My first idea for a campaign is a series of posters that will feature groups of people in ordinary situations with overlaid mental health statistics. The number and demographics of people in each image will correspond to the statistic shown. For example, a group of 4 people for a statistic about 1 in 4 people having mental health issues. The second idea is to take a video game theme and use video game references and metaphors to relate mental illness to an extremely difficult game. This aims to show audiences what living with a mental illness can feel like. Images may recreate everyday struggles pixelated as a game. The theme would be "Mental health is no game".

1. Mood Boards
Scott Harrand

2. Idea 1 Mood Board

3. Idea 1 Explanation
 My first idea for a campaign is a series of posters that will feature
groups of people, often happy-looking people in ordinary
situations and settings, combined with overlaid text starkly stating
a mental health statistic. The number of people in the group, as
well as the demographic of people in the group, will correspond
with the statistic. For example, if the statistic is “1 in 4 people in
the UK have mental health issues”, the image will be of a group of
4 people. If the statistic is “1 in 10 elderly people suffer from
depression” the image will be of a group of 10 elderly people. I
intend to select generally quite bright, colourful images, and
contrast it with stark, black and white font. The font should be
fairly serious, and I may either use one of these relatively sharp,
thin fonts, or perhaps a more default, but more clear and straight
to the point, font.

4. Idea 2 Mood Board

5. Idea 2 Explanation
 My second idea for a campaign is to take on a video game theme,
using video game references and metaphors to relate to mental
illness. This campaign is aimed at a generally younger or young
adult audience. I may use sections of actual classic games and
edit them to look extremely difficult, either by adding in impossible
obstacles or huge amount of enemies, in order to give the
audience an idea of what it can feel like to live with a mental
health issue. Another idea in this vein of thought is to recreate
everyday situations that can be a struggle for people with certain
mental illness and put them in a pixelated game format. The
running theme for these posters may be something along the
lines of “Mental health is no game”.