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When SEO Met SEM : All you need to know about search engine optimization and marketing 101 Presented by: Tamera Kremer Wildfire Strategic Marketing June 8, 2009
AGENDA ,[object Object],[object Object],[object Object],[object Object],[object Object]
Over 15 billion searches are performed every month in North America.  ~ ComScore 2009 Do you show up?
Why is search engine prominence important? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Learning the Basics… ,[object Object],[object Object]
PPC - Search Engine Marketing 101
What is PPC? ,[object Object],[object Object],[object Object],[object Object]
How does Google AdWords work? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Started Building a Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Started: Keyword Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Examples of keyword research tools ,[object Object],[object Object],[object Object],[object Object],[object Object]
Competitive Research ,[object Object],[object Object],[object Object]
Getting Started: Search Ad Copywriting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
AdWords creative examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Started: Landing Pages ,[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Started: Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Started: Budget & Bids ,[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Started: Implementation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Started: Implementation cont. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Started: Implementation cont.  ,[object Object],[object Object]
Getting Started: Optimization & Testing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What to watch out for ,[object Object],[object Object],[object Object],[object Object],[object Object]
Search Engine Optimization 101
What is SEO? Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. ~ Wikipedia
What’s the benefit of being indexed by an engine? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Things to consider for SEO ,[object Object],[object Object],[object Object],[object Object]
What does SEO mean in plain English? ,[object Object],[object Object],[object Object]
What can influence where you rank? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What are the basics of optimizing your website? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Working with your tech & creative teams ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Optimization ,[object Object],[object Object],[object Object],[object Object]
Advanced Optimization Considerations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Additional Resources ,[object Object],[object Object],[object Object],[object Object]
Thank You! [email_address] www.wildfirestrategy.com   www.twitter.com/tamera
Photo Credits ,[object Object],[object Object],[object Object]

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My Charity Connects: SEM/ SEO 101

  • 1. When SEO Met SEM : All you need to know about search engine optimization and marketing 101 Presented by: Tamera Kremer Wildfire Strategic Marketing June 8, 2009
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  • 3. Over 15 billion searches are performed every month in North America. ~ ComScore 2009 Do you show up?
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  • 6. PPC - Search Engine Marketing 101
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  • 24. What is SEO? Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. ~ Wikipedia
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  • 35. Thank You! [email_address] www.wildfirestrategy.com www.twitter.com/tamera
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