The document discusses how the author developed their media product by studying and analyzing an existing magazine, NME, to apply its conventions while altering elements to suit their target audience. Some conventions the author adopted from NME included placing the masthead in bold and chunky font in the top third of the cover page. Cover lines were placed on the left and right sides in a single block font color-coded to the brand. The main cover image used a typical mid-shot portrait to engage readers. Other adopted conventions included the dateline, barcode and large main cover line.

1. I wanted my media product to follow and develop forms and conventions ofreal media products.To do this, I
would study and analyse an existing magazine, and apply the conventions to my own. To develop these
conventions I would alter them to make them suit my target audience and brand further.
One way I did that was to make a masthead that was bold, chunky and in the top third of the cover. I chose
purple because it was the most popular option when I did my audience research. Purple is a strong colour, and is
more feminine than masculine. To make the writing stand out from the page, I edited a border around it and
other subtle colours, which developed the idea of a simple masthead, without being over the top.This tied in
with NME’s placement and conventional basis for a masthead.
My cover lines are up both the left and right hand side, and are all one font. The left hand ones are aligned to the
left, and the right hand ones are aligned to the right.The colours tie in with the house colours,and ensure the
page doesn’t look too messy.
NME’s coverlines are similar, they stand out from the main cover image because of the colour and block font.
They are short and snappy,made to catch the reader’s eye.
My main cover image uses direct address to engage the audience. The front facing mid shot is typical of a
conventionalmagazine, as shown on the cover of NME. I had altered it on Photoshop to brighten the image,
decrease contrast and enhance the colours.
Other typical conventions are the dateline, barcode and large main cover line.
On the contents page,I used 3 columns and 4 pictures. I put borders around the pictures to lift them off the page,
as established magazines do. This gave it a more professional look. I made sure my page numbers all linked to
the pictures. NME’s contents page uses x images and they all have borders.
For my double page spread, I used a large image I had taken, after manipulating it on Photoshop to get it exactly
how I wanted it. I placed it so that it covered just over one whole page. My main cover line is in the top of the
right hand page and is big. I used columns for the copy of the article, for easy reading. The pull quote is
enlarged and placed in the central right hand third.
In NME’s dps their main image covers this much space, and their copy is in x columns. Their pull quote is also
here and enlarged and coloured.
Overall, I used all the conventions ofa typical music magazine, while altering colour schemes and fonts to
create a unique look.