The 2010 Mountain States Cup series of 38 mountain bike events over 9 weekends will be broadcast on NBC Universal Sports Network and available as Video On Demand from www.universalsports.com. This event represents a high-value low-risk opportunity to advertise to a key 18-24 male demographic.

1. 2010 MSC
The Premier Mountain Bike Championship
Series in the United States
partnership opportunity 2010

2. VAST Action Yeti Cycles Devon Balet Photography
Devon Balet Photography VAST Action Yeti Cycles
VAST Action VAST Action VAST Action
VAST Action Devon Balet Photography VAST Action

3. Mountain biking is more than a sport – it is a lifestyle. The Mountain
States Cup is more than the top regional mountain bike series in the
country—it is a catalyst for celebrating the human spirit, of connecting people
and nature, of green technology and responsible stewardship, and of athletes
who push themselves to the limit surrounded by their friends and families.
This proposal is very comprehensive, and shows how event sponsorship and
advertising of the Mountain States Cup can be a high-value, low-risk way of
promoting your products and services.
The Mountain States Cup has been in existence for over 20 years, and we have
worked for the past 18 months to ensure we have the right team in place to be
able to expand the event to broadcast television with NBC Universal Sports, to
Video On Demand over the Internet, and to a larger non-endemic market.
We know how to drive value, and we know that any program involving your
brand needs to be properly managed. We are presenting three standard spon-
sorship and advertising options in this proposal - but are very adept at creating
custom components to help you leverage your investment.
§
 Well-managed and experience = Low risk
 Targeted key market
 Flexible and can be leveraged
 Can involve key stakeholders (employees, clients, distributors)
 High value, good investment
ADverTisiNg & sPoNsorsHiP CoNTACTs
Dean Nelson Chris Conroy
Clear Creek Media LLC Bigfoot Productions
deannelson@clearcreekmedia.com cconroy@yeticycles.com
303.279.8234 303.278.6909

4. ParticiPants & sPectators MSC ON-SITE EVENT DEMOGRAPHICS
GENDER
at a glance . . . . Female
Female
Male
8,000+ entries in 2009. Male
75 % are male. 0% 10% 20% 30% 40% 50% 60% 70% 80%
HOUSEHOLD INCOME
the average bike in the Msc costs $4100.
$0 - $25,000
$25,001 - $50,000
the average lodging cost at our race venues is $50,001 - $75,000
$200 per night. $75,001 - $100,000
$100,001 - $125,000
$125,001+
47% have an average household income over
$75,000. ADDITIONAL PEOPLE IN PARTY
they drive 4WD and aWD vehicles, but show
early adopter signs of more economical and fuel- 1 to 2
efficient cars and trucks. 3 to 4
5 to 6
6+
Junior participation represented 15% of total
participation in 2009.
AGE
Juniors prefer racing gravity over endurance 3:1.
Under 18
18-25
100% of them race in the best mountain bike 26-35
series in the United states as evidenced by a 35-45
45+
staggering amount of coverage in the vertical
print and online media. PURPOSE FOR COMING
They are loyal to the brands that
support their sport Racer
Spectator
Parent
Source: Actual 2009 MSC Series data and 2009 Participant Surveys
Other
Racing Discipline
Short Track
Discipline
Cross Country
Downhill
Gated
Super D
0% 10% 20% 30% 40% 50%
Shawn Spomer Percentage of Total Starts

