This document analyzes elements from the movie trailer for The Maze Runner - Scorch Trials that would engage its target audience. It discusses that the target audience is teenagers and young adults based on the ages of the main actors. It also explains that the tagline "The maze was just the beginning" implies more is to come and captures audience interest. Various graphics, font styles, and use of dark colors are described as techniques used to engage the audience and guide their focus.

1. Thispicture isa long
shotof the building.It
showsjusthowhighly
guardedthe buildingis,
inferringthatsomething
may be goingon and
engagingthe audience
evenmore.
Dark lightingand
gatesshowthe sci-
fi/actionand
therefore givesthe
audience anideaof
whatthe filmwill
be about.
Thispicture isof the
helicopterflyingover
the sandyground
towardsold,derelict
buildings,possibly
inferringthat
somethinghad
happenedwhich
destroyedall
buildingsandland.
Thisimage isof the
maincharacters inthe
film.Thisshowsthat
the filmwill be mainly
baseduponteenagers
as that istheirage
group.
What theyare
wearingandthe way
that theyare
positionedshows
that itis an action
film.Theyate holding
weaponsandlookas
thoughtheyare
ready to battle.
Burningbuildings -
engagesthe readerand
adds more action

2. Audience:
The audience of The Maze Runner – Scorch Trials is mainly teenagers and young adults (14-
25). This is because the film can be quite scary, however the main actors are teenagers
therefore showing the type of target audience that the film is trying to engage. The movie is
a sci-fi/action thriller; therefore it can engage a wide variety of audiences.
Tagline:
The tagline in the Scorch Trials is when the woman says, ‘The maze was just the beginning’.
This assumes that there is a lot more to come and that their journey isn’t over yet. It also
indicates that the people running the mazes (Wicked) still have them ‘captured’ which isn’t
what the teenagers have been led to believe. This is linked to the audience because it will
make teenagers think about what the tagline could be implying, and asking themselves,
‘what’s next?’ .
Graphics:
Many different types of graphics were used in the trailer, such as the helicopter flying across
the desert; all of the buildings in the background were graphically designed in a certain way
to show the audience what was happening and engage them with the story. This links to the
target audience because some teenagers enjoy different types of graphics and how it is used
to make things look incredibly real.
Font style:
The font style is quite plain and big, the letters are all in capitals adding emphasis and
making them easier to read. The style of font is quite catchy as it isn’t too much but it still
catches the audience’s attention. The 3D effect on the writing helps it to stand out even
The title/textisin3D
whichmakesitstand
out more and easierto
read,especially
because the title is
alsoin darkcolours,
not creatinga contrast
of colour.
Dark background-
lightaround/behind
the writing= draws
attentiontothe title
The writingisn’ttoo
bigbut it isinthe
centre of the frame,
drawingall of the
attention.

3. more and doesn’t make it look too boring. This links to the audience because teenagers
need to have their attention grabbed by something in order for them to become interested,
which is what the font in the trailer has achieved.
Colour:
The colours throughout the trailer all seem to be quite dark and plain. This could be
reflecting what is going on as it might be quite a dark time. The colours still manage to
capture the audience’s attention as it causes them to focus more on the surroundings and in
the places which have light (controlling what they want the audience to notice).