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My Charity Connects: SEM/ SEO 101

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Tamera Kremer
Tamera Kremer

This document provides an overview of search engine optimization (SEO) and search engine marketing (SEM), also known as pay-per-click (PPC) advertising. It discusses the importance of search engine prominence, and covers topics like keyword research, competitive analysis, ad copywriting, landing pages, analytics, budgeting, campaign implementation and optimization for both SEO and PPC strategies. The document also addresses basics of SEO like content development, internal linking, metadata, and social media optimization.

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When SEO Met SEM : All you need to know about search engine optimization and marketing 101 Presented by: Tamera Kremer Wildfire Strategic Marketing June 8, 2009
AGENDA ,[object Object],[object Object],[object Object],[object Object],[object Object]
Over 15 billion searches are performed every month in North America. ~ ComScore 2009 Do you show up?
Why is search engine prominence important? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Learning the Basics… ,[object Object],[object Object]
PPC - Search Engine Marketing 101
What is PPC? ,[object Object],[object Object],[object Object],[object Object]
How does Google AdWords work? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Started Building a Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Started: Keyword Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Examples of keyword research tools ,[object Object],[object Object],[object Object],[object Object],[object Object]
Competitive Research ,[object Object],[object Object],[object Object]
Getting Started: Search Ad Copywriting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
AdWords creative examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Started: Landing Pages ,[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Started: Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Started: Budget & Bids ,[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Started: Implementation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Started: Implementation cont. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Started: Implementation cont. ,[object Object],[object Object]
Getting Started: Optimization & Testing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What to watch out for ,[object Object],[object Object],[object Object],[object Object],[object Object]
Search Engine Optimization 101
What is SEO? Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. ~ Wikipedia
What’s the benefit of being indexed by an engine? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Things to consider for SEO ,[object Object],[object Object],[object Object],[object Object]
What does SEO mean in plain English? ,[object Object],[object Object],[object Object]
What can influence where you rank? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What are the basics of optimizing your website? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Working with your tech & creative teams ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Optimization ,[object Object],[object Object],[object Object],[object Object]
Advanced Optimization Considerations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Additional Resources ,[object Object],[object Object],[object Object],[object Object]
Thank You! [email_address] www.wildfirestrategy.com www.twitter.com/tamera
Photo Credits ,[object Object],[object Object],[object Object]

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My Charity Connects: SEM/ SEO 101

  • 1. When SEO Met SEM : All you need to know about search engine optimization and marketing 101 Presented by: Tamera Kremer Wildfire Strategic Marketing June 8, 2009
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  • 3. Over 15 billion searches are performed every month in North America. ~ ComScore 2009 Do you show up?
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  • 6. PPC - Search Engine Marketing 101
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  • 24. What is SEO? Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. ~ Wikipedia
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  • 35. Thank You! [email_address] www.wildfirestrategy.com www.twitter.com/tamera
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