5. MSC MEDIA VIEWER DEMOGRAPHICS nBc UniVersaL sPorts attracts
sPorts LiFestyLers
Yeti Cycles
What is a “Sports Lifestyler”?
♦ Core and casual athletes with a deep love for sports that is part of
their identity
♦ Participate in sports activities several times a week and consume
sports media daily
♦ Deeply connected to their sports, influencers and brand loyal
♦ Professionals, Enthusiasts and Super Fans
this year 38 million americans will bike.
That’s more than 2x the number of Americans who will ski or snowboard.
Source – SGMA 2008 Sports & Fitness Participation Report
freedigitalphotos.net
Viewers of nBc Universal sports have a passion for favorite sports
and athletes.
• 89% are extremely passionate about favorite sports
• 90% follow favorite athletes closely
Source – NBC Universal Sports Site Intercept research 2009
compared to Versus, Discovery, speed, esPn2, esPn classic and
Fuse television networks:
• NBC Universal sports has the top viewership duration among 18-49 with
over $100K of household income.
• NBC Universal sports has higher viewership frequency at 25.4 times per
month- more than all the other networks listed combined!
Source – Nielsen Media Research, Local NPOWER, New York DMA, July 2009
Yeti Cycles
nBc Universal sports also has higher frequency of viewership
compared to other established cable channels, with 25.4 times per
month.
That’s more than versus, Discovery, speed, esPN2, esPN Classic and Fuse
combined.
Source –Nielsen Media Research, Local NPOWER, New York DMA, July 2009
sports Lifestylers favor brands surrounding their interests.
• 67% are more likely to think higher of brands that sponsor favorite sport-
ing events.
• 64% are more likely to purchase brands that sponsor favorite sporting
events.
Source –NBC Universal Sports Site Intercept research 2009
Yeti Cycles nBc Universal sports programming can be acessed “anywhere,
anytime”.
• on-Air— Universal sports is currently available in 62 million households,
and is projected to have 73 million households by February 2010.
• internet— www.universalsports.com attracts 5.2 million unique viewers
per month, representing over 50 million page views.
• Mobile— subscribers can sign up for Text & video alerts and participate
in mobile sweepstakes.
Source –NBC Universal Sports Site Intercept research 2009
top national brands and leading sports endemic brands have
already partnered with Universal sports on successful integrated,
multi-platform campaigns: sprint, at&t, Ge, Visa, Us navy, Kleenex,
nike, Gatorade, adidas, speedo and oakley – to name a few.

6. EVENT & MEDIA VALUE a tarGeteD ProMotion to a Key aUDience
the Mountain states cup series is
compromised of 32 mountain bike events over nine weekends
during the summer of 2010 and attracts over 8,000 participants and
Better Value
120,000 spectators. The MSC takes place at the top mountain bike
venues in the Rocky Mountain Region, and consists of a number of
for Sponsors
disciplines: Cross Country (XC), Short Track (STXC),
Downhill (DH), Mountain Cross (4X), Dual Slalom (DS) and
A low risk business proposition
Super D (SD).
Sponsoring a well-developed
series rather than individual athletes
The events will be featured on 10 one-hour television programs or teams provides companies with
broadcast on NBC Universal Sports Television Network with insulation from bad publicity.
first airing one prime-time weekends, with at least two additional
airings per program. With over 70 Million households able to Direct access to core consumers
received NBC Universal Sports Television Network through either with great demographics
their over-the-air digital broadcast signal or via cable television or Video, dedicated and professional
DBS, the series is expected to deliver over 12 million advertising PR, consistent dialogue via direct
spot impressions and over 24 million brand impressions to Gold- email with our customers included
level sponsors. with partnerships.
On-site exposure
The series is expected to deliver over 12 Free tech space for our partners
with electricity provided at cost.
million advertising spot impressions and
over 24 million brand impressions. Premier locations
MSC is centrally located in the Rocky
mountains and attracts not only
The programs will also be available on Video-On-Demand through
regional participants, but national
the www.universalsports.com website - one of the top ten sports-
and International participants who
related websites in the world - with over 5.2 million unique viewers make it a “destination event” often
every month and over 50 million page views. We expect that the building their vacations and
Internet media property will generate at least 8 million additional business travel around it. In fact, the
brand impressions for Gold-level sponsors over the course of the 2009 Series attracted participants
four months the programming will be available for viewing. from 22 states and 4 countries.
Based on the cost of a Gold sponsorship package, the cost per TV coverage
Impression is estimated to be less than $5.00 per thousand - a very Investment in series underwrites
effective media buy - especially when you consider that over 25% multiple broadcast dates and video
capture in multiple mediums with
of the impressions are ‘lean forward’ impressions via the Internet or
unconditional pass-through rights.
through on-site activities!

