The document provides information about the Indian paint industry and Asian Paints. It discusses that the Indian paint industry has grown at a CAGR of 12-13% and is estimated at Rs. 170 billion. Asian Paints is the largest paint company in India with over 30% market share in decorative paints. It offers a wide range of paints including decorative, industrial, automotive paints. The document performs a SWOT and competitor analysis of Asian Paints and discusses its distribution network, product portfolio, and strategies to influence consumer buying behavior.
Asian Paints - Strategies, Entry Mode, StructureTony Sebastian
This PDF file include the Strategies followed by Asian Paints world wide. It also includes the structure of their organisation and how they enter into other countries in a global perspective
This presentation contains a glimpse about Asian paints. And there is some of the market analysis that had been done on Asian Paints. Like: - SWOT, PESTLE, STP.
The project covers the following topics:
Porter’s 5 Forces Analysis
B2B and B2C Markets
Major Players and Brands
Segmentation
Products in various price segments
Product features
Distribution Strategies of Players
Promotional Activities
SWOT Analysis of Akzo Nobel
Category Extension
Asian Paints - Strategies, Entry Mode, StructureTony Sebastian
This PDF file include the Strategies followed by Asian Paints world wide. It also includes the structure of their organisation and how they enter into other countries in a global perspective
This presentation contains a glimpse about Asian paints. And there is some of the market analysis that had been done on Asian Paints. Like: - SWOT, PESTLE, STP.
The project covers the following topics:
Porter’s 5 Forces Analysis
B2B and B2C Markets
Major Players and Brands
Segmentation
Products in various price segments
Product features
Distribution Strategies of Players
Promotional Activities
SWOT Analysis of Akzo Nobel
Category Extension
Analysis of PAint industry (SWOT)
SWOT of decorative paint and industrial paint segment
SWOT of Asian Paints
Recommendations/ future strategy for asian paints
India’s most admired paints coating companies2021InsightsSuccess3
Insights Success is covered "India's Most Admired Paints & Coating Companies 2021 'here we can find Trusted Paints & Coating Companies, our business magazine is especially focus on that industry to determine the contribution for the same industrialist in 2021.
India paint industry opportunity analysis 2018Rajesh Sarma
“India Paint Industry Opportunity Analysis 2018” research report by KuicK Research is an intriguing text that gives detailed facts and analysis on latest developments in the Indian paint industry. Report discusses various segments of the paint industry and analyzes the factors responsible for the growth and the need to resolve challenges to maintain growth momentum in future. Report discusses following aspects related to booming paint industry in India:
Paint Industry Overview
Paint Industry Indicators
Paint Industry Segment Analysis
Urban & Rural Market Potential
Decorative Paint Industry Segment Analysis
Industrial Paint Industry Segment Analysis
Emerging Industry Trends
Paint Industry Distribution Structure
India as Manufacturing & Export Hub
Dealers preference towards paint companyvikash1808
Summer training report on the topic "Knowing the status of Berger Paint Company in Gurugram City" You can Also use this topic as "Competitor Analysis of Berger Paint Company in Gurugram City"
Analysis of Paint Industry, Modes of Packaging and Usage of TIN in Paint Indu...Sautrik D. Mantrani
TCIL is essentially a B2B company that derives its revenue indirectly from its end-user segments
Primary Objectives:
P1: To assess the consumption trend of tinplate packaging for various SKUs of paints sector.
P1: To assess present cumulative tinplate consumption for packaging in paints industry vis-à-vis overall tinplate production in India.
P1: To provide a template for TCIL to estimate and validate tinplate demand in the paint packaging end-user segment.
BERGER PAINT FINAL PRESENTATION (INTERIOR WALL COATING) ANIMESHMODI1
INDIAN PAINT INDUSTRY
PORTER’S FIVE FORCES
CONTRIBUTION TO GDP
REASONS FOR GROWTH OF PAINT INDUSTRY
PROSPECTS
COMPANY OVERVIEW
SWOT ANALYSIS
COMPANY NEWS
COMPETITOR ANALYSIS
PRODUCT
MARKETING MIX
STP OF THE PRODUCT
PLC OF THE PRODUCT
ORGANIZATION STRUCTURE
RECRUITMENT SOURCES
SELECTION PROCESS
ORGANIZATION CULTURE
CAREER PLANNING
TRAINING & DEVELOPMENT
BUSINESS FINANCE
Paint and Coatings Manufacturing Industry. Project Opportunities in Paint Man...Ajjay Kumar Gupta
Paint and Coatings Manufacturing Industry. Project Opportunities in Paint Manufacturing Sector.
