The document analyzes horror movie posters for The Blair Witch Project, Paranormal Activity, and The Strangers to identify effective design elements that could be applied to a poster for a film about The Slender Man. Some key elements discussed include using the woods as a backdrop, incorporating darkness and mystery through colors like black, focusing on the antagonist, and using low-budget marketing techniques like online campaigns. The document considers how these elements could help generate fear and hype while promoting the film with a limited budget.

1. Poster deconstruction
The Blair Witch Project
Paranormal Activity
The Strangers

2. The backdrop of the woods is very effective. Audiences
automatically associate woods with a horror production
so it immediately portrays the genre. Our film is going to
be set in a woods as well, it’ll be pivotal to the plot, so
including it in the film poster could be a useful idea.
Darkness is perhaps the most commonly
This piece of text is used in order to conveyed colour in the horror genre as it is such
make the film seem more authentic. It a powerful colour with all it’s connotations:
makes it look as though the film is a mystery, something hiding, personality. Our
genuine documentary. As we are poster could contain either black or white, black
adopting some of the style of The Blair would suit the anonymity of The Slender
Witch Project, written information to Man, whereas white could correlate with his
make it seem more authentic could blank face.
make our audience think the film is
real.
The lighting on her face comes
with a lot of unanswered
questions: why can you see half
of her face;? Why is there no
light? Why does she look scared?
Our poster is more likely to focus
The title at the bottom works better, on the antagonist, rather than the
It leaves more room to focus on the design. antagonist.

3. The quotation builds hype around
The film, and generates positive word
The colour scheme used here conveys
Of mouth- one of the most powerful
The fact that this film is filmed using a
Aspects of marketing.
Handheld camera and is being filmed at
Night. Moreover, the amount of black
Used, makes the audience think there
Is a mystery to the story, black could be
A useful colour for us as it is as stereotype
Horror movie colour.
This phrase generates a fear as it could
Happen to anyone. It removes the
Audience’s sense of security. As The
Slender Man is a genuine myth, we This information gives an immediate
Will try to unsettle the audience with a Impression to the reader that the
Slogan that creates fear about The film is low budget as it is not playing
Slender Man., In all areas. The online marketing
campaign used here could be applied
to our film, as it is a more cost
Efficient way of marketing a film.

4. This font does look slightly scary and
Dangerous, the glow looks very powerful
And suggests a flickering, as though the
Protagonists are out of touch with the rest
Of sociey whilst being attacked, a trait we are
Keen to portray.
The focus on the antagonist is
What we will most likely adopt,
Seeing as our film mainly focuses
On The Slenderman as opposed
To the main characters.
Naming the stars can be a useful
Marketing strategy, as they often bring
In their own audience. However, as we
Are aiming for a low budget production,
There is a lot of darkness used, especially
It is unlikely we will do this.
At the bottom of the poster. As it has been
In the other three posters, black is a very
Common horror movie colour as it comes
With a lot of connotations such as mystery,
Evil and the fear of the unknown.