7. www.universalsports.com gets 50 million page views per month
The series has grown over its 20-year history, can be to a company looking for a quality
to a point where it is considered the premiere connection to the “Sports Lifestyler”
mountain bike series in the nation. Under demographic.
the management of Bigfoot Productions (an
owned subsidiary of Yeti Cycles), the series has We are presenting three packages— with cat-
attracted virtually every company endemic in egory exclusivity provided at no additional cost
the cycling industry to become a sponsor. for the first five gold-level sponsors,
provided their commitment is made prior to
Each event in the series provides points for the end of 2009.
national ranking, so athletes and spectators
come from all across the country to compete We have provided exhaustive information
and watch the best in the world. about the demographics associated with the
property in the first two sections, and in this
In fact, last year an event even section, we identify the specific components of
attracted Lance Armstrong – who each package, based on four categories:
was looking for a challenge a 1. On-site business related benefits
couple of weeks after his podium
2. Off-site business-related benefits
placement at the Tour de France.
3. On-site brand related benefits
Clear Creek Media has been working for two 4. Off-site brand related benefits
years to prepare for television coverage, and we VAST Action
have engaged an experienced team who know
how to balance the needs of athletes and
spectators with those of camera crews and
sponsors— to ensure that everyone gets value
for their area of interest.
We have shown in the first two sections how
valuable the viewers of Universal Sports
Television Network and participants and
spectators of the Mountain States Cup Series

8. ON-SITE EVENT SPONSORSHIP DETAILS
$50K LeVeL eVent sPonsorsHiP
plus product
GoLD
• Banners 24- 3’x5’ coroplast, included in cost
• expo space 20’x30’ included, power requires advanced notice and is provided at cost
• start/Finish tower primary large sized logo placement
• Pa announcements 16 per event day
• Msc series championship Jersey 2 large logo placements
• colorado state championship Jersey 2 large logo placements
• Msc Merchandise and event tees exclusive logo presence at an additional $500 per event
• Website primary logo placement / banner, links
• Video primary logo placement, product placement and athlete endorsement
• email newsletter prominently featured in all MSC press releases
• race number plates primary logo placement
• ViP credentials unlimited
• signage at ancilliary events Angel Fire Burner, Fall Tilt in Telluride, Bear Creek Beti Bike Bash
• opportunity to provide inserts Athlete schwag bags, registration packets, direct mail
$25K LeVeL eVent sPonsorsHiP
plus product
siLVer
• Banners 12- 3’x5’ coroplast, included in cost
• expo space 10’x20’ included, power requires advanced notice and is provided at cost
• start/Finish tower primary medium sized logo placement
• Pa announcements 12 per event day
• Msc series championship Jersey 2 medium logo placements
• colorado state championship Jersey 2 medium logo placements
• Msc Merchandise and event tees exclusive logo presence at an additional $1,000 per event
• Website primary logo placement, links
• Video logo placement, product placement and athlete endorsement
• email newsletter featured in all MSC press releases
• ViP credentials 2 per event
• opportunity to provide inserts Athlete schwag bags, registration packets, direct mail
$10K
plus product
BronZe LeVeL eVent sPonsorsHiP
• Banners 6- 3’x5’ coroplast, included in cost
• expo space 10’x10’ included, power requires advanced notice and is provided at cost
• start/Finish tower primary small sized logo placement
• Pa announcements 6 per event day
• Msc series championship Jersey 2 small logo placements
• colorado state championship Jersey 2 small logo placements
• Website primary logo placement, links
• email newsletter featured in all MSC press releases
• ViP credentials 1 per event
• opportunity to provide inserts Athlete schwag bags, registration packets, direct mail
A contract is required with Bigfoot Productions for the on-site event sponsorship component, but that
category exclusivity is only available to sponsors who make a Gold level commitment for both on-site
sponsorship and media advertising components.

