The 5 most important things we learned in the last 5 years.

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Life Style Sports is Ireland’s largest sports retailers and one of our most loved brands, with 64 stores nationwide and an online store which launched in 2012.

Our Digital Journey
2012 October Launch
2013 Multi-Currency
Mobile Site
Click and Collect
2014 In-Store
Responsive
2015 Multichannel
3rd Party Logistics
2016 Experience Optimisation
Digital Concession at Arnotts.ie
Digital Receipts
2017 T.B.A.

1. Constant Change
2. Get The Basics Right
3. Market Smart & Hard
4. Be People Powered
5. Plan for Peak

Invisible Mannequin
2013
Introduction of Models
2014 - 2015
Directional Models
2016

Proposition
Experience
Technology
Tools
Process
People

Product Set Up
Inventory
Site Experience
Merchandising
Delivery
Service

Tell Stories
Segmentation & Data
Balance The Mix
Measure Everything
Product Feeds
eMail Rocks

The Battle For Talent
Development
Generalists Vs Specialists
Our Store Teams
Our Other Teams
Agency Support

Black Friday Traffic on LifeStyleSports.com
2012 2013 2014 2015 2016

Proposition
Marketing Plan
Systems & Infrastructure
Fulfilment
Customer Care
Disaster Plan

The 5 most important things we learned in the last 5 years.

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The 5 most important things we learned in the last 5 years.

1. Gordon Newman Head of Multichannel

2. Hello.

3. #ONWARDS

5. Grafton Street, Dublin

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13. OUR DIGITAL JOURNEY

14. *Almost

15.

16. Our Digital Journey 2012 October Launch 2013 Multi-Currency Mobile Site Click and Collect 2014 In-Store Responsive 2015 Multichannel 3rd Party Logistics 2016 Experience Optimisation Digital Concession at Arnotts.ie Digital Receipts 2017 T.B.A.

17. 1. Constant Change 2. Get The Basics Right 3. Market Smart & Hard 4. Be People Powered 5. Plan for Peak

18. CONSTANT CHANGE

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20. Invisible Mannequin 2013 Introduction of Models 2014 - 2015 Directional Models 2016

21. Proposition Experience Technology Tools Process People

22. THE BASICS

23. A 30 Second Video

24. Product Set Up Inventory Site Experience Merchandising Delivery Service

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26.

27. Market Smart Market Hard

28. 28