Talk for the Heads of University Bioscience Departments, Leicester May 2016

1. THE PATHWAY TO IMPACT
SCIENCE COMMUNICATION / PROFESSOR @ANDYMIAH
#SpringHUBS16

2. EVERY ACT OF COMMUNICATION IS
AN OPPORTUNITY TO TELL A STORY

3. BUT WHICH STORY DO YOU TELL?

4. IS IT THE MOST COMPELLING ONE?

5. OR THE MOST EMOTIONAL ONE?

6. OR SIMPLY THE MOST FACTUALLY ACCURATE VERSION?

7. CONTEXT

8. LACK OF TRUST IN SCIENCE MEDIA, BUT
HIGH INTEREST IN SCIENCE
PERHAPS BECAUSE JOURNALISM/COMMUNICATION HAS CHANGED
BRITISH GOVERNMENT, SELECT COMMITTEE INQUIRY INTO SCIENCE COMMUNICATION (2016)

9. WHAT IS SCIENCE COMMUNICATION?

10. COLLABORATION, CO-PRODUCTION
DIALOGUE, DISCOVERY, ENGAGEMENT,
EVALUATION, EDUCATION, EMPOWERMENT,
INVOLVEMENT
WHAT DOES SCIENCE
COMMUNICATION ENTAIL?

11. WHERE DOES SCIENCE
COMMUNICATION TAKE PLACE?

12. MUSEUM OF SCIENCE AND INDUSTRY, 2015
WHERE DOES SCIENCE COMMUNICATION TAKE PLACE?
THEATRES, SCHOOLS,
GALLERIES, FESTIVALS,
TELEVISION, RADIO,
NEWSPAPERS, ONLINE,
VIRTUAL REALITY,
UNIVERSITIES

13. SCIENCE COMMUNICATION IS
STILL NARROWLY
CONCEPTUALISED WITHIN
UNIVERSITIES
NOT EVERYBODY NEEDS TO BE
BRIAN COX
TIMOTHY REVELL,
FAMELAB

14. MUSEUM OF SCIENCE AND INDUSTRY, 2015
ROLES IN SCIENCE COMMUNICATION
WRITER, PRESENTER,
PRODUCER, CURATOR,
CONSULTANT, EDITOR,
COMMISSIONER,
DEVELOPER, RESEARCHER,

15. 3 CASE STUDIES

16. CO-COMMISSION
KINETIC FLUX,
MANCHESTER SCIENCE FESTIVAL (2015)

17. CO-PRODUCTION
BACK TO
THE FUTURE DAY

18. CO-CREATION
THE BIOSELFIES PROJECT

19. 10 COMMANDMENTS
SCIENCE COMMUNICATION

20. 1. MAKE IT MATTER
DEMARCATE TIME ALLOCATED
WITHIN WORKLOAD BALANCE
MODELS

21. 2. LEAD BY EXAMPLE
MAKE SCIENCE COMMUNICATION A
MATTER OF SUBJECT LEADERSHIP

22. 3. INVEST INTO AN
INFRASTRUCTURE
CONNECT PUBLIC ENGAGEMENT,
IMPACT, AND COMMUNICATION

23. 4. DEVELOP
PARTNERSHIPS
WITH MEDIA, CULTURAL
ORGANIZATIONS, AND ACROSS
SCHOOLS

24. 4. OWN THE PLATFORM
TAKE CONTROL OF YOUR CHANNELS OF
COMMUNICATION AND USE THEM FOR
DEVELOPING SHOWREELS AND WORK THAT
WON’T BE SHOWN ELSEWHERE

25. 5. SUPPORT YOUR
#SCICOMM COMMUNITY
STEM NETWORKS, FREELANCE SCIENCE
COMMUNICATORS, FOR STARTERS

26. 6. MAKE SCIENCE
COMMUNICATION CORE
TO TRAINING
AT PHD LEVEL ESPECIALLY, BUT THROUGHOUT
THE STUDENT POPULATION

27. 7. EVALUATE YOUR
IMPACT
AND WORK WITH EXPERIENCED PARTNERS

28. 8. HELP STAFF FIND
THEIR MEDIUM
NOT EVERYONE NEEDS TO DO EVERYTHING, IN
FACT, THIS IS FAR FROM IDEAL.

29. 9. OPEN UP YOUR
UNIVERSITY
OPEN UP UNIVERSITIES TO THE PUBLIC AND
REAP THE REWARDS

30. 10. INVEST INTO
CITIZEN SCIENCE
PEOPLE WANT TO TAKE PART, NOT JUST LEARN
ABOUT.

31. THANK YOUFOLLOW ME @ANDYMIAH @SALFORDFSCIENCE #SCICOMM