9. MEDIA PROPERTY ADVERTISING DETAILS
$120K LeVeL MeDia sPonsorsHiP
plus product
GoLD
• category exclusivity for the first 5 category sponsors (additional Terms and Conditions apply see page 12)
• sixty 30-second advertising spots two 30-second ads per program times 10 programs on NBC Universal Sports
Television Network, aired at least three times, including at least once during weekend prime-time
• sixty 5-second billboards with voice-over two 5-second billboards at opening/closing times 10 programs on
NBC Universal Sports Television Network, aired at least three times, including at least once during weekend prime-time
• thirty sponsor name mentions at least one per program times 10 programs on NBC Universal Sports Television
Network, aired at least three times, including at least once during weekend prime-time
• 10 opening billboards on the Video-on-Demand programming on www.universalsports.com
one per program times 10 programs, available for up to four months. It is likely that programming will be segmented into
15-minute segments for a total of 40 programs, in which case you would receive 40 billboards - one at the
beginning of each segment
• Banner and/or listing with logo and link to advertiser website from www.universalsports.com
for a period of 4 months - which has over 50 million page views per month
What does category exclusivity get my company or brand?
The benefit of this type of sponsorship is a high level of exposure without the
competition and clutter of traditional advertising. By establishing a link with our
events, a company shares in the credibility of the event itself while delivering its
message to a consumer who is apt to be relaxed and more receptive.
$65K LeVeL MeDia sPonsorsHiP
plus product
siLVer
• thirty 30-second advertising spots one 30-second ads per program times 10 programs on NBC Universal Sports
Television Network, aired at least three times, including at least once during weekend prime-time)
• thirty 5-second billboards with voice-over one 5-second billboards at opening or closing times 10 programs on NBC
Universal Sports Television Network, aired at least three times, including at least once during weekend prime-time
• thirty sponsor name mentions at least one per program times 10 programs on NBC Universal Sports Television
Network, aired at least three times, including at least once during weekend prime-time
• 10 opening billboards on the Video-on-Demand programming on www.universalsports.com
one per program times 10 programs, available for up to four months. It is likely that programming will be segmented into
15-minute segments for a total of 40 programs, in which case you would receive 40 billboards - one at the geginning of each
segment
• Listing with logo and link to advertiser website from www.universalsports.com for a period of 4 months
which has over 50 million page views per month
$35K
plus product
BronZe LeVeL MeDia sPonsorsHiP
• thirty 30-second advertising spots one 30-second ads per program times 10 programs on NBC Universal Sports
Television Network, aired at least three times, including at least once during weekend prime-time
• thirty sponsor name mentions at least one per program times 10 programs on NBC Universal Sports Television
Network, aired at least three times, including at least once during weekend prime-tim
• Listing with logo and link to advertiser website from www.universalsports.com for a period of 4 months
which has over 50 million page views per month

10. 2010
aPPenDix 1
Proposed Race Schedule
april 23-25 august 6-8
MSC #1, Rabbit Valley Rally MSC #6, Blast the Mass
Fruita, CO Snowmass Village, CO
TT, XC XC, DH, DH, SD
May 14-16 august 20-22
MSC#2, Chalk Creek Stampede MSC #7, Full Tilt in Telluride
Nathrop, CO Telluride, CO
XC, 4X, STXC, DS 4X, XC, DH, SD
June 4-6 september 3-6
MSC #3, Chile Challenge MSC #8, Winter Park Finale
Angel Fire, NM Winter Park, CO
XC, 4X, DH, SD XC, DS, DH, SD
June 25-27 september 10-12
MSC #4, Wildflower Rush MSC #9 Fall Classic Stage Race
Crested Butte, CO Breckenridge, CO
XC, 4X DH, SD XC, TT, STXC
July 9-11
MSC #5, Keystone Climax
Keystone, CO
XC, DS, DH, SD

