Asian Paints is India's largest paint company with a turnover of INR 7750 crore. It has 23 manufacturing facilities across 17 countries. The company aims to become one of the top five decorative coatings companies worldwide by leveraging expertise in emerging markets. It has a vision of building long term value in industrial coatings through global partnerships. Asian Paints focuses on margin expansion through input cost control, R&D efficiencies, and improved chemical business realizations.
Asian Paints - Strategies, Entry Mode, StructureTony Sebastian
This PDF file include the Strategies followed by Asian Paints world wide. It also includes the structure of their organisation and how they enter into other countries in a global perspective
Asian Paints - Strategies, Entry Mode, StructureTony Sebastian
This PDF file include the Strategies followed by Asian Paints world wide. It also includes the structure of their organisation and how they enter into other countries in a global perspective
1. Company's -History, vision, international presence, awards, products & services, overall scenario of the company
2.Current brand scenario versus company scenario
3.Current Marketing Situation- how is the organization marketing and selling a brand
4.Internal analysis - Business goals, Internal marketing, export, supply chain and distribution
5.External Analysis -Market Analysis, Competitor analysis, Customer focus
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How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
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The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
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The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
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The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
2. Asian Paints is India's largest paint company
Ranked among the top ten Decorative coatings companies in
the world
Turnover of INR 7750 crore ($1.73 Bn)
Asian Paints along with its subsidiaries have operations in 17
countries across the world
Consist of 23 paint manufacturing facilities
Servicing consumers in 65 countries through Berger
International, SCIB Paints – Egypt, Asian Paints, Apco
Coatings and Taubmans
2
4. HISTORY
1st February, 1942: Armed with little knowledge
and great determination, Champaklal H. Choksey,
Chimanlal N. Choksi, Suryakant C. Dani and
Arvind R. Vakil get together to manufacture paint
in a garage on Foras Road, Bombay.
1945: Asian Paints touches a turnover of Rs.
3,50,000.
4
5. Cont ….
1954
Asian Paints mascot, Gattu, the mischievous kid, is
born.
1957 – 66
The family-owned company makes the transition
to a professionally managed organisation.
1967
Asian Paints emerges as India's leading paint
company ahead of any international competition.
5
6. Cont……
Ranked 24th amongst the top paint companies in
the world by Coatings World – Top Companies
Report 2006.
The Asset - one of Asia's leading financial
magazine ranked Asian Paints amongst the leading
Indian companies in Corporate Governance in 2002
and 2005.
Received the Ernst & Young "Entrepreneur of the
Year - Manufacturing" award in 2003.
6
7. VISION
Asian Paints aims “to become one of the
top five Decorative coatings companies world-wide by
leveraging its expertise in the higher growth emerging
markets”.
Simultaneously, the company intends
“to build long term value in the Industrial coatings
business through alliances with established global
partners”.
7
14. MARGINS STRATEGY
14
Firmer RM prices (6-8%) + Price
increases (2-3%) Jul’15
R & D efficiencies &
Sourcing efficiencies
Control on overhead costs
Improved realisations from chemicals
business
Margin
expansion
despite
input
price
increase
15. INTERNATIONAL MARKET - STRATEGY
• To enter the high-growth emerging markets
• Adopt a regional hub approach to international
operations
• Apply the emerging market business model:
– Introduce new products suited to local needs
– Introduce new technology, accordingly
– Focus to improve all areas of operations,
especially supply chain
15
17. Satisfaction of the spirit of the law through ethical
business conduct
Transparency and a high degree of disclosure levels
Truthful communication about how the company is run
internally
A simple and transparent corporate structure driven
solely by the business needs
Strict compliance with Clause 49 of the Listing
Agreement as amended from time to time
Establishment of an efficient corporate structure for the
management of the Company's affairs
Management is the trustee of the shareholders' capital
and not the owner
17
21. 21
•Over 14500 direct
dealers as opposed to
7000 of our nearest
competitor
•Over 35% of the
dealers do business
only with APIL
•67 sales locations
situated all across the
•Country
APIL GNP Berger ICI
15000
7000
4500
3700
Retail outlets directly serviced
23. Consumer-centric initiatives
• Asian Paints Home Solutions
- Offers a “painted surface” vs. just “paint”
– Aimed at controlling the quality of end
product
– Overcomes major “barriers to
purchase/consumption”
– Good response from the market; present in
six cities
Asian Paints Helpline
– Toll free access to the Helpline
– High conversion rate into actual sales
23
24. Cont….
Colour World machines
– 3175 machines installed till February 1, 2003
– 827 machines installed under arrangement with
Citibank
– Colour World dealers make more than 50% of sales
Prediction of colour trends in India
The launch of Kids World
Royale Play
Do-It-Yourself mode
24
25. Environment and safety.
Improving infrastructure and healthcare at
local schools; adopting school education.
Total water management.
Age care.
25
28. Information Technology
Asian Paints is the first company in India to have
integrated Supply Chain Management (SCM)
Solution from i2 Technologies, and Enterprise
Resource Planning (ERP) solution from SAP.
Asian Paints has launched a supplier portal that
includes an automated digital document exchange
facility
An employee portal
Customer Relations Management (CRM)
28
29. Investment in I.T.
• Benefits:
– RM & FG inventory reduction
– Revenue Increase by avoiding retail shorts
– Reduction in dead & slow moving stock
– Plant through-put improvement
29
30. Research and Development (R&D)
R&D efforts have been focused on
developing new exterior finishes, economy
emulsions and distempers.
30
31. R & D / INNOVATION STRATEGIES
Developing new products and
innovations
Reducing costs by value re- engineering
of formulations
31
32. Research and Development (R&D)
Structure
In India, the company's has :
140 strong R&D team
7 doctorates
115 qualified scientists
32
33. R&D new developments
The development of the water based wood
polish which is odourless and is of same
quality as of solvent based polish.
The company is also in the process of
setting up a new R&D centre near Mumbai
(India)
33
34. TODAY
Asian Paints becomes the 10th largest decorative paint company in the
world.
Asian Paints is more than twice the size of its nearest competitor.
It is one of the most admired companies in India.
Present in 22 countries with 27 manufacturing locations, over 2500 SKU's,
Integrated SAP - ERP & i2 - SCM solution.
On the recommendations of Booz, Allen and Hamilton, Asian Paints
restructured itself into Growth, Decorative and International business units
and adopted SCM and ERP technology.
Asian Paints aims to become the 5th largest decorative paint company in
the world.
34
35. FUTURE OUTLOOK
To further improving the operations.
Plans to launch new products in line as:
- Introducing Water – based Paints
- Repositioning of existing Brands in Rural Market
- Broadening of Distribution Network
- Adding more choices for shades and effects
- Enhancing Better Quality
- Demand will be generated through the new
constructions coming in housing and industries
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