For Oxford University, 2023 How should science communication work in the metaverse? What are the opportunities to share research insights in advanced digital environments?

1. Science
Communication in
the Metaverse
The Art of Research
Communications
June 5, 2023

2. The Art of Research
Communications

3. The Art of Research
Communications

4. TOKEN CHATGPT MENTION…

5. 2023 / Anna Zhilyaeva. All is well if you don't look next door

7. “Good research begins with communication”

8. ORIGINS
01
Why the metaverse has
always been here
TODAY
02
What does the metaverse
look like today?
TOMORROW
03
Where is the science
communication metaverse?
YESTERDAY
04
How does the recent past of
science communication
help guide us?
WHAT TO EXPECT

9. ORIGINS
01
1992, 2019, AND…65,000 yrs ago

10. “Our capacity and desire to purposefully imagine
is central to why the metaverse persists as a
conversation about humanity’s future”

11. Dreaming > Imagination
are where we begin
PREFRONTAL SYNTHESIS > COGNITIVE REVOLUTION
Franklin, M. S., & Zyphur, M. J. (2005). The Role of Dreams in the
Evolution of the Human Mind. Evolutionary Psychology, 3(1).
https://doi.org/10.1177/147470490500300106

12. PICK YOUR INTERFACE

13. SIR TIM BERNERS-LEE
”THIS IS FOR
EVERYONE”

14. ”THIS ISN’T FOR
EVERYONE”

16. DEEP FAKE 2017…

17. DEEP FAKE 2023…

18. 2019

19. METAVERSE
In 2019, Meta (previously Facebook) pivoted
into immersive technologies and virtual
reality specifically.

20. META

21. TODAY
02
What is the metaverse like today?

22. METAVERSE RETAIL…

23. CREATIVE INNOVATION

24. MY METAVERSE

26. YOUR AVATAR IS YOUR
AUTHENTICATOR

30. TOMORROW
03
Where are we going and how do researchers
access the metaverse to share their work?

31. 4 TRENDS
AI COMM
AI generated
research, narrative
based
IMMERSIVE
Mixed reality theatre
AVATARS
New Computer
Generated
Personalities,
extended persona
STEAM
Bringing art and
science together

32. “WELCOME TO YOUR
PHYGITAL FUTURE”

33. YESTERDAY
04
The Metaverse is part of the science
communication innovation story, which has
been developing since 1989