Britannia Industries Limited is India's largest food company, with over Rs. 6000 crores in annual revenues from products across five categories. Britannia has a 38% market share and sells over 2.4 million packs of biscuits and other products each year to half of India's population through 3.5 million retail outlets. The company manufactures its wide range of biscuits, breads, cakes, and dairy products through 46 factories and delivers them across India using 3,000 employees and a network of distributors and depots.
This is a presentation on Britannia Company for Marketing Project.
This includes:
Britannia Introduction
Britannia LOGO
Britannia tagline
Britannia Products
Britannia Purpose
Britannia Market Share
Britannia Brand Ambassadors
Britannia Competitors
This ppt can be useful for BBA - 2nd year student - Marketing Subject.
In his ppt one can get all the information about Britannia company swot , pest analysis ,logo , market share, advertising , history, sub products , sales promotion strategy
This power point presentation is done by students of Chetana's Management studies.
This Britannia project includes all information about Britannia Industry!!
you can comment on it: Email: andy.more4@gmail.com
Please we would like to get your feedback :)
if you want to download this ppt
email me !!! andy.more4@gmail.com
This is a presentation on Britannia Company for Marketing Project.
This includes:
Britannia Introduction
Britannia LOGO
Britannia tagline
Britannia Products
Britannia Purpose
Britannia Market Share
Britannia Brand Ambassadors
Britannia Competitors
This ppt can be useful for BBA - 2nd year student - Marketing Subject.
In his ppt one can get all the information about Britannia company swot , pest analysis ,logo , market share, advertising , history, sub products , sales promotion strategy
This power point presentation is done by students of Chetana's Management studies.
This Britannia project includes all information about Britannia Industry!!
you can comment on it: Email: andy.more4@gmail.com
Please we would like to get your feedback :)
if you want to download this ppt
email me !!! andy.more4@gmail.com
Presentation on Britannia Industries LimitedRekha Rani
This presentation giving an overview about the Britannia Industries Limited. The evolution of this compny and the market strategy applied by this company are good to know for enhance the business.
This Presentation gives the information about how cadbury use their distribution channel as well as about their sales strategy and salesforce structure, how they give training etc
Here is the Power-point presentation ppt of Britannia Industries Limited. In this ppt we have described you about Mission statement, Vision Statement, Britannia's products, Britannia's competitors, Britannia's stakeholders, Positive and negative of stakeholders, Primary and secondary stakeholders, which stake holders are important and which are not also which stakeholders influence the most and which not, Britannia's Problem tree, Britannia's objective tree, segmentation, PESTEL analysis, Swot analysis, Tows analysis, 4Ps (i.e. Product, Price, Promotion, Place), Porter's five forces (Analysis), Business Model, BCG Matrix (Growth Share matrix), Consumer/Customer Perception, Strategic Recommendations/Suggestions.
Final project on Britannia company and competitor Raman Bang
sector information, sector analysis, company profile, company portfolio, porter five force model, swot analysis, Competitor analysis, Marketing mix, Analysis of net profit,revenue,debt-equity, Finance ratio, Organisation hierarchy,, Job description Job analysis, marketing product life cycle,
Full report of company on the basis of 3 profile Marketing, finance, Human resource management.
Presentation on Britannia Industries LimitedRekha Rani
This presentation giving an overview about the Britannia Industries Limited. The evolution of this compny and the market strategy applied by this company are good to know for enhance the business.
This Presentation gives the information about how cadbury use their distribution channel as well as about their sales strategy and salesforce structure, how they give training etc
Here is the Power-point presentation ppt of Britannia Industries Limited. In this ppt we have described you about Mission statement, Vision Statement, Britannia's products, Britannia's competitors, Britannia's stakeholders, Positive and negative of stakeholders, Primary and secondary stakeholders, which stake holders are important and which are not also which stakeholders influence the most and which not, Britannia's Problem tree, Britannia's objective tree, segmentation, PESTEL analysis, Swot analysis, Tows analysis, 4Ps (i.e. Product, Price, Promotion, Place), Porter's five forces (Analysis), Business Model, BCG Matrix (Growth Share matrix), Consumer/Customer Perception, Strategic Recommendations/Suggestions.