List of Profitable Business Ideas for Production of Paints, Pigments, Enamels, Varnishes, Solvents, Thinners, NC Thinner, Decorative, Domestic, Automotive, Textured & Industrial Paints, Wall Coatings, Primer, Protective Coatings, Wood Primer, Fillers, Undercoats, Putty, Epoxy Paints, Paint Additives
Paints and coatings industry is divided into two sub-sectors namely, industrial and architectural. Architectural coatings include both interior and exterior paints, varnishes, primers, stains, and sealers, and their demand is primarily depended on the growth and performance of the construction sector. Industrial coatings includes coil coatings, automotive paints, refinishers, furniture finishing, and road making paints, and their demand is linked to the growth and performance of the industrial equipment sectors, automotive industry, and appliance industries.
The India paints and coatings market has been segmented on the basis of application into architecture & decorative (interior and exterior), industrial wood coatings, general industrial coatings, automotive OEM, automotive refinish, marine coatings (hull and yacht), consumer durables, packaging coatings, mirror coatings, and others. Based on the technology employed, the market has been segmented into powder coatings, water-borne coatings, solvent-borne coatings, and others. The different types of protective coatings include waterproof, floor/roof, heat resistant, anti-reflective, coil and other coatings.
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Tags
How Paint is made? Paint Manufacturing Process, Paints Manufacturing, How to Start a Paint Manufacturing Industry, Paint Formulation and Process, How to Manufacture Paint, Process of Paint Production, Paint Making Process, Paints Formulations, Paint and Coatings Industry, Production of Paint, Paint Production, Paints and Coatings Production, Paints Production Plant, Paints and Pigments Production, Production of Paints and Varnishes, Manufacturing of Oil Paints, Coatings Manufacturing, Formulas for Manufacturing of Paints and Enamels, Formula for Paint Making, Formula for Preparing NC Thinner and Auto Thinner, Paint Making Business, How to Make Oil Paint, Production of Pigments, Pigment Production, Production of Enamel Paints with Formulation, Production of Enamel Paints, Varnish Manufacturing Plant, Paint and Varnish Manufacture, Production of Varnishes, How to Manufacture Paints, Varnishes and Lacquers, Manufacturing Process of Varnishes
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
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Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
3. Increasing level of income and education
Increasing Urbanization
Increasing share of organized sector
Development of the Realty, Automobile &
Infrastructure sector
Development of the Automobile
Development of the Infrastructure sector
Availability of financing options
Increasing Penetration in the Rural Markets
REASONS FOR GROWTH Contribution to the GDP
3.70%
96.30%
Paint Industry Others
4. Porter’s Five Forces
Raw Material intensive industry
Shortage of Titanium Dioxide pigment
Customers are more price sensitive
Alternative substitutes for decorative
walls is wallpaper
Competition will keep on increasing
Threat of new
entrants: Low
Threat of rivalry:
High
Bargaining power
of customer:
Medium
Bargaining power
of supplier: Low
Threat of
Substitutes: Low
6. Company Information
Founded 1942, in Maharashtra (Mumbai) by four
friends Champaklal Choksey, Chimanlal Choksi,
Suryakant Dani and Arvind Vakil
Asian Paint’s is the Asia's fourth largest paint
company.
Asian paints involve in the manufacturing,
distribution & selling of paints, primer, home
decoratives, coating and bath related service
It operates in India through 100+ depots and
34,000+ dealers.
LARGEST
Paint
company in
India
3rd LARGEST
Paint company
in the world
Brand present
in 65+
Countries
Forbes has
ranked “Best
under a billion
companies” in
Asia
7. 1942 Begin paint
manufacturing in a
garage in Mumbai
1945 Formation of
Asian Oil and Paint
Co. (India) Ltd.
1967 Market Leader
Emerges as India’s
leading paint company.
1973 Asian Paints becomes
Public Ltd company. 2002 Asian Paints was a
market leader of Indian
Decorative Paints.
2009 The research division was
recognized with the Gordon Award
for their work on Self-Cleaning Paints 2014 Achieved an all-time high
of 16 new products, the key one
being ‘UltimaProtek’.
2017 Asian Paints enters into
adhesives with its super
adhesive, TruGrip Ultra.
Company Snapshot
8. The largest paint
company in Asia
They have over 30% of
market share and are
clear leaders’ decorative
paints
Asian paints has strong
international presence
with its four 4
subsidiaries
They have maintained
their brand name and
increased awareness by
unique ways of
advertising
Limited market share
in industrial paints
segment with Kansai
Nerolac and
Akzonobel giving stiff
competition.
In decorative paints
Industry Customer
tastes and perceptions
change very fast and
products may become
obsolete with change
in trends
Big an international
standard paint
company it should
look for more
opportunities abroad
Needs to have more
focus on Automobile
industry in industrial
paints segment
There is a good scope
for growth especially
in industrial paints
category
Raw material scarcity
and volatlility in
prices.
