The document summarizes research on veganism from the website Veganuary. It provides details on the Veganuary campaign and website, discussing animal ethics and which animals are considered acceptable to eat. It also examines vegan food and lifestyle alternatives as well as celebrity vegans. Several articles on the environmental impacts and benefits of veganism are summarized relating to topics like land and water usage, farm animal populations, and protecting wildlife. Finally, the document covers vegan nutrition and health as well as primary market research questions about giving up favorite foods and favorite animals.

1. Veganuary Research
Scott Harrand

2. Secondary Research

3. Major Resource: Veganuary
• Website: http://www.veganuary.com/
• Summary: A website promoting the month-long event
“Veganuary”, which aims to encourage people to try
becoming Vegan for a month. There is a wide range of
information relating to Veganism on the website.
• Reliability: The campaign was launched in 2014, but
the copyright for the concept and website has been
reinstated for 2016, which means that it is still very
current. Many articles feature sourced information and
links to their sources throughout.
Veganuary, Website, Information, Myths, Food, Recipes, Guides, Queries, Explanation

4. Animal Hierarchy/Ethics
(Which animals are considered okay to eat and
which ones aren’t?)

5. Cows
• Wikipedia:
https://en.wikipedia.org/wiki/Cattle_in_religion#
cite_note-4
• Summary: How traditional cattle animals are
perceived and treated based on religion, such as
how cows are revered in Hinduism.
• Quote: “Milk cows are also called aghnya "that
which may not be slaughtered".[4]”
• Source: V.M. Apte, Religion and Philosophy, The
Vedic Age
Cows, religion, cultural, sacred, revered, morality, ethics

6. Dogs
• Wikipedia:
• https://en.wikipedia.org/wiki/Dog#cite_note-139
• Summary: How dogs are seen as acceptable to eat in certain
cultures and regions.
• Quotes:
• “However, Western, South Asian, African, and Middle Eastern
cultures, in general, regard consumption of dog meat as
taboo.”
• “In Korea, the primary dog breed raised for meat, the
nureongi (누렁이), differs from those breeds raised for pets
that Koreans may keep in their homes.”
Dogs, pets, ethics, morality, mentality, Korea, Nureongi, society

7. Vegan Alternatives

8. Food
• Vegan Pizza Recipe:
• http://www.peta.org/living/food/make-vegan-pizza/
• Vegan Chicken Nuggets:
• http://www.frysvegetarian.co.uk/product/chicken-style-nuggets/
• Vegetarian/Vegan Bacon:
• http://www.peta.org/living/food/vegan-bacon-brands/
• http://www.wisegeek.com/what-is-vegetarian-bacon.htm
• Tofu Article: http://www.thekitchn.com/tofu-varieties-whats-the-
difference-201345
• Quote: "People think tofu is monochromatic, but it's not," says
Nguyen. "Whether you're eating tofu for health or culinary reasons,
just explore."
Recipes, Alternatives, Pizza, Chicken Nuggets, Artificial, Tofu

9. Celebrity
Vegans/Vegetarians

10. Emilie Autumn
Interview:
https://web.archive.org/web/20120527141740/htt
p://www.peta2.com/OUTTHERE/o-
EmilieAutumn.asp
Summary: Singer Emilie Autumn’s reasons for
becoming a vegan and her opinion on vegan issues.
Quote: “I couldn't for the life of me understand how
it was that I should eat a cow and yet not eat my
horse or [eat] a chicken but not eat my dog”
Dog, Horse, Cow, Chicken, Emilie Autumn, Celebrity, Singer, Opinions, Interview

11. Articles on Veganism

12. Environment

13. Veganuary Environmental Impacts
• Article: http://www.veganuary.com/why/environmental-
benefits/youll-protect-nature/
• Summary: The page highlights the environmental benefits of
veganism, by putting the land used in the meat industry to other,
more beneficial uses, and not having the need to destroy any more
forests.
• Quote: “Agricultural scientists estimate that eating meat requires
four-and-a-half times more land than is necessary for a vegan diet.”
• Reliability: The article makes use of sources throughout the page,
with many pieces of information being annotated with a source (the
references this information is sourced from being listed at the
bottom of the page) which certainly makes the article seem much
more reliable and accurate.
Environment, Land, Deforestation, Rainforest, Meat Industry, Issues, Scientific

14. Water Usage
• Article page:
http://www.veganuary.com/why/envir
onmental-benefits/youll-save-water/
• Summary: The article explains how
excessive amounts of water are used
as a part of the meat industry, and
how a vegan diet will use significantly
less. This image is featured as an
infographic elaborating this point.
• Sources:
http://waterfootprint.org/media/dow
nloads/Report49-
WaterFootprintSoy.pdf
• http://www.waterwise.org.uk/news.p
hp/11/showers-vs.-baths-facts-
figures-and-misconceptions
• Reliability: The sources for the
information in the image date back to
2011 and 2014 respectively, and thus
their information is each over a year
old. It is unlikely that these statistics
have change much in this time, but it
is possible that more accurate
research may have been taken in this
time. However, the information having
sources a tall allows it more credence
and reliability.
Water, Environment, Industry, Infographic, Issues, Benefits

