine how the best companies are getting believable results measurements from their sales training investments.
Welocme to ViralQR, your best QR code generator.ViralQR
Welcome to ViralQR, your best QR code generator available on the market!
At ViralQR, we design static and dynamic QR codes. Our mission is to make business operations easier and customer engagement more powerful through the use of QR technology. Be it a small-scale business or a huge enterprise, our easy-to-use platform provides multiple choices that can be tailored according to your company's branding and marketing strategies.
Our Vision
We are here to make the process of creating QR codes easy and smooth, thus enhancing customer interaction and making business more fluid. We very strongly believe in the ability of QR codes to change the world for businesses in their interaction with customers and are set on making that technology accessible and usable far and wide.
Our Achievements
Ever since its inception, we have successfully served many clients by offering QR codes in their marketing, service delivery, and collection of feedback across various industries. Our platform has been recognized for its ease of use and amazing features, which helped a business to make QR codes.
Our Services
At ViralQR, here is a comprehensive suite of services that caters to your very needs:
Static QR Codes: Create free static QR codes. These QR codes are able to store significant information such as URLs, vCards, plain text, emails and SMS, Wi-Fi credentials, and Bitcoin addresses.
Dynamic QR codes: These also have all the advanced features but are subscription-based. They can directly link to PDF files, images, micro-landing pages, social accounts, review forms, business pages, and applications. In addition, they can be branded with CTAs, frames, patterns, colors, and logos to enhance your branding.
Pricing and Packages
Additionally, there is a 14-day free offer to ViralQR, which is an exceptional opportunity for new users to take a feel of this platform. One can easily subscribe from there and experience the full dynamic of using QR codes. The subscription plans are not only meant for business; they are priced very flexibly so that literally every business could afford to benefit from our service.
Why choose us?
ViralQR will provide services for marketing, advertising, catering, retail, and the like. The QR codes can be posted on fliers, packaging, merchandise, and banners, as well as to substitute for cash and cards in a restaurant or coffee shop. With QR codes integrated into your business, improve customer engagement and streamline operations.
Comprehensive Analytics
Subscribers of ViralQR receive detailed analytics and tracking tools in light of having a view of the core values of QR code performance. Our analytics dashboard shows aggregate views and unique views, as well as detailed information about each impression, including time, device, browser, and estimated location by city and country.
So, thank you for choosing ViralQR; we have an offer of nothing but the best in terms of QR code services to meet business diversity!
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
6. AARHUS UNIVERSITYUNDERSTANDING THE SEARCHERWhat are they searching for? ASB AU MAPP
7. AARHUS UNIVERSITYUNDERSTANDING THE SEARCHERWhy are they searching? ASB AU MAPP
8. AARHUS UNIVERSITYUNDERSTANDING THE SEARCHERIs web search always a deliberate action? Can we think of unplanned/unreasoned searches? ASB AU MAPP
9. AARHUS UNIVERSITYSEARCH TERMS AND CATEGORIZATION The search terms can potentially reveal level of expertise according to the level of categorization ASB AU MAPP
10. AARHUS UNIVERSITYUNDERSTANDING THE CLICKUsers click on search results that they expect to fulfill their needs. Of course they first need to see the result! ASB AU MAPP
11. AARHUS UNIVERSITYSEM PROCESS The process can contain: • SEM strategy • Definition of KPI’s • Web analytics • ROI assesment • Keyword planning • Cross evaluation PPC/SEO ASB AU MAPP
12. AARHUS UNIVERSITYSEM STRATEGY1. Choose the scope of the SEM program product line, brand line, country, market, segment etc.2. Divide the work copywriting, programming, bidding and optimizing3. Choose your approach internal or external team?4. Project your costs Assess costs and ROI ASB AU MAPP
13. AARHUS UNIVERSITY1. SCOPE OF THE SEM PROGRAMOn what scale is your SEM working, corporate or SBU level? ASB AU MAPP
15. AARHUS UNIVERSITY3. CHOOSE YOUR APPROACHInternal or external SEM team?Consider the following before deciding:• Corporate culture• Budget• Expertise• Time• Quality ASB AU MAPP
16. AARHUS UNIVERSITY4. PROJECT YOUR COSTS SEO costs ~ $100 - $200 per page Dependent on website size and competition PPC costs ~ $0,1 - $10 per click Dependent on competition ASB AU MAPP
17. AARHUS UNIVERSITYKPI’S• Web sales. Ring the digital cash register! Your customer buys your product on the Web.• Offline sales. Ring that other cash register! Your customer uses the Web to research your product, but buys it in a brick-and-mortar store or over the phone.• Leads. Find a new customer! Your customer uses the Web to research a problem and leaves contact information.• Market awareness. Tell your story! Your customer learns about what you do or engages in an activity (sponsored by your brand).• Information and entertainment. Inform people! Your visitor wants to learn something or have fun killing time.• Persuasion. Change someones mind! Your organization might be trying to help people with a problem or medical condition, or you might be trying to influence public opinion. ASB AU MAPP
18. AARHUS UNIVERSITYSEARCH ENGINE OPTIMIZATION 1. Select keywords based on web analytics 2. Onsite optimization: Title, copy, HTML coding, metatags etc. 3. Offsite/linkbuilding: create ingoing links to te website from relevant and high ranking sites 4. Continously monitor the performance of the website in search engines, and the performance of the keywords. ASB AU MAPP
19. AARHUS UNIVERSITYPAID PLACEMENT PROCES PPC management is iterative and often requires daily refinements and bid management. 1. Set up your paid search program (PPC software like Google Adwords) 2. Choose your keywords 3. Attract searchers clicks (ad copy) 4. Optimize paid search landing pages 5. Measure and adjust your campaign ASB AU MAPP
20. AARHUS UNIVERSITY1. PPC PROGRAMChoose you PPC software and set up your account. Do you want more than one PPC program? ASB AU MAPP
21. AARHUS UNIVERSITY2. KEYWORDSIdentify main keywords: take a look on you WA, but what problems could arise here?Expand the list: variations, (mis-)spelling, acronyms, combinationsTest keywords: check search volume and est. Bid to hold positionBid, trim, and track: bid management, trim keyword list, track conversion rates on keywords ASB AU MAPP
22. AARHUS UNIVERSITY3. ATTRACT CLICKSThe ad copy must simultaneously attract all potential customers and sort out non customers while increasing the click through rate (CTR)Rules of thumb for ad copywriting:• Use the keywords.• Sell factual benefits.• Attract attention.• Call the searcher to action.• Create urgency. ASB AU MAPP
23. AARHUS UNIVERSITY4. OPTIMIZE LANDING PAGESDon’t throw you traffic away: optimize you landing pages for low bounce rates and high conversion! ASB AU MAPP
24. AARHUS UNIVERSITY5. MEASURE AND ADJUSTMeasure conversion rate and CPA, adjust bids and keywords ASB AU MAPP
25. AARHUS UNIVERSITYCONSEQUENCES OF BIDDING ASB AU MAPP
27. AARHUS UNIVERSITYSEM IN COMPARISONWhat are the benefits of SEM compared to:• Banner advertising• Affiliate marketing• E-mail marketing• Viral marketing ASB AU MAPP
28. AARHUS UNIVERSITYCONTACTJacob L Orquin, Ph.D.Department of Business AdministrationAarhus UniversityE-mail: jalo@asb.dkCheck out my company:www.userpilot.dk ASB AU MAPP