This document analyzes and summarizes three horror movie posters. It discusses how the use of dark colors like red and black in the first poster convey horror and danger. It explains that the second Scream 4 poster features the iconic scream mask merged with a knife to draw on the franchise recognition. The third Ring poster uses a whitish purple color around the title to give it a paranormal feel, and a simple design that still conveys horror through use of color and font.

1. This horror movie poster shows the audience that it is a horror due to the dark colours used
within the image are dark and red, these colours represent horror in the way that red is
seen as a colour for anger and blood so it is a good colour to be used within a horror poster
and black is seen as the unknown, not knowing what is within the darkness. The image of
the character alone is fairly scary so the audience can see that this is a horror and because
there have been a few films so the audience will instantly know what the film is.
The text in this poster shows a tagline saying “welcome to your new nightmare” this refers
to the film because the film is about a serial killer that attacks you in your dreams the font of
the title is typed in a blunt and formal style so the audience can easily read the words and it
makes it look eerie.

2. Horror poster analysis 2
This poster for the film scream 4 shows the audience the world famous scream mask which
has been merged into the killers weapon of choice which is a knife. This can be done
because the scream series is a franchise and being that it is the 4 th one people don’t need to
see much within the poster because they generally know what the film will be about, even
people who haven’t seen the film know the franchise. This poster has a simple blunt tagline
at the top of the page stating “New decade, New rules” Being that this film was released in
2011 and Scream 3 was released in 2000 so it’s a new decade and with the tagline saying
new rules it can keep the audience interested in the franchise, it could mean new ways the
victims are killed etc. The colours used are just red white and black, i9 believe the red is

3. used within the title and the date because it is the colour of blood and it brings a horror feel
to the poster. The black is used I believe to bring out the white colours within the poster
because the white parts of the poster shows the main image top the audience. Also the
killer in scream is known for wearing the white mask and black robe like clothing so that is
another reason these colours could have been used, so the audience can relate to the
poster and what they know.
Horror poster analysis 3

4. This poster for the ring shows a simple image with a simple but blunt tagline.
The colours of this poster gives it a paranormal feel to it especially the colour
of the actual ring around the title of the film, it is like a whitish purple colour
and the effect that is put on to it where it seems to fade to black just gives it
more of a horror feel to it. This poster is so simple but it still has that horror
feel to it due to the use of colour and the childish font used to title the poster.
This poster is the first horror movie poster that I have analysed that I don’t
think a camera was used I believe by the way this poster looks it has all been
created digitally, that could be a way for me and my group to create our horror
movie poster.