11. aPPenDix 2 GLOSSARY: MTB RACING TERMS
MoUntain BiKe racinG (MtB)- the first mountain bike competitions were held in California, USA in the early eighties.
Since then the discipline has grown very fast in all aspects. The first World Championships to be officially recognized by the UCI dates
back to 1990. A World Cup was setup the following year and has continued into the present.
Union cycListe internationaLe (Uci)- a cycling association that oversees competitive cycling events
internationally. It is the world governing body for jurisdiction in the sport of cycling. The UCI is based in Aigle, Switzerland, and man-
ages the classification of races and the points ranking system in various cycling disciplines. It also oversees the World Championships,
in which different countries compete instead of trade teams.
nationaL oFF-roaD BicycLe association (norBa)- the national governing body for the sport of mountain
biking in the United States. NORBA creates the rules for the sport of mountain bike racing (USA Cycling Mountain Bike) as well as
the rules for the USA Cycling Mountain Bike National Championship. USA Cycling Mountain Bike is a division of USA Cycling,
which is itself a part of Union Cycliste Internationale or UCI.
Usa cycLinG (Usac)- the national governing body for bicycle racing in the United States. USAC is based in Colorado Springs,
CO and covers the disciplines of road, track, mountain bike, cyclo-cross, BMX and collegiate racing. USAC is associated with the
UCI, which governs international cycling. The organization is also a member of the continental body Confederacion Panamericana de
Ciclismo (COPACI). USA Cycling is a membership organization of which over 50,000 members belonged to in 2008.
cross coUntry (xc)- Cross country is the most common discipline of mountain biking. Cross-country racing emphasizes
endurance over technical prowess, and races vary from 30 minutes to 24 hours in length. Races can either be point-to-point or lap-
based. Races traditionally feature a mass or interval start where riders are released in several large groups divided by age / ability. There
are narrow tracks, paths through forests, rocky paths and through streams and small rivers.
sHort tracK (stxc)- a derivative of cross country racing, this event consist of many very short laps so as to be spectator
friendly. Usually 25 to 60 minutes in duration.
DoWnHiLL (DH)- a gravity-assisted time trial mountain biking event. Riders race against the clock, usually starting at intervals of
30 seconds (seeded from slowest to fastest), on courses which typically take two to five minutes to complete. The pacing is determined
by the fastest times to complete the courses; races are often won by margin of under a second. Downhill races are held on steep, down-
hill terrain with no extended climbing sections, resulting in high speed descents with extended air time off jumps and other obstacles.
MoUntain cross (4x)- Mountain cross is a relatively new style of mountain bike racing where four bikers race downhill on a
prepared, BMX-like track, simply trying to get down first. These bikes are generally full-suspension with 3-4 inches of travel, or
hardtails, and have typically quite strong frames.
DUaL sLaLoM (Ds)- a gravity event which consists of two racers racing two almost identical tracks next to each other down a
slope. The courses are usually short; one run lasting about 30 seconds. It is filled with tabletop jumps, double and bermed turns. Both
riders’ times are taken and then they switch tracks for another round, whereafter the combined times are counted and the slowest rider
is eliminated. The winner moves on to the next round until they have two riders left racing in the final.
sUPer-D (sD)- is a downhill, cross country race in its own category, that is a timed event and can have either individual start times,
or a mass, Le Mans style start where everyone goes at the same time. Courses lack the technical danger-packed
elements of downhill racing, and often have significant pedaling. Usually six to nine minutes in length.
MoUnt cross DoWn
ai c Hi
oU
LL
n
cr
n tr
o ss
y
VAST Action VAST Action VAST Action