15. Farm Animal Population
• Article:
http://www.theguardian.com/commentisfree/2015/nov/19/popula
tion-crisis-farm-animals-laying-waste-to-planet
• Summary: An article looking at farm animal population issue, and
environmental factors as a result of it, contrasting it to the attention
surrounding the human over-population issue.
• Quotes: “A recent paper in the journal Science of the Total
Environment suggests that our consumption of meat is likely to be
“the leading cause of modern species extinctions”.”
• Reliability: The article is fairly recent, with the date it was posted
(19th of November, 2015) posted clearly on the article, making it
close to two months old. The article has a variety of links to the
sources of it’s information posted throughout the paragraphs.
However, the article is also posted in the “Opinion” section of the
Guardian website.
Farm, Animals, Environmental, Environment, Population, Extinction, Opinion, Issues

16. Protecting Wildlife
• Article page: http://www.veganuary.com/why/environmental-
benefits/youll-save-wildlife/
• Summary: The article explains how the meat industry has a serious
negative impact on the status of the world’s wildlife
• Quote: “1 lb beef = 200 sq m of rainforest destroyed.”
• Source:
http://www.rainforestconcern.org/rainforest_facts/why_are_they_being_
destroyed/
• Reliability: The article features numerous sources, which annotate various
segments of information, and therefore make the article much more
trustworthy and credible. Most of the sources, however, were last
assessed over a year ago, which may mean the information provided in
them could be out of date and potentially inaccurate. The article seems to
be fairly fact based and focuses on the information to state it’s point,
rather than being too based in opinion and personal feeling.
Wildlife, Deforestation, Rainforest, Animals, Protection, Issues, Meat Industry

17. Veganism and Health

18. Nutrition
• Link: http://www.veganuary.com/why/nutritional-benefits/
• Summary: A page consisting of a vast variety of nutritional information,
giving advice on how to keep a healthy, nutritious lifestyle while following
a vegan diet. The information is broken up into different sub-pages
focusing on specific nutrients
• Quote: “It is worth noting that it is high-calorie and high-protein foods
that give you that full feeling. Simply removing animal products from a
standard diet could leave you with mostly low-calorie foods such as salads,
vegetables, and fruit. Eating only these foods could quickly leave you
feeling hungry and weak. Some people make this mistake and then feel
that being vegan is a challenge.”
• Reliability: Most of the information seems to be accurate, but there are
few sources used throughout the pages, and most of them seem to direct
the reader to another section of the website to elaborate further on
information provided. This helps to make information clearer and more
understandable, but it lacks for actual outside sources that may make the
information look more reliable.
Health, Vitamins, Calories, Diet, Issues, Concerns

19. Primary Research

20. Vox Pop Question 1: “If you became
vegan, what would you find hardest to
give up?”
Honey:
http://beefreehonee.com/ https://en.wikipedia.org/wiki/M%C4%81nuka_honey (Research more into Manuka)
Lamb:
http://vegweb.com/community/dine-n-dish/substitute-lamb
https://en.wikipedia.org/wiki/Wheat_gluten_(food)
Chicken:
http://www.onegreenplanet.org/vegan-food/vegetables-that-can-substitute-for-meat/ https://en.wikipedia.org/wiki/Tofu
http://www.frysvegetarian.co.uk/product/chicken-style-nuggets/
Steak:
http://www.chowhound.com/recipes/vegan-filet-mignon-13559
Leather Shoes:
http://www.drmartens.com/us/Men%252527s-Vegan-Boots-%252526-Shoes/VEGAN-1460/p/14045001
Dairy:
http://www.peta.org/living/food/dairy-replacements/ http://www.peta.org.uk/blog/10-vegan-cheeses-you-need-to-try-uk/
https://en.wikipedia.org/wiki/Soy_milk https://en.wikipedia.org/wiki/Almond_milk
Burger:
http://www.health.com/health/gallery/0,,20706085_4,00.html http://www.jamieoliver.com/recipes/vegetables-recipes/the-
best-vegan-burger/
Chocolate:
http://vegantown.co.uk/chocolate
Milkshake:
http://kblog.lunchboxbunch.com/2011/04/10-vegan-shake-recipes.html
Pizza:
http://www.peta.org/living/food/make-vegan-pizza/

21. Vox Pop Question 2: “What is your
favourite animal?”
Sloth:
http://www.veganuary.com/why/environmental-benefits/youll-save-wildlife/
Dog:
https://en.wikipedia.org/wiki/Nureongi
http://web.archive.org/web/20080321220309/http://www.hsicanada.ca/cat_dog_fur/
Crocodile:
https://en.wikipedia.org/wiki/Crocodile_farm
Monkey:
https://en.wikipedia.org/wiki/Animal_testing_on_non-human_primates https://en.wikipedia.org/wiki/Bushmeat
Cat:
https://en.wikipedia.org/wiki/Cat_meat
http://web.archive.org/web/20080321220309/http://www.hsicanada.ca/cat_dog_fur/
Otter:
http://www.exoticmeatmarkets.com/ottermeat.html
Tiger:
http://www.express.co.uk/news/world/380614/The-horrific-cruelty-of-China-s-tiger-farms-revealed-where-animals-are-turned-into-wine
Fish:
https://en.wikipedia.org/wiki/Environmental_impact_of_fishing
https://en.wikipedia.org/wiki/Shark_meat
Human:
http://www.onegreenplanet.org/animalsandnature/eat-for-the-planet-meat-and-the-environment/
Rhino:
https://www.savetherhino.org/rhino_info/poaching_statistics
Lemur:
https://en.wikipedia.org/wiki/Bushmeat https://en.wikipedia.org/wiki/Lemur#Threats_in_the_wild