Asian Paints presentation

1. “UNDERSTANDING THE REASONS OF ASIAN
PAINTS LIMITED GOING GLOBAL.”
Presented By
Raj

2. Company Name: Asian Paints.
Type: Public Ltd.
Industry: Paint.
Founded: 1942
Head Quarter: Mumbai, India.
Key people: Mr. P.M.Murti CEO & MD.
Workforce: 4700
Website: www.asianpaints.com
• Started in 1942 by four entrepreneurs: Choksey Brothers.
• In 1967, Asian Paints became the 10th largest paint company in
the world.
• In 1973, it became a public limited company.
• In 2002, it was a market leader of Indian decorative paints.
• With a turnover of Rs.158.5 billion ,Asian Paints operates in 19
countries and have 26 manufacturing facilities, and serving
customers over 65 countries.

3. ASIAN PAINTS TODAY
• Asian Paints becomes the 10th largest
decorative paint company in the world.
• Asian Paints is more than twice the size of its
nearest competitor.
• It is one of the most admired companies in
India Present in 22 countries with 27
manufacturing locations.
• Asian Paints aims to become the 5th largest
decorative paint company in the world.

4. Clear Goals for a
Clear Future
• “To be the fore
runner of
inspiring décor
and to actively
empower
customers to
create their
dream homes”

5. FOUNDER OF COMPANY

7. COMPETITORS
• Akzo Nobel India ltd
• Bombay Paints ltd
• Hard Castle & waud manufacturing
company ltd.
• Jenson & Nicolson India ltd.
• Nerolac paint ltd.
• Sarika paint ltd.

8. • A talent pool of over 4700
employees employed across 23
countries bring in a unique
blend of mindsets and skills.
• AP provide an open and
interactive work culture to the
employees to bring out the
best.
• A sense of ownership and
freedom to experiment at their
workplace brings out creativity
and innovation in every
individual.
• Excellent training is provided to
develop leaders and
restrengthen competencies
from within the organization.

9. Global Presence
15 countries in the world across four
regions with 17 manufacturing
facilities across Asia, the Middle
East, Africa and South Pacific.

10. Source - https://finception.in/stocks/asian-paints-leading-the-way/

12. Source - https://finception.in/stocks/asian-paints-leading-the-way/

15. Source - https://finception.in/stocks/asian-paints-leading-the-way/

16. ENVIRONMENT
1. General Environment
• Decorative Paint Industry
• Industrial Coatings Industry
2. International
Environment

17. • Company is using different
techniques such as advertising
Campaign, sales promotion,
personal selling, direct marketing
and public relation to increase
sales
• A total amount of 85 crore is
spent on the ad campaign by
Asian Paint. Their particular ad
campaign “Mera Walla Blue” “har
ghar kuch kehta hai” are being
likedby the customer.
• Online marketing for urban
customer: Asian paint online
marketing system is helping. The
company in lot of ways, providing
all the necessary information to
the customer. It is an unique way
of promotion.

18. Joint Ventures
• PPG Asian Paints
• Asian Paints PPG
Greenfield Ventures
APCO
• Asian Paint entered South Pacific Islands
under the name APCO Coatings. Asian
Paints operates in Fiji, Tonga, Solomon
Islands and Vanuatu under the brand name
of Apco Coatings.
Acquisitions
Kadisco Chemical
Industry, Ethiopia
Taubmans Paints Fiji
SCIB Paints
Berger
Sleek Group

19. HOW APL WENT GLOBAL
1977-1979, 1999, 2000-2002

20. FACTORS FUELLING ASIAN PAINTS’ GLOBAL
INITIATIVES
• The company has diligently followed its vision - “Think Global, Synergise Regional and Act Local” to drive
its performance.
• In 1999, the company embarked on an ambitious plan to emerge as one of the top 10 decorative paint
companies in the world. Once this goal was achieved, the company set for itself a much higher target, to
become one of the top five decorative paint companies in the world.
• Simultaneously, the company explored opportunities of building long term value in the Industrial coatings
business through alliances with established global partners.
• All the strategies and policies of the company have been structured to achieve these goals. To capture the
global markets, it has been following the strategy of entering fast growing markets with robust demand and
low per capita consumption of paints.
• Asian Paints has targeted companies in emerging markets of Africa, South-east Asia and South Asia,
Middle East and Pacific region. In order to increase the pace of globalisation, the company has also
focussed on acquiring international companies with widespread presence in the global markets like the
acquisition Berger International. In order to capture the maximum market share and to create new
markets, the company manufactures a wide range of paints, from acrylic emulsions to synthetic enamels
and from automotive paints to industrial paints. Enabled by vertical integration, it has also diversified into
specialty products such as Pentaerythritol and Phthalic Anhydride.
• The company shall further explore opportunities of building long term value in the Industrial coatings
business through alliances. The company is focusing on further improving the operations of all its
subsidiaries in India and abroad and has already launched E-Strides, an ERP initiative through which all
the overseas ventures are being covered for sharing of global knowledge, best practices and better control
on operations. The company’s objective is to be among the top three players in each market where it is
currently operating or plans to operate in the future.

21. I/R Grid - Asian Paints fits in Transnational Strategy

22. • Develop a long-term strategy
• Expansion should be governed by ''quality, not
quantity.''
• A national system of industrial assistance must strive
for balance among local responsibility, regional
coordination, and national direction, support, and
cohesion.
• Long-term political support is essential.
• Federal financial support