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Oakley and eCommerce - Critical Success Factors for Multi Channel Planning
The document discusses the critical success factors for multi-channel planning in eCommerce, emphasizing the rise of online shopping and the importance of integrating digital and physical retail channels. It highlights the advantages of multi-channel consumers, the need for collaboration across retail channels, and best practices for enhancing customer experience and operational efficiency. The conclusion advocates for a unified consumer-centric commerce experience rather than managing different types of commerce separately.
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Oakley and eCommerce - Critical Success Factors for Multi Channel Planning
- 1. Oakley & eCommerceMerchandising Critical Success Factors for Multi-Channel Planning Sponsored by
- 2. Retail’s Major Disruptions ©2012 7thonline. Inc
- 3. U.S. eCommerce onthe Rise $202B $226B $327B 7% (2011) 7% (2012) 9% (2016) 10.1% Compound Annual Growth Rate Source: Forrester Research © 2012 7thonline. Inc
- 4. eCommerce: Global Spread UK 10% Asia-Pacific Latin 3% America 2% Global digital retailing: 15-20% of TOTAL SALES © 2012 7thonline. Inc
- 5. Mobile as KeyEnabler 7thonline •8B Handheld Devices •Est. Sales: $31B -2016 •Growth Rate: 39% © 2012 7thonline. Inc
- 6. Social Media Playsa Major Role © 2012 7thonline. Inc
- 7. eCommerce Merchandising II. Introduction III. The Changing Consumers IV. Embracing Multi-Channel Retailing V. Organizational Reality for Retailers VI. Best Practices to Multi-Channel Integration VII. Conclusion © 2012 7thonline. Inc
- 8. Today’s Multi-Channel Reality ©2012 7thonline. Inc
- 9. Multi-Channel Consumers Shopfor Brands Outspend traditional shoppers by over 20% Exhibit strong loyalty to brand More likely to influence others to endorse a retailer or brand © 2012 7thonline. Inc
- 10. Multi-Channel Creates GreaterBusiness Value Inventory optimization via integration of virtual and physical stores © 2012 7thonline. Inc
- 11. Organizational Reality forRetailers Technology Organizational Legacy © 2012 7thonline. Inc
- 12. Collaboration Across Channels True cross-channel convergence is about making all retail channels operate in coordination and collaboration with each other. Create operational efficiencies Reduce complexity & redundancy Provide consistent brand experience © 2012 7thonline. Inc
- 13. eCommerce Platform asPart of Larger Strategy Overall Multi-Channel Strategy Aim Grow Revenue Reduce Inventory Cost Extend Worldwide © 2012 7thonline. Inc
- 14. Best Practices • Define a customer experience program and implement it • Ensure true Multi-Channel transparency • Consolidate Multi-Channel supply chain management • Deliver Multi-Channel services and targeted promotions • Improve Multi-Channel loyalty capabilities • Provide web-enabled call center systems • Ensure embedded Business Intelligence throughout the enterprise © 2012 7thonline. Inc
- 15. Embedded Business AnalyticsThroughout Your Process • Business Intelligence and Analytics for everyone in the organization • Information on demand with no IT required • Track current business trends as well as predict future demand • Insights that allow you to anticipate change and proactively balance risks and opportunities © 2012 7thonline. Inc
- 16. Conclusion No longer manage eCommerce, retail commerce, B2B commerce separately… Provide a true Consumer Centric Commerce experience © 2012 7thonline. Inc
- 17. 7thonline: Multi ChannelMerchandise Management © 2012 7thonline. Inc
- 18. Industry Acknowledges MarketLeadership… © 2012 7thonline. Inc
- 19. 7thonline Thought LeadershipSeries Please visit www.7thonline.com © 2012 7thonline. Inc