Strategic secrets to a Revenue-Generating Online Presence in 2014 From the Digital Landscape, Market Trends in 2014, Strategic Secrets and 3seven9 Case Studies

1. Strategic secrets to a
Revenue-Generating
Online Presence
in 2014
3seven9.com

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Contents
The Digital Landscape
Market Trends in 2014
Strategic Secrets
Case Studies

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providing creative, digital and
marketing services that create
engaging brands and increase sales.
3seven9 are an award
winning Digital Agency
We solve your business problems with smart technology.

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Who we work with

5. The Digital
Landscape...

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The Objective
CompanyCustomer £

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The Digital Landscape
CompanyCustomer Website

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The Digital Pursuit
CompanyCustomer Website
Email

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Today’s Digital Landscape
CompanyCustomer Website
Email
SEO
(Google)
Social
Media
Video
PPC
(Ads)
Content
Marketing
Online
PR
Mobile

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The Scale of the problem...

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Is this familiar...?

12. Market
Trends

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Digital channels rated for volume of leads
or sales expected for your business
Email, SEO and
Social are the big
leaders in
expectancy

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Which digital areas do companies need to
improve their knowledge on?
Content
Marketing, Digital
Strategies and
SEO are the least
known.

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Rate the cost effectiveness of each digital
channel
Email, SEO and
Social return the
highest ROI

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Start by knowing where
your customers are...
90%
will visit
Search
Engines
74%
will visit
Brand
Websites
38%
will visit
peer-to-peer
review sites
B2B Buyers are 57% of the way through a purchase before they engage a
sales rep:
27%
will visit
video sharing
sites

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Then understand the digital channels
SEO
PPC
Online PR
Website
Social Media
Video
Content
Email
Mobile
Harnesses high level of implicit prospects
Creates immediate, targeted, measurable leads
Credible source of brand positioning
Biggest source of owned media online
Important medium for brand positioning & lead generation
Most powerful medium for online selling
Mandatory for lead nurturing
One of the highest forms of marketing ROI
Increasingly important channel for visibility and nurturing

18. Strategic
Secrets

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1) Start with your objectives
Reach Act Convert Engage

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2) Analyse your marketplace
Reach Act Convert Engage
Audience &
Customer
Competitor
Benchmarking
Online
Partners
OWN
marketing

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3) Form your strategy
Reach Act Convert Engage
Audience &
Customer
Competitor
Benchmarking
Online
Partners
OWN
marketing
Segment &
target
Brand
positioning
& value
proposition
Engagement
& Content
Strategy
Integrated
comms.
strategy

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4) Execute your strategy
Reach Act & Convert Engage
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PPC
Online PR
Website
Social Media
Video
Content
Email
Mobile
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5) Measure your strategy
Reach Act & Convert Engage
SEO
PPC
Online PR
Website
Social Media
Video
Content
Email
Mobile
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Tips & Tricks to optimise your presence
1. Act on your persona’s emotions with
your initial engagement
2. Leverage their favourite digital channel
3. Find the balance when segmenting
4. Nothing beats a real person - take
offline as soon as you can!
5. Consider automating “Act and Convert”

25. Case Studies

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Case Study: New market lead generation
Database Alert
White
paper
Online
Test
Content
Marketing
Email
Social
Media
PPC
(Ads)
Social
Media

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Case Study: Result

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Case Study: Service line marketing
Content
Marketing
SEO
(Google)
Website

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Case Study: Result
2x
1hr
calls
4th
biggest
2013
client

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Summary
1.Begin with your objectives
2.Analyse your marketplace
3.Form your digital strategy
(remember each channel’s strength)
4.Own and Execute
5.Measure your RACE

31. 3seven9 Agency Ltd
Abbey House, Grenville Place,
Bracknell, Berkshire, RG12 1BP, UK
Web : www.3seven9.com
Tel :+44 (0)1344 667410
Email : hello@3seven9.com
Thank you.
Any questions?