12. COMPANY BACKGROUND aPPenDix 3
Bigfoot Productions (BFP), owned by yeti cycles, is the promoter of the Mountain
states cup regional championship series (Msc), one of the premier mountain bike
(xc, stxc, DH, Mx, Ds, sD) race series in the United states. BFP was started in 2006 by
industry veterans and yeti cycles principals chris conroy and steve Hoogendoorn, who
acquired the assets of Msc from cycle cyndicate.
Bigfoot Productions has created strategic partnerships with destination venues all across the Rocky Mountain Region including
Keystone, Breckenridge, Aspen/Snowmass, Taos/Angel Fire, Crested Butte, Telluride, Buena Vista/Salida, Fruita/Grand Junction,
SolVista Basin/Granby Ranch and more to put on MSC events. The MSC infrastructure allows Bigfoot to invest in and create events,
not just races. We see more “tribe” type events – large gatherings of like-minded MTB’ers for get-togethers that step outside the formal
boundaries of competition. We plan on embracing and celebrating riders, not just racers. Tapping into this market will provide Bigfoot
with the diversification necessary to serve more of mountain biking’s interests than those involving a number plate and a start line.
Bigfoot Productions is also the promoter of USA Cycling Mountain Bike National Championships for 2009 and 2010, and other
unique events such as the Angel Fire Burner and Fall Tilt in Tellruide— both 12 hour downhill races, and the Bear Creek Beti Bike
Bash— the first women’s only mountain bike race coming June 2010.
WHy:
• To ensure the long-term viability of racing in the Rocky Mountain Region.
• Continue to develop an atmosphere that pushes pros and develops juniors as potential World Cup competitors.
• Provide larger purses for pros and groom athletes for international competition.
• Continue to build and maintain the best courses in North America.
• Nurture dialogue and involvement with our customers.
• To enhance the culture of Colorado cycling for the Rocky Mountain athlete.
WHo is BeHinD tHe scenes:
KeitH Darner has twenty-three years of experience in the mountain bike industry- mainly as a racer, both XC and gravity, coach,
trainer, and now as a race director. In the early 90’s he coached the Fort Lewis College Mountain Bike Team to three national
collegiate championships. Keith founded the RPM Yeti Developmental race program in 1997 and has continued to produce some of
Colorado’s premier gravity racers. Keith runs the show at all MSC events. He does everything from course designing; managing the
operations crew; tech/expo organization, to sponsor, venue and racer relations.
saraH raWLey is the central hub for all internal logistics for the Mountain States Cup. She manages the website; communication
with media, sponsors, venues and racers; oversees the design and production of merchandise, awards and advertisements; takes care of
the permitting of events through USA Cycling; manages online registration; designs and writes promotional materials; and races at
each and every MSC event.
cHris conroy is the president of Yeti and has a very active role in the Mountain States Cup. He sets the strategy and has a single-
minded goal to make the Mountain States Cup the strongest series in the national. A critical element to creating a successful race
series is establishing long-term relationships with key sponsors to ensure the series has the financial strength and industry support to
carry its weight. Chris handles sponsorship negotiations for on-site event sponsorship details.
Dean neLson Dean Nelson is the President and CEO of Clear Creek Media LLC. which is the TV rights holder of the Mountain
States Cup. Dean has been involved in the media production, financing, sponsorship, client hosting and program distribution of
sporting events such as the Tour de France, Calgary Olympics, Teleglobe Canada Triathlon Series, the 2nd World Mountain Bike
Championships and Grand Prix Cyclist des Ameriques as well as a number of regional sporting events and festivals. Clear Creek
Media is the producer of all MSC television programs, is responsible for distribution for Television and Internet with NBC Universal
Sports, and negotiates all media property contracts with Sponsor/Advertisers.
Keith Darner- the man in the big hat Dean Nelson- being interviewed for the Sarah Rawley- racing at MSC Chris Conroy- riding epic terrain in
1991 Tour de France Eldora Escape cross country Crested Butte, Colorado