Final project on Britannia company and competitor Raman Bang
sector information, sector analysis, company profile, company portfolio, porter five force model, swot analysis, Competitor analysis, Marketing mix, Analysis of net profit,revenue,debt-equity, Finance ratio, Organisation hierarchy,, Job description Job analysis, marketing product life cycle,
Full report of company on the basis of 3 profile Marketing, finance, Human resource management.
Understanding of market analysis and sales development through the study of B...Aftab Sahil
A summer internship project report on market analysis and sales development through the study of Britannia Industry under the roof of Big Bazar, Lucknow
it's my project about Britannia which will provide you lots of important data and consumer analysis feedback about Britannia products and also give you a clear concept about Britannia
Financial analysis : Britannia Industries LtdKaustubh Gupta
Financial Analysis of Britannia Industries is a comprehensive research report on financial standing of the company and an in depth analysis with its peers. The report analyses financial documents of the company and provides an insight to the inflows and the outflows recorded.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
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Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
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Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
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Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
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Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
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2. Find ways to show EEAT
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34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
Britannia marketing mix
1.
2. • Britannia Industries Limited (A WADIA Enterprise) is an India food-products
corporation based in Kolkata, India.
• Britannia has an estimated market share of 38%.
• The Company's principal activity is the manufacture and sale of biscuits, bread,
rusk, cakes and dairy products.
• Over the last century and a quarter, Britannia has been serving the Indian consumer
with a range of fresh, nutritious and flavor-rich products.
• The company delivers a complete sensory experience, in every product, every time.
3. Britannia industries Ltd. has been seeing growth of around 27% per year compared
to the industry growth rate of about 20%.
90% of their revenue comes from biscuit manufacturing.
BILs present annual revenue is around Rs. 22 billion, nine tenth of which is generated
through biscuit sales.
4.
5. BRITANNIA
BISCUITS
Good Day
Marie
Nutri choice
Tiger
50-50
Bourbon
Milk bikis
Treat
Nice time
Little hearts
cookies
Pure Magic
Time Pass
DAIRY
Cheese
Butter
Ghee
Curd
Milk
Dairy Whitener
Gourmet Cheese
Actimind
BREADS
White Sandwich
Breads
Whole Wheat Breads
Honey & Oats
BreadS
Multi-Grain Breads
Multi-Fiber Bread
CAKES
Bar Cakes
Chunk Cake
Cup Cakes
Veg. cakes
Nut & Raisin
Romance
Muffills
RUSK
Premium Bake
Suji Toast
Maska Rusk
6.
7. GOOD DAY
Good Day cashew
Good Day butter
Good Day pista badam
Good Day Choco-chip
TIGER
Tiger Glucose
Tiger Krunch choco-chips
Tiger krunch Fruit & nut
Tiger orange
NUTRI CHOICE
Hi-Fibre digestive Nutri
Biscuit
5 Grain Nutri brix
Nutrichoice Crackers
Multi Grain thins
Nutri choice Ragi & Oats
11. Competitive pricing is the sole pricing
strategy which britannia uses.
Parle is one of the major competitors of
britannia other competitors are
Amul is the strong competitor for
milk,cheese and other dairy products.
In bakery products , local competition as
well as monginis and other veg cake makers
who have their own line of product.
12.
13. Above The Line:
Britannia Industry does its promotion at ATL through following methods
TV Campaigns:
15. Below The Line:
Britannia Industry is also involved in BTL promotion strategies like
Public Relations:
In 1997 Britannia launched the “EAT HEALTHY, THINK BETTER” campaign
17. Britannia Lagaan Match:
Sales Promotion
Contests in the form of gift offers, slogans, scratch cards.
18.
19. Britannia is a leading food company in India with over Rs. 6000
Crores in revenues, delivering products in over 5 categories through
3.5 million retail outlets to more than half the Indian population.
Britannia products are sold in over 3.5million outlets, reaching
millions of consumers who buy approx. 2.4 million packs each year.
A small army keeps Britannia going- over 110 stock-keeping units,
3,000 employees, over 1,500 authorized whole sellers, 49 C&FA, 53
depots and 46 factories.
It is available in small stores to big retail outlets.
Also, they are targeting college canteens as sole contractors for the
supply of biscuits and other products.