Stringent Government
rules and regulations
regarding the quality
of products and
manufacturing
facilities as
Environment policies
are given more
emphasis
9. Product offered
Ancillaries
Primer
Wall Putty
Redoxide oil Primer (Rust
protector)
Thinner Melamyne
Brushing
Wood Stains
Floor color
Wood Filler
Industrial Paints
Protective Coatings
Floor Coatings
Powder Coating
Road Marking
Phthalic
Road Makings
Decorative Paints
Exterior Walls
Ace.apex
Interior Walls
Royal
Emulsion
Enamels
Utsav
Metal Finish
Wooden Finish
Automotive Paints
Deltron
Delfleet
2K Nexa
Auto color
Asian Paints Product Line
12. Strength
Protect exterior furniture and prevent possible damage to the wood
It gives Mirror finish
Extremely Durable (High)
Quick drying compared to others
Scratch proof, stain proof and heat resistance
Highly variable
Large variety of products available for different conditions
Easy to use, economical and long lasting
SWOT Analysis of the Product
Weakness
Average quality product
Fading after few months
Cracks Shown after few months of use
Not water resistant
13. Threats
Stringent Government rules and regulations regarding the quality of
products and manufacturing facilities as Environment policies are given
more emphasis
Raw material scarcity and volatility in prices.
Opportunity
Product quality can be improved
Big an international standard paint company it should look for more
opportunities abroad
Competitors are going for Hi-tech process and Asian paints with good
financial and intellectual capital can go for hi-tech.
The wood paneling requires maintenance at regular intervals.
14. Product mix of Asian Paints wood
finish4P’s of wood finish
Product & Price
Product Attributes Available packs Price/Liter
Woodtect Emporio pu
Mirror finilesh
Glosy
Extremely Durable
1L, 4L, 10, 20L
Rs- 620 / lit
Woodtech PU Interior
Quick drying
acrylic based clear coating
Tough And natural beauty
200ml, 1L, 4L, 20L Rs- 270 / lit
Melamyne
High gloss finish
High durability
Resistance
1L, 4L, 10L, 20L Rs- 250 / lit
Woodtech Polyster
Zero maintenance
High Gloss finish
Scratch proof
Hardness
0.5L, 1L, 4L, 10L, 20L Rs- 220 / lit
15. Place & Promotions
Through its large distribution system, the product reaches all parts of the world. From its manufacturing plants it reaches
to the customers through many intermediaries. Its distribution system ensures its availability. There are manufacturing and
production facilities operational in every country in each of the 19 countries it has expanded its reach. It has also set up a
Research and Technology division where over 200 qualified scientists are working on the paint development.
Advertising through TV, radio, etc.
Social media promotion.
Promotion through company websites.
Promotion by brand ambassadors Deepika Padukone
Organizing events.
Warranty.
Promotions
Place
16. Segmenting, Targeting and Positioning
Segmenting
• Satisfies all segments its Royal aimed at upper segment
and rest all at mass market (middle class segment)
Targeting
• House-Owner, Industries-Hotels, Education, Health-
care, Manufacturing equipment's and automobiles
Positioning
• A complete collection of products to caters to everyone
18. Particulars Year ended
31st March
2017
Year ended
30th JUNE
2017
Year ended
30th
September
2017
Year ended
31st
December
2017
Year ended
2017
Sale of products (including
excise duty)
3,762 3,594 3,602 3,587 14,546
Growth over last month (%) - -4.47% 0.23% -0.41%
Paints 3,719 3,565 3,560 3,544 14,388
CHANGE IN Paints SALES % - -4.14% -0.14% -0.45%
CONTRIBUTION TO TOTAL
SALES
98.86% 99.19% 98.83% 98.79% 98.92%
Sales Forecast
19. Particulars Year
ended
31st
March
2018
Year
ended
30th JUNE
2018
Year ended
30th
September
2018
Year ended
31st
December
2018
Year ended
2018
Sale of products (including
excise duty) 3,587 3,462 3,538 3,662 14,249
Assumed Growth % -3.50% 2.20% 3.50% 4.00%
Paints
4,090 4,278 4,128 4,219 16,716
CHANGE IN PAINT SALES % 4.60% -0.04 0.02 0.04
CONTRIBUTION TO TOTAL
SALES
114.01% 123.58% 116.69% 115.22% 117.31%
Considering average increase in sales -3.5%, 2.20%, 3.50%, 4.00%
20. Distribution Process
Manufacturer Wholesaler Retailer Customer
Types of Distribution Channels
B2B Distribution
B2C Distribution
Direct Distribution
Indirect Distribution
Marketing Channels
Own Website (Online color consultancy)
Experience Retail Outlets