13. aPPenDix 4 TESTIMONIALS FROM SPONSORS
“As a long time supporter of the MSC series as both a racer and
a sponsor I can honestly say that I feel the MSC series is the most
professional series in the country. It offers the best venues,
courses, promoters/organizers and the highest level of
competition you can find at the national level. I feel that other
race promoters could learn a lot by using the MSC as an
example of a successful race series.”
- Justin Frey, Fox Racing Shox, Race Support Technician
“The Mountain States Cup Race Series is one of the most competitive race series in the
United States. With the wide variety of courses and the top level talent it attracts, it has
become the best venue for Colorado racers to test their skills.”
- Mike Swafford, Maverick American Bicycle Company,
Director of Operations
“MSC has been great to work with! You are all a very laid back
crew with a great brand! Thanks for letting mix1 be a part of the
family, and we are looking forward to participating in
another one of your great events!”
- Amy Daignault, Field Marketing Manager, mix1
“Mountain States Cup succeeds by taking a customer first
approach and consistently nailing the most important aspects
of racing from that perspective, delivering high event quality,
service and respect for the competitors, sponsors and venues.”
- Jasen Thorpe, Editor in Chief/Brand Director Mountain Bike Magazine,
National Cycling Manager, Bicycling Magazines
“In our first year of participation with the MSC
we are very pleased with the partnership and
what it has done to help promote our brand.
The MSC series is well recognized throughout
the country as a premier series and is well
organized. We look forward to the upcoming
season and working with MSC.”
- Henry Horrocks, North Americna OE Sales Manager,
Schwalbe North America

14. GENERAL CONTACT TERMS & CONDITIONS aPPenDix 5
We have had a lot of experience with event management, and our first goal in a sponsor partnership is to mitigate any surprises. We
know that events have a high payback when they are properly managed, and are a sinkhole for resources when they are not. In an
effort to be entirely predictable so you are making decisions with a full understanding of what is required from each party, we’ve
indicated the main terms and conditions that will be in our contract.
aGreeMent A contract for services identified in this proposal as “On-Site Sponsorship” will be required between Customer
and Bigfoot Productions. A contract for services identified in this proposal as “Media Properties” will be required between Customer
and Clear Creek Media LLC. BigFoot Productions and Clear Creek Media LLC will be identified as “Supplier” in the agreements.
cateGory excLUsiVity Up to five categories of exclusivity will exist for the 2010 MSC. These categories have not
been defined, and are subject to negotiations between Customer and Supplier. All categories for “Media Properties” exclusivity
(advertising spots, billboards, on-camera and voice-over mentions and graphic billboards on TV, VOD and Internet) are currently
available. “On-site Sponsorship” category exclusivity (expo space, event signage, etc) may not be available since there are a number of
long-term sponsors currently in multi-year contracts with Bigfoot Productions.
PayMent terMs
a) For agreements that include category exclusivity, 50 percent of the total contract must be paid within 10 days of signing to
guarantee category exclusivity. An additional 10 percent is due on or before March 1, 2010, an additional payment of
20 percent is due July 1st, 2010, and a final payment, equal to the 20 percent balance is due on September 15, 2010.
b) For agreements that do not include category exclusivity, payment equivalent to 10 percent of the total client commitment for
Gold, Silver and Bronze packages is due within 10 days of signing of a contract. An additional 50 percent is due on or before
March 1, 2010, an additional payment of 20 percent is due July 1st, 2010, and a final payment, equal to the 20 percent balance
is due on September 15, 2010.
Use oF LoGos anD BranDs Neither party shall use the other party’s names, marks or logos in any advertising,
promotional efforts or any publicity of any kind without the prior approval of the other party. Such approvals will not be reasonably
withheld or delayed. Customer and Supplier may state, without prior approval, in their promotional and advertising material that
certain services are provided to Customer by Supplier.
aDVertisinG restrictions
Customer’s advertising spots must conform to commercial insertion standards and practices.
a) No false or unwarranted claims for any product or service.
b) No ambiguous statements or representations that may be misleading to the audience.
c) No infringement of another advertiser’s rights through plagiarism or unfair imitation of either program idea or copy, or any
other unfair competition.
d) No disparagement of competitors or competitive products, no testimonials that cannot be authenticated.
e) No material constituting or relating to a lottery, no material constituting or relating to a contest of any kind in which the
public is unfairly treated, no advertising for any gambling, wagering or game of chance (Advertising from the official state
lottery of a state in which the advertising will air is acceptable, so long as such advertising is not for any game of chance in
which in any way is dependent on the outcome of any sporting event).
f) No appeal for funds (other than for legitimate charities).
g) No commercial or material that is in whole or part defamatory, obscene, profane, vulgar, repulsive or offensive, either in theme
or treatment.
h) No advertising or promotion of any habit-forming drugs, drugs or products relating to sexual performance or for sexual
dysfunction, male or female enhancement products, or condoms or other prophylactics or birth-control drugs or devices.
i) No advertising or promotion of tobacco products, handguns, or handgun ammunition or gentleman’s clubs (or other
similar establishments).

15. j) No commercial or material that promotes or markets adult telephone services, gambling touting services or other services that
relate to the occult, sexual activities, or adults-only services, or that are directed toward children.
k) No advertising or materials that may be injurious or prejudicial to the interests of the public, enterprises or honest advertising
and reputable business in general.
l) No advertising or message that disparages any other affiliate or distributor of the Network or any other multi-channel video
programming distributor of distribution systems (either generically as satellite or cable technology or specifically as to any
such other distributor’s brand).
reneWaLs anD First riGHt oF reFUsaLs All sponsors will have an automatic right of renewal for
subsequent years provided that the Customer exercises that right in writing by October 1, 2010. Payment for any renewals will be
subject to the terms and conditions covered under a separate contract, and none of the terms and conditions of the agreement for the
2010 MSC events and media will automatically transfer to subsequent years.
UncontroLLaBLe circUMstances Neither party will be in default or otherwise liable for any delay or failure
in its performance under the agreement where such delay or failure arises by reason of any act of God, acts of the common enemy,
other elements, storms, earthquakes, floods, fires, epidemics, quarantine restrictions, riots, strikes, sabotage, government authority,
failure or delay in transportation, willful or criminal misconduct of third parties or other causes beyond its control.
terMination There will be no provision in the Agreement for termination for convenience. The parties will acknowledge
that the Agreement will represent a commitment of Supplier resources that may not be refundable or resalable given the lead-time
required by prospective Customers to adequately leverage event advertising and sponsorship.
inDeMniFication anD LiaBiLity Suppliers will not be liable to Customer, and Customer will not be liable to
Suppliers for any amounts representing their or their customers respective loss of profits, loss of business, or indirect, special
exemplary, consequential or punitive damages arising from the performance or nonperformance of the agreement or any acts or
omissions associated therewith or related to services whether the basis of the liability is breach of contract, tort (including negligence
and strict liability), statutes or any other legal theory.
coMPLiance WitH aPPLicaBLe LaWs & tHirD Party aUtHoriZations
Bigfoot Productions and Clear Creek Media will prepare, apply for and maintain all governmental permits licenses and authorizations
necessary to perform the Services.
GoVerninG LaW The Agreement will be construed and interpreted according to the laws of the State of Colorado.
entire aGreeMent The Agreement will constitute the entire agreement between the parties with respect to the Services
to be provided. The Agreement will supersede all prior oral or written communications or agreements of the parties with respect to the
Services.

16. ADverTisiNg & sPoNsorsHiP CoNTACTs
Dean Nelson Chris Conroy
Clear Creek Media LLC Bigfoot Productions
deannelson@clearcreekmedia.com cconroy@yeticycles.com
303.279.8234 303.278.6909